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6 Best Marketing Project Management Software

2019
Marketing teams juggle multiple projects with inputs from in-house, clients, and outside
services. Marketing project management software tracks project status, facilitates
communication, and gives easy access to campaign elements. The best tools, including
Monday.com and Asana, range from free to more than $25 monthly per user and help
streamline processes to save you time.

Top Six Project Marketing Project Management Software

Marketing Project Management Best For
Tools

Asana (Best Overall) Remote creative teams that depend on

online collaboration and task approvals

Monday.com Multi-media marketing teams requiring flexible and

configurable project templates

Zoho Projects Client-facing marketing firms that invoice customers

based on employee time worked

Basecamp Larger marketing teams (10 and up) needing easy-to-

use software for internal marketing projects

Airtable Social media marketing teams for ease of account

management

Wrike Creative teams within a marketing department that

need to collaborate with peers and clients

How We Evaluated Marketing Project Management Tools

Marketing teams have unique challenges. Projects can vary from one-time print products and
long-term media campaigns to recurring tasks like social media posting. Even when you don’t
have outside clients, other departments might task you with special needs like branding for an
upcoming conference. Plus, as creatives, you and your teammates depend on collaboration—
you may need software to keep you aware of tasks and deadlines.
We evaluated some of the best marketing project management software based on the following
criteria:
● Cost: We evaluated affordable project management software services ranging in price
from free to more than $25 monthly per user. Some offer flat-rate plans. Depending on
the vendor, you may be charged a setup fee.
● Ease of use: The interface should have a modern design that’s intuitive and easy to
follow. There should also be plenty of online support and training for new users.
● Project management methodologies: Some software serve more diverse project
management styles than others, i.e., Kanban, Lean, Scrum.
● Communication: There are different types of communication tools, including live activity
streams, tagging function, team emails, private chats, and so on.
● Timesheets: Some software have tools that allow you to track time spent on a particular
task; you can create time reports for certain tasks or projects.
● Reports: Many reports are canned, but there are some reports that are customizable.
● Integrations: Integrations can include other project management software, Google
products (Drive, Calendar), communication tools (like Slack), invoice apps, and more.
● Customer support: Some services offer 24/7 support, while others are only open on
weekdays. You should be able to call, email or submit a request online.
● Customer reviews: We prioritized only top-rated software, paying attention to ease of
use as well as any shortcomings, such as integrations or reporting limitations.

Based on this data, we recommend Asana. It’s easy to use and has good collaboration features.
Plus, its interface is bright and graphical as well as flexible, an asset for creative types.

Asana: Best Overall Marketing Project Management Software

Asana is an all-around project management tool, particularly useful for marketing teams whose
members are spread across geographic areas. The collaboration and communication tools
make it easy to work together on tasks. It offers privacy settings and a document library to make
it easy to find the files you need.

Asana Pricing
Asana’s pricing compares well with other marketing project management software we reviewed
—from free to $19.99 monthly per user. Further, you do not pay for guest users, like clients who
do not share your organization’s domain and who can collaborate on tasks but not manipulate
the fields in Asana. There are free trials and a free version with limited features.
 Asana Pricing Tiers

Features Basic Premium Business

Pricing Free $9.99 per user/month $19.99 per user/month

Board View & ✅ ✅ ✅

Collaboration

Task ✅ ✅
Dependencies

Advanced ✅ ✅
Search/Reporting

Custom ✅ ✅
Templates

Forms ✅

Workload Review ✅

Asana’s Features
Asana is an extremely feature-rich project management solution. It provides project tasks and
dependences, custom templates, and forms as well as an ability to manage marketing
documents throughout the project lifecycle. What it lacks is in-app tools (particularly for billing
and timesheets), it can usually provide via integrations.
Asana’s creative request form lets your clients or other departments request projects.

Stand-Out Feature: Asana Collaboration Tools

While most marketing project management software has online-collaboration features, Asana’s
are especially powerful. For example, you can not only comment on a graphic, but actually
place a marker on the graphic to show the area you are critiquing. You can also edit a document
within Asana or set the document to comments-only. This makes it great for teams with remote
members.

Asana Flexibility
Like other marketing project management tools, Asana lets you create projects and tasks, but it
also allows unlimited levels of subtasks within a task. This is especially helpful when a task
depends on the completion of other parts. You can customize your dashboard to the information
you want.

Asana Views
Like other solutions we reviewed, Asana provides list, calendar, Kanban, and conversation/chat
views, as well as a project dashboard that is customizable. Its Timeline view works much like a
Gantt chart and is easy to work with.

Asana Templates
Asana allows you to create and save templates so that you do not need to recreate a template
for similar tasks. It also offers a library of common templates. Several focus on marketing:
campaigns, product launches, editorial campaigns, and developing marketing goals.

Asana Integrations
Asana offers scores of apps for Microsoft Office, Google, Adobe, Salesforce, and other major
software brands used by marketing teams. You’ll find apps for chats like Slack, newsletter
programs like MailChimp, and file sharing like Dropbox. If you are a marketing firm with multiple
clients, Asana integrates with reporting and time-tracking software as well.

Asana Security and Privacy

Like Monday.com, Asana lets you restrict access to tasks or even set tasks for your eyes only.
This is especially useful when you have confidential information that pertains to an assignment
but should not be shared across the entire project team. If you have guest users, such as
clients, they will only see the tasks you allow as well as any other guests who are assigned to
that project or job.

What Asana is Missing

Asana does not have invoicing or billing capabilities. If you are a marketing firm needing this
feature, you can integrate Asana with third-party software like TSheets or by using Zapier. You
can also consider Zoho Projects, which has these tools.

What Users Think About Asana

The Asana users reviews we found say very few negative comments and those that do admit
they are mostly small issues, such as wanting an additional feature or making something easier
to learn. Overall, they praise the user interface, the training resources, and the reporting
features.

Where to Find Asana

You can easily order Asana from its pricing page on its website. You can get a free trial of the
advanced plans or sign up for a free basic plan with fewer features that allow up to 15 users. If
you are a non-profit organization, you may be eligible for a discount. Sign up for a free trial.

Visit Asana
Monday.com: Best Marketing Project Management Software for
Multi-marketing Teams

Monday.com is the second best marketing project management software, because it’s
templated and customizable to your marketing needs. Its features and automations require
some setup but most users love it once they get the hang of it. Further, its priced affordably
based on the number of users and tiers—starting with a minimum of five.

Monday.com Pricing
Monday.com prices in groups of five users as well as by tiers. Depending on the number of
users, it is more cost-effective than other marketing project management tools. This table shows
pricing for one to five users. For example, with five users, the basic plan costs $7.80 per user
per month, making it one of the least expensive solutions on our list.

Monday.com Pricing Tiers for 0-5 Users

Features Basic Standard Pro Enterprise

Pricing $39/month $49/month $79/month Varies

Unlimited ✅ ✅ ✅ ✅
viewers &
boards

Forms ✅ ✅ ✅
customization

Time tracking ✅ ✅

Dedicated ✅
service
rep/one-on-one
training

File storage 5 GB 50 GB Unlimited Unlimited

Activity log 1 week Unlimited Unlimited Unlimited

Shareable 4 guests billed Unlimited Unlimited

boards as 1 user
 Integrations 250 25,000 100,000
actions/month actions/month actions/month

Monday.com offers discounted plans to non-profits, NGO's and educational institutions. It also
features an Enterprise plan with additional integrations, a dedicated service rep, and one-on-
one training.

Monday.com Features
Monday.com’s project management tools are excellent and easy to access, making it the best
among the other software we reviewed. You can access it via any Android or iOs mobile device.
All pricing tiers include Kanban style project management tools as well as iOS and Android
apps. It does lack billing and timetable tools, however, and does not have integrations for these.

Stand-Out Feature: Monday.com Automations

The best marketing project management software doesn’t just track projects. It also automates
processes, such as notifications or automating data transfers within the software itself.
Monday.com’s easy-to-use automation templates let you program tasks from letting your boss
know when a project is done to moving a task to a new group when a certain date is reached.
You can create automations with outside software as well.

Monday.com Flexibility
Monday.com’s strengths can be summed up in one word: Flexibility. It offers powerful features
for customizing boards. For example, you can not only assign columns for standard items like
priority, status, or cost, but also design your own including highlight colors. This lets you create
boards that work specifically to your project.

Monday.com Views
It also offers multiple views: calendar, chart, files, kanban, map, timeline, even a weekly view to
show you what’s due in a given week. You can set up a dashboard to display multiple views.

Monday.com Templates
You don’t have to create boards from scratch, however. Monday.com offers multiple templates
based on common tasks—several specific to Marketing. Use these as a starting point and
modify them. You can also duplicate your custom templates to use again.

Monday.com Integrations
Monday.com integrates with more than 25 third-party programs, including Gmail, MailChimp,
and Salesforce. This makes it possible to automate processes such as email marketing
campaigns or updating client CRM data with deliverables.

Monday.com Content Storage & Communication

Marketing depends on content—documents, images, videos. Monday keeps all your information
together and organized by campaign. You can add a marketing element, discuss it in chat, and
store it within Monday.com so it’s easy to access once the campaign is ready to launch.
Monday.com only stores content as attachments; you cannot edit or manipulate docs and data
files within the program.

When you click on a task, it automatically opens up a column that lets you look at or add
updates, put in content and discuss it, and see the activity on the task. You also have an inbox,
and of course, you can set automations to communicate outside Monday.com.

Monday.com Security & Privacy

Marketing projects often involve outside parties, from the client participating in a case study or
white paper to the graphic artist hired for a brochure design. Monday.com allows you to create
shared boards and invite these people as guests. Guests only have access to the specific
project board and only to the tasks you decide to share with them. In addition, you can set up
private boards where only you or specific team members have access to confidential
information.

What Monday.com is Missing

If you need timesheets, billing, or reports, Monday.com is not the best option as you’d have to
set up your own interfaces through a service like Zapier. It’s also pricey if you’re a marketing
team of one. You could consider instead Zoho Projects or Asana, which share the main features
of Monday.com as well as timesheets and even customizable reports.
What Users Think About Monday.com
Users rave about Monday.com in our user review. They appreciate the program’s flexibility,
custom capabilities, and workflows. The bright, graphical interface is also a hit. However, some
complain about the steep learning curve. And, it's not the best-priced option for one-to-two
users or for very large firms due to its pricing structure.

How to Sign up for Monday.com

Like most project management software, you can order Monday.com from a website. It lists its
pricing by user group and tiers, so be sure you are on the correct number of users before
clicking the “Get started” button on the plan of your choice. If you run a non-profit, NGO, or
educational institution, contact Monday.com about special pricing. Visit the website to sign up
for your free 7-day trial.

Visit Monday.com
Zoho Projects: Best Marketing Project Management Software for
Client Marketing Firms

We recommend Zoho Projects for client marketing firms because it has so many additional
features for the business side of marketing, such as timesheets, budgeting, invoicing, and
downloadable reports. It also integrates with the entire Zoho suite of software. In addition, Zoho
Projects offers a free plan for up to five users—more than enough for a small project team.

Zoho Projects Pricing

Zoho’s pricing runs from free to $10 a month per user. The full-featured Express plan is steeper
than most of the other marketing project management software on our list; however, many users
consider it worth the extra cost because of its built-in time tracking and task management
features. That means they do not need to purchase or integration to other time and attendance
programs.

Zoho Pricing Tier Comparisons

Features Standard (10 maximum Express (100 maximum

users)* users)

Pricing Approx. $3/month per user Approx. $4-10/month per

user*

Time Tracking & Task ✅ ✅

Management

CRM Integration ✅ ✅

Timesheet Approval ✅

Custom Views ✅

Gantt Chart ✅

Invoice & Books ✅

Integration

File Attachment Up to 5 GB Up to 20 GB
* Zoho’s pricing begins with 6 users.

Zoho Projects Features

Zoho fares well against its competitors in terms of features. All plans include time tracking, task
reminders, and task dependencies. It also syncs with Google’s task feature and integrates with
customer relationship management software. It works best when integrated with other Zoho
software which increases its capabilities but has plenty of tools to make it extremely useful on its
own.

Stand-Out Feature: Zoho Projects Client Features

If you’re a marketing firm with multiple clients, Zoho Projects offers excellent features to help
you manage the financial as well as creative side of your business. Timesheets let you track
how long individuals spend on a task, and budgets help you manage expenses. With Zoho’s
invoice integration, you can turn those timesheets into invoices automatically. You can also
invite clients as guests to a task or milestone.

Zoho Projects Flexibility

Zoho’s strength lies in its ability to get granular. Within a project, you can set milestones, then
task lists, tasks within that list, and even subtasks. Further, you can set dependencies, letting
users see which task or subtask must be done first. This makes it a great choice for complex
projects with many moving parts. You can set recurring tasks for ongoing projects, like social
media posting, schedule reminders, and deadlines.

Zoho Projects Views

You can see the tasks with their subtasks in the Classic view, while the plain view shows tasks
in equal weight. Your project dashboard gives you a bird’s-eye view of the status of each project
and milestone, and even timesheet summaries. There’s a Kanban view, a calendar, and even a
Gantt chart so you can easily visualize dependencies and timelines.

Zoho Projects Templates

Zoho allows you to make and save templates for projects. To create a task, you fill out a form,
which you can also customize to include the information important to that type of task. To create
a task, you must fill out this form, which appears as a pop-up. Compare this to other project
management tools that let you do everything directly on the project view.

Zoho Projects Content Storage & Communication

Like all marketing project management software, Zoho lets you store information such as
documents and images. However, with the Zoho Docs integration, you can comment on
documents, edit and collaborate within the software.

Zoho offers multiple communications modules for different purposes, from chat to issue
tracking. Pages lets you create evergreen documents for general use, such as employee
policies. The Feed tab keeps you up-to-date on projects. From there, you can also comment
and add attachments. If your team or clients prefer email, they will like that Zoho supports email-
based project management.

Zoho Projects Reports

The Gantt & Reports module in Zoho is a great asset for your marketing team. Not only can you
use the reports to track progress, resource utilization, and more, but you can also download
them as PDFs in order to share with your chief marketing officer (CMO) or clients. The
Resource Utilization Chart, in particular, is handy because from it, you can drag tasks from one
user to another to rebalance workloads.
The resource utilization chart gives you a quick daily view of each person’s availability.

What Zoho Projects is Missing

Zoho Projects was the only marketing project management software solution that included all
the main features we looked for. However, it could use a wider range of privacy settings. It only
limits views to internal or external to the group. Other project management tools, like
Monday.com, allow you to limit task views to designated individuals. When working with clients
on a project, it’s helpful to be able to have tasks and conversations within the project where you
can discuss confidential information.

What Users Think About Zoho Projects

Users praised Zoho Projects for its timesheet and invoicing capability. Our Zoho user reviews
specifically noted the number of features for the price. However, many would have liked a
friendlier user interface and stronger privacy features.

Where to Find Zoho Projects

You can subscribe to Zoho Projects via their website. In addition to the paid plans, it does have
a free plan that allows five users and two projects. You can sign up for a 10-day trial or reach
sales via chat on the pricing page if you have questions. Sign up for your free plan to manage
up to two projects.

Visit Zoho Projects

Basecamp: Best Project Management Software for Large Teams

Basecamp has flat pricing for unlimited users and projects. Less flashy and with fewer options, it
is easiest to use. It’s a good choice for large marketing teams who depend on input from other
departments that won’t use project marketing software often, or for large budget-conscious
companies who want everyone interacting using the same software.

Basecamp Pricing

Basecamp offers all of its features with no limits on numbers of users or projects plus 500GB of
storage for $99 per month. It’s the most cost-effective for busy marketing teams with 10 or more
users. In fact, you can enroll your whole company to facilitate collaboration and make
announcements. The free version limits projects and users.

Because Basecamp charges a flat fee, you get all the features regardless of number of users:
● Unlimited users
● Unlimited projects
● Task/To-do lists
● Collaboration tools
● Advanced client access
● Search
● Charts
● Reports
● Template creation
● 500GB document storage
● Email support

Basecamp Features
Basecamp has the fewest features of the marketing project management tools we reviewed, but
that does not make it any less powerful. It offers an incredible number of built-in integrations,
making it possible to tailor it to your client’s industry.

Stand-Out Feature: Basecamp’s Ease of Use

Basecamp is very simple to use. The dashboard organizes the interface by projects, along with
a special company-wide section. Within each project, you can easily find tasks and tools. The
interface is less like a spreadsheet and more like a document, and the chat features follow the
familiar format. It takes very little training to get up to speed on its most important tools.
Basecamp’s Views
Basecamp offers several levels for views. You can see a birds-eye view that covers all your
projects across the company, including a “Basecamp HQ” board that is geared toward non-
project communication like company announcements and worker check-ins. Within each
project, your view will include all the tools applied to that project, like calendars, task lists, or
messages.

The documents board in the task display shows the files in graphical format, making them easy
to locate. Also, its Automatic Check-Ins feature is useful. Workers can chime in with what they
did for the day, keeping everyone apprised of their progress and alleviating the need for regular
status meetings.

Basecamp’s Templates
Basecamp does not offer pre-made templates that you can customize. However, it does allow
you to create and save project templates. It’s the only project management software we
reviewed that allows you to determine which tools to use in a project. For example, you can
remove the Campfire tool for projects that do not require discussion.

Basecamp’s Integrations
Basecamp may not have as many in-app features as its competitors, but it makes up for it in
integrations. It works with over 60 apps covering proposals, customer service, marketing design,
software development, reports, time tracking, and other task management. However, it does not
integrate with newsletter programs like MailChimp.

Basecamp’s Content Storage

With 500GB of storage, you can keep all your files in one place. Basecamp lists them in the
Docs & Files tool within the project, where you can find them quickly. File versioning lets you
track changes to files you upload, or you can use Text Docs to create files you want to
collaborate on within the application.

Basecamp’s HQ Feature
Basecamp offers a unique function that can take the place of meetings and announcement-style
emails. HQ gathers everyone in your company. From there, you can make announcements, set
up a social chat, discuss company or employee policies, store employee manuals, and more.
Employees can go to Basecamp HQ for social chat, finding company-wide documents, and
making general progress updates.

What Basecamp is Missing

If you use Kanban boards, you will need a plug-in. However, Basecamp offers several
integrations to third-party software. What it lacks is security features, such as the ability to limit
access to tasks. For example, clients assigned to a project will be able to view anything on the
project.

What Users Think About Basecamp

Many Basecamp user reviews include praise for the software’s ease of use. They mentioned
how helpful it was when working with clients as well as casual users, because it’s much easier
to learn than other project management programs. The primary complaints seemed to stem
from this, however. It was easy for people to post comments, make requests, or load items in
the wrong areas. Having a clear process for users is important.
Where to Find Basecamp
You can purchase Basecamp directly from its website and sign up for a free program with
limited users and projects or try the full-on version free for 30 days. Basecamp offers free
accounts for teachers and their students and discounts for non-profit organizations. Try
Basecamp free for 30-days.

Visit Basecamp

Airtable: Best Marketing Project Management Software for Social

Media

Airtable combines the best of spreadsheets and databases in a marketing project management
software that offers useful connectivity between tasks and elements. It has some unique venues
for communicating with others outside your business, including social media connectivity. The
plans run from free to $20 monthly per user for the Pro plan, which includes a customer success
representative.

Airtable Pricing
Airtable costs between $0 and $20 a month per user. However, Airtable offers nice features
even with its free plan. In fact, if you don’t need complex functionality or a huge number of
tasks, the free plan may suit your needs. However, one of its stand-out features, blocks (a data
import and visualization tool), is only available in the Pro and Enterprise plans. Only those
people with comment or edit access are considered users. View-only access is free.

Airtable Plans by Price & Features

Features Free Plus Pro

Pricing $0/user per month $10/user per $20/user per month

month

Storage Space 2 GB 5 GB 20 GB

Kanban ✅ ✅ ✅
 Web, desktop, ✅ ✅ ✅
iOs, & Android
app

Email Support ✅ ✅ ✅

Custom-branded ✅
Forms

Airtable Features
Airtable stacks well against its competitors for features, making it useful not just for marketing,
but other projects as well. The ability to show images as thumbnails in the task row makes this
software stand out, as do the social media integrations.

Stand-Out Feature: Airtable Social Connectivity

If your campaigns depend heavily on social media, then Airtable is a good choice. It integrates
with Facebook and LinkedIn for posting. While the Twitter app only allows you to archive posts
from people you follow, this can be useful when planning retweets or tracking trends.

It integrates with other social communications services like MailChimp. Plus, if you run a
campaign that requires a survey or sign-up, you can create the form right on Airtable and have
the answers feed directly to the platform, creating a new task.

Airtable Flexibility
Airtable describes itself as having the functionality of a spreadsheet with the power of a
database. If you’re familiar with the versatility of Excel, you’ll find many of the tools work
similarly. You can sort, group, filter, add or hide features, and more. The real strength of this
setup, however, is the linking function that ties entries together even across tables.

For example, if you have a graphic you use in multiple campaigns, you can click on the link for
that graphic and see what campaigns it’s been used in. It’s an excellent way of tracking
elements, contacts, or other resources that span more than one project.

Airtable Views
Like most marketing project management software, Airtable offers calendar and Kanban views,
as well as list views. It also has a gallery view with images and only the information you want to
share. You can then publish this gallery view to your website if you wish to share your projects
and status with the world.

Airtable Templates
Like Monday.com, Airtable offers a wide variety of premade templates to choose from, including
many for marketing. Further, its Airtable University has user-made examples, with templates
you can download and make your own.
Airtable offers useful marketing templates, such as this social media planning template.

Airtable Automations and Integrations

Airtable will alert someone via email when they receive a chat message or the status of the
project changes. It offers an impressive number of integrations, including with other marketing
project management tools, file management tools, event tools, forms, and more. If you need an
integration Airtable does not provide, you can use their API to create one.

Airtable Content Storage and Communication

Communication happens within the individual task—click on it, and you get an expanded record
layout, where you can see the task details and revision history. You can comment there. You
can also add content as attachments to a task. Airtable shows images in thumbnail and uses
them in gallery view to make a more attractive layout.

What Airtable is Missing

Airtable does not offer a dashboard view where you can see at a glance the progress on your
projects or those of your team. And while it has some excellent tools such as Gantt charts,
organization charts, and time trackers, these are only available with the Pro and Enterprise
plans .
What Users Think About Airtable
Our readers who reviewed Airtable enjoyed the variety of view options, the forms feature, and
the customization. Other reviewers found it easy to navigate, and those who like Excel
appreciated the similarities in the interface.

Where to Find Airtable

Airtable’s website has a pricing page where you can sign up for the plan of your choice. It offers
a free plan for teams of any size. However, it also provides paid plans that include support, data
storage and additional features. Sign up for your free plan.

Visit Airtable

Wrike: Best Marketing Project Management Software for Content

Creatives

Wrike is a powerful marketing project management solution because of its versatility and
collaborative and editing tools. Its forms function lets other departments or clients request
projects. It also offers a plan specifically for marketers with extra tools and a ready-made
interface designed for marketing.

Wrike Pricing
Wrike runs from free (for up to five users) to nearly $25 a month per user. Wrike’s Professional
plan is on-par with its competitors, but the higher tier gives you reports, templates and time
tracking. It offers a plan specifically for marketers with some valuable creative tools. Like
Airtable, Wrike does not charge for guest users (called Collaborators).

Wrike Pricing & Features Comparison

Features Free (5 users) Professional (5, 10, Business (for 5-200
 15 users) users)

Pricing $0/month $9.80/user per month $24.80/user per

month

Multiple Views: ✅ ✅ ✅
Board, Task,
Spreadsheet

Gantt Chart ✅ ✅

Advanced ✅ ✅
Integrations

Collaboration Tools ✅ ✅
& Shareable
Dashboard

Real-time Reports & ✅

Pre-built Templates

Time Tracking ✅

Storage Space 2 Gb From 5 Gb From 50 Gb

Video 15 GB 15 GB
Uploads/Month

Wrike Features
Wrike offers some excellent creative tools for marketers with its higher-tier plans such as
sharable dashboards and real-time reports. However, even in the lower-level plans, it has strong
collaboration tools and some editing features.

Stand-Out Feature: Wrike’s Creative Tools

Marketing depends on creation, and Wrike makes it easy to collaborate on documents and
images. The Free, Professional, and Business plans offer file sharing, the ability to work
together on a document in the application, and the ability to comment directly on an image. If
you purchase the Marketing plan, you also get Wrike Proof, integration with Adobe Creative
Cloud, and Wrike Publish plus a preconfigured workspace designed for marketing.

Wrike’s Flexibility
Wrike’s projects and task templates are highly customizable so you can get the information you
need. You can add fields such as priorities and due dates, assign colors to status bars, and
more. It does not allow you to make subtasks, but you can set dependencies which reflect in the
timeline.

Wrike’s Views
Wrike contains the standard views: task lists, calendars, Kanban dashboards, and a timeline
that works like a Gantt chart. The great thing about the timeline is you can email it to others to
update them on a project’s status. Clicking on a task or project opens a sidebar where you can
see details, access files, and chat with teammates.

Wrike’s Templates
Wrike offers very few ready-made templates, although one is specifically for marketing
campaigns. However, it does allow you to build and save templates that not only include tasks
but team members, a nice addition when you have projects that always apply to certain people.

Wrike’s Integrations
Wrike offers over 30 integrations that cover email, chats, document creation, single-sign-on, and
other business interactions. There are none for newsletter services, and the LinkedIn integration
is geared toward HR. However, it does offer an API for integrating other applications.

Wrike’s Content and Communication

The amount of content storage varies by plan but does accommodate documents and images.
Content is stored within a task and offers the ability to comment on and even edit it.
Communication, too, lies within a project or task.

However, one excellent feature is the Project Request Form that allows others to request a task.
The form feeds directly into Wrike, where you can evaluate and assign it. Collaborators (who
are not considered paid users) can use this form, making it easy for customers or other
departments to put in requests.

Wrike makes it easy to collaborate on images by allowing you to mark on the image itself.
What Wrike is Missing
Social media is a huge part of most marketing campaigns. Wrike, however, lacks social media
integrations geared for this important task. You’d have to use an API and set up the integration
yourself.

What Users Think About Wrike

Both users on our review website and elsewhere enjoyed Wrike’s wide range of features. One
reviewer noted that their company had very specific project needs, and Wrike enabled them to
create a task system that worked. Unlike with other project management systems, the negative
comments differed widely. This could indicate difficulty with finding or using a particular tool.

Where to Find Wrike

Wrike’s website lets you order from the pricing page and has a pop-up chat in case you have
questions. There is a free trial as well as a free version that allows up to five users. The page
also lists other Wrike tools that you can purchase as add-ons. Sign up for your free 15-day trial.

Visit Wrike

Alternatives to the Best Marketing Project Management Tools

If you’re a marketing firm with many clients or work closely with your sales team, then managing
customers may be even more important than keeping your marketing projects organized. If so,
customer relationship management (CRM) software might fit your needs. Many also include
project management tools.

Here are some CRM software we recommend.

CRM Software for Best For

Project Management

Insightly Internal marketers automating tasks and data to track progress

toward KPIs

Zoho CRM Customer-facing teams requiring configurable client collaboration

and process management

Freshsales Product sales teams managing lead generation with intelligent

workflows

Salesforce Sales and marketing teams collaborating on individual customers,

subscriptions, or repeat business

Pipedrive Activity-based marketing firms managing metrics like contacts,

follow-ups, and results
Bottom Line
The best part of marketing is the creative work. Marketing project management software helps
you to stay organized and keep on top of tasks, so you are free to concentrate on creating
winning campaigns. Each program we reviewed has strengths for specific needs, but for overall
use and flexibility, we recommend Asana.

If you could benefit from using marketing project management software with storage,
integrations that allow you to bill your clients, and a free plan, consider Asana. Its dashboard is
customizable, so you can rearrange the display to only show the information you want users to
see. It also allows you to create exportable csv files to use outside of the software. flexible
enough to Start using Asana’s free plan, or choose the plan that’s right for you.

Visit Asana