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Logo Applications, Colors and Backgrounds: Preferred Version

The preferred version of the Case IH logo consists of bold black letterforms with a red "i" and uses the colors Pantone 187 red and black. If two-color printing is not available, the logo can be printed in single-color black or white versions. The logo can also be used with the lettering in positive or reverse against red or dark gray backgrounds.

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Razvan Tomescu
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63 views2 pages

Logo Applications, Colors and Backgrounds: Preferred Version

The preferred version of the Case IH logo consists of bold black letterforms with a red "i" and uses the colors Pantone 187 red and black. If two-color printing is not available, the logo can be printed in single-color black or white versions. The logo can also be used with the lettering in positive or reverse against red or dark gray backgrounds.

Uploaded by

Razvan Tomescu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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LOGO APPLICATIONS, COLORS AND BACKGROUNDS

Preferred Version
The Case IH logo consists of bold black letterforms with a powerful Pantone® 187 red driver “i” and AGRICULTURE blaze. This is the
preferred logo treatment and should be used whenever possible.

The preferred treatment for the Case IH logo is a two-color positive application (left).
If necessary, the logo also may be used in a reverse two-color application (right).


LOGO APPLICATIONS, COLORS AND BACKGROUNDS

One-Color Version

When two-color printing is not available, the logo may be used in a positive, solid black (left)
or a reverse, solid white (right) application.

Logo Use on Red Background

The one-color logo may appear on a red background in a positive application (left) or a reverse application (right).

Logo Use on 30% Black Background

The two-color logo (left) or a solid black application (right) may be used on a 30% black background.

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