MY ADS ON SHOPEE

USER GUIDE
Table of contents
CONTENT PAGE
1. What is Ads? 3-7
2. Setting up Keyword Ads 8 - 21
3. Setting up Targeting Ads 22 - 32
4. Setting up Shop Ads 33 - 45
5. Review & Modify your Ad 46 - 60
6. Top Up & Billing 61 - 66
7. FAQ 67 - 70

SELLER EDUCATION HUB

ADS USER GUIDE 2
1. WHAT IS MY ADS?
What is Ads?

My Ads allow you to place advertisements within Shopee’s

app and website to increase exposure for your products and
shop.

You can find My Ads in Marketing Centre.

To login successfully into Ads, please make sure ads blocker

on your web browser is turned off.

SELLER EDUCATION HUB

1. WHAT IS ADS? 4
 Types of Ads
1) Keyword Ads
Bid for keywords, and your ad will appear on the search results page when shoppers
search using those keywords.

SELLER EDUCATION HUB

1. WHAT IS ADS? 5
 Types of Ads

2) Targeting Ads
Place your ad on the product detail page of products similar
or complementary to yours under Similar Products and You
May Also Like, and on the homepage under Daily Discover.
Ad

Ad

SELLER EDUCATION HUB

1. WHAT IS ADS? 6
 Types of Ads
3) Shop Ads
Bid for keywords, and your shop profile will appear at the top on the search results
page. Shop Ads is open only to Mall sellers, Preferred sellers and selected sellers
with good track record in sales and shop ratings.

SELLER EDUCATION HUB

1. WHAT IS ADS? 7
2. SETTING UP KEYWORD ADS
BID FOR YOUR PRODUCTS TO APPEAR IN SEARCH RESULTS
 Setting up Keyword Ads

1 Log in to Seller Centre 2 Click on Ads

Username

1 Password

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 9
 Setting up Keyword Ads
3 Click on + New Keyword Ads

Seller Tips!
This is your Keyword Ads tab where all your product
promotions are displayed.

● To get a quick overview of all your Scheduled,

Ongoing or Completed promotions, use the
3 drop-down list to apply the appropriate filter.

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 10
 Setting up Keyword Ads: Choose Products
4 Select the product you wish to promote and click Confirm

Seller Tips!
4
Use the search or filter function to look for your desired
products easily.

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 11
 Setting up Keyword Ads: Set Budget
5 Set Budget
Seller Tips!

Budget indicates the maximum ad expense you are willing to

pay. Once the budget amount is reached, your ad will stop
showing. You can choose not to set a budget limit, or to set a
daily budget or total budget.

● Set “No Limit” if you want your ad to have sustained

5 exposure, or if you are not sure how many clicks you
must get to yield an order.
● Set a budget if you want to cap your ad expenses.
○ The minimum daily budget required is ₱20
○ The minimum total budget required is ₱200

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 12
 Setting up Keyword Ads: Set Time Length
6 Set Time Length
Seller Tips!

Time Length indicates the length of time your ad is active.

Once the end date is reached, your ad will not show anymore.

● You can choose no time limit or impose a start and

end date.
● Set “No Time Limit” if you would like your ad to have
sustained exposure.
● Set a time schedule if you only want to push your
listings on certain days of the year, e.g. sale periods.
6

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 13
 Setting up Keyword Ads: Use Auto Selected Keywords*
7 Let Shopee manage your keywords
Seller Tips!

7 ● With Auto-Selected Keywords, Shopee will select

relevant keywords for your products and optimise
them for you.
● Use this feature, if you prefer to set up and manage
your ads with minimal effort and time, or if you are
unsure of what keywords to choose.

*Currently in Beta Mode and only open to selected sellers

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 14
 Setting up Keyword Ads: Set Keywords Manually
8 Click on + Add recommended keywords
Seller Tips!
Keywords determine where your ad will appear in a Shopee
search. Choose keywords that people might use when finding
your products.
8
● Our recommended keywords will give you starting
ideas about which keywords to bid for, based on the
product you are advertising.

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 15
 Setting up Keyword Ads: Set Keywords Manually

9 To remove a keyword from your bidding list, click on the delete sign

10 To add more keywords, click + Add Keywords

10
Seller Tips!

9 You will be shown a list of recommended

keywords based on your product.

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 16
 Setting up Keyword Ads: Set Keywords Manually
11 Type the keyword you're looking for into
11 the search bar and press enter

12 Click Add > to add the chosen keywords

into your bidding list

13 Click Confirm and Add Keywords

12

13

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 17
Setting up Keyword Ads: Set Keywords Manually

Seller Tips!

3 key metrics you should consider while choosing

your keywords:
● Suggested Bid: the bid price recommended to
get one of the top positions for your keyword.
● Quality Score: how relevant your ad is to the
shopper searching for your keyword.
● Search Volume: the number of times a keyword
has been searched in the last 30 days.

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 18
 Setting up Keyword Ads: Set Match Type

14 Set match type Seller Tips!

What is Match Type?
Match Type controls which searches on Shopee
will display your ad.

14 ● Broad Match shows your ad on the search

results page when buyers search for
relevant variations of your keywords, even
if their searches do not contain your
keywords. For example, if you bid for
"socks", your ads may appear on searches
for "socks", "running gears", "ankle socks",
"socklets".
● Exact Match displays your ad when
buyers search for your exact keyword. For
example, if you bid for “dress”, your ad
may only appear on searches for “dress”,
“DRESS” and “Dress”.

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 19
 Setting up Keyword Ads: Set Bid Price

15 Set and review your bid price Seller Tips!

● Bid Price indicates the highest amount

you’re willing to pay for each click on
your ad. Bid price is taken into account
15 to calculate your ad ranking (or how high
you appear in search results). The higher
your bid price, the higher ad rank you will
get.

● Cost per Click will start at PhP 0.40 per

click, and increases depending on the
demand. Your actual cost per click may
be less than your bid price, depending on
the bid price of other ads in the auction.

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 20
 Setting up Keyword Ads: Mass Edit

16 If you want to change settings for many keywords, tick the checkbox next
to these keywords and select the highlighted buttons

17 Click Publish Promotion

16
Seller Tips!

To read our tips on how to set up

Keyword Ads for success, please click
here.

17

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 21
 Use Auto Selected Keywords* for Mass Ad Set-Up
*Auto-Selected Keywords are in Beta Mode and only open to selected sellers

1 Select multiple products (up to 20 products) and click Confirm

Seller Tips!

● Click "Select All" to choose the first 20 products

based on the criteria in the drop-down menu (e.g.
Top Sales).
● Products that are already on Keyword Ads campaign,
out of stock or banned cannot be selected.
● Mass set up your ads using Auto-Selected Keywords
to easily scale up your ads with minimal effort and
time investment.

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 22
Use Auto Selected Keywords for Mass Ad Set-Up
2 Set Budget Per Ad and Time Length Per Ad

Seller Tips!
● The budget chosen is applied to each keyword ad, i.e. not shared amongst the multiple keyword ads published.

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2. SETTING UP KEYWORD ADS 23
Use Auto Selected Keywords for Mass Ad Set-Up
3 Click Publish Promotion

Seller Tips!
● When you select multiple products, you can only publish Keyword Ads using the default Auto-Selected mode.
● To use Manually Selected mode, you must choose only one product at the beginning of the Keyword Ad set up process.

SELLER EDUCATION HUB

2. SETTING UP KEYWORD ADS 24
3. SETTING UP TARGETING ADS
BID TO INCREASE YOUR PRODUCT’S EXPOSURE IN DAILY DISCOVER, YOU MAY
ALSO LIKE AND SIMILAR PRODUCTS
 Setting up Targeting Ads

1 Log in to Seller Centre 2 Click on Ads

Username

1 Password

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3. SETTING UP TARGETING ADS 26
 Setting up Targeting Ads

3 Click on + New Targeting Ads

SELLER EDUCATION HUB

3. SETTING UP TARGETING ADS 27
 Setting up Targeting Ads: Choose Products
4 Select the product(s) you wish to promote

5 Click Confirm

Seller Tips!

● You may choose up to 10 products from your

existing shop listings at a time.
● Use the search or filter function to look for your
4 desired product easily.

SELLER EDUCATION HUB

3. SETTING UP TARGETING ADS 28
 Setting up Targeting Ads: Set Bid Price
6 Set Bid Price

Seller Tips!
6
Bid Price indicates the highest amount you’re willing to
pay for each click on your ad. It is pre-filled with the
suggested bid price. You can review and adjust the
amount.

Cost per Click will start at PhP 0.5 per click, and
increases depending on the demand.

● To mass edit the bid prices, select the relevant

products and click Mass Edit Bid Price.

SELLER EDUCATION HUB

3. SETTING UP TARGETING ADS 29
 Setting up Targeting Ads: Set Budget
7 Set Budget

Seller Tips!
Budget indicates the maximum ad expense you are willing
7 to pay. Once the budget amount is reached, your ad will stop
showing. You can choose not to set a budget limit, or to set
a daily budget or total budget.

● Set “No Limit” if you want your ad to have sustained

exposure, or if you are not sure how many clicks
you must get to yield an order.
● Set a budget if you want to cap your ad expenses.
○ The minimum daily budget required is ₱10
○ The minimum total budget required is
₱100
● To mass edit the budget, select the relevant
products and click Mass Edit Budget.

SELLER EDUCATION HUB

3. SETTING UP TARGETING ADS 30
 Setting up Targeting Ads: Set Time Length
8 Set Time Length

9 Click Confirm Seller Tips!

Time Length indicates the length of time your ad is

active. Once the end date is reached, your ad will not
show anymore. You can choose no time limit or
8 impose a start and end date.

● Set “No Time Limit” if you would like your ad

to have sustained exposure.
● Set a time schedule if you only want to push
your listings on certain days of the year, e.g
sales periods.
● To mass edit the time length, simply select the
relevant products and click Mass Edit Time
Length.

SELLER EDUCATION HUB

3. SETTING UP TARGETING ADS 31
 Setting up Targeting Ads: Set Ad Display Locations
10 Set Premium Rate

11 Set Status
10 11
12 Click Publish Promotion

12

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3. SETTING UP TARGETING ADS 32
Setting up Targeting Ads: Set Ad Display Locations
Seller Tips!
Premium rate allows you to increase bid price for each
ad display location. Your bid price will be raised by the
premium rate to obtain better traffic for the chosen
display location. The final bid price is the maximum
cost you pay per click.

● For example, if your bid price is PhP 0.10 and

your premium rate is 50% for Similar Products,
your final bid price for Similar Products is
PhP 0.15= PhP 0.10x(100%+50%).

Status allows you to set where to display your

Targeting Ads.

SELLER EDUCATION HUB

3. SETTING UP TARGETING ADS 33
Setting up Targeting Ads: Set Ad Display Locations

Seller Tips!
● Mouse over the final bid price range to see
the final bid price of the individual product
after premium rate adjustment
● These will be the final bid prices you set for
your products

To read our tips on how to set up Targeting Ads for

success, please click here.

SELLER EDUCATION HUB

3. SETTING UP TARGETING ADS 34
Setting up Targeting Ads: Maximise Your Traffic
You can now also display all of your currently ongoing and scheduled Targeting Ads in You May Also Like and
Daily Discover!

1 Click Switch on Both Locations at the Increase

Traffic for Targeting Ads pop up when you log into
Ads homepage

Seller Tips!
1
● Choose Switch on Both Locations to maximise
traffic for your existing Targeting Ads.
● This pop up will only show if you have any active
or scheduled Targeting Ads in Similar Products
and/or Daily Discover.

SELLER EDUCATION HUB

3. SETTING UP TARGETING ADS 35
4. SETTING UP SHOP ADS
BID FOR YOUR SHOP TO APPEAR IN SEARCH RESULTS
 Setting up Shop Ads

1 Log in to Seller Centre 2 Click on Ads

Username

1 Password

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4. SETTING UP SHOP ADS 37
 Setting up Shop Ads
3 Click on Shop Ads in left side bar, under Promotion

4 Click on the Create Ads Now button to start

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4. SETTING UP SHOP ADS 38
 Setting up Shop Ads: Set Budget
5 Set Budget

Seller Tips!
Budget indicates the maximum ad expense you are willing to
pay. Once the budget amount is reached, your ad will stop
showing. You can choose not to set a budget limit, or to set a
daily budget or total budget.
5
● Set “No Limit” if you want your ad to have sustained
exposure, or if you are not sure how many clicks you
must get to yield an order.
● Set a budget if you want to cap your ad expenses.
○ The minimum daily budget required is ₱25
○ The minimum total budget required is
₱250

SELLER EDUCATION HUB

4. SETTING UP SHOP ADS 39
 Setting up Shop Ads: Set Time Length
6 Set Time Length

Seller Tips!

Time Length indicates the length of time your ad is

active. Once the end date is reached, your ad will not
show anymore. You can choose no time limit or impose
a start and end date.

● Set “No Time Limit” if you would like your ad to

have sustained exposure.
6 ● Set a time schedule if you only want to promote
your shop on certain days of the year, e.g. sale
periods.

SELLER EDUCATION HUB

4. SETTING UP SHOP ADS 40
 Setting up Shop Ads: Set Time Length
7 Click on + Add Recommended Keywords

Seller Tips!

Keywords determine where your ad will appear in a

Shopee search. Choose keywords that are similar to the
words or phrases people might use when searching for
your products.

● Our recommended keywords will give you

starting ideas on which keywords to bid for,
based on your shop profile and the products
you sell.

SELLER EDUCATION HUB

4. SETTING UP SHOP ADS 41
 Setting up Shop Ads: Add Recommended Keywords
10 8 You will be shown a list of
recommended keywords based on
your shop

9 To remove a keyword from your

8 9 bidding list, click on the trash can

10 To add more keywords, click + Add

Keywords

SELLER EDUCATION HUB

4. SETTING UP SHOP ADS 42
Setting up Shop Ads: Add Other Keywords
11 Type the keyword you're looking for into
11
the search bar and press enter

12 Click Add > to add the chosen keywords

into your bidding list

12 13 Click Confirm and Add Keywords

Seller Tips!

You can use Quality Score, Search Volume and

Suggested Bid to gauge how well the keyword
13
will perform.

SELLER EDUCATION HUB

4. SETTING UP SHOP ADS 43
Setting up Shop Ads: Add Other Keywords
Seller Tips!

What are Reserved Keywords?

● Reserved Keywords are keywords
which cannot be used to create
Shop Ads. These are keywords
which show high user preference for
a specific shop.
● For example, when a user searches
for “Laneige”, they most likely want
to find Laneige Official Shop. As
such, to preserve good shopper
experience, search result for the
keyword “Laneige” will only display
organic shop profile such as
Laneige Official Shop, not
advertised shop profiles.

SELLER EDUCATION HUB

4. SETTING UP SHOP ADS 44
Setting up Shop Ads: Keyword Setting - Match Type
14 Set match type Seller Tips!

What is Match Type?

Match Type controls which searches on
Shopee will display your ad.
● Broad Match is the default setting.
Broad Match displays your ad when
buyers search for phrases that
contain your keyword. For example,
14 if you bid for “dress” using Broad
Match, your ad may appear on
searches for “dress”, “dresses”,
“shirt dress”.
● Exact Match displays your ad when
buyers search for your exact
keyword. For example, if you bid for
“dress” using Exact Match, your ad
may only appear on searches for
“dress”, “DRESS” and “Dress”.

SELLER EDUCATION HUB

4. SETTING UP SHOP ADS 45
Setting up Shop Ads: Keyword Setting - Match Type
15 Review your bid price Seller Tips!

● Bid Price indicates the highest

amount you’re willing to pay for each
click on your ad.
● Bid price is taken into account to
calculate your ad ranking (or how high
you appear in search results). The
higher your bid price, the higher ad
rank you will get. For Shop Ads, your
15 ad will only appear in search results if
its ad rank is 1.
● Cost per Click will start at PhP 0.5 per
click, and increases depending on the
demand. Your actual cost per click
may be less than your bid price,
depending on the bid price of other
ads in the auction.

SELLER EDUCATION HUB

4. SETTING UP SHOP ADS 46
Setting up Shop Ads: Keyword Setting - Match Type
16 If you want to change settings for many keywords, tick on the checkbox next to these keywords and
click Mass Edit

16

SELLER EDUCATION HUB

4. SETTING UP SHOP ADS 47
Setting up Shop Ads: Keyword Setting - Match Type
17 Click Publish Promotion

Seller Tips!

To read our tips on how to set up Shop Ads for

success, please click here.

17

SELLER EDUCATION HUB

4. SETTING UP SHOP ADS 48
5. REVIEW & MODIFY YOUR AD
SEE HOW YOUR ADS ARE PERFORMING AND USE THIS DATA TO
IMPROVE YOUR ADS
Review & Modify Your Ad

Learn about how to monitor and change settings for different ad types.

Targeting Ads

Keyword Ads Targeting Ads Shop Ads

SELLER EDUCATION HUB

5. REVIEW & MODIFY YOUR AD 50
Reviewing Keyword Ads Performance
1 You can edit the time duration to define the period of your performance data

2 Click Export Data to download your report

Seller Tips!

● Run your ads for at least 2 weeks to

1 2 ensure that you have enough data for
data analysis.
● Ad performance data is only available
for the past 90 days, so you may
regularly export data if you need
historical data dated more than 90 days
ago.
● To understand our definition of each
metric, please click here.

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5. REVIEW & MODIFY YOUR AD 51
Reviewing Keyword Ads Performance
3 Look at Product Statistics for more details of
your ad performance (drag the slider to the
right for more metrics)

4 To view and download keyword performance

for each product, click on that product

Seller Tips!

● You can sort your ads by your metrics in

descending or ascending order. For example, to
3 view ads with highest impressions, click the sort
button to the right of Impression metric.
4 ● When you download your keyword performance
data for each product, you would be able to see ad
data on search query level if you have used Broad
Match setting for keywords.

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5. REVIEW & MODIFY YOUR AD 52
Reviewing Keyword Ads Performance
5
6 To modify a product’s Keyword Ad, click on that
product’s icon in Product Statistic, in the main
Keyword Ads page

5 To adjust budget or ad duration, click on the

pencil icon

6 To pause or stop the ad, click on the

respective action button

SELLER EDUCATION HUB

5. REVIEW & MODIFY YOUR AD 53
Reviewing Keyword Ads Performance
7 Click on the toggle to turn off/on Auto
Selected* keywords

8 To add keywords, click + Add Keywords

*Currently in Beta mode and only open to selected users

Seller Tips!
● If you've mass-set up Keyword Ads using
8 Auto-Selected keywords, you can manually add
keywords to each Keyword Ad on this page

SELLER EDUCATION HUB

5. REVIEW & MODIFY YOUR AD 54
Reviewing Keyword Ads Performance

9 To mass modify existing keywords, tick the checkbox next to keywords

and click on desired action

9
Seller Tips!
To read our tips on modifying your
Keyword Ads for success, please click
here.

SELLER EDUCATION HUB

5. REVIEW & MODIFY YOUR AD 55
Review & Modify Your Ad

Learn about how to monitor and change settings for different ad types.

Targeting Ads

Keyword Ads Targeting Ads Shop Ads

SELLER EDUCATION HUB

5. REVIEW & MODIFY YOUR AD 56
Reviewing Targeting Ads Performance
1 You can edit the time duration to define the period of your
performance data

2 Click Export Data to download your report

Seller Tips!
1 2
● Run your ads for at least 2 weeks to
ensure that you have enough data for
data analysis.
● Ad performance data is only available for
the past 90 days, so you may regularly
export data if you need historical data
dated more than 90 days ago.
● To understand our definition of each
metric, please click here.

SELLER EDUCATION HUB

5. REVIEW & MODIFY YOUR AD 57
Reviewing Targeting Ads Performance
3 You can edit the time duration to define the
period of your performance data

4 To view and download Targeting Ads

performance for each product, click on that
product

Seller Tips!

3 You can sort your ads by your metrics in

descending or ascending order. For example, to
4 view ads with highest impressions, click the sort
button to the right of Impression metric.

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5. REVIEW & MODIFY YOUR AD 58
Reviewing Targeting Ads Performance
To modify a product’s Targeting Ad, click on that
product’s icon in Product Statistics, in the main Targeting
5 6 Ads page

5 To adjust budget or ad duration, click on pencil

icon

6 To pause or stop the ad, click on the respective

action button
7 To change bid price for each display location,
click on the bid price

8 To turn on/off display location, use the toggle

Seller Tips!
7 8
To read our tips on modifying your Targeting Ads for
success, please click here.

SELLER EDUCATION HUB

5. REVIEW & MODIFY YOUR AD 59
Review & Modify Your Ad

Learn about how to monitor and change settings for different ad types.

Targeting Ads

Keyword Ads Targeting Ads Shop Ads

SELLER EDUCATION HUB

5. REVIEW & MODIFY YOUR AD 60
Reviewing Shop Ads Performance
1 You can edit the time duration to define the period of your Seller Tips!
performance data
● Unlike Keyword Ads and Targeting Ads,
2 Click Export Data to download your report Shop Ads has no Product Statistics
section because you are advertising for
your entire shop, not a specific product.
● When starting out, run your ads for at
least 2 weeks to ensure that you have
enough data for data analysis.
● Ad performance data is only available
1 2 for the past 90 days, so you may
regularly export data if you need
historical data dated more than 90 days
ago.
● To understand our definition of each
metric, please click here.

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5. REVIEW & MODIFY YOUR AD 61
Reviewing Shop Ads Performance
3 Look below Ad Statistics section for more
details on your keywords’ performance
(drag slider to the right for more metrics)

Seller Tips!

You can sort your keywords by your metrics in

descending or ascending order. For example,
to view keywords with highest shop
impressions, click the sort button to the right
of Impression metric.
3

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5. REVIEW & MODIFY YOUR AD 62
Reviewing Shop Ads Performance
4 To adjust budget or ad duration, click on the
pencil icon

4 5 5 To pause or stop the ad, click on the respective

action button

6 To add keywords, click + Add Keywords

7 To modify existing keywords, tick the checkbox

next to keywords and click on desired action

6 7 Seller Tips!

To read our tips on modifying your Shop Ads for

success, please click here.

SELLER EDUCATION HUB

5. REVIEW & MODIFY YOUR AD 63
6. TOP UP & BILLING
PAY FOR YOUR ADS BY TOPPING UP AND REVIEWING YOUR
COSTS AFTERWARDS
 Topping Up Your Ads Account
1 This shows how much money (Ads
Credit) you have in your Ads account

2 To top up your account, click Top Up

1

2 Seller Tips!

From your Top Up tab, you’ll be able to purchase

Ads Credit required to run your ads.

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6. TOP UP & BILLING 65
 Topping Up Your Ads Account
3 Click the desired top up amount and
check out

Follow through with the check out

process and you’re done!

3
Seller Tips!

Ads Credit is non-refundable and has no expiry

date.

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6. TOP UP & BILLING 66
 Topping Up Your Ads Account Automatically
1 Toggle on to set up Auto Top-Up

Seller Tips!

● Auto Top-Up allows you to

automatically transfer money from
your Seller Wallet to your Ads Credit
balance, when the latter drops to a
minimum threshold. Never let your
ads become inactive again!
● To find out more about how to turn on
Auto Top-Up, please click here.

SELLER EDUCATION HUB

6. TOP UP & BILLING 67
 Checking Your Billing Records
1 Click on Transaction History to
access your ad billing records

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6. TOP UP & BILLING 68
Checking Your Billing Records
2 You can edit your ad billing period

3 You can separate the type of

transactions
2 3 4

4 Click Export Data to download billing

report

SELLER EDUCATION HUB

6. TOP UP & BILLING 69
7. FAQ
Topping Up Your Ads Account
1. How long does it take to reflect my new balance? 7. Can I buy ads credit as a gift for someone else?
You should see your new balance within 30 minutes. Do drop Unfortunately, no. However, you can consider getting them
an email to [email protected] if this does not occur. something else from our platform as a gift!

2. How do I check my balance? 8. Will my ads credit expire after a period of time?
You will be able to view your balance from Seller Centre > No, there is no expiry date for the ads credit purchased on Shopee.
Marketing Centre > My Ads.

3. How do I set auto top-up?

You can set auto top-up for your ads credit. Click here for more
details.

4. What type of credit cards are allowed?

Currently, we only accept credit cards from local banks.

5. Can I get a refund?

Ads credits cannot be refunded after purchase as stated here
in our T&Cs.

6. Is this an e-wallet for me to purchase other items on Shopee?

No, these are credits that can only be used for bidding on Ads
on the Shopee platform.

SELLER EDUCATION HUB

7. FAQ 71
Keyword Ads and Targeting Ads
1. Why use Targeting Ads? 5. I have limited budget, is Ads suitable for me?
Complement Keyword Ads with Targeting Ads to further enhance Ads is suitable for different advertising budgets. Keyword Ads start at PhP
product exposure by displaying them in more locations such as Daily 0.40 per click, while Targeting Ads start at PhP 0.50 per click.
Discover in Shopee homepage, Similar Products and You May Also
Like in product detail pages. 6. What happens if my ad receives multiple clicks from the same user?
To protect sellers, the Shopee system auto-detects invalid clicks. You will
2. Why does my Targeting Ads traffic seem small? not be charged for such clicks.
Make sure your bid price is competitive for better ad rank and ad
traffic, e.g. try using the suggested bid price.
7. How is cost-per-click calculated?
Your bid price is the maximum cost you are willing to pay per click. Shopee
Targeting Ads will appear in more display locations in the future, so
you can get even higher traffic. Please stay tuned! ads auction system calculates the minimum amount required for your ad
placement. You’re often charged less than your bid price.
3. How do I check if my ads are showing to shoppers?
You can manually check your Keyword Ads by checking keywords 8. How many keywords can I bid for in Keyword Ads?
you’ve bid for using the search bar.
You can bid for a maximum of 200 keywords per Keyword Ad.
4. What is the difference between Targeting Ads in Similar Products
and You May Also Like? 9. What are Auto Selected Keywords?
Targeting Ads in Similar Products show similar products, while With Auto Selected Keywords, Shopee will manage your keyword bidding
Targeting Ads in You May Also Like show related or complementary
and optimisation. We will automatically match your ad with keywords used
products in the product detail pages.
by shoppers to find products like yours.

SELLER EDUCATION HUB

7. FAQ 72
Shop Ads
1. Why should I use Shop Ads? 4. Will Shop Ads be available to non-Mall and non-Preferred sellers?
Shop Ads allow you to put your brand in the spotlight. When Currently, only Mall or Preferred sellers can use Shop Ads. We will
shoppers search for keywords relevant to your shop, they will see notify you when we open Shop Ads to more sellers in the future!
your shop profile at the top. This association between shop and
keyword will make it easier for buyers to remember your shop 5. What happens if my ad receives multiple clicks from the same
when they are searching for products. user?
To protect sellers, the Shopee system auto-detects invalid clicks.
2. I am already using Keyword Ads. Should I use Shop Ads? You will not be charged for such clicks.
Yes! It is possible to have both your Keyword Ad and Shop Ad
show on the same keyword query. We advise using both ad types 6. How am I charged for using Shop Ads?
if you want maximum exposure for your shop and listings. Shop Ads are charged on a cost-per-click basis, which means you
only pay when a buyer clicks on your Shop Ad. The amount
3. How do I check if my ads are showing to shoppers?
You can manually check for your Shop Ad by searching for the charged depends on your bid price and the keyword that buyers
keywords you’ve bid for. If the Shop Ad is showing, you will see it used to find your Shop Ad.
at the top of search results.
7. How many keywords can I bid for?
When a buyer sees your Shop Ad in search results, it will count as
You can bid for a maximum of 200 keywords per Shop Ad.
1 impression in performance reporting.

SELLER EDUCATION HUB

7. FAQ 73
 Thank you
Learn more about best practices for selling on
Shopee on Seller Education Hub:

https://seller.shopee.ph/edu