Bitcoin, Blockchain, and Fintech: A Systematic Review and Case Studies in The Supply Chain
Bitcoin, Blockchain, and Fintech: A Systematic Review and Case Studies in The Supply Chain
Samuel Fosso Wambaa*, Jean Robert Kala Kamdjougb, Ransome Epie Bawackc, John G. Keoghd
Citation: Fosso Wamba, S., Kala Kamdjoug, J. R., Epie Bawack, R. and Keogh, J.G. (2018). Bitcoin,
Blockchain, and FinTech: A Systematic Review and Case Studies in the Supply Chain. Production
Planning and Control, Forthcoming.
*Corresponding author
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Abstract
This paper aims to bridge the knowledge gap in existing literature on Bitcoin, Blockchain, and FinTech.
It begins by clarifying the definition of these concepts. Through a systematic review and case studies in
the supply chain industry, this paper brings out the applications, the benefits/value, and the
challenges/issues of Bitcoin, Blockchain and FinTech in several industries. It also presents the research
methodologies/approaches used during such research. The classification framework developed and used
to perform an analysis of 141 articles from five top academic databases serves as a baseline study. It
offers the opportunity to evaluate the level of knowledge on Bitcoin, Blockchain, and Fintech, and their
evolution over time. The findings show that these technologies are evolving, and organizations are
embracing them for competitive advantage. Thus, organizations need to leverage research on these
technologies to better understand them, optimize their business strategies, and develop critical insights
for decision-making.
Introduction
Why are Bitcoin, Blockchain, and Financial Technology (Fintech) quickly emerging and attracting so
much attention from scholars and practitioners? The simple answer to this critical question is their
potential for transforming supply-chain networks in almost all business sectors. This study aims to
conceptualize such transformation, driven by these technologies, by reviewing various discoveries on
the subject. Due to their growing popularity and their potential for generating business value, these
technologies have become the focus of academic and corporate investigation. Existing literature refers
to any of the three technologies as a ‘profound new technology’ (Wright and De Filippi 2015), a
‘disruptive and foundational technology’ (Pilkington 2016), a ‘disruptive innovation’ (Atzori 2015), a
digital revolution (Crosby et al. 2016), or a ‘disruptive technological revolution’ (Trautman 2016). The
rationale behind such statements is that these technologies, like no others, can tackle key business
challenges related to digital payments, contracts, and database and records management (Ammous
2016). They have a unique and innovative way of ensuring transaction integrity in today’s data-driven
world (Aniello et al. 2017), which is what academia and industry professionals hope to explore and
exploit.
Some companies have already started testing their ability to trade using bitcoin and blockchain
technology (Basden and Cottrell 2017, DeCovny 2015). Most recently, IBM and the Danish transport
conglomerate Maersk announced the launching of a not-for-profit joint venture to redefine the global
shipping industry for the blockchain age (Marshall 2018). Current research shows the potential of
blockchain technology in almost every domain. For instance, it can efficiently address the
interoperability challenges in IT systems, including in the health sector (Linn and Koo 2016); circumvent
digital identity-authentication issues (Shrier, Wu, and Pentland 2016); and revolutionize the underlying
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Despite the excitement and growing interest in these technologies, much ambiguity still surrounds
their underlying concepts. Indeed, potential adopters still struggle to understand the related concepts
required to capture business value from them. However, very few empirical studies have been
conducted to assess the real meaning and potential of these disruptive technologies. Therefore, this
paper aims to bridge the knowledge gap in existing literature on Bitcoin, Blockchain, and FinTech, and
achieve the following research objectives:
• Clarify the definitions and concepts related to Bitcoin, Blockchain, and Fintech;
• Develop a classification framework for these technologies based on the relevant literature;
• Use the classification framework to classify, analyse, and summarize all relevant articles;
• Examine the potential benefits and challenges of these technologies by exploring use cases;
and
• Develop future research directions to establish new research domains and examine business
cases based on associated benefits and challenges.
After the introduction to this article (Section 1), Section 2 provides definitions for Bitcoin, Blockchain,
and FinTech respectively, and discusses the potential of these technologies in data-driven
organizations. Section 3 introduces the research methodology, followed by Section 4, which presents
the results. Section 5 discusses the results, while Section 6 presents implications for research and
practice, limitations of the study, and suggestions for future research. Section 7 serves as the
conclusion.
Bitcoin, Blockchain, and Fintech are generating tremendous attention worldwide. On January 10, 2017,
a Google search returned 324 million results for Bitcoin, 21.6 million for Blockchain, and 12.1 million
for Fintech. The three technologies are attracting a rising level of interest, reflected by Google trends
that identify Nigeria, South Africa, Ghana, Singapore, and Slovenia as the countries most interested in
Bitcoin. The most searched Bitcoin-related topics include bitcoin as a payment system, price, USD,
Bitcoin network (software), and bitcoin value. The countries most interested in Blockchain are Ghana,
St. Helena, Nigeria, Luxembourg, and South Africa. The most searched Blockchain-related topics
include the actual nature of blockchain, its relationship to bitcoin as a payment system, bitcoin wallet,
and cryptocurrency. Finally, Singapore, Hong Kong, Luxembourg, St. Helena, and Taiwan are the
countries showing most interest in Fintech. Search-related topics include banks, start-ups, business
types, Singapore, and blockchain. Considering the emerging nature of these concepts, discovering their
various definitions is critical. Thus, several definitions of Bitcoin, Blockchain, and Fintech appear in
Tables 1, 2, and 3, respectively. The definitions of bitcoin and blockchain have been categorized into
holistic and specific definitions as shown in Tables 4 and 5.
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‘Bitcoin is an online communication protocol that facilitates the use of (Böhme et al. 2015)
a virtual currency, including electronic payments’.
Bitcoin is a ‘free open source peer-to-peer electronic cash system that (Jacobs 2011)
is completely decentralised, without the need for a central server or
trusted parties’.
‘Bitcoin is a money-like informational commodity (MLIC) or crypto- (Sinha 2014)
currency that came into existence in 2008’.
‘Bitcoin is an exemplary and extremely closed-loop payment system (Dostov and Shust 2014a)
even compared to other private currencies’.
Bitcoin is ‘a decentralized network and a digital currency that uses a (Piotrowska 2016)
peer-to-peer system to verify and process transactions’.
Bitcoin is the ‘most prominent virtual currency that uses digital (Abboushi 2017)
currency units and operates directly from user to user without
involvement by bank or other institution’.
Bitcoin is ‘a private currency issued and governed by a global network (Raskin 2015)
of computers’.
Bitcoin is ‘a decentralized, partially anonymous, and largely (Plassaras 2013)
unregulated digital currency that has become particularly popular in
the last few years’.
Bitcoin is ‘an open platform used for the exchange of values, a (Pîrjan et al. 2015)
protocol-based system on which one can develop various applications’.
Bitcoin is ‘a medium of exchange that is electronically created and (Tu and Meredith 2015)
stored, and lacks the backing of a government authority, central bank,
or a commodity like gold’.
Bitcoin is ‘an electronic payment system employing cryptographic (Ryan 2017)
proof, instead of trust, in order to ensure that reversal of a transaction,
once entered into, is impossible’.
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Bitcoin is “a cryptocurrency or it is a private Bitcoin is a “virtual "currency" which, Bitcoin is “an exemplary and
monetary system that manages itself and does not initially, appears similar to traditional extremely closed-loop payment system
depend on central banks or governments” (Kurihara and currencies” (Ram, Maroun, and Garnett 2016) even compared to other private
Fukushima 2017). currencies” & Shust, 2014a)
Bitcoin is “a crypto-currency [that allows] a Bitcoin is “a system for electronic Bitcoin is “a free open source
way to make electronic transactions cheaper and less transactions without relying on trust” peer-to-peer electronic cash system that
cumbersome by replacing a trusted intermediary with an (Vassiliadis et al. 2017) is completely decentralized, without the
infallible cryptographic system” (Nakamoto 2008) need for a central server or trusted
parties” (Jacobs 2011)
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Scholars and practitioners have also determined Bitcoin to be a software application or technology.
For some of them, Bitcoin is a system associated with financial operations (Rose 2015), online
monetary transactions (Lambert 2015), e-transaction (Vassiliadis et al. 2017), financial control (Richter,
Kraus, and Bouncken 2015), e-payment (Ryan 2017), and electronic cash (Jacobs 2011). Others always
link Bitcoin to computer networks, and in that context it appears as a peer-to-peer (Simser 2015) and
consensus (Lambert 2015) payment network (Abramowicz 2016). It is also identified as an open-source
software platform (Jacobs 2011) and an online communication protocol (Böhme et al. 2015) that uses
blockchain technology (Jin Ho and Jong Hyuk 2017). Based on the definitions of bitcoin reviewed, one
might notice that certain fundamental aspects characterize this currency or technology. The following
qualifiers epitomize the six main characteristics of bitcoin: decentralized (Piotrowska 2016);
irreversible (Simser 2015); pseudonymous (Bryans 2014); unregulated (Plassaras 2013); cheap
(Morisse and Ingram 2016); and trusted (Morisse and Ingram 2016). To easily memorize these terms,
the authors came up with the acronym DIPUCT, representing the first letter of each of these six
characteristics of bitcoin. It can be very handy communication tool during scientific writing and
teaching if the characteristics of bitcoin need to be presented.
Considering bitcoin both a unit of value and a technology, the authors propose a more holistic
definition of bitcoin: a computer-based currency with no physical legal counterpart, used as a medium
of exchange through an open system of computer networks and online communication protocols.
‘Ledger’ is the word most scholars and practitioners use when defining blockchain. This ledger is said
to hold bitcoin transactions. However, its applications extend into other domains. According to the
literature, such a ledger can be distributed (Sklaroff 2017), public (Medeiros and Chau 2016), virtual
(Abboushi 2017), online (Extance 2015), encrypted (Mik 2017), data-based (Alcazar 2017), or in the
form of a platform (Tapscott and Tapscott 2017b), but also it can be an account (Smit, Buekens, and
Du Plessis 2016) or a record of transactions (Mansfield-Devine 2017). Some articles also present
blockchain as a distributed (Klaus 2017), transactional (Simser 2015), and electronic (Sikorski,
Haughton, and Kraft 2017) database, while others present it as a series of blocks of recorded data
(Klaus 2017) or a chain of transactions (Harwick 2016).
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This study uses a mixed-method approach that encompasses two phases. The first phase is based on a
comprehensive literature review of journal articles dealing with different aspects of Bitcoin,
Blockchain, and Fintech. This is somewhat similar to the approach used for a literature review on CRM
and data mining by (Ngai, Xiu, and Chau 2009), and for reviews of RFID-related topics by (Ngai et al.
2008), (Wamba, Anand, and Carter 2013), and (Lim, Bahr, and Leung 2013). The approach of this study
is based on three main steps: (i) developing a classification framework; (ii) conducting a literature
review; and (iii) classifying the relevant journal articles. The study also follows the recommendations
of (Wamba et al. 2015) by focusing specifically on peer-reviewed journal articles because they
represent the highest level of research rigour, and because both academia and practitioners rely on
them to acquire and disseminate information and new findings. The second phase uses a case-study
approach, considered relevant when analysing emerging complex phenomena such as the adoption
and use of Bitcoin, Blockchain, and Fintech within supply-chain management (Eisenhardt 1989, Yin
1994) for theory building (Benbasat, Goldstein, and Mead 1987).
Classification Framework
The classification framework for this study considers five related dimensions: (i) the applications; (ii)
the benefits/value; (iii) the challenges/issues; (iv) the industry; and (v) the research
methodology/approach.
Leading databases of scholarly articles were used to obtain the academic literature from which the
subject was reviewed as comprehensively as possible, including ABI/INFORM Complete, Academic
Search Complete, Emerald Journals, JSTOR, and ScienceDirect.
A search within the 20072017 timeframe was considered representative, as the actual emergence of
the bitcoin and blockchain technologies only dates back to 2008 (Nakamoto 2008). Despite disparities
recorded when searching between databases, the following generic query was used to search the
titles, abstracts, and keywords of every article in the selected databases: ‘blockchain OR bitcoin OR
Fintech’. Table 6 presents a summary of the search results:
Table 6: Results of search strings: ‘‘blockchain OR bitcoin OR Fintech’’ (Source: Authors, 2018)
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For the second phase, three cases were selected. For each case, data were collected using multiple
sources of evidence including semi structured interviews, industrial reports, and nontechnical and
technical reports related to the technologies under study.
The first organization included in this study is called Manukora, a New Zealand-based producer and
supplier of high-quality Manuka honey. Due to its high value, Manuka honey is a target for fraudulent
claims made by sellers of substandard honey and counterfeits. Manukora set out to improve its overall
supply-chain integrity by using technology to strengthen consumer engagement, product traceability,
and authentication of its products. Moreover, the company wanted to connect its extended supply
chain of honey producers to its network. In order to protect its brand and ensure that consumers in
the international and the domestic markets could authenticate its products, Manukora engaged New
Zealand-based Trust Codes to utilize the Trust Codes® consumer-focused platform. The goal of the
platform is to facilitate consumer engagement through scanning of a serialized QR code on a Manukora
product. The scan enables the consumer to access product information related to product, process,
provenance, authentication, and company information. Furthermore, the platform is blockchain-
enabled for end-to-end traceability to individual beehives and provenance by batch number, which
facilitates rapid recall capabilities.
The second organization case study is a Shanghai-based online farmers’ market firm called Yimishiji. It
opened for business in September 2015, in response to the country’s recurring food-safety crisis and
consumer concern about the lack of transparency and trust in food. Yimishiji aims to educate the public
about environmentally friendly, safe, and sustainable food choices. Before listing a product on its
platform, it schedules supplier visits to conduct comprehensive audits. The audits provide verification
of food safety and scientific evidence to prove credence claims such as organic, pesticide-free, non-
GMO, and grass fed. Moreover, forensic and chemical testing verifies the authenticity of products and
the food provenance (source or origin). Yimishiji engaged Slovenia-based Origin Trail to develop a
blockchain-based solution for ensuring a high degree of data integrity, enabling supply-chain visibility,
and addressing food-chain traceability and transparency. Yimishiji aimed to deliver on its promise of
clean, sustainable, and trustworthy food. The Origin Trail pilot implemented a decentralized blockchain
network to connect suppliers to the Yimishiji platform. The choice of a decentralized network
addressed scalability for business growth. Moreover, to enable seamless interoperability between the
trading partners, Origin Trail created a protocol that acts as technology-agnostic middleware, providing
blockchain-to-blockchain and blockchain-to-legacy interoperability that facilitates the supplier
onboarding process and data integrity.
The third and last organization used for a case study is Ireland Craft Beers. The firm was set up in 2014
to showcase Irish products on the world stage. At the time, some craft beers on the market were not
craft brewed and authenticity in the sector was in doubt. As a result of the emergence of blockchain
technologies and their ability to deliver transparency and trust, downstream craft beer was born. It
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The company engaged with arc-net, a Belfast-based technology provider involved in distributed ledger
technology (DLT) since 2011, and cryptography and information assurance since 2006. The objective
was to utilize DLT to introduce the downstream beer brand and to tell the story of the craft beer from
raw-material sourcing, through processing and distribution. The brand owners wanted a way to
showcase the passion and pride involved in the craft-brewing process.
Results
As seen in Figure 1, the first scholarly publications on topics related to Bitcoin, Blockchain, and Fintech
date from 2010. One relevant article was identified for each year from 2010 to 2012. In 2013, the
number of relevant articles identified increased to eight, then to 13 articles in 2014, and 39 articles by
the end of 2015. There was a slight decrease to 36 articles identified in 2016, but then, it rose to 42
articles by the end of 2017, thus highlighting an increasing interest in Bitcoin, Blockchain, and Fintech.
45
40
35
30
25
20
15
10
0
2010 2011 2012 2013 2014 2015 2016 2017
Number of Articles 1 1 1 8 13 39 36 42
The classification of articles on Bitcoin, Blockchain and Fintech by application domain or context is
presented in Table 7, 8, and 9. The search of databases found 109 publications that address the concept
of Bitcoin. Most publications on the subject focused on financial digital-payment services and systems
(21.10% of publications), and others dealt with law, taxation, and legal regulation (18.35% of
publications); accounting and financial regulation (11.01%); and business and economic concepts,
models, and theories (10.09%). The remaining articles on Bitcoin relate to financial markets (7.34%);
cryptocurrency markets (4.59%); technology and innovation (4.59%); e-commerce, online market
places, supply chains, transport, and logistics (4.59%); gambling and lottery (1.83%); mining (1.83%);
social phenomena (1.83%); and teaching pedagogy (0.92%). Blockchain was the main topic of 43
articles. The applications of Blockchain in computing and technology were the focus of most
publications (27.91%), followed by its applications in business, economics, and finance (25.58%). While
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Finally, only 10 articles dealt with Fintech, 40% of them concerned with the applications of Fintech in
banking and financial services, 40% covering technological development and computing, and the
remaining 20% addressing the applications of Fintech in the business ecosystem.
Table 7. Classification of bitcoin articles by application domain or context (Source: Authors, 2018)
Business & (Davidson and Block 2015, Sinha 2014, Bouri, Azzi, and 11 10.09
economic, Dyhrberg 2017, Kowalski 2015, Cocco and Marchesi
concepts, 2016, Tu and Meredith 2015, McCallum 2015, Ciaian,
theories and Rajcaniova, and Kancs 2016, Angel and McCabe 2015,
models Wonglimpiyarat 2016, Hendrickson, Hogan, and Luther
2016)
Ecommerce, (Gad 2014, Raskin 2015, Kowalski 2015, Pakrou and 5 4.59
online market Amir 2016, Basu 2014)
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Table 8. Classification of blockchain articles by application domain or context (Source: Authors, 2018)
Table 9. Classification of Fintech articles by application domain or context (Source: Authors, 2018)
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Tables 10, 11, and 12 present the classification of articles reviewed according to the potential benefits
or business value of Bitcoin, Blockchain, and Fintech. 62 articles on Bitcoin, 33 articles on Blockchain,
and 7 on Fintech contained this information. Most articles acknowledged more than one benefit of
Bitcoin, Blockchain, and Fintech. Areas of high-value benefits for each concept were identified based
on their popularity in the articles reviewed, as presented in Tables 13, 14, and 15. 11 areas of high-
value benefit were identified for Bitcoin articles, 11 for Blockchain articles, and 2 for Fintech articles.
The top five areas of benefit for Bitcoin included cost (58.06%), anonymity and privacy (32.26%),
disintermediation (29.03%), security (24.19%), and speed (19.35%). For Blockchain, the top five areas
of benefit included security (60.61% of articles on bitcoin benefits), immutability and fraud (45.45%),
decentralization and disintermediation (39.39%), transparency and accountability (39.39%), and trust
(33.33%). Only two areas of high-value benefit were identified for Fintech: service delivery and
innovation (85.71%), and cost (71.43%). These benefits were further classified using dimensions from
the framework proposed by (Shang and Seddon 2000) to classify ERP benefits. This brings out their
operational, managerial, strategic and infrastructural benefits from a business perspective, as shown
in Tables 16, 17 and 18.
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Security (Morisse and Ingram 2016, Folkinshteyn and Lennon 2016, Milne 2016, 15 24.19
Harwick 2016, Piotrowska 2016, Abboushi 2017, Plassaras 2013, Ciaian,
Rajcaniova, and Kancs 2016, Irwin and Milad 2016, Mikolajewicz-
Wozniak and Scheibe 2015, Delgado-Segura, Tanas, and Herrera-
Joancomartí 2016, Wolfson 2015, Hendrickson, Hogan, and Luther 2016,
Wiseman 2016, Huang 2015)
Speed (Morisse and Ingram 2016, Vassiliadis et al. 2017, Wolfson 2015, 12 19.35
Collomb and Sok 2016, Folkinshteyn and Lennon 2016, Halaburda 2016,
Abboushi 2017, Tu and Meredith 2015, Ciaian, Rajcaniova, and Kancs
2016, Richter, Kraus, and Bouncken 2015, Allen 2017, Chu, Nadarajah,
and Chan 2015)
Transparency (Folkinshteyn and Lennon 2016, Ciaian, Rajcaniova, and Kancs 2016, 5 8.06
Angel and McCabe 2015, Richter, Kraus, and Bouncken 2015, Zohar
2015)
* These percentages show the proportion of articles with high-value benefits of bitcoin in the total number of
articles on bitcoin benefits identified (62)
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Table 16. Benefits of Bitcoin from a business perspective (Source: Authors, 2018)
Table 17. Benefits of Blockchain from a business perspective (Source: Authors, 2018)
Table 18. Benefits of FinTech from a business perspective (Source: Authors, 2018)
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Tables 19, 20, and 21 present the classification of the articles reviewed according to challenges or
issues related to Bitcoin, Blockchain, and Fintech. 65 articles brought out challenges/issues related to
Bitcoin, 16 articles did the same for Blockchain, and five for Fintech. Most of the articles reviewed
acknowledge more than one issue related to Bitcoin, Blockchain, and Fintech. High-value challenges
for each concept were identified based on their popularity among the articles reviewed, as presented
in Tables 22 and 23. Eight areas of high-value challenge were identified for Bitcoin, three for
Blockchain, and none for Fintech. The top five areas of challenges related to Bitcoin included illicit
activities (63.08% of articles on Bitcoin challenges), regulation and legislation (55.38%), pricing and
economic value (43.08%), accounting and finance (41.54%), and security and crime (40.00%). The three
major areas identified for Blockchain included technology and standards (56.25%), security (43.75%),
and regulation and legislation (31.25%). These challenges were further categorized into dimensions
identified as relevant for practical implications, as shown in Tables 24, 25 and 26.
Table 19. Classification of articles by challenges/issues related to bitcoin (Source: Authors, 2018)
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Table 20. Classification of articles by challenges/issues related to blockchain (Source: Authors, 2018)
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Table 22. High value areas of challenges related to bitcoin (Source: Authors, 2018)
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Table 23. High value areas of challenges related to blockchain (Source: Authors, 2018)
Technology & (Swan 2017, Cocco, Pinna, and Marchesi 2017, Böhme et al. 2015, 9 56.25
standards Collomb and Sok 2016, Letourneau and Whelan 2017, Ryan 2017,
Kshetri , Khan and Salah , Yli-Huumo et al. 2016)
* These percentages show the proportion of articles with high-value challenges related to blockchain in the
total number of articles on bitcoin challenges identified (16)
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Culture • Interdependency between the technical system and the social systems
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The distribution of articles by industry is shown in Table 27. The review of all publications showed the
following percentages according to their focus areas: 53 articles (40.15%) focused on financial services;
41 of them (31.06%) focused on public administration and defense, compulsory social security, and
law and taxation; eight (6.06%) focused on e-commerce; six each (4.55% each) focused on wholesale
and retail, and on information and communication technology; while the arts, entertainment, and
recreation, manufacturing, education, healthcare, transportation and storage, environmental
protection and sustainability, and other private sectors each had less than 3.00% of the articles focused
on them. The following industries were the focus of only one article each (0.76% each): administrative
and support services; chemical, electricity, gas, steam, and air conditioning; and real estate.
No. of
Industry articles Authors, Date
(%)
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Table 28 presents the classification of the reviewed articles by research approach. Most of the
publications were reviews (53 articles, 34.42%), followed by conceptual articles (26 articles, 16.88%),
case studies (25 articles, 16.23%), data analyses (24 articles, 15.58%), experimental studies (10 articles,
6.49%), developmental studies (8 articles, 5.19%), and surveys (8 articles, 5.19%).
As shown in Table 29, nine journals were found to have published at least three articles on Bitcoin,
Blockchain, or Fintech, accounting for 29% of all reviewed publications (that is, 41 articles reviewed in
this study). PLOS ONE alone published nine articles (6.38% of all reviewed publications), while
Communications of the ACM published seven (4.96%), with five in Technology Innovation and
Management Review (3.55%). Cato Journal and the Journal of Internet Banking and Commerce
published four articles each (2.84% each), while only three relevant articles were found in each of the
following journals: Communications and Strategies; Future Generation Computer Systems; Future
Internet; and Law, Innovation &Technology (contributing 2.13% each to the total number of
publications reviewed).
Table 29. Classification of articles per journal (with minimum of 3 publications) (Source: Authors,
2018)
Journal No. %*
Cato Journal 4 2.84
Communications & Strategies 3 2.13
Communications of the ACM 7 4.96
Future Generation Computer Systems 3 2.13
Future Internet 3 2.13
Journal of Internet Banking and Commerce 4 2.84
Law, Innovation & Technology 3 2.13
PLOS ONE 9 6.38
Technology Innovation Management Review 5 3.55
TOTAL 41
* Number of articles in journal / total number of articles reviewed (141)
Figure 2 summarizes the role of bitcoin, blockchain and FinTech in the supply chain context.
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Bitcoin is a peer-to-peer version of electronic cash that would allow online end-to-end payments without going through a financial institution. It improves
supply chains in the following ways:
• Globally inclusive means of payment
• Low cost, transparent and fast transactions compared to traditional payment methods
Distribution
Retail
Blockchain technology can be used as an electronic log for transactions and other relevant messages regarding the supply chain. It improves supply
chains in the following ways:
• Enables the secure transfer of money, assets, and information • Enhances transparency throughout the supply chain
• Reduces fraud through immutable & shared transactional records • Reduces transaction costs by disintermediation
• Improves proof of origin and information/ownership tracking • Increases efficiency in transactions due to distributed digital ledger
Fintech in supply chain is mostly used for service innovation and transaction cost reduction
Figure 2. Positioning bitcoin, blockchain, and finTech in the supply chain context
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The analysis of three case studies provides some important insights. Currently, Manukora can use its
overall Blockchain platform to achieve a competitive advantage. On the consumer side, scan rates are
more than 10% in Asia (China has the highest scan rates) and less than 10% in North America. The
usage of Blockchain builds trust and integrity into the Manukora Honey supply chain. The platform
further allows Manukora to add provenance data, certification data, and quality reports, and to
associate them with each batch.
Yimishiji was awarded the Social Impact Fellowship from the Gerson Lehrman Group (GLG) in October
2017, as part of their ‘Tech for Social Good’ program. The award gives Yimishiji free access to 500,000
GLG experts to help develop their business. In November 2017, the Origin Trail project at Yimishiji was
awarded the Walmart China award for food-safety innovation, which includes business mentoring. As
the Origin Trail protocol is open source, barriers for usage are low while scalability is high. The protocol
can be utilized for rapid deployment to solve real-world problems in data integrity, enabling supply-
chain transparency and improving consumer trust. Moreover, should something go wrong in the
supply chain, such as the need to issue a food-safety recall, the problem can be easily and rapidly
traced to the source within seconds.
Many challenges also are related to these cases. One encountered by Manukora was engaging with
and onboarding honey suppliers and getting buy-in to share data using a blockchain. The key to this
challenge is helping the parties understand the value and usage of a blockchain, how it works, and how
they can participate and share data. Another important challenge facing the firm is extending the
platform to third parties such as logistics providers, who need to access data and provide data back to
the platform. Overall it takes time to educate and get the extended supply chain on board. During
blockchain feasibility testing, system performance was impacted and slowed significantly. This is a
critical area of focus and trade-off as transactions ground to a halt. To counteract this problem, Trust
Codes moved to a smart contract approach, and new members joining the blockchain could do so
through identity management using an agreed-upon unique identity hash. Data is then held in the
Trust Codes cloud (or other blockchain solutions), to be called up by a party with a verified identity and
role. Trust Codes developed this platform approach to overcome the performance issues inherent in a
pure Blockchain approach. Overall, the solution will benefit further from an agreed-upon Blockchain
protocol to facilitate interoperability, which is something on which Trust Codes is focusing.
Yimishiji also faces several challenges. From the initiation of the project, a decision was made to ensure
alignment with GS1 supply-chain standards for data and information. As such, a technical challenge at
the outset included the mapping of the core GS1 standards in the solution, such as global trade item
number (GTIN) and global location number (GLN). Once this was done, the team could focus on using
the GS1 standards to set up the data-governance model and ensure the integrity of inbound data. With
connection of the first supplier, bad data was identified and corrected. Mapping the GS1 standards
and setting up data governance and data mapping are key to success. Furthermore, determining which
data attributes to share, as well as when and why to share them, is important for all parties, to ensure
protection of data as well as data integrity. After this is set up, onboarding of a new supplier is a
standardized and structured process. An important challenge is ensuring the platform is ready for
future applications of the Internet of Things, AI, and big-data analysis. As such, future usage of sensor
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For Ireland Craft Beers, the Blockchain solution is used to support a connected community and
enhance the emotional bond between the consumer and the brand. For example, once the beer
launched in November 2017 as the ‘first craft beer on a blockchain’, it sold out in a short period of
time. The mobile application facilitated direct consumer feedback that suggests that those consumers
value transparency of the craft or artisan beer-making process. Moreover, they see value in brands
sharing product and process data to validate the beer’s authenticity and provenance.
Discussion
Results of this comprehensive review of articles on Bitcoin, Blockchain, and Fintech disclose several
interesting revelations. Having presented clear definitions and concepts related to Bitcoin, Blockchain,
and Fintech, a classification framework was developed and used to perform an analysis of 141 articles
from five top academic databases.
Research publications on Bitcoin, Blockchain, and Fintech began appearing in 2010, and this nascent
research is attributable to the introduction of Bitcoin in 2008. The first peer-reviewed papers on these
topics started appearing a few years later, both following and helping to extend the popularity of those
technologies. High-value areas of interest in the potential benefits and challenges of Bitcoin,
Blockchain, and Fintech were also identified. The degree of credibility for a benefit or challenge was
based on the number of published articles on the subject, and the minimum level of acceptability was
at least five articles. Thus, any other benefit or challenge not classified as high value needs further
investigation.
Financial services and public administration are understandably the industries with greatest interest
in Bitcoin, Blockchain, and Fintech. Despite their nascent status, as electronic media of exchange these
technologies are already threatening the traditional financial systems, all the more serious in that they
are easily associated with other technologies. Financial-service organizations and systems are
investigating how to explore the advantages of Bitcoin, Blockchain, and Fintech while striving to
overcome related challenges. The situation is different in public administration, where these new
systems are still difficult to regulate and control. In the absence of clear regulations applicable to these
technologies in most countries worldwide, they cannot be easily contained and controlled.
Researchers primarily used a review approach, to summarize previously published studies in various
industries and contexts rather than to report new facts or analyses. Many authors also used conceptual
studies and case studies to contribute to better understanding and to develop theories, practice, and
professional issues in ways that are unique to this specific context. Despite their youth, Bitcoin,
Blockchain, and Fintech have given rise to approaches that are undeniably useful in the analysis of
specific human problems, no matter the circumstances.
Overall, this research serves as a baseline study, as it offers the opportunity to evaluate the level of
knowledge on Bitcoin, Blockchain, and Fintech, and their evolution over time. The classification
framework as presented initiates and directs future empirical research on these topics. The definitions
and main characteristics of Bitcoin, Blockchain, and Fintech are expected to help shed more light on
the definitional aspects of each concept.
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Managers need to align existing organizational cultures and capabilities across the organization if they
want to make the most of Bitcoin, Blockchain, and Fintech. The fact that users consider lower
transaction costs as the most frequently searched high-value potential benefit of Bitcoin should
convince managers to rethink business models in which transaction cost is integrated, as is the case in
many banks and financial institutions today. Moreover, Bitcoin offers anonymous transactions and
guarantees user privacy more successfully than most financial systems do. These transactions are also
relatively fast and secure, making Bitcoin very attractive. Therefore, it is in the interest of managers
and institutions looking to make the most of cryptocurrencies (e.g., bitcoin) to consider these priority
factors, while always keeping abreast of activity in this domain, as the trends vary extremely quickly
over time. As one of the best tools for secure and immutable transactions, Bitcoin minimizes fraud and
guarantees the reliability of transactional data in this data-driven world. The nonintervention of a
central authority or of any intermediate partially explains why bitcoin transactions are much cheaper
and faster, compared to any other means of transaction. Furthermore, this system is known to be
trustworthy, given the degree of transparency and accountability attached to it. Business managers
seeking high levels of transparency, accountability, and increased trust could benefit from the
blockchain technology. Major contributions of Fintech include lowering transaction costs in financial
operations, improving the quality of services rendered, and creating more innovative ways of offering
financial services. Managers from any industry need to better understand the full benefits of Fintech
if they intend to take advantage of them. In addition to these key potential benefits that can be used
to create business value, cryptocurrencies such as bitcoin, as well as related technologies (including
blockchain and Fintech), have yet to unveil all their benefits.
At the same, it is necessary for managers interested in Bitcoin, Blockchain, or Fintech to think about
the challenges and issues that come with these concepts. For example, Bitcoin has a very flawed
connotation arising from its alleged extensive use in illicit activities and cybercrimes. With the absence
or the extremely low level of regulation and legislation to date, many people are still not sure about
where and how to carry out transactions using their bitcoin. Besides, the fact that bitcoin has no legal
status, is not a store of value, is highly volatile, and has no accounting standard or classification makes
it very challenging to use for transactions. As for the blockchain technology, prospective users or
adopters should bear in mind that it is still new and at its primary stage of development, with very few
standards. In addition, blockchain requires very high computational power and an expensive IT
infrastructure, as well as a certain degree of security in transactions, in combination with wallet
operations, and alongside regulatory issues remaining to be addressed. The review also identifies
challenges or issues related to Fintech. This implies that managers exploring Fintech and interested in
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One limitation of this research work relates to the articles explored and reviewed, as those retrieved
from the five academic databases were all written in English. It could be of great interest to explore
other databases with articles written in other languages to complement the findings of this study.
Additionally, the systematic approach used to carry out this study and the selection of articles and
classifications were subjective. Other authors may find it interesting to replicate this study with their
own selection criteria and classification schemes.
This paper presents a systematic review of the peer-reviewed academic literature published from 2007
to 2017, pertaining to Bitcoin, Blockchain, and Fintech, based on their perceived application domains,
potential benefits, challenges, and applicable industries. It represents a baseline study for the
20072017 period that reveals the actual evolution of Bitcoin, Blockchain, and Fintech as indicated in
peer-reviewed research. It also provides significant insights for academia to establish new research
domains, and for practitioners to assess their needs and ability to adopt any of these technologies. The
findings show that these technologies are evolving, and organizations are embracing them for
competitive advantage. Thus, organizations need to leverage research on these technologies to better
understand them, optimize their business strategies, and develop critical insights for decision-making.
To the best of the authors’ knowledge, this study is the first review combining Bitcoin, Blockchain, and
Fintech, and spanning the 20072017 timeframe.
The review and classification proposed in this study offer useful insights into Bitcoin, Blockchain, and
Fintech research. They place all three concepts in one paper, making a comparative analysis easier for
readers. In addition, the proposed definitions and findings can be used as a research agenda in Bitcoin,
Blockchain, and Fintech orientations and related discussions, amid the perception that further
research in this area should be aligned to its rapid development. Building a strong business case for
Bitcoin, Blockchain, or Fintech will require expanding businesses from their current state to more
sophisticated applications in the emerging market. Further research could focus on developing
explanatory and predictive theories and models for better understanding these technologies.
Specifically, emphasis may be put on strategies and techniques of creating business value from the
well-known benefits of the technologies, as well as on the ways and means of overcoming the explored
challenges of Bitcoin, Blockchain, and Fintech. Another angle of research may consist of investigating
these technologies in other domains, such as the healthcare sector, where the research is very limited.
Acknowledgments
The authors would like to thank the case study contributors; Paul Ryan, CEO of Trust Codes, Mike Bell,
CEO of Manukora Honey, Kieran Kelly, former CEO of ARC-NET, Tomaz Levak, CEO Origin Trail, Ziga
Drev, COO Origin Trail and Sava Savic, solution architect at Origin Trail for his valuable technical
comments. We are also thankful to reviewers for their valuable comments and suggestions that helped
improving the content of the manuscript.
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