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# Unique ID Case Ticker Industry Sector Primary Secondary

This document contains a matrix of 22 case studies organized by company name, ticker symbol, industry sector, and relevance to strategic management concepts. The cases cover a wide range of industries including hospitality, crowdfunding, social media, aerospace, airlines, entertainment, coffee, investment funds, ecommerce, restaurants, retail, sustainable energy, and media & entertainment. The primary and secondary chapters emphasized in each case are also indicated.

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205 views1 page

# Unique ID Case Ticker Industry Sector Primary Secondary

This document contains a matrix of 22 case studies organized by company name, ticker symbol, industry sector, and relevance to strategic management concepts. The cases cover a wide range of industries including hospitality, crowdfunding, social media, aerospace, airlines, entertainment, coffee, investment funds, ecommerce, restaurants, retail, sustainable energy, and media & entertainment. The primary and secondary chapters emphasized in each case are also indicated.

Uploaded by

vipinkala1
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Rothaermel/Strategic Management 5e Case Matrix

Chapter

# Unique ID Case Ticker Industry Sector Primary Secondary

1 MHE-FTR-058-126026128X Airbnb, Inc. private Global Hospitality Services Platform 1 2

Kickstarter: Using Crowdfunding


2 MHE-FTR-061-126026128X private Crowdfunding Platform 1 5
to Launch a New Board Game

3 MHE-FTR-062-126026128X Facebook, Inc. FB Social Media & Digital Advertising 2 12

Aerospace Manufacturer & Space


4 MHE-FTR-063-126026128X SpaceX private 2 3
Transport Services

5 MHE-FTR-056-126026128X Delta Air Lines, Inc. DAL Airline 3 6

6 MHE-FTR-064-126026128X The Movie Exhibition Industry n/a Entertainment-Distribution 3 1

Roaster & Retailer of Specialty Coffee;


7 MHE-FTR-042-126026128X Starbucks Corporation SBUX 4 10
Restaurants

8 MHE-FTR-059-126026128X The Vanguard Group private* Investment Fund Management 4 6

Better World Books and the Triple


9 MHE-FTR-030-126026128X private Ecommerce-Books 5 11
Bottom Line

10 MHE-FTR-065-126026128X McDonald’s Corporation MCD Restaurant-Fast Food 5 11

11 MHE-FTR-066-126026128X Best Buy Co., Inc. BBY Retail-Consumer Electronics 6 4

12 MHE-FTR-045-126026128X Walmart, Inc. WMT Retail 6 9

13 MHE-FTR-067-126026128X Tesla, Inc. TSLA Sustainable Transport & Energy 7 1

14 MHE-FTR-043-126026128X Netflix, Inc. NFLX Entertainment & Content Delivery 7 8

15 MHE-FTR-068-126026128X Amazon.com, Inc. AMZN Ecommerce; Diversified Conglomerate 8 7

Consumer Electronics & Online


16 MHE-FTR-069-126026128X Apple, Inc. AAPL 8 7
Services; Entertainment

17 MHE-FTR-070-126026128X The Walt Disney Company DIS Media & Entertainment 9 8

18 MHE-FTR-013-126026128X UPS in India UPS Logistics 10 3

Search & Digital Advertising;


19 MHE-FTR-055-126026128X Alphabet’s Google GOOGL 11 12
Diversified Conglomerate

20 MHE-FTR-029-126026128X Merck & Co., Inc. MRK Pharmaceutical & Biotech 11 9

Athletic Footwear & Apparel;


21 MHE-FTR-060-126026128X Nike, Inc. NKE 12 4
Equipment

22 MHE-FTR-046-126026128X Uber Technologies UBER Mobile Logistics & Transportation 12 2

* The Vanguard Group is owned by its funds.

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