11.

TOUR OPERATORS_Answer key

II.
1. off-the-rack - g a. having been to many different places, especially to many different
countries
2. custom-tailored/ b. very modern and with all the newest features;
customized/ bespoke – r
3. to fit - j c. not expensive;
4. high-end - p d. to succeed in doing something that is difficult;
5. to cater - o e. power and influence over other people or events;
6. worthwhile - n f. a person whose job it is to buy and sell wine;
7. well-travelled - a g. made in standard sizes or ready-made;

8. dive - i h. a reservation at a golf course to begin your round of golf at the

specified time;
9. cutting-edge - b i. a restaurant, hotel, bar, or place for entertainment or social activities
that is unpleasant because of the condition of the building or the type of
people that go there;
10. hallmark -k j. to conform correctly to the shape or size of;
11. affordable - c k. a typical characteristic or feature of a person or thing;
12. clout - e l. a place where wine is made, especially from grapes that are grown
there;
13. vintners - f m. legendary route used for trading tea;
14. winery - l n. useful, important, or good enough to be a suitable reward for the
money or time spent or the effort made;
15. to pull something off o. to attend to the wants or needs of somebody;
-d
16. tee time - h p. upscale; of superior quality or sophistication and usually high in price;
17. tea trail - m q. a journey on foot, especially to hike through mountainous areas;
18. trekking - q r. made or changed according to the buyer's or user's needs.

III.

1. Why does the writer consider that generic itineraries are sometimes dissatisfying?
2. How do tour operators customize their offers according to the tourists’ needs?
3. Do custom tour operators subcontract their services?
4. How do such companies operate?
5. What are some of the facilities offered by the tour operator Abercrombie & Kent?
6. Which tour operator has bike trips as a core business?
7. What are some of the exclusive experiences tourists can have if they book through
Luxury Biking & Hiking?
8. Which company has been a leader in guided cultural and active travel worldwide for
more than half a century?
 9. Which tour operator is focuses especially on the British area?
10. What are some of the particular features of Active Culinary?

IV.
In 1972, David Crossland bought a travel agency called Pendle Travel Services Ltd. During the
1970s, he ……1…GREW…a tour operating division known as Pendle Air Tours. Six years later, he
sold its chain of 21 …….2…OUTLETS….to concentrate on tour operating. In March 1987, Airtours plc
was ……3…BORN……and four years later Airtours international, the UK based in-house airline began
commercial flying. During the 1990, the company ……4…CONTINUED……to expand by acquiring
chains of travel agencies and other tour operators in the UK and …….5…ABROAD….. .
Then, in November 2001, Airtours announced plans for the future of the group …..6…UNDER..the
new name of MyTravel Group plc.
Now MyTravel plc has become one of the biggest operators in four of the …….7…WORLD’s most
active markets for air-inclusive holidays and other leisure travel services: the UK, northern Europe,
Germany and north America. There are 15 million customers, 2000 travel agencies and 27000
employees worldwide. The ……..8…STRATEGY….was to develop its own key brands for sale through
travel agencies. The growth of e-commerce …….9…ENABLED……the firm to launch all its brands on
the internet and online sales have tripled ……..10…OVER….the last few months.

V.

Package Holiday
TYPES OF ACCOMMODATION TRANSPORTATION ANCILLARY
HOLIDAY SERVICES
cruise Hotel Charter flight visa
mini-break guesthouse lift pass winter sports
adventure lodge scheduled flight foreign exchange
honeymoon villa transfer equipment hire
all-inclusive inn luxury coach insurance

VI.
1. There are no seats available for the date that you REQUESTED/recalled.
2. We’ve got some great Deals/dealing s on airplane tickets to Dubai right now.
3. That flight is FULL/complete. Let's try to find you a seat on another flight.
4. The layover/TAKEOVER (= time you have to wait for your connecting flight) in Paris
is two hours. STOPOVER
5. We can ARRANGE/make (= organize) your entire trip.
6. Will you be travelling ALONE/lonely?
7. You also qualify for a 10% senior DISCOUNT/deal. (= 10% reduction in price for
older people)
8. Will this be a one-way ticket, or a returning/RETURN ticket? (= in the United States,
“round-trip ticket” is used)
9. Are you interested in buying travel INSURANCE/assurance?
10. We have a lot of PACKAGE/box deals (= deals which include air, hotel, and
sometimes food/drinks) to Cuba and the Dominican Republic right now.
11. You can UPGRADE/increase to a four-star hotel for $200 more.
VII.
The Marketing Manager’s main task is to ……….1 ENSURE ……….. that the brand values and
ethos of the company are appropriately represented. He proactively creates and …..2 IMPLEMENTS ……
a marketing and PR strategy, working to communicate the brand to the travel industry and…….3 CLIENTS
………. . He also oversees the marketing team with their day to day activities and their progression and
development, and he also works with the sales team to ensure that the approach to sales and reservations is
………4 CONSISTENT ………with the marketing approach. Generally, he is a bright individual, who is
flexible in the work……..5 APPROACH ……., and able to work in a dynamic environment, with a
……….6 QUALIFICATION ……….in marketing and relevant travel sector experience with developing
and implementing a travel marketing strategy and operations plan.
The reservations consultant sells tours and …….7 TAILOR …….-made itineraries. He takes
reservation enquires by phone and email from solo travellers to large groups, booking all aspects of the
reservation, flights, hotels, tours and ……..8 ANCILLARY …………products such as car hire, transfers
and insurance. Drawing on his personal travel experience and love of adventure, he ……..9 LIAISES
……..with the clients to really make the ……..10 BESPOKE ……….trips come alive.
The administration executive performs varying duties within the operations administration team,
including ……11 ISSUING ………travel vouchers, printing itineraries, ensuring that the customer receives
the right information. He also …….12 ASSISTS ……..the other members of the operations administration
team, confirming hotels and contacting suppliers directly to operate any changes, date changes room
upgrades etc. Other office duties for the administration executive include receiving enquiries via email
immediately ………13… UPON ……receipt. He also ……….14… PRIORITISES………..tasks and
works to deadlines, having the ability to work on own initiative and to be a clear communicator with
excellent attention to detail.