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T4653-Introduction To Sports Management

This document outlines a proposed course on Introduction to Sports Management. The 3 credit course would introduce students to the sports management industry and ecosystem. It includes 6 topics covering the introduction to management and sports management, types of sports, social impact of sports, and sports management functions. The course would be taught over 45 hours using methods like theory, case studies, projects and presentations. Assessment would include a case study, project, viva, and theory exam. Benchmarked courses from other universities are also listed.

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vineet lakra
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2K views

T4653-Introduction To Sports Management

This document outlines a proposed course on Introduction to Sports Management. The 3 credit course would introduce students to the sports management industry and ecosystem. It includes 6 topics covering the introduction to management and sports management, types of sports, social impact of sports, and sports management functions. The course would be taught over 45 hours using methods like theory, case studies, projects and presentations. Assessment would include a case study, project, viva, and theory exam. Benchmarked courses from other universities are also listed.

Uploaded by

vineet lakra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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(Established under section 3 of the UGC Act 1956, by notification No.F.

9-
12/2001-U3 Government of India)
Accredited by NAAC with ‘A’ Grade
Founder: Prof. Dr. S. B. Mujumdar, M.Sc.,Ph.D. (Awarded Padma Bhushan and Padma Shri by
President of India)
______________________________________________________________________
Sub Committee - Specialization for Curriculum Development

Post Graduate/ Under Graduate

Course Title : Introduction to Sports Management

Course Code:

Number of Credits: 03

Course Code –

Level –

 Understanding of Sports Management ecosystem which will enable


students to get an insight into the various dimensions of sports
management

Learning objective and outcome (S)

The students will be able to

 Understand Sports management industry and its ecosystem

Pre-learning: Basic fundamentals of Management and Sports Industry

Course Outline

Sr No Topic Hours
1 Introduction to Management 3 Hrs
2 Introduction to Sports Management 3 Hrs
3 Type of Sport

1.Grassroot Development
3 Hrs
2.Amateur sport

3.Youth sport

4. Professional sport
5.University sport
4 Social Impact of Sport

1.Olympics and its impact

2.Sociology of sport 6 Hrs

3.Culture and its effect

4.Economic considerations

5.Tourism

6. Sports Administration
5 Sports Management

Introduction to:-

1.Sports Governance 3 hrs

2.Strategy 1.5 hrs

3.Sponsorship 1.5 hrs

4.Marketing 1.5 hrs

5.Branding / PR 1.5 hrs

6.Media 1.5 hrs

7.Event Management 1.5 hrs

1.5 hrs
8.Operations
1.5 hrs
9.Facility Management
1.5 hrs
10.Retail in Sport
1.5 hrs
11.Agenting
1.5 hrs
12.Finance
1.5 hrs
13.Legal
6 Case Study : 9 Hrs

1.Auction / Team Formation

2.League Planning
45 Hours

Pedagogy: Theory, Case Studies, Projects, Presentations, Internet referencs

Books Recommended:

Introduction to Sport Management: Theory and Practice 2nd Edition


by NAGEL MARK (Author), SOUTHALL RICHARD (Author)
Beech, J. & Chadwick, S. (2013). The Business of Sport Management (2nd ed).
Pearson Education Ltd.
b. Masteralexis, L. P., Barr, C. A., & Hums, M. A. (Eds). (2012). Principles and
practice
of sport management (4th ed). Sudbury, MA: Jones and Bartlett Publishers.
c. Nagel, M. & Southall, R. (2011). Introduction to Sport Management. Kendall
Hunt.
d. Parkhouse, B. L. (2005). The management of sport: Its foundation and
application
(4th ed). McGraw-Hill.
e. Trenberth, L. & Hassan, D. (2012). Managing Sport Business: An Introduction.
Routledge.

Suggested Assessment / Evaluation Methods :-

Case study + Project + Viva + Theory (2)

https://books.google.co.in/books/about/Sport_Management.html?
id=q9BwoN5XV_IC

Benchmarked against similar courses in other national/ international


universities /organizations

S. Name of the Course Name of University where it is


No. offered

Introduction to Sports Management University of South Florida

Introduction to Sports Management Nanyang Technology University


INgapore

Introduction to Sports Management Grace College and Seminary

Name of Siddharth
Members Deshmukh

Adjunct
Designation
Faculty

Org. / Inst. SSSS

Signature

Name of
Experts
Designation

Org. / Inst.

Signature

Signature of Dean:

Date:

Mr Siddharth Deshmukh
Adjunct Faculty
SSSS
(M) 91 9373262600
Email Id: [email protected]

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