I-What Is The Goal of Any Business ?: Environment
I-What Is The Goal of Any Business ?: Environment
Successful businesses are based on both goals and objectives, as they clarify the
purpose of the business and help identify necessary actions Goals are general
statements of desired achievement, while objectives are the specific steps or actions
you take to reach your goal. Both goals and objectives should be specific and
measurable. Goals can involve areas such as profitability, growth and customer
service, with a range of objectives that can be used to meet those goals.
The environment poses threats challenges as well as gives opportunities and chance to
grow to the business. All of this comes with an enriched learning experience for
everyone associated with it. For the purpose of classification, there are different types of
business environment.
The macro factors are generally termed as PESTLE which is Political, Economic, Social,
Technological, Legal, and Environmental factors. These are those which cannot be
controlled by any company. They have to maintain a contingency for it. For example, let
us take demonetization. In the event of demonetization, no company or enterprise no
matter how big it may be, have any control over the events. They had to maintain a
contingency plan and that's how they mainly survive that phase.
Micro factors includes all those which can be controlled by the company. It includes the
company policies, relation with the customers, suppliers, etc. Since it takes place within
the business space, it can be easily monitored.
Ans) Before Independence, Indian economy was a ‘laissez faire’ economy. But post-
independence, India adopted the mixed economy system.
In a mixed economy, private and public sectors go side by side. The government directs
economic activity in some socially important areas of the economy, the rest being left to
the price mechanism to operate.
The term ‘mixed economy’ is used to describe an economic system, which seeks to
compromise between capitalism and socialism. In such a form of economy, the elements
of government control are combined with market elements in organizing production
and consumption.
Here, some planning of production is undertaken by the State directly or through its
nationalised industries, and some is left to private enterprise. It means that both the
public sector and the private sector exist side by side and complement each other. So,
this type of economy tries to secure the advantages of both capitalism and socialism.
Ans) Fiscal policy is the means by which a government adjusts its spending levels
and tax rates to monitor and influence a nation's economy. It is the sister strategy to
monetary policy through which a central bank influences a nation's money supply.
These two policies are used in various combinations to direct a country's economic
goals.
Fiscal policy is based on the theories of British economist John Maynard Keynes.
Also known as Keynesian economics, this theory basically states that governments
can influence macroeconomic productivity levels by increasing or decreasing tax
levels and public spending. This influence, in turn, curbs inflation, increases
employment, and maintains a healthy value of money. Fiscal policy plays a very
important role in managing a country's economy.
Ans) WTO stands for World Trade Organization (WTO). The WTO is the only global
international organization dealing with the rules of trade between nations. At its
heart are the WTO agreements, negotiated and signed by the bulk of the world’s
trading nations and ratified in their parliaments. The goal is to help producers of
goods and services, exporters, and importers conduct their business.
The WTO is a forum for governments to negotiate trade agreements. It is a place for
them to settle trade disputes. It operates a system of trade rules. Essentially, the
WTO is a place where member governments try to sort out the trade problems they
face with each other. The WTO is run by its member governments. All major
decisions are made by the membership as a whole, either by ministers or by their
ambassadors or delegates. The WTO agreements are lengthy and complex because
they are legal texts covering a wide range of activities. But a number of simple,
fundamental principles run throughout all of these documents. These principles are
the foundation of the multilateral trading system.
The macro factors are generally termed as PESTLE which is Political, Economic, Social,
Technological, Legal, and Environmental factors. These are those which cannot be
controlled by any company. They have to maintain a contingency for it. For example, let
us take demonetization. In the event of demonetization, no company or enterprise no
matter how big it may be, have any control over the events. They had to maintain a
contingency plan and that's how they mainly survive that phase.
Micro factors includes all those which can be controlled by the company. It includes the
company policies, relation with the customers, suppliers, etc. Since it takes place within
the business space, it can be easily monitored.
Liberalisation:
The economic reforms that were presented were directed at liberalising the
Indian business and trade from all redundant restrictions and limitations. They
indicated the end of the licence-permit-quota raj.
Privatisation:
The new set of economic changes intended at proffering a prominent position to the
private sector in the nation-building rule and a diminished role to the public sector. This
was a withdrawal of the growth policy attempted so far by Indian directors. To
accomplish this, the administration redefined the role of the public sector in the New
Industrial Policy of 1991, approved the policy of proposed disinvestments of the public
sector and determined to the loss-making and weak industries to the Board of Industrial
and Financial Reconstruction (BIFR).
Globalisation:
Globalisation implies the combination of the different economies of the world heading
towards the development of a united (closely-knitted) global marketplace. Till 1991, the
Government of India had followed a course of stringently controlling imports in price
and quantity terms. These laws were with respect to:
Licensing of imports
Tariff limitations
Quantitative constraints
The new economic reforms directed at business liberalisation were focused towards
import liberalisation, export improvement through rationalisation of the tax structure
and changes with respect to foreign exchange so that the nation does not remain
separate from the rest of the world.
Public Sector Undertakings (PSUs) have laid a strong foundation for the industrial
development of the country. The public sector is less concerned with making profits.
Hence, they play a key role in nation building activities, which take the economy in the
right direction.
As agriculture is the backbone of Indian economy, Public Sector Banks (PSBs) play a
crucial role in pushing the agricultural economy on to the progressive pathway and
helping develop rural India. Moreover, PSUs play a substantial role in the rural
development by providing basic infrastructural services to citizens.
the following are the nine important roles played by public sector in
Indian economy:
i- Generation of Income:
Public sector in India has been playing a definite positive role in
generating income in the economy. The share of public sector in net
domestic product (NDP) at current prices has increased from 7.5 per
cent in 1950-51 to 21.7 per cent in 2003-04.
iii- Employment:
Public sector is playing an important role in generating employment in
the country.
Iv - Infrastructure:
Without the development of infrastructural facilities, economic
development is impossible. Public sector investment on infrastructure
sector like power, transportation, communication, basic and heavy
industries, irrigation, education and technical training etc. has paved
the way for agricultural and industrial development of the country
leading to the overall development of the economy as a whole. Private
sector investments are also depending on these infrastructural
facilities developed by the public sector of the country.
These industries produce goods and services worth over Rs. 40 lakhs for
every investment of Rs. 10 lakhs. Furthermore, the value addition in this
output increases by over 10%.
Almost half of India’s total exports these days come from small-scale
businesses.
35% of the total exports account for direct exports by SSIs, while
indirect exports amount to 15%.
Even trading houses and merchants help SSIs export their goods and
services to foreign countries.
Almost four persons can get full employment if Rs. 10 lakhs are
invested in fixed assets of small-scale sectors.
Furthermore, SSIs employ people in urban as well as rural areas.
For example, they receive many tax benefits and rebates from the
government. The opportunity to earn profits from SSIs are big due to
many reasons.
Firstly, SSIs are less capital intensive. They even receive financial
support and funding easily.
These industries not only reduce poverty and income inequality but they
also raise standards of living of poor people. Furthermore, they enable
people to make a living with dignity.