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Resume VVN

Viet Nguyen Lopez is a data-driven digital marketing professional with over 5 years of experience managing paid media campaigns and building integrated marketing ecosystems. They are currently a Digital Ad Operations Specialist at Rogers Media where they manage social media, PPC search, and programmatic display campaigns. Prior to this, they held marketing roles at Norwegian Air Shuttle, Glovo App, McKinsey & Company, and others. They have a Master's degree in International Business Management from Universitat Autonoma de Barcelona and a Bachelor's degree from Hanoi University of Science and Technology.

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193 views1 page

Resume VVN

Viet Nguyen Lopez is a data-driven digital marketing professional with over 5 years of experience managing paid media campaigns and building integrated marketing ecosystems. They are currently a Digital Ad Operations Specialist at Rogers Media where they manage social media, PPC search, and programmatic display campaigns. Prior to this, they held marketing roles at Norwegian Air Shuttle, Glovo App, McKinsey & Company, and others. They have a Master's degree in International Business Management from Universitat Autonoma de Barcelona and a Bachelor's degree from Hanoi University of Science and Technology.

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VIET NGUYEN LOPEZ

80 Marine Parade Dr, M8V 0A3, Toronto, ON • (437) 244 1309 • [email protected]
https://www.linkedin.com/in/vietng • Vietnamese, Spanish / Canadian Permanent Resident
_______________________________________________________________________________________________________________________________
Data-minded digital marketing professional with 5+ years experience in building integrated marketing ecosystems, and managning paid media campaigns; a
lifelong learner with technical skills, “testing” mindset, can-do attitude, strong passion to succeed in fast-paced work environment. Seeking to further Digital
Marketing career by collaborating with SEMs & media agencies

PROFESSIONAL EXPERIENCE

Rogers Media, Rogers Communications Inc.


Digital Ad Operations Specialist Toronto, September 2019 to Present
• Manage social media campaigns on Facebook Ads, Twitter Ads; PPC search campaigns on Google Ads; Programmatic display campaigns on
various DSPs for Rogers-owned brands and top-tier clients
• Monitor and optimize campaign performance to ensure the pacing is always around 100%; KPIs and goals are met successfully
• Constantly analyze campaign results, build reports for internal media team and clients
• Work seamlessly with cross-functional teams including product management, sales, data team to build omni-channel marketing strategies

Norwegian Air Shuttle


Digital Marketing Manager Barcelona, August 2018 to September 2019
• Worked on integrations between various elements of adserving technology such as Adserver, DSPs, Tag Management system, Analytics tools
• Reliably planned, executed, optimized paid media campaigns (Facebook Ads, Google Ads PPC, DCM + DBM/ DV360)
• Conducted and analyzed A/B tests to advance ads performance and maximize conversions
• Carried out data-driven marketing analysis, leverage data to make decisions and improve the performance of marketing efforts
• Maintained day-to-day relationships with internal and external partners to ensure creative and media buys are optimal

Glovo App
Peformance Marketing Manager Barcelona, July 2017 to August 2018
• Designed digital marketing plans; defined KPI & metrics for performance-based acquisition and retention towards higher ROI & CLV
• Planned and executed paid media campaigns cross different channels to acquire Web traffic and mobile app users
• Took charge of digital marketing spend; optimized campaign performance, adjusted spend to increase ROAS significantly and reduce CAC by 45%
• Led a small digital marketing team; proactively worked with cross-functional teams on marketing analysis and strategies

McKinsey & Company, Spain


Junior Digital Marketing Consultant Barcelona, August 2015 to July 2017
• Assisted sales & marketing team in outlining marketing plan and roadmap
• Acquired new technical skills, and helped marketing team to enable CRM & retargeting campaigns
• Collaborated closely with cross-functional teams to ensure flawless execution of digital marketing campaigns
• Built Ad-Hoc reports to present business growth based on the analysis and interpretation of data

Associate, Marketing & Sales Barcelona, March 2015 to August 2015


• Successfully managed and developed client relationships
• Mapped out the competitive landscape and digital challenges of clients cross their business
• Diligently assisted sales & analytics team in gathering and analyzing data from various sources

EDUCATION

Universitat Autonoma de Barcelona


Master´s degree in International Business Management, Concentration: Marketing Barcelona, September 2015 to August 2016
Coursework includes: International Marketing Strategies, Digital Marketing,
eCommerce Operations, Financial Management

Hanoi University of Science and Technology


Bachelor´s degree in English language and International Business Hanoi, August 2010 to July 2014
Coursework includes: English for Business, English for Science and Technology,
American Studies, Research Methodology, Business Foundations

SKILLS & QUALIFICATIONS


Languages: Vietnamese, English, Spanish
• Strong quantitative and analytical skills, data-driven mindset, strategic thinking, can-do attitude
• Cross-cultural communication skills, team spirit, willingness to acquire new knowledge
• Proven experience in building integrated online marketing strategies; managing paid media campaigns for well-known consumer goods companies
• Extensive hands-on experience with third party ad serving, DSPs (DV360, Sizmek, Taboola, Simplifi); Search Engine Marketing (Google Ads, Bing
Ads, Apple SearchAds), Social Media Marketing (Facebook Ads, Twitter Ads, Snapchat Ads), CRM (Braze, Salesforce)
• Familarity with web development (HTTML), Event tracking, Pixel implementation, Tag management (Google Tag Manager); Web analytics (Google
Analytics, Adobe Analytics)
• High proficiency in MS.Excel, SQL relational databases, analytical & statistical packages such as Tableau, Power BI, Looker, Google Data Studio

Courses & certifications: - Integrated Online Marketing Strategy, Project Management Institute, 2020
- Google Analytics Certification, Google Skillshop, 2019
- Display and Video 360 Certification, Google Skillshop, 2019
- Google Adwords Certification, Google Skillshop, 2018
- Marketing Analytics, University of Virginia, 2017

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