Class 5

Implementation Phase

5Workshop Guide

INSPIRATION IDEATION IMPLEMENTATION

The Design Process

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Implementation Phase

Table Of Contents
The Class 5 Workshop can be completed over the course of just one
week. Activity 02 will help your team understand what you’d need to think
about if you were to bring your solution to market. This course is after all
just a learning experience, so you’re not expected to actually implement.
Although, if you’re following a personal design challenge, your team might
explore this option. The second half of the workshop is a chance to reflect
on the process and then share what you’ve created!

Class Leader’s Guide

Before Class 5 Workshop

Activities & Discussions

01 Questions, Comments, & Takeaways —10 mins // 30 mins

02 Create an Action Plan—30 minutes // 1+ hours

03 Create a Pitch—30 minutes // 1+ hours

04 Share Your Solution—To Be Determined by Your Team

05 Reflect—30 minutes // 1+ hours

06 Moving Forward—10 minutes // 10 minutes

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Class Leader’s Guide

In the Class 4 Workshop, you tested your prototypes in the community and
received feedback. Typically this would lead to several rounds of iteration,
but for this class you’ll just take a moment in Activity 01 to reflect on
what your team would change and then move forward in thinking about
implementation. At the end of this workshop, your team will take some time
to share your solution with the greater course community. First, come to
an agreement as a group and decide how much time to dedicate to your
Assignment 4 submission. You’ll want to be sure to save enough time in the
Workshop for your reflection and moving forward conversations.

Before The Class 5 Workshop

Confirm That You Have A Meeting Space

This space should have ample wall or table space where you can post ideas.

Print Out Class 5 Workshop Guide

To save paper, it is not required to print the Class 5 Readings. Check with your team
members and encourage them to print the Class 5 Workshop Guide.

Coordinate With Your Team To Bring Supplies

A notebook for blank paper, pens, felt markers or Sharpies, Post-it notes (or their equivalent),
and printed Class 5 Workshop Guide should be sufficient.

Lead The Workshop

This guide will walk you through facilitating the activities, discussions and assignments
for Class 5. You will also want to keep track of time so that your group makes it through
the full workshop in approximately two and a half hours. Make sure to read the Class 5
Readings thoroughly so that you can effectively lead your team this class.

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01
Questions, Comments & Takeaways
Precrafted design challenge—10 minutes // Personal design challenge—30 minutes

Congratulations! You’ve completed your Class 4 Ideation phase activities and turned your opportunities for design into
real life concepts! You’ve also learned about the last phase of the design process as part of the Class 5 Implementation phase
Readings. This Activity 01 is a way for you to reflect on your experiences, ask questions, and discuss what iterations you
would make if you were taking this idea forward. Take a few minutes to reflect on the questions below. Then discuss what
you are most excited about or interested in with your group.

1) What would you most like to discuss with the group about your experiences during your Class 4 Ideation phase
workshop? What was most surprising? What was the hardest part for you? What were your “aha moments”? Discuss the
iterations you would make on your idea and what learnings led to these new iterations.

2) Did anyone check out what other teams were doing on the Online Community? Would you like to share something
inspiring you saw? Did you learn anything interesting from other teams around the world tackling your same challenge?

3) What were your big takeaways from the Class 5 Implementation Readings? Do you have questions?

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02
Create an Action Plan
Precrafted design challenge—30 minutes // Personal design challenge—1+ hours

Typically, your design team would create an action plan while in the room with key partners and stakeholders, requiring
more lengthy discussion and collaboration. For this Class 5 Activity 02, however, let’s get some practice making an action
plan just with your team. Spend some time discussing with your team which type of staff members, partners, and funders
you would need to get on board to make your idea happen.

Staff Partnerships Funding

-What core skills do you need on your -What types of partners will you need - Will you apply for grants or fundraise
team to successfully implement? to support your implementation? to get your idea off the ground?
-Do you need a project manager to -Are they funding or capacity partners? -Will you continue to need this type of
coordinate your growing team? If capacity, what do they contribute funding as your idea scales or will you
-What support staff will help your idea (i.e. web development, telecommuni- shift to a sustainable revenue model?
to get off the ground? cations, a distribution network)? - When do you need to break even?

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03
Create a Pitch
Precrafted design challenge—30 minutes // Personal design challenge—1+ hours

When bringing your solution to market, you’ll need to get very used to talking about your idea. The more you tell the
story of your potential solution, the more likely you are to get funders, partners, staff members, and most importantly the
people you’re design for on board to support your work. First, work as a team to create a pitch for your solution. Then take
turns each practicing your pitch in front of the group and receiving feedback from the rest of your team members. If you’re
pursuing a personal design challenge, consider drafting multiple pitches for different types of listeners—what you say to a
potential user of your product or service is likely different from how you would sell your idea to a potential funder.

Succinctly, what is your project?

EX
Asili is a sustainable social business designed to reduce under-five mortality in the Democratic Republic
AM
of the Congo. It offers clean water, a health clinic, and agricultural services.
PL
E

Who do you need to pitch?

Funders

What format(s) will your pitch take?

A video to convey the vision

A presentation that we can make to possible funders

What’s your short pitch? As you write it, think about how you’ll expand it into a longer one.

In the Democratic Republic of the Congo, 20% of children don’t live to see their fifth birthdays. Asili, a new

sustainable social enterprise from the American Refugee Committee and IDEO.org, is changing all that. By designing

a holistic new approach to health care, food, clean water, and agriculture with the people of the DRC themselves,

Asili is ensuring that more kids than ever get the right start.

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03
Create a Pitch
Precrafted design challenge—30 minutes // Personal design challenge—1+ hours

Succinctly, what is your project?

Who do you need to pitch?

What format(s) will your pitch take?

What’s your short pitch? As you write it, think about how you’ll expand it into a larger one.

TIPS ON DRAFTING A GOOD PITCH

• Concentrate on the main thrust of your idea, why it’s different, and any call to action you’re making.
• Try to succinctly explain it in less than a minute.
• Be clear and unambiguous. Don’t get bogged down in the details!
• Get creative with your storytelling format—it could be a pamphlet, website, book, or presentation.

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Assignment for Submission

04
Share Your Solution
To Be Determined by Your Team

Congratulations on completing Class 5—your solution is that much closer to being ready for
the real world!

Let’s pause for a moment and reflect on how far you’ve come. From the original design
challenge, you’ve gone out into the community to hear about and see the issue first hand
from the people you’re designing for; you’ve organized and synthesized everything
you learned into actionable opportunities for design; you’ve generated lots of ideas for
possible solutions; you’ve brought a small handful of those solutions to life through rapid
prototyping; and then you’ve even put the time and thought into how you would introduce
that final solution into a real-world context. That’s quite a feat for seven weeks. Good job!

We would hate for all of those solutions to just end right there. So now for the fun part. You
get to share your solution with the rest of the NovoEd course community!

There are over 15,000 other registered course takers who have been working alongside
you the past several weeks, and the power of this course comes from being able to share
learnings, feedback, and excitement with the broader community. Take some time as a
group to find the right way to share your solution in whatever way appeals most to your
team. This could be a deck, a powerpoint presentation, a video, or anything else you can
imagine that helps communicate your idea to the broader community.

We recommend dedicating around an hour to putting together your Assignment 4

submission. However, if your team is interested in creating something a bit more elaborate,
make sure you’re in agreement with the rest of your team on how much time you’d like to
allot for this activity. Don’t worry, the deadline for Assignment 4 is a soft deadline, and we’ve
built in some extra time following the end course date to catch up on assignments, so you
have time to get creative if you so choose!

Please see the NovoEd Assignments page for further instructions on how to submit
and share your solution.

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05
Reflect
Precrafted design challenge—30 minutes // Personal design challenge—1+ hours

As part of the Class 5 Readings, you evaluated what you liked or didn’t like about working together as a design team, this
course, and the human-centered design process overall. Use the worksheets you filled out during the Class 5 Readings as a
starting point for this group discussion.

Discuss

Team Dynamics
• What was it like to work as a design team? Did you like working together?
• What was the most inspiring moment for your team?
• What was the most frustrating?
• Were there moments of conflict or disagreement? How did your team reach a resolution?

The Course
• What were the most successful aspects of the course?
• What were its weakest parts?
• Imagine we received a grant from a very generous donor to improve the course. Could you give us three suggestions about
where to start?

1) 2) 3)

You!
Members of your team likely felt more comfortable during some parts of the human-centered design process than others.
This is entirely normal and one of the reasons that having an interdisciplinary design team is so important. Think back over the
course.

• Which areas felt most natural for members of your team? Was it the Inspiration phase? Ideation? Implementation?
• Where did members of the team struggle? Why?
• Were there skill sets that were missing from your team? What were they?
• If you could draft a new member to your team for your next design challenge, what key skills would they possess?

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06
Moving Forward
Precrafted design challenge—10 minutes // Personal design challenge—10 minutes

Good work! Your team has successfully

completed the human-centered design process.
If you brought beverages to this final workshop,
give yourselves a toast. You learned a lot and
hopefully made some great progress toward
designing an innovative solution to the challenge
your team took on.

So what’s next? Armed with this new human-

centered design approach, your options are
almost unlimited. We do, however, want to give
you a few immediate action steps to choose
from. Talk through the options we’ve highlighted
on the following page and discuss whether any
of them make sense for your team to pursue as
a group. Alternatively, you might wish to pursue
some of these options individually.

Thanks for taking the time to learn about human-

centered design. Have fun out there!

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06
Moving Forward
Precrafted design challenge—10 minutes // Personal design challenge—10 minutes

1
Move Forward with the Design Challenge Your Team Has Been Working On
Since Class 2.
Just because this course is ending doesn’t mean that your great work on this design challenge
has to end. Could you team up with other human-centered designers in your area? Perhaps
you can collaborate remotely via the Online Community?

2
Frame a New Design Challenge.
As you’ve heard throughout this course, human-centered design is all about practice, practice,
practice. Take a look at the Frame Your Own Design Challenge materials provided in Class 5 on the
course platform, scope a new design challenge, and take this new challenge as a chance to put
your new skills to work. Spread the word of your new challenge to existing teammates, the Online
Community, or some colleagues to assemble a design team and get started. We look forward to seeing
what you come up with!

3
Share Your Ideas, Final Prototype, and New Challenges During an In-Person Meetup.
Consider organizing your own meetup. Use the Forum topics on NovoEd to find other like-minded
individuals and connect with them in person. And if an in-person meetup just isn’t practical, be sure
to share as much as possible with the Online Community.

4
Moving a Bit Slower?
Perhaps you’re not quite sure what challenge you’d like to tackle next, but you care deeply about
a certain topic area. Clean drinking water? Girls’ education? Mobile technology? With thousands
of coursemates represented on the Online Community, you’re sure to find other human-centered
designers who care passionately about the same social issues as you. And if you haven’t done so
already, we urge you to visit Design Kit, a learning platform and community of over 70,000 members
using human-centered design to tackle social sector challenges around the world. Then, join the
discussion or post opportunities on the Design Kit LinkedIn group.

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