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Basic Competitive Analysis Template

Casper is an online mattress retailer headquartered in New York. Its mission is to design mattresses and pillows using unique fibers that maintain their shape even when compressed. Casper sells mattresses and pillows primarily through its online store and also uses Facebook, Amazon, and eBay for sales. Its strengths include a large audience and brand recognition, while its weakness is limited physical presence outside of New York.

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55 views

Basic Competitive Analysis Template

Casper is an online mattress retailer headquartered in New York. Its mission is to design mattresses and pillows using unique fibers that maintain their shape even when compressed. Casper sells mattresses and pillows primarily through its online store and also uses Facebook, Amazon, and eBay for sales. Its strengths include a large audience and brand recognition, while its weakness is limited physical presence outside of New York.

Uploaded by

GAME OVER
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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Name of Website HQ Mission Statement/Unique Features

Business
Casper https://casper.com/ New York its tiny, silky fibers, our uniquely designed
double-layer pillow doesn’t pancake when
compressed and keeps its shape
Product Offering Sales Channels (i.e. Instagram, LinkedIn, Facebook, physical
Mattress (Primiarly), store,
Online etc.)
store, Facebook, Amazon, eBay,
Pilows (more of an
upsell)
Strengths Weaknesses
Large, wide Only in the New
audience,well-known York area.

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