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Segmentation "Describing Potential Clients"

This document describes the target population for a new product or service in Spain. It notes that Spain has a population of over 47 million people with a moderate density. The population is aging, with 19.49% over 65 years old. Life expectancy is high at 83.5 years. An accompanying survey is proposed to collect information from this population. It includes 5 questions about demographics, cleaning product usage, cleaning frequency, and allergies. The purpose is to help profile and understand potential customers for a new cleaning product in Spain.

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MariaAlejandraBustamanteRodriguez
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30 views5 pages

Segmentation "Describing Potential Clients"

This document describes the target population for a new product or service in Spain. It notes that Spain has a population of over 47 million people with a moderate density. The population is aging, with 19.49% over 65 years old. Life expectancy is high at 83.5 years. An accompanying survey is proposed to collect information from this population. It includes 5 questions about demographics, cleaning product usage, cleaning frequency, and allergies. The purpose is to help profile and understand potential customers for a new cleaning product in Spain.

Uploaded by

MariaAlejandraBustamanteRodriguez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Segmentation “Describing potential clients”

María Alejandra Bustamante Rodríguez

Negociación Internacional
(1881670)
Plan Rescate

Servicio Nacional de Aprendizaje-Sena


Formación Virtual
2020
Workshop
1. Resuelva en inglés las preguntas que se le presentan a continuación:

 Where do you usually buy your cleaning products?

I usually buy them from chain stores or Dollarcity.

 ¿Do you consider yourself as a neat person? Why?

If I consider myself an orderly person, because I like that everything is in

its place and available for when I need it.

 ¿Do you feel satisfied with the cleaning products you buy? Why?

I am not totally satisfied, because some of these products highly

pollute the planet and are bad for health.

 ¿What kind of cleaning product would you like it to be improved? Why?

Powdered detergents, because most of them come in bags that are not

biodegradable and, unlike liquid detergent, their packaging cannot be recycled.

 Mention 5 cleaning product brands you consider as the best ones

Ariel, Fab, Puro, Lavomatic, Dersa.


 ¿Which are the most important aspects to be taken into account to choose

a cleaning product brand?

Make it friendly to the environment.

 Imagine you are promoting a new product. Describe it and write in ten lines
the reasons to convince your potential clients to buy your product.

Clean everything 1a
The new cleaning brand that is revolutionizing the way of cleaning in the house, designed
to clean it with less effort, without less artificial odor and more smell of natural flavors.
Find it in a presentation with the smell of mandarin, lemon base and natural vinegar, fruit
base citrus and herbal and woody aromas for more neutral odors best of all except hard with
your hands but strong in the power of cleaning and disinfection.
Enjoy the variety of scents as unique as you are and the best for the planet.
Your children will thank you completely.

2. Describa en inglés el tipo de población a la que pretende proyectar el producto o


servicio, de acuerdo con el país ya seleccionado.

Spain, located in southern Europe, has an area of 505,935 km2. Spain, with a population of
47,100,396 people, presents a moderate population density, 93 inhabitants per km2, the
female population is 50.98% of the total, higher than the male population.
Its capital is Madrid and its currency is the euro.
Its population has a high percentage of people over 65, 19.49%, therefore, it is an aging
population.
Spain has a very low birth rate of only 7.94 ‰.
Spaniards, who live an average of 83.5 years, have a very high life expectancy compared to
that of the rest of the world's citizens.

3. En base a la población descrita con anterioridad elabore una encuesta en inglés


para ser aplicada a esta población.

Survey

Good morning (or afternoon),


We appreciate your input in this survey.
It is recommended to answer the following 5 questions as seriously as possible.

1.Select the age range to which June 2020 belongs.

19 to 25 years
25 to 35 years
35 years or more

2. Select your gender


Male
Female

3. What are the products you use the most for cleaning your home
Detergents
Limpid
Bar soap
4. How often do you clean your house
Everyday
Weekly
Each month

5. You are allergic to any cleaning product


Yes
No
I do not know

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