Communication Communication Is The Activity of Conveying Information Through The Exchange of
Communication Communication Is The Activity of Conveying Information Through The Exchange of
Communication is the exchange and flow of information and ideas from one person to
another; it involves a sender transmitting an idea, information, or feeling to a receiver. Effective
communication occurs only if the receiver understands the exact information or idea that the
sender intended to transmit.
Businesses are concerned with communication in several special ways. Some businesses build and
install communication equipment, such as fax (facsimile) machines, video cameras, CD players, printing
presses, personal computers, and telephones. Other companies create some of the messages or content
that those technologies carry, such as movies, books, and software. These companies are part of the
media or telecommunications industries. Organizational communication is important in every business.
People in organizations need to communicate to coordinate their work and to inform others outside the
business about their products and services (these kinds of communication are called advertising or
public
Written communication is a form of verbal communication. The name speaks itself! The
communication which is performed through various written documents is called written
communication. It is a word based communication that takes place in a written form. the
instruments of this type of communication are follows:
Letter
Memos
Written Instruction
Notes
Reports
Journal etc.
Written communication involves any type of interaction that makes use of the written
word. Communication is a key to any endeavor involving more than one person. Communicating
through writing is essential in the modern world and is becoming ever more so as we participate
in what is now commonly called the information age. In fact, written communication is the most
common form of business communication. It is essential for small business owners and managers
to develop effective written communication skills and to encourage the same in all employees.
The information age has altered the ways in which we communicate and placed an increasing
emphasis on written versus oral communications.
3. Permanent Record: Written communication is a source of permanent record and can be used
as a reference for future activities . So, fresh and new decision can be taken based on old orders
and decision.
5. Effective Communication System: Many persons can not effectively present their statements
orally. First a draft of the message is prepared and after final adjustment the message is made
attractive, well organized and easily understandable. Thus written communication can be done
effectively.
6. Reduction of Risk: As written communication acts as a document, i.e. letters, memos, reports
etc. it can help for a careful comparative study of documented information of several years. This
will help to reduce the unexpected risk or loss.
10. Effective Control: As written communication is more reliable, it ensures effective control.
Naturally, supervisors feel more secured in discharging their controlling job with written
communication.
11. Personal Image: When there is written communication, the sender's personal image is also
transmitted to the receiver and he gets better idea regarding the efficiency of sender. This helps a
lot to make an effective communication.
12. Wide Access: Written communication enjoys a wide access to the communication world
because of communication media having been very fast. The sender and receiver living at a far
distance can exchange their written message through postal, Fax, Telex or Internet service.
Such communication is well accepted and considered as best way to all corporate organization
and official working process. The above mentioned advantages of written communication
justify the existence of written communication.
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