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Project Report Submitted in Partial Fulfillment of The Requirements of Anna University, Chennai For The Award of The Degree of

This document appears to be a project report submitted for a Master's degree. It studies the market potential of Michelin TLS Apollo Tyres Pvt. Ltd. in Namakkal, India. The report includes an introduction describing the tyre industry and company profiles. It discusses the objectives, scope, and limitations of the study. Various chapters will cover literature review, research methodology, data analysis, findings, and conclusions. The appendices include acknowledgments, declarations, tables, charts, and a bibliography.

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Naresh Kumar
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118 views

Project Report Submitted in Partial Fulfillment of The Requirements of Anna University, Chennai For The Award of The Degree of

This document appears to be a project report submitted for a Master's degree. It studies the market potential of Michelin TLS Apollo Tyres Pvt. Ltd. in Namakkal, India. The report includes an introduction describing the tyre industry and company profiles. It discusses the objectives, scope, and limitations of the study. Various chapters will cover literature review, research methodology, data analysis, findings, and conclusions. The appendices include acknowledgments, declarations, tables, charts, and a bibliography.

Uploaded by

Naresh Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A STUDY ON MARKET POTENTIAL OF MICHELIN TLS APOLLO TYRES (P)

LTD WITH SPECIAL REFERANCE TO NAMAKKAL

Project Report submitted in partial fulfillment of the requirements of Anna


University, Chennai for the award of the Degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by
BHANUPRIYA.J
Reg No: 620513631008

Under The Guidance of

V.KARTHI. M.B.A.,

Assistant Professor

DEPARTMENT OF MANAGEMENT STUDIES


CMS COLLEGE OF ENGINEERING
NAMAKKAL – 637003
JUNE-2015
CERTIFICATE

This is to certify that the project entitled that “A STUDY ON MARKET


POTENTIAL OF MICHELIN TLS APOLLO TYRES (P) LTD WITH
SPECIAL REFERANCE TO NAMAKKAL” is the bonofide record of project
work done by BHANUPRIYA.J, (Reg.No:620513631008) submitted in partial
fulfillment of the requirement for the award of degree of Master of business
Administration of Anna University, Chennai during the academic year 2014-2015

Project Supervisor Head of the Department

Viva-Voice examination held on__________________________

Internal Examiner External Examiner


DECLARATION

I affirm that the project title “A STUDY ON MARKET POTENTIAL OF


MICHELIN TLS APOLLO TYRES (P) LTD WITH SPECIAL REFERANCE
TO NAMAKKAL” being submitted in partial fulfillment for the award of MBA is
the original work carried out by me. It has not formed the part of any other project
work submitted for award of any degree or diploma, either in this or any other
University.

Date: J.BHANUPRIYA
Place: (Reg.No:620513631008)
ACKNOWLEDGEMENT

It is my privilege and great pleasure to express my sincere and heart full thanks to
Thiru.C.MUTHUSAMY founder and chairman of C.M.S. Educational Institutions,
Namakkal, for giving opportunity to study in this prestigious institutions.

I extend my thanks to the principal Dr.R.RAVIKUMAR Ph.D., CMS College of


Engineering, Namakkal for providing me an opportunity to undertake the project.

I extend my thanks to the Associate professor Head of the Department Mr. V.


KARTHI M.B.A., C.M.S College of Engineering, and Namakkal for his encouragement and
valuable guidance throughout the study.

I express my sincere thanks our Assistant Professor Mr.V.KARTHI. MBA.,For


his valuable guidance, advice, encouragement and creative suggestion in preparation of this
work.

I am indebted to the manager Mr.K. Ashok kumar For all his support encouragement
and valuable guidance throughout the project.

Finally I express my sincere thanks towards my parents, friends and others for his
encouragement and support.
TABLE OF CONTENT

SI. NO PARTICULARS PAGE


NO.
Title page
Acknowledgement
Declaration
Certificate
List of tables
List of charts
1 Introduction and design of the study 1
1.1 Industry Profile 2
1.2 Company Profile 11
1.3 Objective of the study 20
1.4 Scope of the study 21
1.5 Limitation of the study 22
2 Review of literature 23
3 Research methodology 27
3.1 Research design 27
3.2 Sampling design 27
3.3 Data collection 28
3.4 Statistical tools and techniques 28
4 Data analysis and interpretation 30
5 Summary of findings, suggestion and conclusion 72
6 Bibliography
7 Appendix

LIST OF TABLES

TABLE NAME OF THE TABLE PAGE


NO. NO.
4.1 Occupation of the respondents 30

4.2 Income group of the respondents 32

4.3 Influence to purchase Apollo tyre [ranking method] 34

4.4 Using this Apollo tyre 36

4.5 Purchasing Apollo tyre 38

4.6 Showroom treat as customers 40

4.7 Leading brand in the market 42

Satisfied with the advertisement 44


4.8
4.9 Mode of payment 46

4.10 Face any problem using Apollo tyre 48

4.11 Level of opinion for Apollo tyre 50

4.12 Opinion about sales promotion activities 52

4.13 Satisfaction level of Apollo tyre quality 54

4,.14 Satisfaction level of Apollo tyre market growth 56

4.15 Apollo tyre satisfied your purpose 58

4.16 Industries like that market potential technology in Apollo tyre product of 60
the respondents
4.17 Consumer expectation from TLS tyre 62

4.18 Advantages for use Apollo tyre 64

4.19 Mostly buy TLS tyre 66

4.20 Recommend your friends and businessman 68

LIST OF CHARTS

CHART NAME OF THE CHART PAGE


NO. NO.
4.1 Occupation of the respondents 31

4.2 Income group of the respondents 33

4.3 Influence to purchase Apollo tyre [ranking method] 35

4.4 Using this Apollo tyre 37

4.5 Purchasing Apollo tyre 39

4.6 Showroom treat as customers 41

4.7 Leading brand in the market 43

Satisfied with the advertisement 45


4.8
4.9 Mode of payment 47

4.10 Face any problem using Apollo tyre 49

4.11 Level of opinion for Apollo tyre 51

4.12 Opinion about sales promotion activities 53

4.13 Satisfaction level of Apollo tyre quality 55

4,.14 Satisfaction level of Apollo tyre market growth 57

4.15 Apollo tyre satisfied your purpose 59

4.16 Industries like that market potential technology in Apollo tyre product 61
of the respondents
4.17 Consumer expectation from TLS tyre 63

4.18 Advantages for use Apollo tyre 65

4.19 Mostly buy TLS tyre 67

4.20 Recommend your friends and businessman 69

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