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Deasra - Website Design and Development

1. The document outlines the key steps to develop a small business website, including choosing a domain name, selecting a hosting platform, designing the site, and deciding on content. 2. It emphasizes having clear navigation, call-to-action buttons, and fast loading times for an effective website. 3. Hiring a professional is recommended for those wanting a unique design or lacking the skills to build a site themselves.

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akshay
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80 views

Deasra - Website Design and Development

1. The document outlines the key steps to develop a small business website, including choosing a domain name, selecting a hosting platform, designing the site, and deciding on content. 2. It emphasizes having clear navigation, call-to-action buttons, and fast loading times for an effective website. 3. Hiring a professional is recommended for those wanting a unique design or lacking the skills to build a site themselves.

Uploaded by

akshay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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WEBSITE

DESIGN &
DEVELOPMENT
BANK 3
4

FUND SETUP
5

SHOP
ACT
2

BUSINESS
START MARKET

1 6

OPEN

PLAN RUN

1
WEBSITE DESIGN & DEVELOPMENT

What is Website?
Website is an online pla�orm dedicated to a par�cular topic or purpose, ranging from enter-
tainment, product, services and networking. It represents a centrally managed group of web
pages, containing text, images and all types of mul�-media files. Its main purpose is to
display content/offerings for its visitors. Websites can have many func�ons and can be used
in various forms such as personal, corporate, organiza�onal, government website, e-com-
merce website etc.
A website is a collec�on of publicly accessible, interlinked ‘Web pages’ that share a single
domain name e.g. www.deasra.in , www.amazon.com etc. This is basically a combina�on of
mul�ple pages which hold informa�on about your product/service/brand etc. Websites can
be created and maintained by an individual, group, business or organiza�on to serve a
variety of purposes. Together, all publicly accessible websites cons�tute the World Wide
Web.
A website is also known as having a web presence for your brand, which means anyone with
internet can see all the informa�on about your brand at any point of �me and anywhere.
Since this is accessible from anywhere across the globe, the visibility of your brand is large
unlike your brand visibility created through tradi�onal marke�ng techniques of newspaper
ads, brochures etc.
If the business didn’t have a website, but only brochures, visi�ng cards or a vague entry in an
online directory, your poten�al customers would not frequent that business but look for one
that could provide the informa�on they needed right away and from the comfort of their
own home. This is the reality of living in the twenty-first century: customers find business
informa�on and product offerings predominantly on websites, and small businesses without
an online presence are le� behind.

Benefits of Website Development:


1. It gives an overview of the business ac�vity & people associated with it.
2. It helps in promo�ng/adver�sing your business in less expensive manner as compared to
tradi�onal media.
3. It is easily accessible (24/7) and increases availability to the widest possible audience.
4. It helps in crea�ng uniqueness and a�rac�ng more visitors = more poten�al leads.
5. Easy to update on �mely basis.
6. It helps in crea�ng site visit record and further is easy to communicate with the customers
online through sending e-mails or sms.
7. Having a website will be more convenient for your customers and leads. Make it easy for
your customers to purchase from you. You can access the progress of your website and view
all its pages to make it more effec�ve.
The Process
Following are broad level steps which are required to make a business website

Step 1: Choose and Register Your Small Business Website’s Domain Name
First step is to decide what name you’ll give your website – for example, www. BusinessName.com.
You need to check and see if your business name is available. To find out, enter it into the domain
search tool available on the net. If you are taken straight to the registra�on page, it means that this
business name is available, if you see a message that the domain is not available for registra�on, then
you will have to adjust your business name.

Step 2: Choose Which Pla�orm & Host are Right for You
Once you’ve chosen a domain, the next step is to decide where to host your website. A host is the
service that actually stores your website and transmits it to visitors. You can register your domain, host
your website, and get a business email address

Step 3: Select the Website design


You can select the website design from readily available templates or you can choose to create the
design on your own or get the design done from any of the website designer available in the market

Step 4: Outline Your Website Content


A�er selec�on of the pla�orm you are going to use, decide what your website is going to say about
your business.
Business websites also tend to follow a standard format, using the following four essen�al pages. As
you go through the list, think about the text, images, and content you’ll include:

Homepage: On the homepage, you should include the name of your business, where you’re located,
and a simplified pitch – a few lines about what makes you unique and/or why customers should
choose your business.
Products and Services: A page with details about the products you sell or services you provide. On the
page which you detail products or services, spend one to five sentences describing each type you offer
and give the pricing.
About Us: Provide your company background and include customer tes�monials, which helps make
your company seem more trustworthy and credible.
Contact Us: Your address, email, phone number, the hours you are open for business, and links to any
social media accounts such as Twi�er and Facebook should appear on this page. You should also
embed a Google map of your loca�on.
Step 5: Decide on a Logo
The colors, font, and style of your logo will affect the design of your website. This is because
you want a consistent theme between your logo and web pages.

Step 6: Design Your Website


A�er comple�on of all the above steps required for your small business website ready, you
need to put them all together into a nice-looking website.

Tips for the effec�ve website


Have clear naviga�on
You want people who visit your site to instantly know what your business is about and where
to go to learn about your products or services, find pricing, and contact a representa�ve. If
your site is not clear, people will get frustrated and exit out.
Use call to ac�on bu�ons
Implemen�ng bu�ons with clear ac�ons will immediately a�ract the user’s eye. This helps
you to lead the person to take your desired ac�on.
Make sure your site is loading quickly
People are impa�ent, and if your site takes even a frac�on of a second too long to load,
people will give up and look elsewhere. Make sure your web host provider, like Bluehost, has
fast load �mes.
Keep it minimal
Avoid to overdo it with the design and definitely don’t feel like you need to cover every
square inch with informa�on or a design. White space gives clarity. By keeping the look
minimal, you can focus a�en�on on the things that you want people to really pay a�en�on
to. Keep relevant informa�on and not crowd the website with too much data. The a�en�on
span of users is low hence the layout of the content displayed should be kept clean and
precise.

Hiring a Professional to Build Your Small Business Website


If you are not equipped to create a website, or if you want a unique design, following are
some of the ways to hire an expert.

For Simple website:


If you’re just looking for a simple website (text, photos, videos, email capture forms, online
store, etc.) you should find somebody to design it using freelance websites which provides
some readymade templates
For Advance website:
If you want to create an advanced website and aren’t happy with any of the templates
available, or don’t have the skills to customize one, hiring a designer is another op�on who
can either customize the exis�ng templates or can create new designs specific to your
requirement.

Deliverables:
1. Handbook of Website Design and Development (for benefited)
2. Ready to use designed Website

Turn Around Time (TAT):


The TAT would be one day. This would include understanding the business requirement from
a candidate, explaining the benefits of our applicable services and finalizing the services
required by the candidate.
Ques�onnaire for Website

This basic informa�on will be needed to create your Website.

First Name:

Last Name:

Mobile Number:

Email Address:

Business Name:

Business Category:

Product / Service:

USP:

Your Designa�on:

Brief descrip�on of your Business (15-20 words):


Business Address:

Pin Code:

Do you need to hire the domain to host the web site? Yes / No

What kind of website you would like to create?

Simple Advance

Would you like to hire the Web designer? Yes / No

Any other help you require from deAsra?

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