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FARMCONNECT Executive Summary

FarmConnect is an online application that connects consumers directly to local farmers within a certain radius to purchase farm fresh goods. This addresses challenges for both suppliers like local farmers with small yields and consumers who find going to markets inconvenient. The application benefits all involved in the food production and consumption cycle by enabling easy online transactions. It targets households, food processors, providers and business heads. Marketing will promote locally grown goods through government agency events and paid online ads to gain popularity while competitive advantages include ultimate convenience, responsible production/consumption support, and support for local farmers. Revenue comes from a 2.5% commission per transaction and ads on the application.

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Faye Rivera
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102 views1 page

FARMCONNECT Executive Summary

FarmConnect is an online application that connects consumers directly to local farmers within a certain radius to purchase farm fresh goods. This addresses challenges for both suppliers like local farmers with small yields and consumers who find going to markets inconvenient. The application benefits all involved in the food production and consumption cycle by enabling easy online transactions. It targets households, food processors, providers and business heads. Marketing will promote locally grown goods through government agency events and paid online ads to gain popularity while competitive advantages include ultimate convenience, responsible production/consumption support, and support for local farmers. Revenue comes from a 2.5% commission per transaction and ads on the application.

Uploaded by

Faye Rivera
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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FARMCONNECT

Your easy way to the farm market

FarmConnect is an online application that will Feanne Aveline I. Rivera


provide linkage between the consumers and the [email protected]
farmplace. It is a user-friendly application wherein Alangilan, Batangas City, Batangas,
customers can purchase farm fresh goods online Philippines 4200
within certain radius from their location directly from
local farmers at considerable cost. Through this,
inflow of revenue to local farmers didn’t just The Team
elevated but their sector was also supported and
promoted. Lois Anne M. Aguila
Jeamnard D. Balitaan
Jimuel A. Lasi
The Problem
Hazelle A. Magbuhos
The fruits and vegetables market’s current setting
is a big challenge for suppliers especially to local
farmers producing a not so huge yield from their
lands. On the other hand, most of us find it too Adviser
hassle to go in and out of the marketplace. To look Engr. Marielli Katherine C. Untalan
for farm essentials at desirable quality at your most Batangas State University
convenient time is even a harder thing to do. That
is why this application will pave its ways to address
the aforementioned problems.

The Solution
This application will be beneficial among all those all involved in the food production and
consumption cycle. It is an easy to access piece of technology in which buy and sell
interactions of farm goods among households, food providers and farmers are executed
online.

Target Market
This tool is applicable to everyone in need of farm produced essentials: households, food
processors and providers. Specifically, the target consumers are the heads of the family or
of the businesses.

Marketing Strategy
Promotion of the product will be done through events and online advertisements. Product
introduction and promotion will be administered in events lead by the authorities like
Department of Trade and Industry and Department of Agriculture relating to purchase and
selling of locally grown goods. Also, since this application promotes consumption of
nutritious products and booming the sector of agriculture, Farm Connect will seek
partnership with the said government agencies including Department of Health. Through
paid online advertisements, our company will be introduced in the market and will then gain
its popularity.

Competitive Advantage
What makes the application more advantageous and beneficial than other existing solutions
is its ultimate convenience, promotion of responsible production and consumption, and
supportiveness towards local farmers.

Business Model
This application takes revenue through commissioning. Farm Connect takes 2.5%
commission for every transaction made through this online tool. Moreover, additional gains
will be imparted from advertisements endorsed by the application.

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