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Project Titles For Mba

The document provides examples of potential project titles for MBA students in the areas of finance, HR, and marketing. It includes topics such as financial analysis, performance appraisal, customer satisfaction surveys, and marketing research. Guidelines are also given on the structure, layout, and composition of the project report, including recommended chapter outlines and content.

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satish
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459 views

Project Titles For Mba

The document provides examples of potential project titles for MBA students in the areas of finance, HR, and marketing. It includes topics such as financial analysis, performance appraisal, customer satisfaction surveys, and marketing research. Guidelines are also given on the structure, layout, and composition of the project report, including recommended chapter outlines and content.

Uploaded by

satish
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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PROJECT TITLES FOR MBA:

MBA Finance Project topics


Financial Analysis
Balance Sheet Analysis
Quantitative Analysis of Financial Decisions,
Management of Financial Institutions,
Mutual Fund
Cash Management
Credit Risk Management
Securities Market
Working Capital Management
Security Analysis and Investment Management,
Management of Financial Services,
Financial Markets,
Venture Capital
Derivatives
Project financing, Analysis and Management,
International Financial Markets and Financial management,
Derivatives and Risk management,
Portfolio Management,
Cost Management,
Mergers and Acquisitions,
Management Control System,
International Accounting,
Taxation,
Financial Derivatives.
Inventory Control
Cash Management
Credit Risk Management
Securities Market
Fund Raising Management
Working Capital Management
Market Protection of Financial Investment
Managing Total Risk With Derivative Securities
Performance Statistics
Inventory Control
HR-PROJECTS TITLES
Performance appraisal/ performance management system
Human resource information system
Recruitment / selection methods
Attrition/retention
Compensation
Employee satisfaction/surveys
Organizational design, governance
Performance measurement/mgmt
Succession management
Training & development
Latest Topics....
Competency Mapping
Employee Motivation
Employee Welfare
High Performance Working Practices
Human Capital Management
HR Branding
HR Policy
Identify Key Performance Areas
Organizational Development
Induction Manual
Industrial Relations
Prepare a Balanced Scorecard
Training need Assessment
Use of Team Work and Employee Involvement
* Stress Management
* Job Satisfaction
* Employee Motivation
* Quality of Work Life
* Training and Development
* Recruitment Life Cycle
* Recruitment and Selection
* Human Resource Development
* Employee Engagement
* Performance Appraisal
* Compensation Management
Marketing-Project-Topics
Customer Satisfaction Survey
•Consumer Perception Survey
•Service Quality Study
•Service Blueprinting
•Service Process Mapping – Back stage, on-stage
•Improving service quality using service
blueprinting
•Competition Analysis
•Service standards
•Study on effectiveness of employee’s role in
service delivery
•Effectiveness of channels (distributors/ DSAs) in
service delivery
•Effectiveness of channels (on-line/ Internet) in
service delivery
•Customer Data Analysis
•Study of Institutional markets
•Effectiveness of promotion schemes
•Measurement of Brand awareness and brand
perception
•Customer Loyalty study
Study of purchase influencing factors
•Customer Profiling
•Advertising effectiveness study
Brand positioning and advertising.
Social and environment marketing.
Marketing research for food chains.
Entry strategy for companies in emerging economies.
Comparison of marketing strategies amongst a few companies.
Brand evolution and benefits.
SWOT & PEST analysis for same sector companies.
Realigning marketing and sales network.
Sales & distribution management for production related companies.
Services marketing in banking and hospitality.
Innovative marketing for corporate responsibility.

@b$$$mm

GUIDELINES FOR PREPARATION OF THE PROJECT REPORT:

Project report SIZE

The project report should, at the max, be 60 pages long, taking into consideration the first page of Chapter 1 and the last page of typed
material, as the limits.
project report layout and COMPOSITION

The project report matter should be arranged in the following sequence:

1. Title page / Cover page


2. Training Certificate issued by organization
3. Abstract
Around 500-600 words long narration highlighting the project /research methodology and providing insight into various
components that build it up
4. Acknowledgement
At the max, 1 page long ; it is a note of thanks in recognition of the inputs, guidance or any other support extended by
Organizational key people, guides or any other individual, who contributed towards the successful completion of project work
by the trainee
5. Table of Contents
6. List of Tables
7. List of Figures/ Flow-charts
8. Chapters
The titles suggested here for “Chapters” and their sub-divisions are optional and may be adapted to meet the specifications of
the project under-taken.

Chapter 1 : Introduction & Background

1. Company Profile
 Organization History
 Vision & Mission
 Structure
 Leadership
 Constituent Units/ Departments
2. About the Project
 Introduction
 Rationale behind choosing the project

Chapter 2 : Research Layout & Design

3. Research Process
 Research Objectives
 Project Layout

 Step-wise procedure followed


4. Topic “XYZ”
 What is “XYZ”?
 Why is “XYZ” important?
 Highlights of “XYZ”
 Graphical representation/ Flow-chart of complete “XYZ” process
 What are the different components of “XYZ”? (Explanation of management terms, methods, processes
involved)
 Effect of/ Relationship of “XYZ” with other elements of “your specialization”. For ex., if your project topic
is “Brand Management”, you can demonstrate its impact on other functions of Marketing i.e. “Market
Segmentation”, “Positioning”, “Customer Satisfaction” etc. Similarly , HR trainees can bring to light the
impact of “Training & Development” on “Employee Satisfaction”, “Career Planning” etc

Chapter 3: Research Findings

5. Assessment of “XYZ”
 “XYZ” System/ Process analysis in context to the organization
6. Components of “XYZ”
 Evaluation of different components that build up the “XYZ” System/ Process at the organization
7. Comparative Analysis
 “XYZ” Practices in other Indian companies
 “XYZ” Practices at the Inter-national level/ overseas
8. Enhancing “XYZ” Effectiveness
 Tools/ Measures for effective implementation of “XYZ” System/ Process

Chapter 4: Analysis of Information

9. Execution
 Making “XYZ” work
10. Road-blocks
 Why is “XYZ” difficult?
11. Recent Trends
 Modern Trends in India/ Overseas in relation to “XYZ”
12. Impact of related factors
 Implications of factors internal to the organization on “XYZ”
 Implications of factors external to the organization on “XYZ”
 Time & Cost constraints in relation to “XYZ” System/ Process

9. Conclusion
10. Recommendations
11. Appendices
Feed-back forms; statistical calculations; any other material in support of your findings
12. References
Books, Journals, Articles, Web-sites, Organization documents and any other material referred to, for preparation of the
project report

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