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Google's Vision Statement: Generic Strategy and Intensive Growth Strategies

Google's mission is to organize the world's information and make it universally accessible and useful. Its vision is to provide access to the world's information in one click. Google fulfills its mission and vision through products like search engines that index websites and provide easy, worldwide access to information with one click. Google's success comes from an organizational structure and culture that promotes innovation through a matrix structure with cross-functional teams, flat hierarchies, and a culture of openness, excellence, hands-on work, and small-company rapport.

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314 views

Google's Vision Statement: Generic Strategy and Intensive Growth Strategies

Google's mission is to organize the world's information and make it universally accessible and useful. Its vision is to provide access to the world's information in one click. Google fulfills its mission and vision through products like search engines that index websites and provide easy, worldwide access to information with one click. Google's success comes from an organizational structure and culture that promotes innovation through a matrix structure with cross-functional teams, flat hierarchies, and a culture of openness, excellence, hands-on work, and small-company rapport.

Uploaded by

hiral baid
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Google’s mission statement and vision statement reflect the powerful position of this

company in terms of what it wants to achieve. Founded in 1998, the company has been following
its mission statement and vision statement, leading to its current position as one of the most
valuable brands in the world. Google’s mission statement defines the strategies of the business,
such as the development of new products. In a similar way, the company’s vision statement
pushes the organization to achieve new heights, such as through rapid innovation. The success of
Google is directly connected to the efforts of the company to fulfill its mission statement and
vision statement.

Google follows its vision statement and mission statement through its generic strategy
and intensive growth strategies. These statements are used as basis for the company’s strategic
choices.

Google’s Vision Statement

Google’s vision statement is “to provide access to the world’s information in one click.”
The company’s nature of business is a direct manifestation of this vision statement. For instance,
Google’s most popular product is its search engine service. This product enables people to
easily access information from around the world.

Google’s vision statement has three variables, namely, world’s information,


accessibility, and one click. The firm fulfills the world’s information component of the vision
statement by crawling WebPages. The company maintains databases containing indexes of these
websites. Google fulfills the accessibility component by offering its search engine services to
everyone around the world. The one click component of the vision statement refers to easy
access to information. The firm fulfills this component by offering innovative products, such as
the easy-to-use Google Search. Thus, the company effectively follows its vision statement.

Google’s Mission Statement

Google’s mission statement is “to organize the world’s information and make it
universally accessible and useful.” Ever since its beginnings, the company has focused on
developing its proprietary algorithms to maximize effectiveness. Google continues to focus on
ensuring that people access the information they need.

Google’s mission statement is parallel to the company’s vision statement. The mission
statement has four variables, namely, world’s information, organization, universal accessibility,
and usefulness. As noted, the firm fulfills the world’s information component by crawling
webpages. The company organizes the information through its proprietary algorithms or
programs. Google also fulfills the universal accessibility component of its mission statement by
offering its services worldwide. Such processing and organizing of information also makes
search results useful. Therefore, Google effectively follows its mission statement.
Source: http://panmore.com/google-vision-statement-mission-statement

Google’s Organizational Structure & Organizational Culture


Google’s success is linked to the effectiveness of its organizational structure and
organizational culture in supporting excellence in innovation. The company’s organizational
structure is not conventional. Google’s organizational culture is also not typical because it
emphasizes change and direct social links within the firm. Theory suggests that a strong
alignment between a firm’s organizational structure and its organizational culture can lead to
higher chances of success. This benefit is manifested in the case of Google’s businesses that
continue to expand and prosper. Thus, the company’s current dominant position is attributable to
the synergistic benefits of its organizational structure and organizational culture. Google’s
organizational structure supports the company’s organizational culture to maximize effectiveness
of innovation.

 Google’s Organizational Structure

Google has a cross-functional organizational structure, which is technically a matrix


organizational structure with a considerable degree of flatness. Thus, the company’s
organizational structure has three main characteristics:

1. Function-based definition

2. Product-based definition

3. Flatness

Google uses function as basis for grouping employees. For example, the company has a Sales
Operations team, an Engineering & Design Team, and a Product Management Team, among
others. The firm also uses products as basis for grouping employees. For example, the company
groups employees for developing Nexus devices. The firm also groups employees for its Fiber
business. In addition, the firm’s organizational structure has considerable flatness. A flat
organizational structure means that Google’s employees, teams or groups can bypass middle
management and report directly to CEO Larry Page. Employees can also meet and share
information across teams.

 Google’s Organizational Culture

Google’s organizational culture is not typical, partly because of the effects of the firm’s
organizational structure. In essence, structure and culture interact to influence the capabilities of
the organization. Google’s organizational culture is:
1. Open

2. Innovative

3. Smart with emphasis on excellence

4. Hands-on

5. Supports small-company-family rapport

Openness is achieved through the matrix organizational structure. Within Google’s


organizational culture context, employees feel free to give their ideas and opinions. Innovation
is at the heart of Google. Every employee is conditioned to contribute innovative ideas. In this
organizational culture, the firm also favors smart employees who strive for excellence. In
addition, the company supports employee involvement in projects and experiments. The overall
ambiance at the company’s offices is warm because the firm’s organizational culture maintains a
small-company-family feel, where people can easily talk and share ideas with each other,
including CEO Larry Page. Thus, Google’s organizational culture supports excellence in
innovation through sharing of ideas and capability to rapidly respond to the market.

Source: http://panmore.com/google-organizational-structure-organizational-culture

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