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Learning Outcomes: BM026-3-3INTSM Individual Assignment Page 1 of 4

The document provides instructions for an individual assignment. Students must choose one of three questions to answer in approximately 2,000 words. The questions address business ethics and corporate social responsibility, globalization, and factors influencing the success and failure of first- and late-movers in foreign markets. Guidelines are provided regarding formatting, referencing, citations, and potential penalties for exceeding the word limit. The assignment will be graded based on knowledge and understanding, analysis and evaluation, and consistency and relevancy.

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Bk Charles Ruppy
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63 views

Learning Outcomes: BM026-3-3INTSM Individual Assignment Page 1 of 4

The document provides instructions for an individual assignment. Students must choose one of three questions to answer in approximately 2,000 words. The questions address business ethics and corporate social responsibility, globalization, and factors influencing the success and failure of first- and late-movers in foreign markets. Guidelines are provided regarding formatting, referencing, citations, and potential penalties for exceeding the word limit. The assignment will be graded based on knowledge and understanding, analysis and evaluation, and consistency and relevancy.

Uploaded by

Bk Charles Ruppy
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BM026-3-3INTSM Individual Assignment Page 1 of 4

Learning Outcomes
1. Demonstrate knowledge and understanding of variety of external and internal environmental
influences of international strategic management thinking and planning.
2. Apply concepts developed in the module to some aspect of international business and
critically evaluate outcomes.
3. Critically analyse and evaluate appropriate approaches to solving international strategic
management problems.

Choose ONE (1) of the following questions and write an answer of approximately 2,000 words.
Your answer needs to show your ability to analyse and evaluate the tools and theories used as
well as to make a critical comparison of case studies and works presented by different authors.

Question 1
Business ethics and corporate social responsibility (CSR) are two critical elements international
business firms need to deal with and consider in their strategic management. However, the
question is how much do they matter to different firms operating in the global market.

Distinguish between business ethics and corporate social responsibility. With reference to
relevant examples and case studies, critically analyse the significance of business ethics and CSR
towards the strategic decisions and operations of international business firms. Also, in your
answer, determine whether corporate social responsibility is a necessity to international business
firms. You will need to give justifications to your answer.

Question 2
“The idea of global village is a myth and thinking of the world as a homogeneous market is a
fallacy.” Critically evaluate the validity of this statement and the implications of your arguments
on the strategies of international business firms.

Question 3
Being the first in a foreign market does not always provide first-mover advantage or guarantee
business success. Sometimes the late movers seem to surpass the first mover in terms of market
and financial performance. The critical issue is how international business firms approach their
markets and whether they are aware of the factors that can ensure their success and lead them to
failure.

With reference to the different literature, discuss the factors that lead to the success and failure of
first-movers entering into a foreign market. In addition, analyse the factors that help late-movers
to achieve success in the foreign market. Your answer need to show evidence of critical
comparison of the work presented by different authors and determine whether the external
environment plays an important factor to the failure and success of first-movers and late-movers.
Level 3 Asia Pacific University College of Technology and Innovation
BM026-3-3INTSM Individual Assignment Page 2 of 4

Format and Structure


Following is the recommended structure for your assignment
 Cover page
 Content page
 Answer to the question with headings and subheadings
 References
 Bibliography (if available)
 Appendix (if available)

You are to use the following format of writing.
 Font type: Arial or Times News Roman
 Font size: Heading – 16pts, subheading – 14pts, normal writing – 12pts
 1 and half line spacing between paragraphs
 Caption and source is to be given to each diagram, chart, and table used in your answer.

References and Citations


 References and citations are to be written according to Harvard Referencing System.
 Ensure the format you use for writing your citations and references is consistent throughout
the document.
 Ensure each citation has its corresponding reference and each reference has its citation in the
answer.
 In Harvard Referencing, no bullets and numbering is required in the references. However,
you will need to present the references in ascending alphabetical order (i.e. from A to Z)

Using Online Resources


 The following websites will give you basic information of some theories, concepts and
principles. However, at Level 3, these websites do not have the adequate authority and/or
quality for citation purpose and students should look at other better alternatives.
 You are encouraged (but not limited) to use Proquest (accessible at
http://proquest.umi.com/login; login and password can be obtained from the university-
college library) and Emerald (http://www.emeraldinsight.com; use your Athens login) to
search for articles
 Other relevant and recommended websites are:
1. The Economist, www.economist.com,
2. Business Week, www.businessweek.com

Level 3 Asia Pacific University College of Technology and Innovation


BM026-3-3INTSM Individual Assignment Page 3 of 4

Word Penalty
A sliding scale of penalties for excess length will be imposed according to the amount by which
the limit has been exceeded. Your word count must be indicated on your cover page.

Word Count Penalty


2,001 – 2,200 No penalty
2,201 – 2,400 10% penalty of the total mark
2,401 – 2,600 20% penalty of the total mark
2,601 and above Marks will be capped at a pass (i.e. 50%)

Words in diagrams, charts, tables, captions, citations and references are not considered into the
word count.

Mark Allocation
Criteria Criteria Marks allocation
No.
1 Knowledge and Understanding 40 marks
2 Analysis and Evaluation 40 marks
3 Consistency and Relevancy 20 marks
Total 100 marks

Level 3 Asia Pacific University College of Technology and Innovation


BM026-3-3INTSM Individual Assignment Page 4 of 4

Performance Criteria

Grade Description of performance level


Distinction  Ability to show good application of theories and concepts covered in the
75% – 100% module with reference being made effectively to the context of the case or
questions
 The answer must be able to exhibit high depth of analysis and evaluation
supported by extensive sources of relevant authority (using more than the
minimal requirement of 10 references) with clear linkage to the issues
concerned in the questions.
 Good use of language with minimum or no grammatical errors ad spelling
mistakes.
 Expressions of ideas are clear, concise and comprehensive.
 Overall answer show high originality of own writing (this can be evident
through effort of paraphrasing).
 Proper layout with proper heading and subheading and consistency in
referencing and citations.
 Each reference is be reflected by a citation in the body of the assignment.
Credit  Ability to show proper understanding of the theories and concepts.
65% –74%  Answer shows basic level of analysis and evaluation with some evidence of
references being made to the issues and context concerned in the question.
 Minimal number of references from relevant sources is made.
 Citations and references are present but not consistent.
 Some grammatical and spelling errors are made.
Pass  Some understanding of the theories and concepts are shown albeit with certain
50% – 64% mistakes on the application and definition.
 Very limited level amount of analysis and evaluation is made.
 Inconsistency in writing the references and citations.
 Some parts in the answer where citations are required are without citations.
 Lack of originality in writing.
 Answer fails to flow cohesively.
Fail  Answer given by students fails to address the question.
Below 50%  Poor understanding of the theories and concepts. Many incidences of
irrelevancy and inaccuracy.
 Ideas are presented in a fragmented manner.
 High evidence of students copying and pasting works from other sources.
 Citation and references are written in a highly inconsistent fashion.
 All or many of the references do not adhere to Harvard System.
 Less than the minimal sources of references have been made.

Level 3 Asia Pacific University College of Technology and Innovation

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