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Legitimate Power: 239 Words

Steve Jobs applied all five sources of power as CEO of Apple. He had legitimate power from his formal position, reward power by expecting perfection and good work to please him, expert power through his technical and management skills, referent power from being respected as Apple's co-founder, and coercive power by threatening punishment when unsatisfied with work.

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Subham Chakraborty
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291 views

Legitimate Power: 239 Words

Steve Jobs applied all five sources of power as CEO of Apple. He had legitimate power from his formal position, reward power by expecting perfection and good work to please him, expert power through his technical and management skills, referent power from being respected as Apple's co-founder, and coercive power by threatening punishment when unsatisfied with work.

Uploaded by

Subham Chakraborty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Applying French and Raven's framework, explain if and how Steve Jobs applied

each of the Five Sources of Power while he was CEO at Apple.

1. Legitimate Power
This is the type of power someone derive from the formal position within an
organization’s hierarchy of authority. Steve Jobs as the CEO at Apple was
able to have this power and lead the company.

2. Reward Power
Because Steve was a perfectionist with an extraordinary eye for detail and
expect the same from all people around him. People automatically work
hard to please him, they were working hard to receive good feedback from
the CEO.

3. Expert Power
Steve Jobs had technical skills and management skills that helped him to
understand the business requirements and give solutions based on strong
judgements. People trusted his abilities, listened to him and respect his
leadership style as a role model.

4. Referent Power
Referent power comes from one person respecting another. For example
celebrities have this referent power, from which they use to influence
others. And Steve Jobs had this referent power because he was the co-
founder of Apple Inc., automatically people respected and feel good to work
with Steve Jobs.

5. Coercive Power
When there is problems or dissatisfaction within the organization, threat
and punishment are key coercive tools. Steve applied this, he used to get
frustrated when someone’s output appeared to be not presentable of the
input of time and resource.

239 words

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