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MBA 204 - RESEARCH METHODOLOGY - 2nd SEM

Online shopping in India has grown exponentially in recent years, with the e-commerce market scale growing from $16 billion in 2013 to an expected $56 billion by 2023. Rising disposable incomes, increased internet penetration, and busy lifestyles have driven more Indians to online shopping. The future of e-commerce in India looks promising, with further growth expected through increased smartphone and internet usage, expansion to smaller cities and towns, and innovations in areas like mobile commerce and delivery drones.

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124 views

MBA 204 - RESEARCH METHODOLOGY - 2nd SEM

Online shopping in India has grown exponentially in recent years, with the e-commerce market scale growing from $16 billion in 2013 to an expected $56 billion by 2023. Rising disposable incomes, increased internet penetration, and busy lifestyles have driven more Indians to online shopping. The future of e-commerce in India looks promising, with further growth expected through increased smartphone and internet usage, expansion to smaller cities and towns, and innovations in areas like mobile commerce and delivery drones.

Uploaded by

prayas sarkar
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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MBA 2020

VU 2nd Semester Examination

Paper Code: MBA- 204

Subject: Research Methodology

Total Marks: 50

Read the following case study and answer the questions given below in your
own words.
Online shopping

Internet shopping is a phenomenon that is growing exponentially. A peep into the growth of
the main players in this industry indicates that there is still a large reservoir of market
potential for e_ commerce. The ease of online shopping is making it popular among
generation Y. The prevalence of online shopping has raised the interest of retailers to focus
on this area.

There is no denying the fact that e-commerce here to stay. Even the small and medium
retailers of the country want to ride the wave and are ready to make a fortune out of the
market place concept. Despite having several glitches on national, governmental,
technological and economy fronts, Indian ecommerce has bloomed into a powerful industry.
The last few years have seen tremendous growth in the number of online users and their
shopping demands. Here is a complete account of India’s ecommerce success story and
essential figures that points to its future growth.

Some statistics
 The Indian E-commerce market scale was evaluated around
$16 Billion in 2013 and is expected to reach $56 Billion by the fall of 2023.
 The growth rate has touched 85% mark till now and in next
ten years, it is projected to acquire 6.5% of the total retail market if India.
 India has secured position in top 10 countries list of
ecommerce chosen by online buyers.
 In a research conducted by e-Marketer, it is stated that India
crossed $1.08875 trillion of ecommerce sales internationally. It recorded 21.9% yearly
growth as compared to 2011 and 19.3% jump in global sales.
 More than 7.6 million people are found visiting deals and
discounts based websites, which is a proof itself of their growing fad for online
shopping.
 As per a study, Indian ecommerce is emerging as the biggest
B2C marketplace of Asia after recording an increase of 355 and by 2020 it is likely to
appear as the central point for start-ups, investors and entrepreneurial activities.
This tremendous growth and trending shopping habits have brought a surge of new online
companies that have created a competitive atmosphere. The attention grabbing ads, tempting
offers and discounts, free gifts, endless deals sites, easy return & exchange and many such
feats are the result of this brewing competition.

Future of Ecommerce in India


Indian ecommerce has seen a marvellous growth in last one decade and the same is expected
to get doubled in near future. Here are the two factors, on which basis the further growth will
take place:

 Macro-economic factors (disposable income, internet penetration, inflow of


investments etc.)
 Segment specific factors (geographical, behavioural etc.)

Rise in Personal Disposable Income


The purchasing power of people is bound to rise with changing economies. With a rise in
their standard of living, the needs of goods and services are certain to go up. Hence the
ecommerce sector has this benefit of fetching their interest and attention with more
convenient options.

Active Internet users in India are certain to rise


The internet user base has shockingly increased and with improved connectivity
infrastructure it is going to trend even better. The addition of unique users will add to the
growth of ecommerce sector.

Future Segmentation

The market is going to rise with more specific sellers joining the industry and more buyers
expecting online services. Targeting the smaller towns and creating a definite market for
varied products and new services will increase the number of online consumers.
E-shopping is going to be the leading phenomenon by 2020. The current growth promises a
spectacular change in online buying trends of India and that is going to be the zenith point of
Indian ecommerce.
The Key drivers of in Indian ecommerce have been:

 Increasing broadband Internet and 3G penetration.


 Growing Living standards
 Availability of much wider product range
 Busy lifestyles and lack of time for offline shopping
 Increased usage of online categorized sites
 Evolution of the online marketplace model with websites like eBay, Flipkart,
Snapdeal, etc.

The Way Forward:


Social Media as a Lead Generation tool
Social media has now become the hub for the merchants which enables them to analyze the
customer choice based on their purchase activities. Social network like LinkedIn, Twitter,
Google+, Facebook and others have become a medium for easy log-in and purchase.
Moreover, the clients can stay updated via the posts published on this media. Further, the
advertising & promotions on these social sites has increased the chances of success of
generating transactions to many folds.
Mobile Commerce:
The latest trend in e-commerce it to focus on mobile based shopping. Snapdeal now getting
half of its traffic from mobile, up from 5% around a year back and flipkart gets 40% traffic
from mobile up from 15%. As price of smart phone reduce, these figures will only increase.
For this reason, the larger ecommerce firm has started focusing on mobile commerce. It is
speculated that the next wave of digital commerce consumer will come thru the mobile.
Price comparison engine:
In the race to acquire customer, e-commerce sites offer deep discount and these discount vary
from site to site depending upon its capacity to negotiate with the supplier. To get the best
discounts, buyer need to search a plethora of sites. Here, Price comparison sites come in like
mysmartprice.com, Pricedekho.com, freekamal.com and Junglee, etc. The website compare
prices over the entire web and provide users with the best available price. E-Commerce sale
through these website are increasing and will further increase as consumers get more and
more discount savvy.
Online Grocery Store:
Online grocery stores are gaining popularity in India due to absolute convenience, ease of
shopping and a fast-growing market. Punexpress.com, Milestore.com, Atadaal.com have
already entered the market and are gaining popularity. They provide discounted product and
free home delivery. All of these stores are targeting the Indian housewife, who are yet to
move to e-commerce way of shopping.
Innovation in logistics:
The addition of the new concept in the ecommerce industry had been recently observed when
Amazon patented its new delivery model called the Prime Air which is expected to be
launched in the upcoming years. This model will use the highly technically embedded drones
or helicopters for the instant delivery of the items. These will be programmed in such a way
that using a GPS system they will identify the exact address for delivery and drop the item
right in front of the doors of the customers. These aerial vehicles will prioritize the public
safety and are designed as per the commercial aviation standards.

Answer any FOUR of the following questions. (Each carry 10 Marks -


4x10=40 Marks)

Q.1. There is a saying that the common facts of today are the products of yesterday’s
research. Explain the term research and discuss the various types of research

Q.2. By the help of secondary data show the trend of online shopping in India for past ten
years.

Q.3. With the help of secondary data try to figure out the reason for the exponential growth of
online shopping in India.

Q.4. Differentiate between primary and secondary data collection methods.

Q.5. Design a questionnaire to analyse the consumers’ perception towards online shopping
and the factors which influence them to go for online shopping.

Q.6. For primary research we have to rely on sampling. What are the different sampling
techniques? Discuss them.

[Internal Assessment: 10 Marks]

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