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How To Use The Facebook Marketing API To Reveal Hidden Interests

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Eliaquim Sousa
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159 views

How To Use The Facebook Marketing API To Reveal Hidden Interests

Uploaded by

Eliaquim Sousa
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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Cheatsheet 

How to use the Facebook Marketing 


API to reveal hidden interests 
 

 
 
Copy the URL below into a text editor 
 
https://graph.facebook.com/search?type=adinterest&q=​[Golf]​&limit
=10000&locale=en_US&access_token=562476534284148|Xnt3BLJ
J5LrFULeEuLJqVOyUv9E 
 
Input your search keyword in the URL 
 
Input your keyword in between brackets​, where I’ve put the 
example ​[Golf]​. Note that the first letter should be capitalised.  
 
It works best when you input broad keywords (like Golf, Fitness, Cats, 
Dogs, Business, Vacation, etc.) Don’t narrow down your input.   
 
Paste the URL into your browser 
 
Some text editors mess up formatting. If your URL returns an error 
message in the browser, always check for symbols like “%20”. 

🙌
 
Then hit ​Enter  
 

Copyright © 2020 InterestExplorer.io, all rights reserved.


 
If you want to automate this entire process, checkout our software 

🎯
InterestExplorer​. It’s used by 1000’s of Facebook marketers around 
the world to discover hidden interests  
 

Advanced interest layering 


 
Find hidden interests 
 
First use the strategy above (or ​InterestExplorer​) to find hidden 
interests related to your niche. Don’t look too much at the audience 
sizes of single interests, because only the total reach of your layered 
ad set matters. I usually aim for around 30 interests in total. 
 
Randomly create layers 
 
I always create 3 layers, so three sets of interests. When you have 30 
interests, that means you randomly assign these interests to 3 sets 
of 10. Then you copy these interests into the Detailed Targeting 
section in Facebook Ads Manager when creating your ad set.  
 

 
 
 
 

Copyright © 2020 InterestExplorer.io, all rights reserved.


 
Paste the first 10 interests, then click on the option to narrow down 
and paste the second 10 interests. Repeat this step a third time.  
The result is that people will only see your ad when they match at 
least 1 interest from the first layer, at least 1 interests from the 
second layer and at least 1 interest from the third layer. 
 
This completely excludes “accidental likes”.  
 
Check the total audience size 
 
Specific is better. But your campaign should still get some reach of 
course. I usually aim for at least 50.000 people in the audience. So 
not per interest, but in total when the 3 layers are applied. 
 

 
 
This next-level strategy makes sure that you only target people that 
like multiple interests from the relevant selection of interests you’ve 
picked. The result is that you’ll waste less of your budget on people 
that “accidentally” liked (or were assigned) just 1 broad interest.  

Our software ​InterestExplorer​ also does this a layering for you. 

That’s why it’s used by thousands of smart Facebook marketers. 

Copyright © 2020 InterestExplorer.io, all rights reserved.


 
With our software you’ll: 
 
Uncover 1000's of targetable Facebook interests​ your 

🚀
competition can't find, so you can avoid the bidding war and 
skyrocket your ROAS  
 
Save hours of manual interest research​ with our Chrome 

🎯
extension that highlights targetable keywords in Facebook Audience 
Insights  
 

💰
Learn how to cherrypick profitable Facebook interests​ in our 
45-minute "Interest Targeting Intensive" training  
 

 
Enjoy! 

 
Paco Vermeulen  
Founder ​InterestExplorer 

Copyright © 2020 InterestExplorer.io, all rights reserved.


 

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