Principles of Business Quiz 2 Form 4 - Name: - Answer ALL Questions

This document contains a quiz on principles of business with 9 multiple choice questions. It tests understanding of key marketing concepts like differentiating between market and marketing, defining social media marketing, stating aims of market research, and outlining the marketing mix. Other questions cover the purpose of packaging, strategies used in sales promotion, describing forms of customer service, stating terms of sale, and why consumers need protection. The quiz requires listing, defining, describing, outlining, stating and differentiating short answers on core marketing topics.

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Principles of Business Quiz 2 Form 4 - Name: - Answer ALL Questions

Uploaded by

yuvita prasad

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Principles of Business Quiz 2 Form 4 Name: _______________________________

Answer ALL questions

1. Differentiate between ‘market’ and

‘marketing’. ________________________________________
(2 marks) _____

________________________________________ ________________________________________
_____ _____

________________________________________ 5. List 4 strategies used in sales promotion. (4

_____ marks)

________________________________________ ________________________________________
_____ _____

2. Define ‘social media marketing’. (1 mark) ________________________________________

_____
________________________________________
_____ ________________________________________
_____
________________________________________ 6. Outline the marketing mix. (8 marks)
_____
________________________________________
________________________________________ _____
_____
________________________________________
________________________________________ _____
_____
________________________________________
3. State 2 aims of a market research. (2 marks) _____

________________________________________ ________________________________________
_____ _____

4. What is the purpose of packaging? (1 mark) ________________________________________

_____
________________________________________
_____
________________________________________ ________________________________________
_____ _____

________________________________________ ________________________________________
_____ _____

________________________________________ 8. Describe 2 forms of customer service. (4

_____ marks)

________________________________________ ________________________________________
_____ _____

________________________________________ 9. State 1 terms of sale. (1 mark)

_____
________________________________________
________________________________________ _____
_____
________________________________________
_____
__________________________________________
___

7. Why do consumers need protection? (2 marks)

________________________________________
_____

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Principles of Business Quiz 2 Form 4 - Name: - Answer ALL Questions

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Principles of Business Quiz 2 Form 4 - Name: - Answer ALL Questions

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Principles of Business Quiz 2 Form 4 ____ Name: ___________________________________

Answer ALL questions

1. Differentiate between ‘market’ and

________________________________________ 5. List 4 strategies used in sales promotion. (4

2. Define ‘social media marketing’. (1 mark) ________________________________________

4. What is the purpose of packaging? (1 mark) ________________________________________

________________________________________ 8. Describe 2 forms of customer service. (4

________________________________________ 9. State 1 terms of sale. (1 mark)

7. Why do consumers need protection? (2 marks)

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Principles of Business Quiz 2 Form 4 Name: _______________________________