5 things you should be doing

on LinkedIn
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Whether you’re just starting out, or well on your way
 Gives you
Your professional credibility
brand is the key to all
new opportunities
Attracts new
Drives
business
referrals
contacts

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 To build your brand and set
yourself up for success

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 Here are 5 QUICK THINGS you should
be doing on LinkedIn

1 Create a winning profile

2 Stay informed to get ahead

3 Keep top of mind with status updates

4 Make your network work for you

5 Know what’s working – and what to improve

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STEP 01
Create a winning profile

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 1 Create a winning profile

Bring your profile

to life with a great
photo

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 Members with a profile photo
receive 14x more profile views

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 1 Create a winning profile

Want something fresh?

Use the LinkedIn Mobile
App to snap a picture from
your smartphone and
upload it to your profile

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 1 Create a winning profile

Create a headline
that ensures the
right people are
finding you

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 1 Create a winning profile

“small business”, “digital marketing”

And be sure to
Matt Thompson
Small Business and Digital Marketing Guru
Greater Los Angeles Area │ Marketing and Advertising
► 1 shared connection ● Similar

include terms Past Creative Digital Marketing Director at AVP Marketing

Solutions Small business Strategy and Planning Marketing
Director Multi-Channel Marketing Online Small Business…

that you want

Current Digital development, web site traffic growth, web site UI and
advertising revenue. Developed brand…

to be found for

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 1 Create a winning profile

Use your
summary to
tell your story

I am a data- driven marketing professional with more than eight years of channel and digital
marketing experience. My focus has been and continues to be helping small businesses find
success by supporting their marketing efforts across digital, social, and content.

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 LinkedIn profiles with summaries
get 10x more profile views

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 1 Create a winning profile

Be personable

I am a data- driven marketing professional with more than eight years of channel and digital
marketing experience. My focus has been and continues to be helping small businesses find
success by supporting their marketing efforts across digital, social, and content.

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 1 Create a winning profile

Share your
story in 1st
person
I am a data- driven marketing professional with more than eight years of channel and digital
marketing experience. My focus has been and continues to be helping small businesses find
success by supporting their marketing efforts across digital, social, and content.

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 1 Create a winning profile

And highlight
your skills and
expertise
I am a data- driven marketing professional with more than eight years of channel and digital
marketing experience. My focus has been and continues to be helping small businesses find
success by supporting their marketing efforts across digital, social, and content.

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 1 Create a winning profile

People want
to engage with
humans,
not resumes
I am a data- driven marketing professional with more than eight years of channel and digital
marketing experience. My focus has been and continues to be helping small businesses find
success by supporting their marketing efforts across digital, social, and content.

©2014 LinkedIn Corporation. All Rights Reserved.

 1 Create a winning profile

One
last thing… Matt has been an extremely valuable asset to building out our product launch
plans and engagement programs. Matt has the unique ability of being both strategic
and tactical, a perfect combination for someone helping a small business with limited
resources. I would work with Matt again in a heartbeat!

©2014 LinkedIn Corporation. All Rights Reserved.

 1 Create a winning profile

Let your profile do the

talking for you
with recommendations
from customers,
partners, and other Matt has been an extremely valuable asset to building out our product launch
plans and engagement programs. Matt has the unique ability of being both strategic

business contacts
and tactical, a perfect combination for someone helping a small business with limited
resources. I would work with Matt again in a heartbeat!

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STEP 02
Stay informed to get ahead

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2 Stay informed to get ahead

Use LinkedIn to
get the insights you
need to stay ahead
of the game
 2 Stay informed to get ahead

Follow LinkedIn
Influencers for
inspiration from
some of the world’s
leading minds

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 2 Stay informed to get ahead

Stay in the know

with news on your
profession and
industry from Pulse

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 2 Stay informed to get ahead

Or, learn directly from

industry leaders by
following companies

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 2 Stay informed to get ahead

You can also learn from your peers – join

Groups to engage with industry experts,
customers, and potential partners.

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STEP 03
Keep top of mind with status updates

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 3 Keep top of mind with status updates

Once your profile is

in great shape, start
engaging with your
network through Listened to a spectacular speaker at AdWeek today. Here is a link to
find out more…

status updates

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 3 Keep top of mind with status updates

Sharing updates lets

you share info that
you find interesting Listened to a spectacular speaker at AdWeek today. Here is a link to

and that you think find out more…

your network might

enjoy

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 3 Keep top of mind with status updates

Try different topics:

Industry Trends Fun facts Business

news updates

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 3 Keep top of mind with status updates

And different formats:

SlideShare Video Pictures PDFs

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 3 Keep top of mind with status updates

Before you know it, your

amazing updates will
mark you as someone in
the know - someone that
your network can count
on for the latest and
greatest

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 3 Keep top of mind with status updates

POST

And it only gets better! As people like,

comment, and share your posts - your viral
reach will continue to grow

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 TIP

Start your day by visiting your

LinkedIn.com homepage and liking,
commenting, and sharing updates
that you think your network would find
interesting. It only takes a minute, and
your connections will soon see you as
a trusted source of great information.
STEP 04
Make your network work for you
 4 Make your network work for you

On LinkedIn, it’s not just about who you know

Friends

Colleagues Family

Business
Contacts
Alumni

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 4 Make your network work for you

It’s also about who your connections know

Friends

Colleagues Family

Business
Contacts
Alumni
Colleagues

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 4 Make your network work for you

Add connections: you never know who will bring you

your next big opportunity

Friends

Colleagues Family

Business
Contacts
Alumni
Colleagues

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 As you meet new
business contacts through
events, business meetings, etc.

Connect with them

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 4 Make your network work for you

You can also find

new business
contacts right on
LinkedIn

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 4 Make your network work for you

Get suggestions on
people you may want
to connect with using
People You May Know

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 4 Make your network work for you

Or, find the exact person you’re looking for

with LinkedIn advanced search

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 When you’re ready to connect
with someone, be personal

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 4 Make your network work for you

Give extra context

and break the ice by
adding a personal Small  Business  Segment  Director  at  Kra<Serve  
note to your
connection request
Hi  Paul,  
It was so great to meet you at last night’s…
 
-­‐  Ma+  Thompson  

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STEP 05
Know what’s working – and what to improve

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 Don’t fly blind – make sure
you’re attracting the right
people to your profile

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 5 Know what’s working – and what to improve

Use Who’s viewed

your profile to see
who’s checking
you out

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 5 Know what’s working – and what to improve

Future business partner

Big investor

You could find a New client

key contact for

your next breakout Next big hire
opportunity

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 5 Know what’s working – and what to improve

Also, keep an eye on

what search keywords
led people to find you
– so you know if you
need to make any
profile tweaks

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 5 Know what’s working – and what to improve

Lastly, know where

you stand relative to
other professionals
on LinkedIn with
How you rank

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 5 steps. Just a few minutes a day.
ENDLESS POSSIBILITIES.

1 Create a winning profile

2 Stay informed to get ahead

3 Keep top of mind with status updates

4 Make your network work for you

5 Know what’s working – and what to improve

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 Want more tips?
Check out :
smallbusiness.linkedin.com

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