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Sixth Semester (All Papers in This Semester Are Compulsory) 601-Management Information System Objectives

This document outlines the course contents for the sixth semester of a degree program. It includes summaries of 5 courses: 1. Management Information Systems covers defining information systems, management frameworks, planning strategies, system concepts, defining MIS and its elements/objectives. It also covers the system development life cycle. 2. Project Management covers defining and managing projects, planning, site location factors, capital expenditure analysis, implementation, monitoring, and appraising projects. 3. Industrial Marketing covers concepts, demand factors, buyer behavior, marketing strategies, intelligence systems, and performance control. 4. Rural Marketing covers defining rural markets, consumer behaviors/attitudes, product/media planning for rural areas, distribution channels,

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alen
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34 views

Sixth Semester (All Papers in This Semester Are Compulsory) 601-Management Information System Objectives

This document outlines the course contents for the sixth semester of a degree program. It includes summaries of 5 courses: 1. Management Information Systems covers defining information systems, management frameworks, planning strategies, system concepts, defining MIS and its elements/objectives. It also covers the system development life cycle. 2. Project Management covers defining and managing projects, planning, site location factors, capital expenditure analysis, implementation, monitoring, and appraising projects. 3. Industrial Marketing covers concepts, demand factors, buyer behavior, marketing strategies, intelligence systems, and performance control. 4. Rural Marketing covers defining rural markets, consumer behaviors/attitudes, product/media planning for rural areas, distribution channels,

Uploaded by

alen
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Sixth Semester

(All Papers in this Semester are Compulsory)

601- Management Information System


Objectives
The objective is to provide the student the knowledge about the use of
computer
for various business applications.

Course Contents

1. Definition of Information Systems; Management levels as a


Framework for Information Systems; Information System
Planning Strategies and Methods; Business Systems Planning
(BSP), Critical Success Factors (CSF), Ends/Means (E/M)
Analysis.
2. Systems Concepts; System concepts in Business; Information
System as a System.
3. Definition of Management Information System- Its Elements,
Objectives, Structure; Making MIS Efficient and Effective,
Limitations of MIS.
4. System Development Life Cycle: Problem Definition,
Feasibility Study, Systems Analysis, System Design,
Implementation and Maintenance.
5. Overview of (i) Computer Hardware, (ii) Computer Software
(iii) File and Database Management Systems (iv) Computer
Communications (v) Internet and Intranet. Actual Use and
Practical of Application of Various Programmes in Computer
Lab.

602-Project Management
Course Contents

1. Project Management- Nature, Scope, Process Elements,


significance and Emergence of Projects. Project Planning,
Developing Project Models through Simulation. Benefits of
Project Management.
2. Location of Project Site, Working Conditions Development,
Plans and Ploicies of the Government and the Local Bodies,
Elements and Factors Affecting Locational Decision. Analysis
of Infrastructure, Labour, Raw material, Transport and Other
Factors.
3. Capital Expenditure, Importance and Difficulties, Market
demand And Situational Analysis. Technical Analysis, Financial
Analysis.
4. Project Implementation and Management: Project Monitoring,
and cost Control System, Network Analysis, Resource
Scheduling, Leveling Crashing of Project Cost, Risk and market
Risk, Social Cost benefit Analysis, Multiple Projects and
Constraints, Network technique for Project Management.
5. Different Criteria for Project Appraisal, Project review and
Administrative Aspects, Environmental Appraisal of Projects.

604-M-2-Industrial Marketing
Course Contents

1. Industrial Marketing Concept-Nature of Industrial Marketing,


Industrial Marketing Environment, Industrial markets.
2. Demand for Industrial Goods, Demand and Product
Characteristics, Derived Demand for Industrial Goods, Nature of
Industrial Buying, Buyer Behaviour, Value Analysis and Vendor
Selection.
3. Industrial Marketing Strategy-Product Strategy, Channel
Distribution Strategy, Logistics, Pricing Decisions, Promotion
Mix and strategy, Advertising, Personal Selling, Sales
Promotion, Public Relations, Publicity.
4. Industrial Marketing Intelligence System, Information Needs
System Design and Applications.
5. Industrial Marketing Control-Strategic Goals, Performance
Standards, Evaluation of Performance.

604-M-3-Rural Marketing

Course Contents
1. Nature, Concept and Scope of Rural Marketing, the People, the
Purchasing Power, Buying Pattern, Socio-Cultural, Economic
and Other Environmental Factors Affecting Rural marketing.
2. Attitude and Behaviour Pattern of Rural consumers, Overview
of Rural Marketing
3. Marketing of Consumer Durables and Non Durable Goods and
Services in Rural Markets with Special Reference to Product
Planning and Media Planning.
4. Planning of Distribution Channels, Organizing Personnel Selling
in Rural Markets, Marketing of Agricultural Inputs with Special
Reference to Fertilizers, Seeds, Agricultural Implements and
Tractors.
5. Rural Marketing Behaviour in Space, Variation in Levels of
Intersection, Variances of Distance Traveled Type and Role of
Marketing Centers, Special Manifestations of Rural Marketing.

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