Scribd
Upload
30 views

Introduction To Mass Communication: Lecture # 03 Mr. Shoukat Ali

This document provides an introduction to the history of mass communication, beginning with the invention of the printing press in the 15th century. It discusses the origins and early circulation numbers of newspapers in various countries. The development of technologies like the Linotype machine and radio broadcasting are also summarized. Key events include Guglielmo Marconi inventing radio in 1895, the first radio station being established in 1920, and the U.S. establishing regulations for radio with the Radio Act of 1927 and Federal Communications Commission in 1934.

Uploaded by

bc200200813 JUNAID ARSHAD
Copyright
© © All Rights Reserved
Available Formats
Download as PPS, PDF, TXT or read online on Scribd
30 views

Introduction To Mass Communication: Lecture # 03 Mr. Shoukat Ali

This document provides an introduction to the history of mass communication, beginning with the invention of the printing press in the 15th century. It discusses the origins and early circulation numbers of newspapers in various countries. The development of technologies like the Linotype machine and radio broadcasting are also summarized. Key events include Guglielmo Marconi inventing radio in 1895, the first radio station being established in 1920, and the U.S. establishing regulations for radio with the Radio Act of 1927 and Federal Communications Commission in 1934.

Uploaded by

bc200200813 JUNAID ARSHAD
Copyright
© © All Rights Reserved
Available Formats
Download as PPS, PDF, TXT or read online on Scribd
You are on page 1/ 15

Introduction to Mass

Communication

Lecture # 03
Mr. Shoukat Ali
Recap
 Printing Press

- 1041 – China
- 1440s – Johannes Gottenberg
Rules of Publication
Code of Ethics
1450-1620 – Book printing continued
 RegularPublications
- Newspapers
Origin of Newspapers
 1621
- The Corante, London.

 1631
- The Gazette, France

 1690
- Public Occurrences, Boston, USA.
Origin of Newspapers
 1803
- Sydney Gazette, Australia.
 Linotype Printing
- 1884 ------ Otto Merganthaler invents the
Linotype machine which casts type in full
lines using hot lead.
Research on circulation of
Newspapers:
 Japan
- Three daily papers with a daily circulation
well above 4 million.
 Germany
- Build ----- a circulation of 4.5 million.
 USA
- USA Today ----- daily circulation of app. 2
million.
Advertising and Newspapers
Radio – radical change in mass
communication:

 Invention of Radio

- 1895 ------- Guglielmo Marconi


- 1900 ------- Audio signals sent across
Atlantic
- 1920 ------- 1st Radio station
Broadcast Advertising

 1922
- A radio station in New York, ran a 10-
minute talk on the merits of some
apartments in Jackson Heights, N.Y. and
charged $50 for their effort.
Government Regulation
 Radio Act of 1927
- U.S. Congress passed the Radio Act of
1927, which created the Federal Radio
Commission (FRC).  

 1934
- FRC was re-organized into the agency that
now controls U.S. broadcasting, the Federal
Communications Commission (FCC).  
Mass Communication
Terminologies

 Apartheid – to discriminate on racial


grounds.

You might also like