Scribd
Upload
45 views4 pages

Assignment Principal of Marketing: Submitted To: Submitted by

Cigarette marketing in the US has a long history and faced increasing restrictions over time. In the mid-20th century, cigarette smoking increased rapidly until health risks were reported in the 1950s, slowing consumption. The 1998 Master Settlement banned outdoor advertising. Newer restrictions in 2010 prohibited sales to minors and banned product placement and brand sponsorships. As of late 2019, a new federal law raised the minimum legal age to purchase tobacco to 21 nationwide.

Uploaded by

Saad Majeed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
45 views4 pages

Assignment Principal of Marketing: Submitted To: Submitted by

Cigarette marketing in the US has a long history and faced increasing restrictions over time. In the mid-20th century, cigarette smoking increased rapidly until health risks were reported in the 1950s, slowing consumption. The 1998 Master Settlement banned outdoor advertising. Newer restrictions in 2010 prohibited sales to minors and banned product placement and brand sponsorships. As of late 2019, a new federal law raised the minimum legal age to purchase tobacco to 21 nationwide.

Uploaded by

Saad Majeed
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

Assignment

Principal of Marketing

Submitted To:
Muhammad Saleem
Submitted By:
Muhammad Saad Majeed
M.COM (Weekend)
2ND Semester
CIGARETTE MARKETING

Question 1

Given the extreme health risks, should marketers stop selling cigarettes even
though they are legal and demanded by consumers? Should cigarette marketers
continue to use marketing tactics that are restricted in one country in other
countries where they are not restricted?
Smoking is a very big addiction in the society or I should say in the nation in today’s time.
From the point of marketers I say NO as it is already been produced but I am in favor of
prohibiting the more production of this dangerous product .

Marketers should stop selling cigarettes even


though they are legal and demanded by consumers.
From the point of view of deontological ethics, it is
the duty of marketers to refrain from marketing any
product that can harm the customer. Since cigarettes
can harm the customers, marketers should refrain
from marketing cigarettes. The law is not the issue,
the issue is morality. Marketers should not use
marketing tactics that are restricted in one country
in countries where they are not restricted.
Cigarettes somking cause lungs cancer and so many
other health diseases. Smoking causes diminished
overall health, increased absenteeism from work,
and increased health care utilization and cost.
On the other hand we can imagine various positive outcomes of banning the cigarettes, such
as a smoke free world would be a much better place to live, moreover long life span of the
people will contribute towards a better world. Also instead of putting a ban on cigarettes
manufacturing we can focus more on smokers for quitting smoking, and also developing an
alternative product which helps for quitting smoking and which will not burn the hole in the
pocket of the person.

Question 2

Research the history of cigarette marketing in the United States. Are there any
new restrictions with respect to marketing this product?
First cigarette in united state
The history of cigarette marketing in the United
States shows that after 1971, most tobacco
advertising was done in magazines, news papers,
and on billboards.Cigarette smoking in the United
States increased rapidly in the 1930s and 1940s.
In the 1950s the first reports of the health effects
of cigarette smoking appeared and the increases
in tobacco consumption were slowed down by a
number of reports. Starting in 1973 cigarette
consumption per capita decreased steadily. In
1994, it was at the same level as in 1942.
Cigarette smoking prevalence reaches a peak
between ages 20 and 40 among both males and
females and then decreases. Smoking prevalence
is higher among males than among females and
higher among blacks than among whites. The
differences by level of education are the greatest.
By 1993 only 25% of Americans over the age of 18 were currently smoking. . In 1997 the
Tobacco Master Settlement Agreement banned outdoor billboard, and public transportation
advertising of cigarettes in 46 states.

New Restrictions.
In 2010, the Tobacco Control Act was passed that not
only placed restrictions on tobacco marketing but also
extensive constrains concerning the circulation of
cigarettes and smokeless tobacco to minors. Currently,
paid product placement, brand name sponsored concerts,
and distribution of merchandise with cigarette brands
names are banned.

A new law in the United States that prohibits


the sale of tobacco products to anyone under
the age of 21 is now in effect, according to
the US Food and Drug Administration. Last
week, President Donald Trump signed the
new minimum age into law as part of
a sweeping spending bill. On Friday,
the FDA noted on its website that "it is now
illegal for a retailer to sell any tobacco
product -- including cigarettes, cigars and e-
cigarettes -- to anyone under 21. FDA will provide additional details on this issue as they
become available." The increased age restriction for tobacco purchases is one of several
provisions outside of the spending measures themselves attached to the broader $1.4 trillion
spending agreement.

You might also like