Gics-In-India Getting Ready For The Digital Wave
Gics-In-India Getting Ready For The Digital Wave
Foreword
Global In-house Centres (GICs) in India today number over 1,000, employ 745,000 people with an estimated export revenue of over USD 19 billion in FY2015. What
began as a small step for MNCs like Texas Instruments in the early 1980s is today a giant leap – India is today the world’s leading global location for setting up Global
In-house Centres.
GIC centres in India over the last decade-and-a-half have scripted a story of success – moving from a ‘proof-of-concept’ to centres of strategic importance. This
segment has been growing at a CAGR of 11 per cent since FY2010, with a relative share of about one per cent of India’s GDP. Mirroring the growing maturity of the
Indian IT-BPM industry, GICs today have moved past the “cost centre” stage. They are now increasingly focusing on high value activities such as IP-creation, building
competencies around emerging technologies, setting up COEs and taking full ownership of vendor management. These factors are positively impacting the parent
firms’ top-line and bottom-line through faster time-to-market, product/process optimisation and expansion to new geographies/services. There are increasing cases of
Indian GIC leaders having global roles and the GIC governance model is more accountability-driven. GICs have also integrated deeper into the Indian ecosystem by
forging partnerships with start-ups, universities and service providers.
Apart from this, GICs have also taken up the Digitisation mandate for their parent firms – helping the parent evolve to a Digital Enterprise. GICs are addressing
digitisation opportunities in the areas of customer targeting & engagement, workforce enablement, operational excellence, supply chain, risk management, and
developing digital product and services.
Despite this success, the GICs continue to face certain challenges. Cost arbitrage continues to be a key driver and with increasing financial constraints, being cost
competitive is becoming a delicate balancing act. Attracting and retaining talent is becoming more and more critical as even start-ups today are offering competitive
wages. Developing leadership skills (balancing business, technical and people aspects) and domain specialists across verticals is gaining importance.
Going forward, GICs in India are on the path to becoming the global sourcing hub for the organisations’ entire IT and business process needs with focus on delivering
business value and innovation supported by high quality talent, leadership and technology.
This report is a follow-up to the 2010 report and is the first part of a two-part report. This report gives an overview of the GICs in India, their presence across segments
(IT, BPM, ER&D), geographies and verticals, detailed industry trends, growth drivers, challenges, best practices being implemented to overcome these and highlights
potential growth opportunities. We trust you will find this report useful, and welcome your feedback and comments at [email protected].
R Chandrashekhar
President
2
Acknowledgements
The report “GICs in India: Getting ready for the Digital Wave” is a joint effort by NASSCOM and Zinnov. Zinnov conducted
an extensive six-month study that involved detailed primary and secondary research to chart the evolution and maturity of
GICs in India; and identify emerging trends that are impacting this segment.
We would like to thank various stakeholders for their valuable contribution, without whose participation this report would not
have been possible.
First, we would like to thank the GIC member firms of NASSCOM - across IT, BPM, ER&D and Software Products sectors –
whose detailed inputs on numerous industry trends have added great value to the report.
NASSCOM’s GIC Council also helped shape the report through their counsel and guidance. We would like to convey our
thanks to them.
Thanks also to the Zinnov team comprising of Pari Natarajan, Bala Girisaballa, Karthik Ananth, Shashidhar Bellur, Deepthi
Pamadiparthi, Vishnu Shankar, Shyam Krishnan, Vishnu BG, Kriti Soni and Shilpa Ibrahimpur who have put in a lot of effort
to complete this report.
A special acknowledgement to the NASSCOM research team for their efforts and contribution towards this report.
3
Glossary
Global In-house Centres (GIC): GICs are MNC-owned units that undertake work that supports the parents’ global businesses
Business Process Management (BPM): Includes processes that may be IT-enabled, do not necessitate on-shore presence and
are hence, offshore-able. BPM GICs are responsible for processes that include finance & accounting, human resources, sales &
marketing, procurement & logistics, technical support, knowledge based services (market research, analytics), etc.
ER&D services and product development: Engineering services are those that augment or manage processes that are
associated with the creation of a product or service, as well as those associated with maximizing the life span and optimising the
yield associated with a product or asset. This not only includes design elements of the product or service itself, but also
encompasses the infrastructure, equipment and processes engaged in manufacturing/delivering them.
R&D services involve providing research and development for hardware and software technologies, and development of software
running on embedded systems. This also includes activities that enable the parent’s product or service often called Offshore
Software Product Development (OSPD), across various stages of product development lifecycle - R&D, design, prototyping,
development, testing, maintenance, support and development of next generation of the products
• IT Services: IT services involve a full range of engagement types that include application development & maintenance, consulting,
systems integration, IT outsourcing/managed services/hosting services, infrastructure management, training, and
support/maintenance for the global enterprise
4
1 Executive Summary
7 Appendix
5
Executive summary (1/3)
1,000
> MNCs have GICs in India; ~220 new MNCs setup GICs since FY2010
40% Of GICs that belong to Global 2000 firms are enabling digitisation
6
Executive summary (2/3)
European and Japanese MNCs are now demonstrating higher inclination to set-up GICs in India
BFSI has the largest share of revenue in BPM and ITO; Other verticals besides Software/Internet are also driving
SPD from India
Tier I cities host the majority of GICs; Bengaluru has the most mature and diverse ecosystem
GICs are focussing on value creation beyond cost arbitrage – they are creating IP, contributing to the top-line
and developing digital competencies
GICs’ governance model is increasingly accountability-driven with global leadership representation in India
Many GICs are now multi-function centres with end-to-end ownership of products/processes
7
Executive summary (3/3)
GICs are establishing themselves as CoEs across technical, business and functional areas
GICs are instrumental in enabling collaboration with startups, academia for the global corporate
Digitisation is a key focus area with a positive impact on customer experience, workforce engagement, and
operational excellence
India is emerging as the world’s leading centre for digitisation, with world’s second largest pool of digital talent
and agile practitioners
Leadership and domain skill availability, talent retention, maintaining cost advantage are the key challenges for
GICs
Future: Many of the Global 2000 firms yet to leverage India advantage. Digitisation presents substantial
opportunity across the business value chain – however, it is critical to have multi-skilled talent
8
1 Executive Summary
7 Appendix
9
GICs in India: A ~USD 20 billion industry
25%
SPD contributes to around 57% of the
3 26% ER&D sector
30% 23%
35% 30% ~220 firms have setup GICs in India since
35% 2010
FY2003 FY2010 FY2015E
10
Source: Zinnov Research & Analysis
Increase in number of Japanese and European GICs
Europe FY2015
62
APAC X% CAGR
7%
Japan 11%
ROW 39 40 5%
31 8%
28
24 24 3% 9% 6%
24% 22 8%
15 13 15 14 12 12
9 9 8
3%
4%
1%
FY2015E
33% 31%
28 Automotive
25
18 15%
8%
3 11
13% 15%
Note: *Others Include BFSI, Chemical, Diversified, Pharmaceuticals, Aerospace, FMCG, Retail
12
Source: Zinnov Research & Analysis
US and European GICs have significant representation of Software/Internet vertical
Note: #Includes top 6 verticals; ^ER&D excludes SPD and includes Embedded Services and Engineering Services; *Ent: Entertainment
14
Source: Zinnov Research & Analysis
BFSI GICs are the largest employers
Percentage distribution of GICs by vertical Percentage distribution of talent by industry vertical Median size
nos.
6% Automotive 6% 225
Semi-
5% Conductor
3% 160
High Low
Energy 13% 27% No Presence 26% 17% 17%
7 Appendix
18
GICs are evolving across multiple dimensions
B Multifunction centres
19
Source: Zinnov Research & Analysis
HQ now perceives India GICs as more than just a cost centre
A Value Creation
+ VALUE??
services delivered
Build competency
Indian Specific Charter
A leading power and automation management
firm has its own India product mandate
20
Source: Zinnov Research & Analysis
GIC governance has evolved towards an accountability driven model
A Value Creation
India Team India Team India Team India Team Global Team India Team India Team
21
Source: Zinnov Research & Analysis
As a result, metrics for measuring GIC value are moving from the operational to
strategic
A Value Creation
Before Now
These metrics drive the leadership to take a canonical view of the Measuring along these dimensions provides a holistic view of ROI & value.
purpose of their existence. Hence, value added to the parent organisation It also helps invest justifiably, allocate resources effectively and influence the
is minimal and narrow behaviour of workforce
22
Source: Zinnov Research & Analysis
Newer GICs are being setup at a higher maturity level
A Value Creation
15
Case Examples
23
Source: Zinnov Research & Analysis
With strong India leadership, GICs are now managing vendor relationships for the HQ
A Value Creation
HQ HQ HQ
GSO
GSO* GIC GSO
GIC
Product
IT
Development
Single Function Centres
704
Tech
F&A Total: 1,026 nos.
Support
Earlier Now
25
Source: Zinnov Research & Analysis
India GICs are emerging as power-centres for MNCs
C Scale
Leading MNCs have >35 per cent of the technology workforce operating out of their India centre
EMC India R&D centre is the largest centre outside of North Tesco HSC is the largest IT centre of the organisation providing
America. India CoE deliver product engineering, services and support to Tesco operations in the UK, the US, and major European
integrated innovation for every product group countries. It has shifted from just a support base to one that
manages mission-critical IT applications
Philips Innovation Campus (PIC) in Bengaluru is the firm’s largest Bosch India is the largest software development centre of Bosch,
R&D centre outside Eindhoven, Holland outside Germany. The centre ensures product excellence to maintain
global competitiveness for the parent. Robert Bosch India (RBEI)
offers services to customers other than BOSCH as well.
ER&D GICs
IT GICs
SAP Labs India is the third largest R&D centre of the firm outside
Germany and contributes to a wide spectrum of SAP’s products
HSBC Global Technology is headquartered in Pune and is the
largest IT development centre with a number of key leaders sitting
out of the India office
NetApp India has a substantial R&D base in Bengaluru and is the
largest centre outside United States
The Cisco Global Development Centre in Bengaluru is the largest Barclays India centre constitutes more than 35 per cent of its global
centre outside United States. It houses R&D, IT services and IT workforce. It has CoEs in data warehousing, testing, service
customer support delivery, infrastructure, and products
26
Source: Zinnov Research & Analysis
India is home to over 100 CoEs across verticals
D Centres of Excellence
Types of CoEs
European electrical
US based investment European enterprise
British banking and and automation
banking firm’s entire software firm has
financial services firm management firm has British multi-brand
.com platform is incubation CoE for
has a testing CoE for its global delivery American financial retailer has a state-of-
delivered out of India emerging markets
its entire ATM range centre for SAP across software maker has a the-art lab for POS
based in India
the globe CoE for product and is also the CoE
European
Leading networking management for technologies
conglomerate has Leading data storage
organisation has a Large American retail focusing on mobility
CoE for software firm has CoE for
CoE for platform firm’s GIC is the Big solutions
innovation in two of its emerging markets in
development Data CoE for the
major verticals in India India
enterprise
CoEs ensure a clear and distinct focus, reduce work allocation contention with other delivery centres and help build a strong ecosystem network
both internally (with customers) and externally (with external bodies) related to their area of focus
27
Source: Zinnov Research & Analysis
GICs are exploring various channels to collaborate with startups
E Ecosystem Connect
Competencies Offered
Benefits Achieved
28
Source: Zinnov Research & Analysis
GICs are actively engaging with startup ecosystem through various models
E Ecosystem Connect
Rajan Anandan Manish Dalal Vijay Anand Srini Raghavan Sarv Saravanan
MD- Google India VP & Head - VP & MD - Intuit SVP & CHRO SVP & GM, APJ
Verisign Scientific Games Centres of
Asia Excellence - EMC
29
Source: Zinnov Research & Analysis
GICs are tapping into the startup ecosystem by setting up accelerators
E Ecosystem Connect
Professional
Overview Focus Areas Assistance Networking
Development
• Access to SW, dev tools & cloud • Business & tech mentors from • Access to successful Indian
• Launched the accelerator MS and across industries entrepreneurs, angel
• Cloud, Mobile, Internet for free through the BizSpark &
platform in Jul ‘12 • MS provides technical training investors, legal experts, VCs,
BizSpark Plus programs
& guidance on Azure dev investment bankers, etc.
• Launched in Aug ‘14 at • NA • Access to space, infra, R&D • Architecture/dev assistance • Connect with investors/VCs
Progress Software iLab expertise, and cloud-based
The Progress Pacific • GTM assistance
centre, Hyderabad Progress Pacific dev platform
Incubator Program
30
Source: Zinnov Research & Analysis
GICs are engaging with Indian universities through various collaboration models (1/2)
E Ecosystem Connect
Case Examples
31
Source: Zinnov Research & Analysis
GICs are engaging with Indian universities through various collaboration models (2/2)
E Ecosystem Connect
Collaboration: IBM signed the first Open Collaborative Research agreement with Indian School of
Collaboration: Bosch in collaboration with the Indian Business, Hyderabad to improve the competitiveness of the services sector in the region
Institute of Science, Bengaluru is setting up an independent Objective: The joint research will study mathematical modeling techniques and social networks to
“Robert Bosch IISc Centre for Research in Cyber Physical enable organisations on business and human capital optimisation
Systems” with an investment of € 22.8 million
Details: The team will use tools such as innovative modeling and forecasting techniques, data
Objective: The centre aims at undertaking applied research mining, social network analysis and stochastic optimisation
in Cyber Physical Systems
Details:
• Projects focus on Internet of Things (IoT) including
research on IT design, cyber-physical systems, mobility
solutions and renewable energy, etc.
• Brings together advances in distributed sensing, wireless Collaboration: Xerox Corporation is sponsoring a research project at the Indian Institute of
communication, networking, computing, controlling Technology, Kharagpur
physical devices, algorithms
Objective: To research and develop technology in the emerging area of mobile applications and
• Verticals include agriculture, buildings, healthcare, services
transportation, and water
Details:
Example: The house of the future: Based on energy prices • This research project explores mechanisms and challenges for providing targeted information and
and local weather, will optimise its energy consumption to solutions to mobile phone users leveraging predictive analysis of mobile phone user behavior and
meet the needs of its occupants personalisation based on usage patterns..
• Project includes data mining, predictive analytics, social network analysis, parallel and distributed
computing, mobile computing and multi-agent systems
32
Source: Zinnov Research & Analysis
1 Executive Summary
7 Appendix
33
GICs have moved beyond modernising IT infrastructure and embarked on the Digital
journey
Digital Platform
Digital Business Process/Operations
Modern IT
Virtualization Hybrid Cloud Sensors Mobility Enterprise Security Analytics Platform Software Defined Network
Large number of product firms, a developed and mature Increased globalisation of tech enterprises, a booming startup landscape,
ecosystem, abundance of fresh and existing talent pool and a proliferation of new-age technologies, availability of digital skillsets (due to the
widespread startup culture has resulted in several traditional presence of product firms and research institutes that focus on technology) are
enterprises setting up their digital labs in the Bay Area key factors driving setting up of digital hubs
Mobility Cloud
40%
Big Data/Analytics
Digital Enablers
Legacy GICs
60%
Machine Learning Internet of Things
36
Source: Zinnov Research & Analysis
GICs in India are enabling digitisation across six major themes
GICs in
Risk India Operational
Management Excellence
5 3
Helping organisations in Enabling enterprises optimise
real-time detection and their business processes real-
prevention of fraud and theft time within the organisation
Supply Chain (incl. support functions)
Optimisation
Social Media App Usage Loyalty Browsing Point-Of-Sale CRM Data RFID/Sensor Product Usage
Data Program Data Footprint Data Data
Case Examples
Uses customer’s real-time browsing and overall Drives analytics for Sears Holdings India to measure
buying history to recommend products using promotions effectiveness and analyse customer spend
analytics and big data
2
Internal External Workforce
Collaboration Collaboration Productivity
SOURCES
Case Examples
3
Policies & Organisation &
Systems & Tools Data & Insights
Processes People
SOURCES
Process- Business Systems Project/ Real-time Employee- KPI Data Analytical Models Supplier/ Customer-
Related Data Data Manufacturing Data operations Data Related Data Data Vendor Data Related Data
Case Examples
Uses advanced inventory analytics for inventory Developed competitive intelligence and analytics
optimisation. They are also using supply & fulfillment platform that allows the firm to view what its
analytics to determine the optimal splitting of competitors are selling and make recommendations to
inventory across fulfillment locations, advanced its merchants to make necessary price changes. This
carrier rate simulations and future state omni- platform is tied to a machine learning engine that
channel fulfillment network analysis effectively auto prices their products
5
Internal External Workforce
Collaboration Collaboration Productivity
SOURCES
Case Examples
Use analytics to control and mitigate the potential Introduced a tool to analyse and evaluate the risk in the
losses from misuse of Amazon's transactional customer hydrocarbon contract. This pricing technique
policies. Some of the risks managed include of pricing helps in rewarding good customers and
fraudulent usage of promotions, discounts, customer penalising the defaulters. Saved >USD 10 million
returns, subscriptions, etc.
6
New Digital Digital Offerings
Market Concept New Digital
Offerings Line & Solution Design Output Prototyping Beta Testing
Research Feasibility Product/Service
Strategy Mapping
SOURCES
Case Examples
SAP Ganges monetises retail shop data to help CPG Some of its biggest products of Adobe — Acrobat,
companies (P&G, HUL, Nestle, Marico, etc.) gain Illustrator, InDesign — are now entirely developed and
visibility through reporting and forecasting based on managed out of India
sales information aggregated from the retail stores
Launched eye camera for Indian rural market which captures all the data Developing system-on-chips (SoCs), used in the Internet of Things (IoT)
of the eye when positioned on it and it processes the images and stores devices and wearables to explore women-focused wearables
them in the cloud before mailing them to the concerned hospitals and
mobile phones/tablets of doctors in major cities for their opinions and
insights on providing care
Bosch India with IISc lab (sponsored by Bosch) has developed a smart ring
• Broadcom is investing in development of products based on wearable
which is being tested as a tool to deliver therapeutic care for stroke patients
devices and Internet of Things for India and emerging markets from its
Bengaluru centre
• The centre will develop wearable devices for fitness tracking, vital stats
monitoring and individual safety
43
Source: Zinnov Research & Analysis
GICs are now being setup with a strategic intent of building their digital capabilities in
India
MasterCard: American financial services corporation Lowe’s: American chain of retail home improvement and
Global Revenue: USD 9.47 billion (2014) appliance stores
Global Revenue: USD 56.2 billion (2014)
Year of Establishment of India GIC: 2013
Objective: This CoE is an extension of the MasterCard Year of Establishment of India GIC: 2014
Advisors’ Advanced Analytics group in New York that Objective Setup: To innovate on omni-channel retail and focus
leverages big data and analytics to solve their most pressing on the next-generation customer experience, by laying
business challenges, such as enhancing customer acquisition emphasis on technology and analytics to provide customers
and loyalty with a more personalised shopping experience
Year of Establishment of India GIC: 2014 Year of Establishment of India GIC: 2014
Objective: Using data analytics to analyse vast quantities of Objective: To serve as an analytics hub for making data-
customer and retail information, to create better products and oriented decisions for its business expansion plans. It will also
improve customer satisfaction provide optimisation algorithms for key business processes
44
Source: Zinnov Research & Analysis
India value proposition: Emerging as the world’s leading centre for digitisation
initiatives
• The process maturity in India is improving year on year with more GICs,
Process large Indian software firms and startups adopting agile processes
• The number of scrum masters/agile coaches in India are also rising
45
Source: Zinnov Research & Analysis
People: India, the second largest in the world in availability of emerging skills
Big Data
Video/Audio
• India is almost on
par with the US in
Privacy & Security mobility talent
Mobility
Analytics
SDN
Low High
46
Source: Zinnov Research & Analysis
Technology: Adoption of new age technologies is a key enabler for GICs to participate
in digital transformation
Experience
Agile • Understanding mobile users
User
• Time Space constraints
Project Management • Touch, Location, Proximity sensors
• Mobile Design Patters
Framework
Programs UI Frameworks MVC Pattern Data Visualisation
App
DevOps
Middleware
Automated Configuration
Management Web Services Security & Identity Open APIs Mean Stack
Management
Cont. Integration
Data
Alerts & Monitoring
Infrastructure
Cloud Deployment Fundamentals: Virtualisation & OS
Code Repository Version
OS/
Tenancy Models
Control
Software Defined
66,322
14,929
13,121
6,116
4,165
2,154
48
Source: Zinnov Research & Analysis
Ecosystem: GICs can partner with IT service providers that are embracing the digital
wave
GICs can contribute towards enterprise digitisation by leveraging digital talent and capabilities of service providers
49
Source: Zinnov Research & Analysis
Ecosystem: Digital startups are offering opportunities to GICs for collaboration and
driving innovation
Hardware AdTech
2014E 2020P
50
Source: Zinnov Research & Analysis
Availability of digital talent is enabling digital initiatives to be driven from GICs
UI/UX Design
Pune
77,000 – 77,500
181
Hyderabad Machine Learning
Mumbai
152 18,000 – 18,300
158
Chennai
Bengaluru Privacy & Security
149
510 44,500 – 45,000
Then.. Now…
IT GICs were typically perceived as support organisations IT GICs are now business enablers for the organisation
Digitisation
No adoption of Agile; fixed project scope, work involved mostly support Adoption of Agile allows change in project scope; work involves
and occasional development full lifecycle of product development
R&D teams hire from Tier I institutes while IT teams hire from Tier II
IT and R&D teams are hiring from Tier I institutes
institutes
IT functions were in siloes and solutions were localised IT functions are integrated and solutions are shared
52
Source: Zinnov Research & Analysis
1 Executive Summary
7 Appendix
53
The evolving GIC landscape is resulting in emergence of new drivers and challenges
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
54
Source: Zinnov Research & Analysis
Key challenges faced by GICs
Challenge Intensity
Domain Knowledge
1 Lack of skill sets and domain knowledge pertaining to industries like insurance, BFSI and energy
Leadership
2 Leaders who have an ability to straddle both technical and business perspectives are still a rarity in the Indian ecosystem
Distributed Development
4 As many GICs are have now started working on a distributed development model, collaboration and delivery management for the work
done at different locations is a challenge
Standardisation
7 GICs face a challenge in standardising and benchmarking practices with headquarters
Low High
55
Source: Zinnov Research & Analysis
GICs facing competition for talent even from the startups community
18
16
14
Annual Salary Range
12
(INR lakhs)
10
8 • Startups have ramped up their hiring from Tier I institutes like IITs
and IIMs
6
4 • Around 10 per cent of IIT graduates in 2015 are likely to join
2 Indian e-commerce majors or startups
0
Retail MNC Giant Global E- Indian E- Indian E-
GIC commerce Major commerce Startup commerce Startup Startups hiring from GICs
GIC 1 2
56
Source: Zinnov Research & Analysis
Adoption of HR best practices will help GICs to address talent related challenges
Challenges addressed 1 2 3
• Direct hiring provides better control over the hiring process and candidate experience management. To leverage the
Sourcing Mix direct hiring channel, companies should have a mature and efficient HR recruitment engine
• Interactive portal for employees to actively network within the organisation and share useful information
Communication • Disseminate information on job opening, allowing employees to seek both vertical and horizontal growth opportunities
I. Foundation Program: Long Cycle Program: For freshers with a non-IT background
Targeted Competency II. Fast Track program: For freshers with an IT background,
Development Programs III. Just-In-Time Training: Courses delivered to employees based on sudden/unforeseen requirements
IV. Project Management CoE: To establish high standard in Project Management through competency development,
experiential knowledge sharing and analysis of project excellence
57
Source: Zinnov Research & Analysis
GICs have introduced expatriate programs to improve domain knowledge and
leadership maturity at India centre
Challenges addressed 1 2 3
Advantages
Skilled Domain Expertise HQ-EM Connect Broad Global Network Leadership Building Program
A leading software MNC attracts global talent to its India centre through the following initiatives:
Brown Bags A discussion forum to help the employees from US soft land in India
Ambassador
An initiative for employees to return back to the US after working for 1.5 years in an emerging market
Programs
Try it out An initiative where global talent relocate to India to experience the working culture. The firm bears all the expenses for a ~3
initiatives months including travel expense to India and a corporate apartment
58
Source: Zinnov Research & Analysis
GICs have introduced several programs to build emerging skills in-house
Challenges addressed 1 2 3
Eaton’s APAC IT Talent Accelerator Program
AIM: A leadership development program to nurture potential (in terms of Eaton's strategy, values, culture and the
Business System) of high performers (Experience of 5-10 years and 1+ years tenure with Eaton) for future leadership
roles
IMPACT
• Employee Engagement -75 per cent in
Employee Survey • IT functional leadership development
• Performance Ratings of 70 per cent TAP through learning projects on real challenges
• Learning Dimension -~80 per cent in for IT
attendees
Employee Survey
• Organisation effectiveness through • Business Acumen and Technical Depth of
• Retention of high potential talent -~85 per talent within IT
implementation of project
cent retention rate of TAP alumni
recommendations from TAP participants • Talent movements facilitating cross skilling
• Exposure and visibility with senior and strengthening of technical capabilities
leaders
58
Source: Zinnov Research & Analysis
The challenges posed by Distributed Development can be mitigated using best
practices followed in the industry
Challenges addressed 4
Purpose Tool
Timely face-to-face meetings, Collaboration
especially at the beginning of Quality NPS, CSAT score, Field
GitHub, Bitbucket, defects as a % of total
each major project Project Hosting Metrics
Stash, SourceForge defects
Git, Subversion,
Version Control
Perforce, Mercurial
JIRA, FishEye, Story points / FTE /
Daily 15-minute scrum Code Review Productivity
Mondrian Month, % reuse of
meetings Metrics
Continuous Integration Bamboo, Jenkins components
Knowledge
MS Sharepoint
Management
Communication Slack, Cisco Jabber Timeline Sprint velocity, % on-
Modularity of code is critical Metrics time product releases
to success Project & Issue Management
60
Source: Zinnov Research & Analysis
Innovation enablers include creation of special roles, technical leadership programs,
strong HQ sponsorship and availability of good tech/domain talent
Challenges addressed 6
Sponsorship at executive leadership level Built a product built in India for India –
American Financial Customer Driven Innovation – one of the mandates for VP & MD of creates a peer-peer market place for
Software maker India is to build products in India for India farmers in India using SMS
61
Source: Zinnov Research & Analysis
GICs are hosting events to generate innovation ideas while providing exposure to
Indian talent
Challenges addressed 3 6
The Intel India Embedded Challenge (Intel IEC): 3D Student Design Challenge: Design competition for students under
• Embedded design contest to architect, design and develop novel two categories-
embedded applications based on Intel Architecture Processors in areas 1. Architecture Engineering Construction (AEC)- Design contest in the field
such as Consumer Electronics, Digital Security Surveillance, Medical, of architecture, engineering and construction using the Autodesk
Storage etc. portfolio of products such as Autodesk AutoCAD etc
• Students, interested individuals and entrepreneurs from all over India can 2. Manufacturing- Design contest to help find innovative solutions to real-
participate world problems using the Autodesk product solution for Digital
Prototyping comprising Autodesk AutoCAD, Autodesk Inventor, etc.
62
Source: Zinnov Research & Analysis
R&D GICs have been able to deliver considerable value by establishing technical and
functional CoEs
Challenges addressed 6
63
Source: Zinnov Research & Analysis
1 Executive Summary
7 Appendix
64
Around 80 per cent of the Global 2000 firms are yet to leverage the India opportunity
MNCs having GICs in India from the Regional Split of Global 2000 firms with
Largest Global 2000 firms GICs in India
Global 2000
329 firms without
GIC in India
54
Number of
Has GIC in India No GIC in India Indian HQed Firms MNCs from
Global 2000 in 631 515 145 483 226
the region
• More than 1,600 firms have not leveraged the India advantage yet
• North American firms have the highest penetration with over 176 firms having a GIC in India, followed by European firms
65
Source: Zinnov Research & Analysis
GICs have multiple opportunities in the digital transformation journey across verticals
Retail
BFSI
Telecom
Healthcare
M&E
T&H
Now Future..
Current TCP* Model - T Model Faster time-to-market is Future TCP Model - Model
leading the wave of change
Tech
Stack
…. O.S/ Infra Mobile Data O.S/ Infra Mobile Data …. Tech
Stack
Traditional
Mobility Mobility O.S / Infrastructure
OR
Data OR
Model
OR
Model
OS/Infrastructure Data
App Framework
OR
App Framework
• It required in-depth understanding of one area of the stack such as • Depth of understanding in at least two areas of the technology stack
mobility or application framework, etc. such as Data as well as App framework
• It had distinct roles for development, quality assurance, etc. within a • Continuous integration is leading to amalgamation of functions such as
single stack area development and quality assurance
*TCP – Technical Career Path
Note: Content reproduced with permission from Persistent Systems
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Source: Zinnov Research & Analysis
The next phase of evolution of GICs…
Transforming into a global sourcing hub for the organisation’s entire IT and business process needs
will become a key aspect of the GIC’s charter
GICs set to become the hub for digital and futuristic products for the global corporate
Focus on business value and innovation supported by high quality talent, technology and leadership
Single-function GICs will expand into other functions; new centres will be setup as multi-function
centres
Partnerships between GICs and ecosystem players will become deeper and wider
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Source: Zinnov Research & Analysis
1 Executive Summary
7 Appendix
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List of GICs
1stFinanicalBank USA Air Liquide S.A Altair Engineering Apache Design Solutions
3dPLM Airbus Altera Corporation Apigee
3M Airbus Defence and Space Amada Co AppDynamics
A.T. Kearney AIRCOM Amadeus Applied Materials
Aavid Thermalloy AirTight Networks Amazon.com Applied Research Works
ABB Airvana Amber road Aptean Corporation
Abbott AirWatch Applied Micro Circuits Corporation Apttris
Absolutdata Akamai AMD Arada Systems
Accenture Technology Labs Aker Solutions Amdocs Aranca Inc
Acellere GmbH Akzo Nobel American Axle & Manufacturing arasan
ACI Worldwide Albany Molecular Research Inc. American Express AREVA
Actavis Plc Alcatel Lucent American Megatrends ARIBA
Actiance Inc Alcon Ameriprise Financial @ris global
Actifio Alent plc AMETEK ARISTA
Adap.TV Alepo Amgen ARISTOCRAT
Adeptia Alexion Pharmaceuticals Amneal Pharmaceuticals arkieva
adidas Alfa Laval Amphenol Interconnect India ARM
Admiral Group plc Allegion Plc Analog Devices ARRIS
AdNear Allergan ANDRITZ Arrow Electronics
Adobe Systems Incorporated Allianz Cornhill Information Services Anritsu ARS Traffic & Transport Technology
ADP Allscripts Healthcare Solutions Ansaldo STS Aruba Networks
Advantedge Technologies Allstate Ansys, Inc Arvin Meritor
Agilent Technologies Alphion ANZ Ashland Inc.
Agility Alsbridge AOL Inc. Aspect Software
AGNITY Alstom Aon Hewitt AstraZeneca plc
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List of GICs
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List of GICs
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List of GICs
Eaton Corporation Plc Equifax Inc. Exxon Mobil Corp. FLSmidth & Co. A/S
eBay Inc. eRevMax Inc. Facebook Fluor Corporation
Ebix, Inc. Ericsson FactSet Research Systems Inc FMC
ECI Telecom E-ring Software Solutions Fairchild Semiconductor International Inc FMC Technologies
eClinicalWorks Ernst & Young Global Limited FANUC INDIA Private Limited The Ford Motor Company
Edifecs, Inc. ERP and ERP corp Fareportal Inc Forrester Research
Electronics For Imaging, Inc. Esko-Graphics FastVDO Foxconn Technology Group
EFKON India Pvt. Ltd. ESPN Faurecia Foxfire Technologies
eGain Corporation Esterline Souriau Technologies Federal-Mogul Corporation FranConnect
eInfochips ETAS Automotive India Pvt Ltd FEV Franklin Templeton Investments
EiQ Networks, Inc. Etisalat Fiat Chrysler Automobiles Freescale Semiconductor
Eisai Euronet Worldwide Fiberlink Communications Fresenius Kabi
ELANTAS Beck Evalueserve Fair Isaac Corporation Fresenius Medical Care
Electronic Arts, Inc. Everest Software Fidelity Investments Frost & Sullivan
Eli Lilly and Company EvolveWare Finisar Corporation Fujitsu
Ellucian Company L.P. Evolving Systems Fiorano Software Fulcrum Worldwide
EMC Corporation Evonik Degussa Corporation FireEye Inc. Fundtech India Ltd
Emerson Electric Excelacom Firetide Galata Chemicals
EMIS Group exëvo Firmenich Gamesa Corporación Tecnológica
Emulex Corporation EXFO First American Financial Corporation The Gap, Inc.
EnSilica Exor First Insight Corporation Gartner, Inc.
Entercoms, Inc. Expedia, Inc. FirstRain General Electric
EnterpriseDB Experian plc Fiserv, Inc. Gemalto
Entrust Datacard Corporation Expertus Flextronics International Genband
Extreme Networks Flowserve Corporation General Mills Inc.
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List of GICs
General Motors Company Guavus Hydro Building Systems Information Services Group
Genesys International Corporation Gunnebo Hysitron InfoStretch Corporation
Genzyme Corporation GXS Hyundai Motor Company Ingersoll-Rand Inc.
Gerson Lehrman Group Haier Group IBM Ingram Micro
Giesecke & Devrient Halliburton Company Icertis InMage
Gilbarco Veeder-Root Harman International Industries IDeaS Innovative Interfaces
GKN plc Harsco Corporation Identiv, Inc. InsideView
Glassbeam, Inc. Hatch IDrive Inc. Instancy
GlaxoSmithKline Pharmaceuticals hCentive, Inc. iFlect Technologies InSync Software
Global Analytics Heidrick & Struggles International IG Infotech INSZoom
Global Automation, Inc. Incorporated IHG IT Services Intacct Corporation
GEP (Global eProcure) HELLA KGaA Hueck & Co. IHS Inc. Integral Development Corp.
Global Graphics SA Henkel AG & Company Ikanos Communications, Incorporated Integrated Device Technology
Global Wireless Technologies Hexagon Imagination Technologies Group plc Integreon
GlobalScholar Hibu, Inc. Imergy Power Systems Intel Corporation
The Goldman Sachs Group, Inc. Hitachi Impelsys Intellect SEEC, Inc
Google Hoerbiger Holding AG Impiger Technologies IDC (International Data
Grant Thornton LLP Honda Motor Co. Indra Networks Corporation)
GrapeCity, inc. Honeywell International, Inc. Infineon Technologies Interra Systems
Groupe SII Hospira, Inc. Infinera Corp Intersil Corporation
Groupon HostAnalytics Infiniti Research Intertec Systems
Grundfos Hewlett-Packard Infogrid Pacific Inteva Products (LLC)
Grupo Antolin HSBC Holdings plc InfoPro India Pvt Ltd Intuit
Game Show Network Huawei Technologies Co. Infor Invesco
GT Nexus Huntsman Corporation Informatica Corporation IPsoft
Husco International ip.access
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List of GICs
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List of GICs
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List of GICs
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List of GICs
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List of GICs
Xerox Zynga
Xilinx
X-IO Technologies
XL Group plc
XMOS
Xybion Corporation
Yagna iQ
Yahoo!
Yamaha Motor
Yardi Systems, Inc
Yaskawa Electric
Yodlee
Yokogawa Electric
Yum! Brands
Zebra Technologies
Zedo
ZeOmega
ZF Friedrichshafen
Zimbra
Zoniac
Zscaler
ZTE
Zurich Insurance Group
Zycus
Zyme Solutions
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