SUMMER TRAINING REPORT

ON
Bussiness Devlopment & Customer Satisfacation

Submitted To

DEPARTMENT OF MANAGEMENT
STUDIES

TEERTHANKER MAHAVEER INSTITUTE OF MANAGEMENT AND

TECHNOLOGY, MORADABAD

In Partial Fulfillment of the Requirement of the Degree of

Master of Business Administration (MBA)

SESSION: 2019 - 2020

TEERTHANKER MAHAVEER UNIVERSITY

MORADABAD

Guided By: Submitted By:

NAME –Dr.Rajiv Gupta Student Name- Rishabh

jain
(DESIGNATION) Exam. Roll No.-
TMG1802027

TABLE OF CONTENT

Content Page No.

 Executive Summary
  Introduction

 Company Profile

 Literature Review

 Objectives of the Study

 Research Methodology

 Analysis and Interpretations

 Findings

 Conclusion

 Suggestions or Recommendations

 Limitations

 References/ Bibliography

 Annexure

STUDENT DECLARATION

I Rishabh Jain hereby declare that the research work presented in this project
report entitled “Business Development & Customer Satisfaction ” for the
fulfillment of the award of Master of Business Administration from TMIMT,
Teerthanker Mahaveer University; Moradabad is based on Summer Training. The
Summer Training embodies the result of original work and studies carried out by
me and the contents of the project do not form the basis for the award of any other
degree to me or to anybody else.
 Name: Rishabh Jain
MBA 3 SEM SECTION-B
Roll No. : TMG1802027

ACKNOWLEDGEMENT

It gives me immense pleasure and privilege to acknowledge my deepest sense of

gratitude towards all those who helped me in the successful execution of this
project.

I would like to thanks Principal Prof. (Dr.) Vipin Jain and HOD-Management
DR. Manoj Agarwal for his able guidance. I also extend my gratitude towards
Course Co-ordinator Mr. Mohit Rastogi (Project Incharge), who entrusted me for
the completion of this project.

I am highly indebted to my Project Guide Dr.Rajiv Gupta whose constructive

counseling and able guidance helped me immensely in bringing out this project in
the present form.

The acknowledgement would be incomplete without thanking my family and

friend who were a big support throughout.

Name: Rishabh Jain

 MBA 3rd sem
Roll No. :
TMG1802027

Executive Summary

This report is all about my internship program with the company

“Edumonk Foundation”, based on two months of study and analysis of
the project given by the company that is on “Busiiness Development &
Customer Satisfaction ”. In this Comprehensive report, I have discussed all
about which I have observed and perceived during my internship
program.
The analysis has been done based on the customer’s satisfaction what
customers really expect from the product to satisfy their needs and
desires though there are many competitors already exist in the market.
which focus by various variables and attributes that are important to
know the satisfaction level of the customers towards Edumonk
Foundation.
Here the objective of my research is to check the most attractive
attributes for purchasing Edumonk Foundation facilities and the study of
the level of satisfaction. The methodology of this study of the
collection of data is being through structured questionnaire and
personal interview conducted with the customers. The data was
collected from various classes of customers like employees, students
etc. in the region of Delhi & Dehradoon.
At present Edumonk Foundation is also facing the competition from
many other competitors so as to survive in this cut throat competition,
it is necessary for every company to know the requirements and
preferences of the customers that can satisfy the customer needs and
desires.
This internship report covers surveys and analysis by using marketing
strategies to know about satisfaction level of the customers. The main
purpose of the internship is to learn by working in the practical
environment and to apply the knowledge and skills acquired during studies
to get familiar with the corporate world scenario.

Edumonk Foundation

INTRODUCTION

EDUMONK FOUNDATION is a Non-Profit Educational Counselling & Research

company headquartered in Delhi and having PAN India operations. I am fortunate
to do complete my internship in such a big organization. Throughout my
internship period I have learned so many things from the organization which I
have not learned before. As Edumonk Foundation has so many departments, I was
placed in Marketing and Human Resources to complete my internship.
A brief description is given below about my internship experience:

 Duties and responsibilities within the organization

In Sales Marketing department, I got a job as a Career Counselor. So I had many

responsibilities there from handling client queries to visit management and
providing support during their course selection process. My working days are
Monday to Saturday, 10.00am-05.00 pm. We have to offer Edumonk to other
operator’s customers over the phone and try to counsel them. Sometimes I visit
another career counselor meetings , and talk the counselors and take the
experiences to convert the clients mind set and so many skills [ just like
convencing ,manipulating and communicating power] to learn about those units’
activities.

 Origin of the Report

This report has been made as the course requirement of Internship in MBA course.
The topic for this report has been chosen by my both supervisors, organization’s ,

Supervisor’s Name
Manish Patel
Designation - ( Founder & CEO )
Email ID – [email protected]
Mobile Number - 9643754311 ,

 Contribution to the organization

As an intern I have little to contribute for the organization. My topic was research
based so I had
to conduct a research on which strategies Edumonk used in past, is currently using
and will be used in future through Business Development to earn customers’
satisfaction and to expand market share.
Who is the customer?

A consumer is basically a human being or an organization who purchase

goods and services produced by another business for the purpose of
personal consumption or for reselling the product or services to another
person or a business.
A Customer may be a Client, Buyer or a Purchaser who receives goods,
services, product or ideas, acquired from the dealer, seller and provider in
replace of capital or some extra consideration.
A Customer can be classified into two types which are as follows:
 Intermediate Customer
 Ultimate Customer

Intermediate Customer
Intermediate Customers refers to those organizations or an individual who
act as a middleman that is liaison, dealer or a distributor between the
supplier and the consumer. They are considered as those dealers who
purchases the goods and services for the purpose of resale.

Ultimate Customer
These are the customers who are the final consumers that means they buy
the product or service when it is provided in its final form. These
customers bought the goods for either passing it to the consumers or for
their personal consumption.
Both the customer and the consumer are two different terms as of being a
confused words. A customer may or may not be called as a consumer as a
customer is one who purchase the goods but the consumer is to consume
it.
A customer becomes a consumer then only when he purchases goods and
services for the purpose of consumption for himself but it he purchases
goods and services for resale purpose he may not be called as a consumer.
Every businessman must needed to study about the customers because at
the present time customers are the king to grab the position in the market
it is necessary for every businessman to satisfy the customers too. There are
different types of customers are present in the market that is existing
customers.

Customer Satisfaction:
Customer Satisfaction is the marketing tool that helps to measure how
products and services supplied by a company out reaches the customers
expectations.
It indicates the fulfillment of the customer desire’s or expectations that
drives from using the product. In others wards, it shows how happy the
customers is while purchasing the product form the company or up to what
level the customers may be satisfied.
Client fulfillment can be defined as an for the most part estimation of
execution based on all earlier encounters with a firm and has been
connected to a firm’s execution and wellbeing of an association.
In a competitive era, where business are fighting with each other for the
customers, a customer satisfaction can be seeing that a type of differences
and rapidly turn into a type of factor of production policy. In any
organization, consumer approval rating could has been a controlling impact.
These meeting point of workers on the need of satisfying consumers
desire’s and expectation as it leads to the sales and profitability of the
business to a great extent.
A survey on customer satisfaction has been done to assess the aspects of
customer care. And this survey provides a snapshot of customers opinions of
one’s product. One of the major objective of any organization is that
customers and families are highly satisfied with their entire experience in
their customer visit.
Within the organization a survey based on customer satisfaction may be
able to demonstrate that a practice is focused on the quality and on
improving their customer services. It may help to lead to a better quality
product and happier customers.

Purpose of studying Customer Satisfaction:

Customer satisfaction is one of the factor that helps in causal to
achievement or crash of industry. Its important to study and path of the
aspect as well as always try to effort on growing it to create your
consumers extra trust and ultimately rotate them into product ambassador.
It is really important to study this because if you do not think regarding
the consumer fulfillment, do not expect from the customers to care about
the company’s product or service.
The importance of studying customer satisfaction arises because:
 It helps to face out the competition with its competitors to survive in
the market.
 It helps to maintain a quality of the product or service and always
try to +work on improving it to differentiate their products from
others.
 To understand the customer needs and desires and the level of
customers expectations to increase the sale and profitability of the
business.
 It helps in establish priority and values to reviewer how fine the
organization can meet its goals.
  Helps in tentative trend above moment in organize to obtain actions
on a suitable source.

Marketing:
Promoting is an organizational purpose and a set of process for making,
communicating, and conveying cost to consumers as well as organizing
consumer interaction during behavior to advantage the organization with it
stakeholder.
Marketing is a common procedure in which person and group acquire what
they want as well as desire throughout creating, offering, and freely
exchange goods and service of cost by others.

Marketing Strategy:
Marketing strategy is a process that consent to an organization to focus on
the strategy of the market to capture the large number of economic sales
and try to get away to the wide number of customers and get the
maximum profit. The different segmentation are needed to do the
proper market strategy.
Market strategy are done to achieve the goal of increasing sales in the
economic. Market strategy is a long term process or activity which is very
essential for the market field. That deals with the analyze strategy early
condition of the business friendship, formulation, appraisal, collection of
market customer oriented strategy and try to contributes to the goal of the
business and its advertising objective.

Marketing Strategy Process

1. Understand Customer:- The Edumonk Foundation is trying to find out
the needs and demand of the customer .

2. Analyze Market:- It means the company try to analyze (find out) the
market / area, where is an increment of customers who are willing to
buy the good quality products and services for them.

3. Analyze Competition:- This is the most important factor which is

widely affect the company market strategy. The company should
prepare and implement their strategy where there is no any competitor
and less competitors of the product.

4. Research

Distribution:- The company should do the research related to the

income, status of the customers related to the product. The company
also make R & D related to the quality & safety of the product.

5. Define Marketing Mix:- There are four P’s of the marketing strategy.
 PRODUCT: Product is a goods and services, and ideas consist of
touchable or indefinable attribute to satisfying consumers and is
established in replaced for capital and price.

 PRICE:- Price is the individuals, which create sale returns – each

rates. Price is the amount of payment and set reward from one party
to another in return of goods and services.
 PLACE:- Place is afraid through transport and store commodities, as
well as creating them existing for the consumer. Receiving the correct
products to the exact place at the correct moment include the sharing
scheme.
 PROMOTION:- It is the company of communicate through
consumers. Promotion will make available information that will
creating a result to buying a goods or services.

6. Financial Analysis:- The company should find out the criteria of the
customer income and expenditure related to the buy the product.

7. Review and Revise:- It is related to the increment in the sales and

units of the product in to the economy / market and also based on
the generate the profit, brand of the product of the organization.
Company profile

Edumonk Foundation is a Private incorporated on 22 November 2017. It is

classified as Non-govt company and is registered at Registrar of Companies,
Kanpur. Its authorized share capital is Rs. 100,000 and its paid up capital is Rs.
100,000. It involved in Other education

Edumonk Foundation's Annual General Meeting (AGM) was last held on N/A and
as per records from Ministry of Corporate Affairs (MCA), its Balance sheet was
last filed on N/A.
Directors of Edumonk Foundation are Manish Patel and Prashant Agrawal.

Edumonk Foundation's Corporate Identification Number is (CIN)

U80904UP2017NPL098780 and its registration number is 98780.Its Email address
is [email protected] and its registered address is Lerha Road,Chaman
Vihar Colony Hathras,Uttar Pradesh 204101.
,-,.

Current status of Edumonk Foundation is - Active. 

CIN U80904UP2017NPL098780
Company Name EDUMONK FOUNDATION
Company Status Active
ROC ROC-Kanpur
Registration 98780
Number
Company Company limited by Shares
Category
Company Sub Non-govt company This is the most famous
Category logo of Edumonk
Foundation
Class of Private
Company Company Details

Date of 22 November 2017

Incorporation
Age of Company 1 years, 8 month, 10 days
Activity Other education companies
involved in same activity.
Number of -
Members
CAREER GUIDANCE PROGRAM

What is a Career Guidance and Counseling Program?

It is a comprehensive, developmental program designed to assist individuals in
making and implementing informed educational and occupational choices. A
career guidance and counseling program develops an individual’s competencies in
self-knowledge, educational and occupational exploration, and career planning.

At Edumonk Foundation, we have divided career counselling into 3 different

stages for every individual who wish to attend these counselling programs.

Stage-I : Find Out What You Are Good At By Doing A

Personal SWOT(Strength, Weakness, Opportunities, Threats) Analysis.
Step 1 – Evaluate Yourself Accurately : Assess yourself and get evaluated by
our counsellor on 5 dimensions important for career success.

Step 2 – Get Career Recommendations : Identify the best 5 careers from a list of
hundreds of them to find out what is relevant for you.

Step 3 – Identify Strengths & Weaknesses : Understand your strengths &

weaknesses to develop improvement strategies for your learning curve.
Stage -II  Plan and finalise your career choice with the help of experts.
Step 1 –  Personalized Guidance : Avail counselling sessions with top career
experts to shortlist options and build your career plan.

Step 2 – Get Deeper Career Insights : Get improved career insights by

evaluating what motivates you and through interactive activities.

Step 3 – Resolve All Your Queries : Get answers to all your career related
queries through all-round expert support over call, emails and chat.

Stage -III Select The Perfect Career, College And Course

Step 1 – Select the perfect career : Choose at least 3  best fit career for you and
rank them on the basis of priority with the help of career experts.

Step 2 – Choose the right course & college : Shortlist the right course & college
for reaching the aspired career goals with the help of career experts.

Step 3 – Build your career plan : Create a detailed career path and short
milestones to achieve at every step of your career journey.

EDUMONK PROGRAMS

We conduct online as well as offline self development programs crafted using the
Fingerprint Analysis & Spiritual Mindmapping Techniques combined with the
prediction power of Data Science, Machine Learning & Artificial Intelligence to
deliver career and intelligence insights like never before. It is created for
individuals belonging to different age groups to map their intelligence with our
proprietary Mind Analysis Test Self Intelligence Discovery Certification And
Training (SIDCAT)
SIDCAT For Undergraduates & Graduates.

SCHOLAR CREDITS
“Unique Way To Fund Students For Higher Studies
With Earning & Learning Opportunities Through Challenges”

Abstract

Education is the backbone of everything we see around us and in this growing

environment of nervousness and competition of survival in the current
professional and industrial ecosystem, we see it not working for young people
having global ambitions like us. This is the result of our own misconduct and
exploitation of the resources we had to build the future of our next generation of
people.
As said by one of the eminent scholars in the history of humanity, Swami
Vivekananda,
“Education is the most powerful weapon which we can use to change the world “
Edumonk will follow his teachings and use this weapon to really create a
difference and change the way we learn and work globally.
With the advent of globalisation in education, the mobility of students in search of
better learning & working opportunity is increasing exponentially. Students
seeking to make a global career aspire to get international education experience
and also wish that they get financial aid, community support, learning and
working opportunity independent of where they are.

If we talk about India, we would like talking about our system which is as old as
the British Rule over here. There is a urgent need of imparting global standards of
education in these institutions through student exchange programs and upgradation
of their curriculum. These differences in imparting intelligence to people in a
fragmented approach over communication, interaction and operations has brought
us down to a depreciating economy. If we measure it at a global scale then the
whole human race seems to be a decade behind its original potential of achieving
something together if the intelligence would have had been on a shared ledger
accessible to all instead of residing under surveillance of large corporates and
councils.

See the Tesla story for example and there are numerous others which showcase the
height of foolishness and misconduct we have done in the past.

By the way there are many people discussing the same problem here and there but
we will try giving a shot to solve it till extent we can do it together.

The great news is that, “Its possible and we can do it together “

The primary concept is that life is a challenge and if we want all of us to lead a
happy life in future, we must train our mind and actions to be challenge friendly
and problem solving.This is the reason our primary focus is to build the
community where people can host peer to peer learning, work as well as fun
challenges. Challenges you get to solve can be of any type depending upon your
POI Ratings and the more you solve, better is your POI Reputation which is
applicable and credible to be recognized worldwide as you have immutable
records of submission on a blockchain accessible to all the stakeholders in the
community.

With this protocol, Edumonk wishes to create a system is which students,

universities, employers, admission consultants and recruitment consultants are
benchmarked on the basis of their POI ratings. All the members of the community
help each other with their core values & expertise to get the best out of each other.

The age old processes and methodologies used in imparting education, conducting
assessments and rewarding talents has become obsolete in this highly connected
global village where everything is so interconnected that its very difficult to keep
oneself from another.

The nature calls for an immense amount of innovation and paradigm shift in the
way humans are educated all across the globe. We need a very accurate and
transparent system which rewards every individual on mother earth with monetary
as well as social rewards on the basis of their Proof Of Intelligence(POI) Ratings.

Intelligence as defined by Edumonk is not something you get in a school, college

or by any teacher. Its something you learn from your life on the basis of your
thoughts, actions and emotions interconnected with each other. It changes the way
you lead and live your life for pursuing and fulfilling your future . Edumonk seeks
to build a world of friends on the magical imaginations of a decentralised ledger of
minds having diverse thoughts and opinions.

Innovation and development as a globally accepted solution with the help of POI
protocol where intelligence is mapped, shared and rewarded on a publicly
accessible ledger. The actors in the system responsible for deciding how they
measure, share and reward intelligence among each other builds a perfect
knowledge pool making a long-term sustainable funnel with immense growth
opportunities for everyone in the community.

New talent scouting and recruitment is focused more and more on empirical
evidences of your intelligence (the “what”), the way that you apply them (the
“how”), and what really drives you (the
“why”). Tangibilizing human intelligence that are the basis of work behaviors
such as problem-facing, solutions analysis, and team roles, is a key factor in order
to meet the needs in this fast-paced environment.

There are no limits to the intelligence you can demonstrate, share and scale using
POI protocol. Its like a web of trust where we know the intelligence behind every
creation, imagination and processes around the aura. Edumonk fulfills this new
idea of no limitation of possible intelligence you can develop, proof, share and
use.
With this protocol Edumonk aims to build a distributed, meritocratic, transparent
and unified platform to assess, validate and empower human and machine
intelligence.
It is a result of more than two years working in new ways of curating talent, and
working closely with the needs of students, educators & employers of the whole
econosystem:

Edumonk reinvents how talent gets access to work and work gets access to talent
in an open econosystem where meritocracy, transparency and decentralization play
together to disrupt and change the way humans educate humans. We as humans
should rethink how we should be educated and the best way is to think it together
sharing each other’s intelligence over a highly secure, decentralized and globally
recognized, Proof Of Intelligence(POI) protocol.

In order to nurture the vision of Edumonk, a powerful econosystem is born: the

POI protocol-- the open-source, public, blockchain-based and distributed
intelligence-validation protocol. The mission of Edumonk is to convert people into
the best they can be to remain happy and satisfied with their life. Our goal is to
build a universal and evolving Human Intelligence Econosystem that replaces CVs
with Dynamic ID cards for every individual in the community.

The POI Econosystem is fuelled by two different elements:

● Proof-of-Intelligence, which is the reputation related to every specific skill
on the POI associated platforms. It is non-tradeable and handles intelligence
validations as traceable annotations on the Ethereum Blockchain.
● Scholar Credits is an exchangeable ERC-20 compliant token that fuels the
POI econosystem and operations. It enables users to participate, validate and
certify their intelligence across applications.

Proof-of-Intelligence Ratings (POI Ratings)

The POI ratings is the backbone of the POI protocol and the POI ecosystem. It is
non-tradeable and traceable, and handles the attribution of reputation to specific
skills and skill sets that a user possesses directly on the Ethereum Blockchain.
Once the requirements of the smart contract are met on an IDapp, a variable
amount of Proof-of-Intelligence (depending on the overall resolved rating by the
POI Raters) is attributed to the specified skill evaluated. This amount of Proof-of-
Intelligence is updated by the smart contract(s) on the associated intelligence of
the user’s Ethereum address (annotation on its address). Proof-of-Intelligence
Ratings work as reputation and, as a result, is cumulative without any predefined
cap. A talented individual will perennially have the evidence of his/her skill proofs
through annotations on the Ethereum blockchain covering a broad palette of
intelligence parameters, e.g.: business development, coding (languages x, y, z,…),
community management, leadership, conceptual thinking, etc.

Intelligence Discovery Card (IDcard)

These cards are the dynamic representation of your talent brand. With the help of
this card, you are able to showcase your intelligence in an organised manner which
gets updated with POI ratings & remarks in realtime. Here you define yourself in
line of your hobbies, educational goals, achievements etc describing your talent
brand and statement of purpose.

Intelligence Discovery Form (IDform)

Applying to different universities becomes a huge task for the students. This is the
reason, we bring forward the concept of (Intelligence Discovery Form) IDform.
This is a single form any student has to fill in order to apply in the institutions
associated with it.

They are provided with the relevant information related to :-

1) Courses that meet their requirements, budget and
eligibility
2) Counsellors closer to them on the basis of ratings they
choose.
3)Fairs and Institutions in their city where the institutions of
their
 preference are participating.
4)Challenges hosted on the platform which matches their interests.

The Scholar Credits (Scholar Credits):

Fueling The POI protocol, The Scholarship Credits (SC), an ERC-20 compliant
utility token, enables users to access and transact on the POI econosystem. They
serve as units of account that enable users to participate and get validations of their
intelligence on or across any application of the econosystem. Scholar Credits is a
utility token of fixed supply that can be integrated into applications as the
transactional layer of value.

The POI Econosystem Architecture

The following graph synthesizes the different layers of the POI:

Application layer: The layer where IDapps can participate and benefit from the
econosystem on top of the POI protocol.

Service layer:Providing the necessary technology and abstraction, through

Application Programming Interfaces (APIs) to support the application layer.

Blockchain layer: The Ethereum protocol has been chosen as the technological
platform for creating Scholar Credits Token, Proof-of-Intelligence protocol and
smart contracts. The POI Protocol sets the standards to create a cross-platform
econosystem where:

● Any user that acquires, applies, or improves its intelligence on any

application working on the principles of POI protocol with a resolved rating
greater than the minimum for qualification will automatically see its Proof-of-
Intelligence of this specific intelligence updated with the resulting amount on
the Ethereum Blockchain.
● The Proof-of-Intelligence of every intelligence acquired by any user will be
publicly visible and hereunder shareable (via its Ethereum address).

● Any Intelligence Discovery Application (IDapp) can participate on the POI

protocol if it follows the 7 Principles of the POI, meets the technical
requirements to connect with the APIs, and is accepted by the Edumonk
community (proof-of-intelligence and Scholar Credits Token holders’ vote).

● Any IDapp on top of the POI protocol will be able to add any new
intelligence to the
Blockchain, if accepted by the Edumonk community (proof-of-intelligence and
Scholar Credits Token
holders’ vote), in order to ensure the evolution and adaptability of the POI
protocol over time (new
jobs, new relevant skills, new priorities…).

● A community of Raters -- experienced users from a specific area or

intelligence that acts as oracles between the off-blockchain triggers and the on-
blockchain resulting processes. They will decide whether a skill has been
acquired, applied or improved successfully or not, and whether Scholar Credits
should be transferred to the user or not, in an anonymized way and using a
Proof-of-Intelligence betting system. This will ensure the quality of ratings,
avoid biases (maintaining anonymity during the rating period) and will keep bad
actors out of the game.

● POI Raters will get Scholar Credits in exchange for their ratings.

● Scholar Credits will allow the access to the services of any IDapp on top the
POI protocol.

Players in POI Ecosystem

 1) Students - It allows the students to build their own talent brand and
participate in different challenges hosted on the platform, complete it and
earn rewards in the form of Scholar Credits.

2) Institutions - It allows the colleges & universities to access student profiles

who wish to take admission in respective colleges through Dynamic
Portfolios.

3) Startups & Entrepreneurs - It allows the startups & companies to create

challenges for the people to solve virtually and earn scholar credits as
reward for the same. POI Ratings provided by the employers are used as the
letter of recommendation by the students for the universities.

4) Admission Consultants - It allows them to send their students directly to

institutions worldwide and meanwhile receive their commissions in scholar
credits saving them huge amount of money which is lost in forex exchange
using Fiat Currencies.

Students
Students are the centre of this model. This becomes a one stop platform for finding
universities/colleges relevant to the students and professionals for higher
education and get industry exposure through working on challenges hosted by
different startups & entrepreneurs around the world. This helps them build their
talent brand by earning POI ratings & Scholar Credits. This platform becomes a
very good earn while you learn opportunity for the students where they can solve
challenges, gain POI ratings to validate their intelligence and earn Scholar Credits
as rewards.

What benifits students get ?

- A dynamic portfolio with opportunity to work on challenges posted by
different companies which gives them live industry exposure and helps
them build their own talent brands validated with POI ratings. They also
 earn financial rewards in the form of Scholar Credits and other
cryptocurrencies on completion of the challenges.
- Instant help from the Admission Consultants in the community if they are
confused about their available options and wish to apply or get recruited in
international universities for higher studies.
- Internship, Volunteering & Job opportunities across the globe.
- Getting Scholarships & Financial Aid for their higher studies
- Applying and getting Educational Loan from third party institutions for
their studies.
- End to End help in Immigration & VISA process by the community
members.
- Unique Earning opportunity by holding Scholar Credits in their wallet
which gets multiplied through paramining technology.
- Network Effect of the community helps them multiply their money faster by
holding scholar credits in their wallet upto 877 levels.

Institutions

Institutions involved in international students recruitment have 3 main

objectives :-

1. To achieve desirable number of international students

2. To maintain and improve quality of students
3. To sustain and enhance the diversity of students
4. Provide better opportunities to their students for enhancing their talent
brand.

Channels they use

1. Direct Marketing to Students

2. Use Of Agents/Consultants/Local Representatives/Alumni
3. Institution, Government or Corporate Partnerships
Problems they face

1. Too many lead sources

2. Irrelevant leads
3. Poor Conversion
4. Complexities in establishing and later managing vast agent networks
5. Lack Of Intelligence about options to choose from (Target Market, Agents,
Exhibitions, Local Advertising Channels and others)
6. Decline in their enrollment rates
7. Sustainable placement of their students

Edumonk would solve these problems without disturbing institutions existing

relationships, strategies, and structures.

It will give them global access to Student and agents in more than 160 countries
with

an assurance of 33% conversion rate.

Use Of The Token

1. Rewarding students for scholarships/financial aid in their institutions.

2. Getting Education Loans for financing the education of their students.
3. Rewarding agents for counseling students and referring them to their
institutions automatically through smart contracts.
4. Pay for institutional expenses in scholar credits
5. Holding Scholar Credits in their Institution’s wallet helps them multiply
their money through paramining technology and the better their network
becomes, higher is the speed of multiplying their money through the
process.

Startups/Entrepreneurs

Startups solving problems for the community and businesses thriving around them
have 4 main objectives :-
 1. To solve problems of their industry in the best possible way.
2. To maintain and improve the strength & quality of their team
3. To escalate the ROI and LTV of their resources & customers.
4. Decrease the overall expenses of their organisation by optimising the
processes involved in their day to day operations.

Resources & Tools they use for optimising their processes

1. Market Research of the industry they are working in.

2. Analyzing competitors and their process implementation strategies.
3. Improving the technical infrastructure for automating their processes.
4. Increasing the productivity of their human resources by effective training

Problems they face

1. Too many day to day problems related to operations

2. Inefficiency in productivity of their processes and resources
3. Poor Technical Infrastructure For Automating their processes.
4. Hard time fundraising for their projects.
5. Short on funds for campaigning and marketing
6. Less Productivity Of their human resources

Edumonk would solve these problems without disturbing the startup’s existing
processes, relationships, strategies, and structures.

Use Of The Token

1. Rewarding students for completing challenges hosted by them.

2. Getting payments for their products & services from the tokenholders.
3. Pay for startup expenses & raise funds through the token for their projects.
4. Multiplying their wealth through paramining technology by holding tokens
in their company
wallet for getting leverage income through network effect.
5.Holding Scholar Credits in their Institution’s wallet helps them multiply
their money through paramining technology and the better their network
 becomes, higher is the speed of multiplying their money through the
process.

Admission Consultants

Agents/ Consultants / Representatives involved in International Student

Recruitments have 3 main objectives
1. To achieve sufficient number of students as that defines the profit and
sustainability of their organisations.
2. To offer best possible option to the students as long as there is a financial
reward associated with it.
3. Not to be over dependent on a single destination or institution.

They use 3 main channels :-

1. Direct Marketing to students

2. Use Of Sub-Agents/Alumni
3. Institution & Corporate Partnerships

Problems they face

1. Lack of options to promote : Its very difficult suggesting and providing the
options to the students they really want.
2. Complexities in counselling and remaining up to date with courses and
developments in this field.
3. Lack Of Intelligence - Agents too get tricked by students and institutions in
the lack of proper end-to-end knowledge.
4. Inefficiency in maintaining the contract between them and the institutions
they are working for.

Use Of The Token

 1. The token can be used by the agents in charging their consulting fees to the
students.
2. They can receive their commissions from the institutions they work for
irrespective of geographical boundaries.
3. The unique paramining technology helps them grow their wealth by holding
the tokens in their wallet. The more they hold, higher is the speed of
multiplication of their token value due to leveraging of their network at 877
different levels.

Edumonk will issue an ERC20 compatible token, which will be used to provide
incentives to students and contributors of the platform in the form of Scholar
Credits. The sale of Scholar Credits will be final and non-refundable. Edumonk
will not be responsible for any loss of Scholar
Credits or situations making it impossible to access Scholar Credits, which may
result from any actions or defaults of the user or actually person undertaking to
acquire Scholar Credits, as well as in case of hacker attacks.

We plan to offer anyone sharing our vision to contribute to the development of

POI protocol by buying Scholar Credits during the Initial Coin Offering event,
which will be held on July, 2018.

Edumonk’s goal is to raise a minimum of 5 million USD and to stop accepting

contributions when 25-30 million USD will be collected.

Some of the numbers may change due to ETH/USD exchange rate volatility, but
the following numbers are best estimates as of June 2018.
• Maximum financing: 30,000 ETH - may change due to exchange rate changes;
• Minimum financing: 550 ETH - may change due to exchange rate changes;
• Exchange rate: 1 ETH = 10,000 Scholar Credits - may change with ETH
exchange rates; • Token contract address: Will be published only on website
edumonk.org 48hrs before the crowdsale launch date;
• Launch date and time: Date to be announced soon. Block number will be
published on website. Dates may be prone to change; • Token launch time-
frame: 30 days.
• Token launch completion: Token launch will end when either the maximum
number of ETH is raised or 30 days have passed. If less than the minimum of
ETHs are raised, ETH can be retrieved by holders of BitDegree Token;
• Contributors sending ETH to Edumonk Smart Contract address will immediately
receive tokens.
Scholarships - Scholarships pool will be used to incentivize users to participate in
the POI ecosystem in the early days of its operation. No new tokens will be
created once the user growth pool is exhausted.

Budget Allocation
• Scholar Credits Platform: 30% of budget. The team consists of over 10 engineers
and MOOC experts fulfilling the key roles in the company – sales, marketing,
 legal and others. This financing allows the rollout and operations of the Scholar
Credits platform; • Courses development: 30% of budget.
Token Distribution
• Edumonk Foundation: 66 million (locked for 360 days);
• Scholarships pool: 165 million;
• Token available to public at launch: 336,6 million;;
• Team: 66 million (locked for 720 days);
• Advisors / Partners: 13,2 million (locked for 160 days);
• Bounties : 13,2 million; • Tokens in total: 660 million.

15. Token distribution doughnut chart

These funds will be directed at third-party education professionals, offering online
courses and content production;;
• Marketing and business development: 25% of budget. Marketing will focus on
expanding awareness and adoption of the BitDegree platform and the platform
solution among users, publishers and advertisers. This also includes the growth
and maintenance of the world-wide community. Marketing, growth-hacking, PR,
partnerships, affiliate programs and more;; • Operational: 8% of budget. Consists
of BitDegree legal, security, accounting and other associated administration
costs;
• Security: 2% of budget. This part of the budget is set-aside for auditing software.
• Reserve: 5% of budget. This part of the budget is set-aside for unforeseen
expenditure.
 Functional Department

EDUMONK FOUNDATION has the following functional departments :

Customer Care Department :

Customer Care Department is responsible for coordinating all sorts of customer
support
activities. Its primary task is to ensure that challenging goals are set for each sub-
department
according to the organizational aims and each employee understands his or her
role in supporting
the customer. CCD has a responsibility to ensure smooth coordination between the
activation,
servicing and market share collection activities. CCD operated in different
sections such as front office,
calling and Verification, collection and satisfaction, etc.
This department is responsible for convencing and manipulating of all the
counseling processes and the career counselor required for providing services to
customers.

Finance :
This department is responsible for coordination of various finance and Fund
management
activities of EduMonk Foundation. This Includes LC and purchase fund
Management payment of deposit paid by customers, cash flow management, and
insurance cost management, forecasting and budgeting, negotiating with Banks
etc. Different sections under this department are Commercial, Fund Management,
and Budgeting.
This department also looks after the functioning of Colleges from where
Universities and all sorts of stationeries are issued.

Corporate Affairs & Strategic Planning:

This department has been introduces recently to facilitate the following activities:
1.Secretarial Activities ensure proper implementation of relevant laws of
company acts and
ensures proper reporting to various regulatory bodies.
2. Tax & Vat Managing and controlling corporate tax and Vat related issues and
co-ordinate
with the tax regulatory boards.
3.Business activates regularly meets regulatory bodies and different events to
ensure
smooth running of operational activities of the company.
4.Revenue Assurance ensures revenue of the company and develops strategy to
increase
revenue as well as protection of revenue leakage.

Human Resources:
Human Resources Department functions in the following distinct sections:
EduMonk , believe that our teamwork is our greatest asset. Useful contributions
made by each individual bring us that much closer to our goals. The Edumonk
family is made up of a group of passionate individuals, uniquely qualified from
diverse disciplines but working towards our vision.

Billing and IT :
Billing activities include bill generation, dispatch of bills and risk management.
The bill generation area is responsible for the actual process of preparing the bills
for the customers and sending those bills at the necessary time to allow for
delivery time and payment by customers. IT section provides all sorts of systems
or technical support .

The Sales& Marketing department :

The Sales& Marketing department functions in different categories such as
Research & Product
Development, Marketing Communications, Corporate & Direct Sales (office
visite), Backbone Solutions, etc.
Sales and marketing is responsible for setting up of the sales channels and
mechanisms by which
the services packages are actually sold to the customers. This department also
deals with
corporate sales. This department however deals mainly with sales to corporate
customers and
maintenance of relations with both current clients as well as counting out potential
new corporate
clients, whereas the after service and other issues are dealt with by the customer
services
operations section of the company.

Competitors
EduMonk made a revelation in the career counceling sector. City cell was the first
to start
Career Counselling business in Uttar Pradesh in 2017. Manish Patel and Prashant
Agarwal started their business from 2017 & present. The service charge is less but
the facilities were more. EduMonk made the history by inviting variety of services
at a very cheaper rate.
 Center for Career Development
 Ansh Education Consultancy
 Career Pathshala
 D&B Counsellor
 Hopes Counselling Centre

Center for Career Development

An MBA graduate from one of the top business institutes of India, Faculty of
Management Studies (University of Delhi), is the Founder and Director of North
India’s top most career counseling & study abroad firm, Centre for Career
Development, located in Delhi. For 5 years he has worked with multinational
companies like ICI (paints division) and North India’s largest Media group like
Hindustan Times, till he discovered his knack for entrepreneurship. With the aim
of providing simple but detailed & scientific career counseling, Centre for Career
Development, started on its journey of transforming the lives of talented students
by guiding them on the correct career path.

On the socially responsible side, he has worked with NGOs like Smile foundation,
Cankids, Palna, SOS childrens’ village of India as well as associations like
Maheshwari samaj, YMCA, Delhi Malyalee association. Additionally, career
meets have been organized with Rotary clubs and few government departments
like SCERT.

He is a member of National Career Development Association, United States of

America and actively participates in international conferences in various countries.
Moreover he is also an editorial advisor for TIGES- a journal published by
Transitions group United State of America.
As the following figure shows the market share of Edumonk in career councelling
sector:

Market Share
Centre for Career Development Edumonk Foundation Career Pathshala
Ansh Education Consultancy Hopes Counselling Centre

10% 5% 5%
40%

40%

As the following table shows the donation rate of Edumonk Foundation :

Company Name/
Donation rate Maximum Minimum
1.Centre for Career 3,00,000 2,50,000
Development
2.Edumonk Foundation 2,00,000 1,00,000
3.Career Pathshala 2,50,000 1,50,000
4.Ansh Education 2,80,000 2,00,000
Consultancy
5.Hopes Consultancy 2,30,000 1,40,000

Market Needs

Edumonk Foundation is providing a wide range of services for its valued

customers. The company seeks

following benefits that are important for its customers:

 Quality Service: Edumonk is providing quality service to the employers.

The customers don’t

like the counseling problem and visite problem system. Edumonk recruits high
professional

employees and experts to available for the customers. It is the company which

expands its network all over the country within the shortest period of time after
starting its

operation. Edumonk is committed to its customer about the quality service.

 Customer Service: Edumonk has both online and physical customer care
service for its

customers. The valued customer can solve the problems over mobile phone dialing
help line number. It has

also customer care service all over the country mainly in the city areas. But the
centers are more

to meet the huge demand. Now at this Edumonk is expanding its customer care
centers

and upgrading its quality. Edumonk is committed to meet the customer demand
and problem as

soon as possible.

 Service at Low Price: Before Edumonk starts its operation the tariff was
higher than any other

period. At that time the companies charged 3,00,000-4,00,000 lakh for per
admission counseling but Edumonk not take the more donation , its focus
on the only quality of the service . But the company was committed to
provide quality service at a lowest price.
As a result Edumonk is the fastest growing educational company in Delhi.
This is because of providing quality service at a lowest price.

Advertising & Promotion

Edumonk Foundation basically undertakes advertisement on basis of their

product. They use mainly non personal advertisement communication like

1. Print Media (Newspaper, Magazine, etc.)

2. Broad Cast Media (TV Media, FM radios)

3. Online Media(Internet)

4. Display Media (Sign Board, Bill Board, etc.)

Their advertising strategy is like Brand Promotion, Sales Promotion, Good

Will building, Network extension notice, Inform Value added service etc.

They also use personal or direct marketing only for their corporate client’s
usage.

PROJECT PART

As we already know that, there are many Career Counselor companies

which are providing different types of facilities and services to the
customers. Customers prefer different Career Consultancy company for
different reason. And it is quit impossible to understand the customer’s
psychology in time of office visit. There are many things which influence
customers in counseling service from career development Company like
low donation rate, sales, promotion, process, physical evidence, and people.
Therefore, it is very important for a career development company to know
the factors that affect the customers mind to purchase service. Literature
Review

Literature View
I have already discussed about my report’s topic. As it is based on Business
Development and Customer Satisfaction Policies, we have to understand
what are Business Development and Customer satisfaction and things
related to it like Consumer Behavior. All these are described below :

Definition of Business Development & Customer satisfaction

Business development comprises a number of tasks and processes

generally aiming at developing and implementing growth opportunities
within an organization. It is a subset of the fields of business, commerce,
and organizational theory.

Customer satisfaction is a term frequently used in marketing. It is a

measure of how products and services supplied by a company meet or
surpass customer expectation. Customer satisfaction is defined as "the
number of customers, or percentage of total customers, whose reported
experience with a firm, its products, or its services (ratings) exceeds
specified satisfaction goals.
Definition of consumer behavior

Consumer behavior has changed dramatically in the past decade. The term
consumer behavior is defined as the behavior that consumers display in
searching for, purchasing, using, evaluating, and disposing of products and
services that they expect will satisfy their needs.

Consumer behavior focuses on how individuals make decisions to spend

their available resources on consumption related item.

Consumers are the main assets of any company. Every company need both
things- earn profit and satisfied their customers through their products. It is
very hard to find out whether the customers are fully satisfied or not. The
behavior of consumers changes over time and whenever there is new or
different products in the market consumers may changes their behavior
toward existing products.

If any company wants to keep their customers for long time and make them
loyal to their products every company have to understand their customer’s
behavior. It is very important to understand the behavior of customers and
then providing the products or services according to the customers need and
wants.

So I think this is an important issue, that’s why I have decided to do

research on customer’s behavior in case on counseling done from
educational department.

Types of consumer

There are two types of consumer. They are:

1. Personal Consumer: Who buy goods or services for his or hers own use,
for the use of
households, or as a gift for a friend.

2. Organizational Consumer: It means profit and non-profit business,

government

agencies, and institutions, all of which must buy products, and services in
order to run their organization.

Consumer behavior and decision making are interdisciplinary

Consumer behavior was a relatively a new field of study in the mid to late
1960s.Marketing

theorists borrowed heavily from concepts developed in other scientific

disciplines such as

1. psychology- the study of individual,

2. sociology- the study of groups,

3. social psychology –the study of how an individual operates in group

4. anthropology- the influence of society on individuals, and

5. economics - rationally maximize their benefits

To form the basis of this new marketing discipline All these factors
combine to form a model of consumer behavior that reflects both the
cognitive and emotional aspects of consumer decision making.

Business Development and Customer Satisfaction of

EDUMONK FOUNDATION

Business Development and Customer Satisfaction has a vision to achieve

highest position

in the career market of the World through expanding market share by

increasing new
 subscribers and holding the existing customer by giving better service.

ESSENTIAL ELEMENTS FOR CUSTOMER SATISFACTION

1. Be aware of these things every customer expects from you

a) Customer wants to be heard

When it comes to your customer service, their psychology plays a key role in how
they perceive your business. Your customers want to be heard all the time,
especially when they are concerned about your product or service. When they
express, let them complete what they want to say, read in between the lines and
then ask relevant questions if you have any, reconfirm your customer’s concerns
so as to avoid any miss-communication in future

b) Your clients want to be cared of

Customers need to feel important. They want to see the efforts being made. They
would surely appreciate the initiatives you and your staff have taken or taking to
solve their issues and accommodate their request regardless if they can
accommodate them or not depending on the company’s policies.

2. SCC – (SMILE, CONTACT, and COMMENT)

It’s very important to know that customer interaction is a crucial part of sales lead
generation. As it can either make or break your sale and turning point to construe
whether or not your customer going to show up again. Follow these simple rules to
make a long-lasting impression on your client.

a) Smiles are contagious. When you’re greeted by a smiling representative, your

first instinct to smile back.
For example: In Aviation Industry, whenever you get on the board, you will
always find the attendants smiling and greeting you. Irrespective of the Time,
Situation or hectic schedule they will always connect with you through the smile.
Smile and greeting would make all the difference in the world.

b) Next, ensure you are making eye contact with the customer. Eye contact
shows that you’re ready to engage them and ready to help them. In some way, it
proves you care about their opinions.

c) Compliment the client sincerely whenever and wherever it is necessary. A

compliment can be is a positive remark, a word of encouragement, or a sincere
acknowledgment. Nevertheless, if delivered improperly the same can backfire
you. So be careful while complimenting when there is no need.

3. Empathize with your customers

When your client is facing any professional or personal life issues, empathize with
them. Ensure to tell them that you understand how you feel, where you’re coming
from. This acceptance will definitely allow them to let down their guard and be
open with you. Although you cannot deliver the exact outcome or solution what
they’re looking for but by empathizing with them and their problem they’re most
likely to accept a reasonable solution and that’s best for the team involved.

4. Create solutions for your client’s issues and compliance

Consult your company policies, invoices; take a look at the customer’s history,
whenever you need to come up with a concrete solution.  Many times you have to
get creative and do things that you may not have thought of before or have not
done before.  If your client is very much dissatisfied with your service and there
are no slightest chances to come up with a solid solution then all you can do is to
refund the funds paid by them, if any. However, such incidences should not
happen on a frequent basis, in such case you might want to conduct customer
service/relation training in the company and turn over the whole approach towards
the customers.

5. Clarify the situation with the client

You need to make sure that the customer is a hundred percent satisfied once their
issue has been resolved. Review the remedies with them time again and again until
you both are on the same page.

6. Follow up with all your customers

You want to make sure each of your customers had a great experience with the
kind of service your company has provided. Your brand’s reputation depends on it
and ultimately affects future business. After sales service is as equally important
as serving the client. We need to make sure that we are interacting with them on a
regular basis as it is good for business reputation, expansion through referral
business. Call asking them one or two questions about the experience which they
had while working with you or you can send an email thanking them for their
business or wishing them on their important days, like birthday, anniversaries, etc.
Therefore, we should keep in mind if customers receive good service ‘this time,
next time, every time’; they are more likely to come back again and not to mention
with more business opportunities.

Business Development and Customer satisfaction Policies:

On above discussion we have got a clear idea about the four Units of Business
Development and Customer Satisfaction and their Responsibilities, Process of
working, and policies practiced by them. Business Development Customer
Satisfaction Policies practiced by Edumonk Foundation are given below.

1. Offering new connection to other operators customers with attractive

benefits

2. Offering different free of casting services including free counseling with

attractive facilities.

3. Offering new connections to Business Customers with their convenience.

4. Conducting market research of customers’ demand, customers’ attitude,

and competitors’

actions.

5. Finding out popular Print and Electronic media where Edumonk can give
their

advertisement to get maximum population coverage.

6. Finding out network problem and inconvenience of the customers and

reporting the issue

to concern department in order to hold customer.

7. Ensuring customer care representatives’ quality standard and reporting

the finding to

concern department to take proper steps.

8. Customer Profiling through Customer Data Collection (CDC) project.

 9. Finding out the reason of proper treatment and pursuing to re-activate the
connection.

10. Conducting various projects of Top Management and Marketing

Department to assist them to take up-to-date Marketing and Business
policy.

Working Process of Edumonk Department

Mmmllllll,, Management Level

Executive Level

Student / Interns

The hierarchy of the Edumonk Foundation is in the figure. The first level of the
Management level is take the decision from the Edumonk activities and the take
the order to executive level to execute them.
The second level of the Executive level is the implement the decision of the
management level .
Third level of the Student / Intern is the complete our interns period in the office
and according to our time schedules 1 months ,2 months ,etc. and oue
requirements.
Justification:
The behavior of the customers in service from Edumonk Career Councelling
Company is
unknown because there are many this type of company in this country are offering
different
attractive things and providing so many different services. a And different types of
customers
prefer different type of company for their providing service and facilities. And
those customers
who are now take admissions from Edumonk may switch to another company in
near future for
the providing new and better services of that company.

 Data type  Primary and Secondary Data

 Sampling Unit  Customer of Dehradoon

 Sampling Type  Convenience Sampling

 Sample Size  50

 Research Tool  Questionnaire

  Type of Research  Descriptive

 Data Collection  Survey Method

Method
 Area  Dehradoon

Research Methodology

To complete this report successfully I have to follow some methods. These are as
follows:
Research Type: This research is descriptive in nature
Sampling Plan: The sampling for this research is as follows:
1. Sampling Frame: The research was conducted in different parts of Delhi city.
2. Sampling Element: Mostly all career development company Established in
Delhi city were selected as sampling element.
3. Sampling Procedure: For the research I have used non probability
Convenience sampling technique.
4. Sample Size: My sample size for this research is 50.

Sources of Data
Data were collected from two sources. They are as follows:
1. Primary data: Primary data were collected directly from the customers enquiry
to company websites. I have asked some questioned to them and use their
responses as primary data.
2 Secondary data: The secondary data were, company’s Business Review Report,
Marketing Report, information from internet etc.
 Data Analysis
For analysis of data MS Word, MS Excel has been used. Parametric and non-
parametric
statistical tools has been used to derive a meaningful conclusion from the
empirical data.
Findings
behavior and things related to it.
Table 1 : BUDGET
Frequency Percentage Valid Cummulative
%age %age
valid 1lakh- 25 50 50 50
2lakh
2lakh- 15 30 30 80
3lakh
3lakh- 8 16 16 96
4lakh
4lakh- 2 4 4 100
5lakh
TOTLE 50 100 100

BUDGET
1 lakh-2 lakh 2 lakh-3 lakh 3 lakh-4 lakh 4 lakh-5 lakh
17%
4%

53%

26%
ANALYSE : From the frequency it can said that 25 respondents that means
almost 50%
respondent’s budget are above 1lakh-2lakh , 15 respondents are between 2lakh-
3lakh. 8 respondents are between 3lakh-4lakh. And 4 respondents are in between
4lakh-5lakhs.
Table 2 : NEET Marks
Percentage Valid Cummulative
Frequency %age %age
Negative - 0 13 13 13 13
0-150 8 8 8 21
150-300 20 20 20 41
300-450 18 18 18 59
450-600 25 25 25 84
600-750 16 16 16 100
Totle 100 100 100

Neet Marks

Negative -0
0 - 150
150 -300
300 -450
450-600
600 - 750

ANALYSE : From the frequency table and graph it can said that 25 students are
obtained the 450 -600 between marks and the more less 8 students obtained the 0
– 150 between marks.

Table No. 3 :

Client Interest

INTERESTED NON- DROP

INTERESTED
PRIVATE 15% 35% 50%
COLLAGE
GOVERNMENT 90% 0% 10%
COLLEGE
ABROAD 10% 90% 0%

Intrested
Non-interested
Drop

Client Interest in Abroad

Intersted
Non-interested
Drop
 Client Interest in Abroad

Interested
Non-intersted
Drop

Findings of the Study

1. Most of the customer’s budget is 1 Lakh – 2 Lakh . Its mean 30-40% customers
are in this
group.
2. Most of the customers are service holder and their percentage is 40%
3. Most of the customers are using online service now.(30%)
4. Half of the respondents are using services (21%) and other half are using only
the career knowledge .(19%)
5. Majority of the respondents are like to use telephonic connection.(10%)
6. Most of the respondents said yes that online service is better than visit office.
(18%)
7. Customers like to use Edumonk services most (40%), as well as Career
Pathshala services used to
(10%).
8. Quality of the product (100%) and low price (100%) are the main reasons of
complete the counseling through the Edumonk .
9. Majority of the customers said that most of the cases Father of the student takes
the
decision for Counselling. (23%)
10. Most of the time customers do influenced by their friends to buy the product.
(12%)
11. Maximum respondents think that television media helps them most to know
about the
brand.(80%)
12. Half of the respondents think that this type of service does their many process
of counseling.(10%)
13. Almost every customers trust on buying the company over the career
counsellors. (87%)
14. In deal of the customers , deposit money is very important part. And,
maximum

respondents think that the deposit money system is more reasonable. (05%)
15. Giving offers that are more effective is main reason to switch their service,
most of
the customers think that. (02%)

Conclusion

After analysis the whole report I can conclude that as the aspiration statement
Edumonk Foundation as a novice carrer development company has improved its
condition within a very short time. It was done because of the right and proper
marketing policy of the company. The marketing plan of the company has proven
right for the organization because it’s spreading its business gradually.
But still it’s not the biggest Career development company in the country.Centre
for the career Consultancy is the leader in the market and Edumonk has got lot of
aspect to improve the situation. So be the market leader Edumonk Foundation
must be very careful in the field of marketing plan and the success of the company
is a matter of subject that how they are implementing the plan.
As a result the Business Development and Customer Satisfaction Policies
implementation consumers’ behavior towards Edumonk is very positive and their
satisfaction level is very high.
The consumers of services are preferred The Edumonk most. The consumers
believe that Edumonk provides high quality product, but the service rate are not so
high. Consumers are mainly got information from television, internet ads.
So, at the end I can conclude that Edumonk Foundation is one of the finest
companies in Country. They provide high quality of product and consumers are
satisfied with Edumonk’s products they
take, especially online services. Consumers are satisfied by Edumonk type
category

Suggetions

As Edumonk Foundation is one of the reputed companies in Delhi , there are very
little to recommend about their products and services. Edumonk has very low
service rate and their price is also very low. But customer likes to services their
online because they can get it from their home. If they do some attention to their
network system I think they can get more customers. Another thing is most of the
customer get information about it from internet ad; they should give more
billboard ad because billboard is now a popular media part. Some
recommendations given below
A. Should make strong their network system.
B. Callers should have more convening power.
C. Should more careful about customers surety.
D. Deposit money should be low.
E. Should give any special offer to their high users.
 LIMITATION

The best effort have been made to make the study fair transparent and
error free yet there might be some inevitable and limitations. Although
outright measures area undertake to make the report most accurate some
inadvertent errors might have crept in and suggestions in improve or
eliminate the same are most welcome.
The limitations of the survey are narrated below:
 The project is valid for the predefined area of work Delhi &
Dehradoon .
 There may be some biased response from the respondents.
 Some respondents did not provide the full data.
 Due to different RTO norms, the response of people might differ
from those of other cities and state if any.
 it's miles hard to recognize if all of the respondents gave accurate
records; some respondents have a tendency to offer misleading
information.