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Areeba Shamim

Areeba Shamim is pursuing an MBA from 2019-2021. She proposes to conduct applied research for Anil Mehra that will directly solve problems through a qualitative and inductive approach followed by a quantitative and deductive one. Her research design will start with exploratory research to generate concepts, then use conclusive research to analyze the exploratory data, descriptive research to objectively describe the situation without manipulation, and a cross-sectional study to measure population status at a point in time within a single geographical area.

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Rahul Dev
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0% found this document useful (0 votes)
139 views4 pages

Areeba Shamim

Areeba Shamim is pursuing an MBA from 2019-2021. She proposes to conduct applied research for Anil Mehra that will directly solve problems through a qualitative and inductive approach followed by a quantitative and deductive one. Her research design will start with exploratory research to generate concepts, then use conclusive research to analyze the exploratory data, descriptive research to objectively describe the situation without manipulation, and a cross-sectional study to measure population status at a point in time within a single geographical area.

Uploaded by

Rahul Dev
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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NAME – AREEBA SHAMIM

COURSE- MBA (2019-2021)

Answer no. 1- I would like to perform an ‘applied research ‘for Mr. Anil
Mehra. It would be the combination of problem oriented research as well as
problem solving research. As the outcomes of this research will be directly
applied to this problem. In addition, here the goal of the research is action
oriented.

RESEARCH APPROACH

My research work will be in the form of Research onion as first I will follow the
qualitative and inductive approach then, I will follow quantitative and deductive
approach.

RESEARCH DESIGN

 First, I will use the exploratory research design to know more


about it. Thus, it will lead to concept.
 Then I will follow conclusive research design to deduct all the data
collected in exploratory research.
 Then I will use descriptive research design as it describe the
situation and there will be no manipulation with data.
 Then I will apply cross-sectional study to measure the status of the
sample of population at a particular time.
 Then I will follow singular research design at a particular
geographical place and in the same period with the same
population and same sample group, I will measure the status.
Answer no.2- The steps that I will need to carry out in our study are as follows-

Step 1- Formulation of a research problem

 Defining Research Question-


Q.no. 1- Whether to launch a daily sports?
Q.no. 2- what is the demand in the first year is it going to be profitable
 Variables
a) The dependent variables are the demand, the sales of the Sports Daily in
the market and purchase intensions of the consumers.
b) The independent variables are the attitude and demographic environment
of the consumers.
c) The moderate variables are literacy rate in the society and influence from
family.
d) The intervening variable is the performance of the Indian sports teams.
e) The extraneous variable is increased focus of Government on sports.
 Objective

a) Who all Wi-Fi be the target audience?

b) What should be the price for the Sports Daily?

c) Why should a reader opt for exclusive Sports daily when you
have a sports page in the newspaper?

d) At what time should the sports daily brought out?

e) Which all games should the sports daily emphasize ?

f) Whether we forecast the demand for the sports daily for one
year?
 Hypothesis
Relat ional Hypothesis: In this hypot hesis, there is a typical relat ionship
between the two var iables.

Ho: Attitudes of people has an impact on the purchase


intensions of the Sports Daily

H1: Attitudes of people has no impact on the purchase intensions of


the Sports Daily

Other hypothesis

Ho: The l i t e r a c y level of people h a s positive relation with the


purchase intensions

Ho: Demographic environments of consumer s has a relationship


with the sales of the Sports Daily.

Step 2- Creation of a research design (Research methodology)

 Exploratory research
 Conclusive research
 Descriptive research
 Cross sectional
 Singular

Step 4 - Constructing instruments for data collection- Questionnaire

Step 5- Selecting a sample- I will have the youth as the population and select
my sample with the help of non-probability judgmental sampling.

6. Type of data- Primary data

7. Processing and analyzing data- SPSS

9. Writing the report


Answer 3- The aspects I would like to take in account while designing the
study are as follows-

i. It must have a clearly stated purpose. This not only refers to the objective
of the study, but also precise definition of the scope and domain of the
study while making research report.
ii. It must follow a systematic and detailed plan for investigating the
research problem. The systematic conduction also requires that all the
steps in the research process are interlinked and follow a sequence.
iii. The selection of techniques of collecting information, sampling plans and
data analysis techniques should be supported by a logical justification
about why the methods were selected.
iv. The results of the study must be presented in an unbiased, objective and
neutral manner.
v. The research at every stage and at any cost must maintain the highest
ethical standards.
vi. Lastly, the reason for a structured, ethical, justifiable and objective
approach is the fact that the research carried out by you must be
replicable. This means that the process followed by you must be 'reliable'.

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