Scribd
Upload
57 views

Smoochie - Smoochie

There is an opportunity to create a personalized smoothie bar experience in Indonesia that focuses on building customer intimacy through customization and recommendations. The proposed business, Smoochie, will be the first smoothie concept in Indonesia to sacrifice faster service times in order to develop strong relationships with customers and better understand their preferences through technology. If successful, Smoochie aims to acquire 1,000 loyal customers per month per location by offering a unique, personalized smoothie experience unlike fast casual concepts currently dominating the market.

Uploaded by

Max Suyatno Samsir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
57 views

Smoochie - Smoochie

There is an opportunity to create a personalized smoothie bar experience in Indonesia that focuses on building customer intimacy through customization and recommendations. The proposed business, Smoochie, will be the first smoothie concept in Indonesia to sacrifice faster service times in order to develop strong relationships with customers and better understand their preferences through technology. If successful, Smoochie aims to acquire 1,000 loyal customers per month per location by offering a unique, personalized smoothie experience unlike fast casual concepts currently dominating the market.

Uploaded by

Max Suyatno Samsir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 1

Smoochie - Smoochie

PROBLEM SOLUTION UNIQUE VALUE UNFAIR ADVANTAGE CUSTOMER


There are no FnB Giving the best
PROPOSITION Strong relationship
SEGMENTS
businesses that focus on personalized experience Personalized experience, Regular gym-doers
Community
personalized experience for customers in our one- getting something made
Vegans
yet in Indonesia (only fast stop smoothies bar just for you
grab-and-go concept) concept People who love to do
Customers have access to
experiments with their
Almost every FnB Being the first in FnB give recommendations for
smoothies
businesses in Indonesia businesses in Indonesia upgrades on which
do not focus in building that are willing to sacrifice ingredients should be
customer intimacy for the the faster flow time for added
long-term relationship, more intimate relationship Next level customer
only for the sake of faster between customers and intimacy through
flow time the brand technology (name game,
reminding last order, etc)
KEY METRICS CHANNELS
EXISTING Key action: Customer HIGH-LEVEL Friends EARLY ADOPTERS
ALTERNATIVES Lifetime Value, Referrals CONCEPT Word of mouth People who have health
Lifetime Value
Homemade smoothies Intimacy in your smoothie goals
Instagram
Success metric: 1000
Hadi Kitchen's smoothies
customers/month/bar Advertising
Referrals
Content Marketing

COST STRUCTURE REVENUE STREAMS


People cost = 14 hrs * 10,000 IDR/hr = 4,200,000 IDR/mo 1 type of milk + honey + chia seed + 1 types of fruits for 34k
Rent cost = 1,250,000 IDR/mo/bar 1 type of milk + honey + chia seed + 2 types of fruits for 39k
Cost of goods sold = 6,000,000 IDR/mo 1 type of milk + honey + chia seed + 3 types of fruits for 44k
Equipment cost = 2,500,000 IDR/bar
Lean C anvas is adapted from The Business Model C anvas (BusinessModelGeneration.com) and is licensed under the C reative C ommons Attribution-Share Alike 3.0 Un-ported License.

You might also like