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This document discusses strategies for building brand architecture and marketing mobile phones. It includes sections about Xiaomi's strategy of basing phone decisions on case studies and reports. It also discusses branded house strategies like Virgin which markets across categories but keeps brands together. Another section examines Samsung's strategy of building a top-notch brand with a global marketing team. The document focuses on strategies for marketing phones and building strong brand architecture across product categories.

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john snow
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211 views

Web Results: Ask Other People A Question

This document discusses strategies for building brand architecture and marketing mobile phones. It includes sections about Xiaomi's strategy of basing phone decisions on case studies and reports. It also discusses branded house strategies like Virgin which markets across categories but keeps brands together. Another section examines Samsung's strategy of building a top-notch brand with a global marketing team. The document focuses on strategies for marketing phones and building strong brand architecture across product categories.

Uploaded by

john snow
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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(PDF) A Case Study on Marketing Strategy of Xiaomi

www.researchgate.net  › publication › 336551904_A_Cas...

Oct 15, 2019 -  PDF | With the intense development and growth of China's mobile communication
and ... This has led to the birth of many of the world's famous  mobile phone brands. ... two
categories in terms of  build  quality- metal and ... basing their decsions on anecdotal case studies
and  reports  in the popular press.

Building Brand Value: With Brand Architecture Strategy


vtldesign.com  › brand-development › building-brand-v...

1.
2.
A branded house, in contrast, is a company such as Virgin. The company is diversified into
everything from music to  mobile, but all of its  brands  are under the  ...

Building Brand Architecture Sample Report.docx - Scribd


www.scribd.com  › document › Building-Brand-Archite...

1.
Apr 4, 2019 -  Building Brand Architecture  Sample  Report.docx - Free download as ... following with
Apple's other products such as  mobile phones  or tablets.

(PDF) 222318391-Samsung-Brand-Analysis | Achala Bandara ...


www.academia.edu  › 222318391-Samsung-Brand-Analysis

When it comes to consumer electronics  brands, especially in the mobile space, ... of smartphone
shipments 6 and 38% of U.S.  mobile phones.7 Brand image ... Aside from that, Samsung
can  build  its own job- hunting app that consolidates ... e (Source:
http://www.theglobeandmail.com/report-on-business/small-business/sb-  ...

Samsung – The Global Asian Brand - Martin Roll


martinroll.com  › resources › articles › marketing › sam...

1.
Nov 3, 2017 -  With  a business  strategy  spun around  building  a top-notch  brand, the ... London, San
Francisco, Sao Paulo, Tokyo and Delhi,  reports  directly to the CEO. ... Samsung products like the
Galaxy smartphone series and the  Smart  ...
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Web results

How to Market Mobile Phones | Understanding consumer ...


www.marketing-schools.org  › consumer-psychology

1.
The Psychology of Marketing  Cell Phones; How do consumers choose ... an understanding of the
kinds of psychological reactions their products,  brands, and ... last two decades, according to
statistics from the 2011 Mobile Consumer  Report.
Missing:  building  | Must include:  building

Comparative Brand Analysis: Cisco & Huawei - SlideShare


www.slideshare.net  › efriedme › comparative-brand-an...

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May 6, 2012 -  The two  brands, Cisco from San Francisco, Huawei fromShenzhen, compete in ...
areeffectively identical, with the excepting of Huawei's  mobile devices  product line. ...
brand  building, including brand elements and tactical contributions, ... Cisco maintains an annual
brand equity  report  which includes the  ...

Samsung Brand Communication -Case Study Analysis


www.slideshare.net  › sakettoshniwal › samsung-brand-c...

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Nov 16, 2015 -  1 2 Today leaving your  mobile phone  at home is like leaving your home
barefooted. ...  Strategy  and contributing creative inputs for  building  better  brand  ... We are
confident that with the tools explained in the  report, Samsung  ...

3 ways to make mobile interactions count - Think with Google


www.thinkwithgoogle.com  › consumer-insights › cons...

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