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Titan Company Vision & Mission

Titan Company aims to create elevating experiences and significantly impact the world through innovation, performance, and global standards as outlined in its vision and mission. Titan has become the 5th largest integrated watch manufacturer in the world by focusing on customer experience, innovative technology, and high quality products. Titan works to achieve its vision and mission through initiatives like the Titan Innovation Council that promote an innovative culture and new product collections tailored to different customer segments.

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Shubham Thakur
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4K views2 pages

Titan Company Vision & Mission

Titan Company aims to create elevating experiences and significantly impact the world through innovation, performance, and global standards as outlined in its vision and mission. Titan has become the 5th largest integrated watch manufacturer in the world by focusing on customer experience, innovative technology, and high quality products. Titan works to achieve its vision and mission through initiatives like the Titan Innovation Council that promote an innovative culture and new product collections tailored to different customer segments.

Uploaded by

Shubham Thakur
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Titan Company (TATA Group)

Vision: We create elevating experiences for the people we touch and significantly impact the
world we work in.

Mission: We will do this through a pioneering spirit and a caring, value-driven culture that
fosters innovation, drives performance and ensures the highest global standards in everything
we do.

a. Given the information, the company is positively towards its promise of vision and
mission. Titan is the 5th largest integrated watch manufacturing brand in the world
now. Titan always focused on giving customer a firsthand experience with their
innovative technology and products. Titan’s International Styling of the product,
Unparalleled Post Sale Service by the exclusive outlets and Mark of Quality which
makes Titan one of the most competitive brands in watches and jewelry as well are
the proof that company is working towards their Vision and Mission.
b. One of Titan’s statement is “Titan Company Limited continues to grow and set new
standards for innovation and quality with each new offering.” Titan has always
worked under this statement and they’re 100% working on their values which are:
Customer First, People make the Brand, Culture and Teamwork, Creativity and
teamwork, passion for excellence and corporate citizenship. Titan Innovation Council
(TIC) is a cross functional team of Senior & Middle Management to create ideas to
spread the innovation culture across Titan Company. They have created and drive the
following:
 Innovation Bazaar
 Interweave
 Tata Innoverse
 Innovation Centre
 Titan Innovation HUB
c. Titan’s promise is ‘Pioneering innovation, international design ethos, customer-
oriented values and top-notch service have always formed the cornerstones for brand
Titan.’ Titan is maintaining multiple collections for men and women and kids based
on different features of the product for watches segment. Titan has catered to all the
segments almost and has delivered an excellent service experience through their
exclusive showrooms and outlets. Titan has segmented market for man, women and
kids separately and Titan has been positioned as a premium brand, providing high
quality products. Titan has heavily promoted their brand and almost 72% of the
people knows about the brand. So, Titan’s strategy is aligned with their Vision and
Mission correctly.

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