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Amity University, Patna SESSION - 2019-21: Under Guidance: Project by

This document outlines a research study on launching a sports daily newspaper. It will conduct an applied and triangular research study. The management decision problems are whether to launch the daily, projected demand in the first year, and profitability. The management research problems are awareness and perceptions of sports lovers, and purchase intentions. The study will identify units of analysis, dependent variables like demand and purchase intentions, independent variables like attitudes and demographics. It will also account for moderate variables like literacy, intervening variables like sports team performance, and extraneous variables like increased government focus on sports. The study will design an analytical model and mathematical model to link these variables.

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Rahul Dev
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76 views9 pages

Amity University, Patna SESSION - 2019-21: Under Guidance: Project by

This document outlines a research study on launching a sports daily newspaper. It will conduct an applied and triangular research study. The management decision problems are whether to launch the daily, projected demand in the first year, and profitability. The management research problems are awareness and perceptions of sports lovers, and purchase intentions. The study will identify units of analysis, dependent variables like demand and purchase intentions, independent variables like attitudes and demographics. It will also account for moderate variables like literacy, intervening variables like sports team performance, and extraneous variables like increased government focus on sports. The study will design an analytical model and mathematical model to link these variables.

Uploaded by

Rahul Dev
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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AMITY UNIVERSITY, PATNA

SESSION – 2019-21

BUSINESS RESEARCH METHOD

UNDER GUIDANCE: PROJECT BY:


Prof. Kishore bhattacharjee Aishwarya Shivam

EN.NO: A45101919020
1. What type of research would you need to conduct for Mr. Anil
Mehra?

 I need to conduct type of research for Mr. Anil Mehra.


here the goal of the research is action oriented and focuses on immediate results.
Therefore, we are conducting an applied research.
And, we will conduct a triangle research, because it
resolves the ambiguity and gives a better understanding of the concept
and also provide a direction to initiate. And also, drives us to a
conclusion.

Management Decision Problem

 It is defined as the issue/decision that needs to be resolved


through research.
 Here the MDPs are,
“Whether to launch a sport daily”
“What is the demand in the first year?”
“Is it going to be profitable?”
Management Research Problem

 Ones the audit of all secondary review and interviews and survey
is over, the research defines the issue further, in the form of an
unambiguous and clearly defined research problem.
 Here the MRPs are,
“What is the awareness and perception of sports lovers for sports
daily?”
“What are the purchase intentions for sports daily?
“How is the current environment for a sport daily?”
2. What are the steps that you will need
to carry out in your study?

Unit of Analysis
 Identifying that particular source from which the required
research information is obtained.
 Here the UoA is,
“the people who are interested in reading sports related news.”
“Experts in the area of sports.”

Dependent variable
 A dependent variable is measurable and quantifiable variable in
nature. It is most crucial variable to be analysed in a research
study.
 Here the D. Vs are,
“The demand for a sport daily in the current scenario?”
“The Purchase Intensions of the sports enthusiasts”
“The sales of sports magazines in the market”

Independent variable
 An independent variable is one that influences dependent
variable in either a positive or negative way.
 Here the I. Vs are,
“attitude of people towards the sports?”
“Demographic environment of the consumers”

Moderate variable
 A moderate variable is the one that has a strong contingent effect
on the relationship b/w independent and dependent variable.
 Here the M. Vs are,
“literacy rate in the society”
“influence from the family”

Intervening variable
 An intervening variable is a temporal occurrence which follows
the independent and precedes the dependent variable.
 Here the IVVs are,
“Performance of the Indian sports team”

Extraneous variable
 An extraneous variable is responsible for the chance variations
that are often observed in research investigation.
 Here the E. VS are,
“Increase focus of Government on sports”
3. What aspects (hint: for this refer to the
section on features of a good research
study) would you take into account while
designing the study?

 Research framework/ Analytical Model

Literacy rate (M.V)

Performance (I.V.V)

Attitude (I.V)

Gov. Focus (E.V) P.I (D.V)

Demographics (I.V)
 Mathematical Model

P. I=F (A, De, ) A=F(L, P)


P. I= Purchase Intensions A= Attitudes
A= Attitudes E= Literacy rate
De= Demographic of people P= Performance
G=Gov. Focus

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