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Iii. Market Description (Supply and Demand)

The University of Eastern Philippines is celebrating its 100th anniversary. However, it currently lacks a store dedicated to selling university-branded apparel and merchandise. The proposed UEP Centennial Souvenir Shop would fill this gap by providing a channel for students, alumni, employees, and stakeholders to purchase pride items. It would also generate income for the university. The shop's target markets are the university's 7,053 students, 355 faculty, and other stakeholders. Special orders would be accepted to maximize sales opportunities.

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Darleen Joy Udtujan
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112 views

Iii. Market Description (Supply and Demand)

The University of Eastern Philippines is celebrating its 100th anniversary. However, it currently lacks a store dedicated to selling university-branded apparel and merchandise. The proposed UEP Centennial Souvenir Shop would fill this gap by providing a channel for students, alumni, employees, and stakeholders to purchase pride items. It would also generate income for the university. The shop's target markets are the university's 7,053 students, 355 faculty, and other stakeholders. Special orders would be accepted to maximize sales opportunities.

Uploaded by

Darleen Joy Udtujan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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III.

MARKET DESCRIPTION (SUPPLY AND DEMAND)

The University of Eastern Philippines is the leading University in Eastern Visayas. It produces
thousands upon thousands of graduates each year. Nearing its 100 years as it was established, there has
not still been a store that provides items and apparel that show University pride. Though students
create their own designs to be printed on t-shirts, mugs, and other items, not everyone is able to buy
the item much less see the items. In order for the majority of potential buyers to be tapped to purchase,
the UEP Centennial Souvenir Shop will be created for the purpose. This will not only be a channel for the
students, employees, alumni and stakeholders to show where they came from but also for the
University to gain income.

Supply
The following are the current suppliers of souvenir items in Catarman, Northern Samar.

Name of Establishment Products Offered


 Mugs
 Lanyard
 T-shirts
 Polo Shirt
 Ink for Care
 Notebooks
 Key Chains
 Pins
 Jackets
 Mugs
 Lanyard
 Kustomays  T-shirts
 Polo Shirt
 Key Chains
 Tarpaulin Printing
 Kiwi Printing
 T-shirts
 Pens
 Notebooks
 Mugs
 Ronver Enterprises  Key Chains
 Lanyards
 Bag Tags
 Canvas Bags

Although the following suppliers offer souvenir items, none of them are able to offer what CSS
can offer. Items are specially made to show pride of being part of UEP, from being a student, to being an
alumni or stakeholder.
Demand

As of the 1st semester of 2017-2018:

Faculty 355
Non-teaching staff 147
Casual 56
Job-Order 301
Special Lecturer 90
Students 7053
*data taken from the Office of the Registrar & HRMO

The target market of the UEP CSS are the following:


 Students
 Faculty and Employees
 Alumni
 Stakeholders
The above mentioned are the target market of the CSS. Other than selling from the UEP
Centennial Souvenir Shop, the CSS will also sell during University events in order to maximize profits.
Booths will be set up in the respective colleges for easy access of the clients. Special orders will be
accepted for items not currently available at the store.

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