Assignment Cover Sheet: Student Code: Date Due: Student Name: Noofword: Topic Chosen: Word Limit
The document is an assignment cover sheet for a student named Nguyen Khuu Vi with student code CS140109 BA1401. The due date for the assignment is May 29, 2020. The topic chosen is "How the internet and social media affects the consumer behavior of the Vietnamese people?". The assignment asks the student to discuss concepts of consumer behavior and how the internet and social media influence different stages of the consumer behavior process, and provide suggestions for marketers.
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Assignment Cover Sheet: Student Code: Date Due: Student Name: Noofword: Topic Chosen: Word Limit
The document is an assignment cover sheet for a student named Nguyen Khuu Vi with student code CS140109 BA1401. The due date for the assignment is May 29, 2020. The topic chosen is "How the internet and social media affects the consumer behavior of the Vietnamese people?". The assignment asks the student to discuss concepts of consumer behavior and how the internet and social media influence different stages of the consumer behavior process, and provide suggestions for marketers.
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Assignment Cover Sheet
Student Code : CS140109 BA1401 Date Due : 29-5-2020
Student Name : NGUYEN KHUU No of word :
VI
Topic Chosen : How the internet Word limit : 1500
and social media affects the consumer behavior of the Vietnamese people?
Assignment Brief: In today's digital revolution, individuals can
communicate with huge numbers of people with a click of a mouse. Information is no longer spread from a few sources; rather, it is generated by people and flows across people. People are free to interact with each other and build upon each other's ideas. Discuss the concepts, process of consumer behavior and critically explain how Internet and social media influence different stages of consumer behavior process. Outline suggestions for marketers to apply these changes into understanding and managing (Vietnamese) consumer behavior in the digital world. In an age when knowledge and information change hourly, people need to update them quickly. It is an obvious thing that people and society need to do if they do not want to be left behind. There is a vast source of information that allows us to discuss people helping each other, interacting and that makes everyone more knowledgeable. Building additional projects from existing ideas. In the past, accessing information was difficult for everyone on the internet, making it easier now to help people access information faster. Every day we are influenced by many sides, especially from the information we receive including passive or active. It affects people's decision-making. As a matter of fact people also gradually change from buying behavior to the way we work and the way we communicate. The fact that businesses can manipulate consumers is no longer available, today they can learn about the product to consider buying that product. Shoppers are smarter when they collate information to choose a product with credibility. The world has changed people too, and this essay I will talk about the things that people have changed compared to before. And with this essay I hope to be able to elaborate on the above issues about the rapid change of customer behavior, consumer behavior process as well as specifically what consumer behavior is. By what you have learned in books and instructors. I learned from consumer behavior books, consumer behavior covers Here they research in many individuals, groups or customer segments when they buy, use or decide on a product or service to meet their needs and desires. Other issues that need to be noted by the company such as geography, culture, society and psychology. These issues need to be carefully considered where each will have its own characteristics and the better we understand our customers the more accessible they will be. Launch strategies or marketing strategies are influenced by consumer behavior to target future customers. We act as complementary and complementary partners. As well as identify consumer behavior. In addition, we also have forums and groups from websites to social networking sites. This is a channel for exchanging, searching and confirming information of young people and knowledge. Postings or reviews can directly affect customers. Then there are the cultures that have been formed recently: eat clean, entrepreneurship, reading, economic finance, sports,… These are cultures that have a great influence on young people. Vinfast 2017 announced a new car model produced by Vietnam, making consumers feel proud when using Vietnamese goods as well as other campaigns to influence consumers such as: Their favorite car designs. In the same year, the lac sonic MV debuted and created a strong premise and marked the return of Biti's. Son Tung affects young people and Vinfast affects Vietnamese citizens who have succeeded and have national pride. People pre-ordered Vinfast cars a lot because it is a product that represents national pride, which is considered a breakthrough in Vietnam with Biti's, they buy their idol-like shoes. Internet and social media influence different stages of consumer behavior process which is unquestionable and we will cover the stages in the consumer process to explain there. Pre-purchase issues, Purchase issues, and Post Purchase issues are three stages that consumers go through. in the first phase, it is largely about personal awareness, when consumers feel they have a need for a particular product type: they need to eat because they are hungry, and the website and websites The society is where they search for products and look up information about their origin or value. They tend to listen to suggestions from experts or highly interactive or reputable posts. (Facebook, youtube, google, Clean Food Forum , ...). After seeking information and advice or confirmation, they compare and select products that fit their needs and wants. When the company understands these needs, it will be easy for them to provide customers with information that fits their search. for example why your product is better than the rest or the benefits of this product. The second stage is purchase issues. At this stage the company needs a massive attack on information, product review videos from influencers, product comparisons and benefits the new company can offer with a short deadline to stimulate purchases. In addition to benefiting from purchasing, the company also has more data on customer behavior: ordering channels, information search channels, colors, shapes,…and in the final stage customers will experience the product and the company needs customer service, warranty policy, helps to receive timely feedback, as well as create trust and credibility for customer. At the moment most product information can be found on the internet, which is closely linked to the business. Ask questions about whether the customer is happy with the product and whether to buy it next time and have they told others about the product. but this contributes to the company more kind and customer. They can see the reviews and complaints of people who have used the product. So there will be two things that it brings about good quality products will be more attention and poor quality products away from consumers. Based on these assessments, consumers' decisions take place faster because they believe in the majority. Products with a high number of good reviews will make buyers more confident.. More than anything, there are two sides of it: a product that can easily become famous can easily be ruined if there are bad comments and complaints about changing behavior and thinking in negative direction. Therefore, companies and organizations need strategies to manage the media crisis and not be taken advantage of by fake organizations, it can be seen that Facebook has a big problem at this point. Counterfeit products are advertised extensively, individuals of the group may give false information that affects the reputation of the organization. In addition, when we browse the web, ads, links, articles with attractive titles make consumers easily trust and be attracted by them, trend-catching items or items that are expected to be needed during the predicted time period such as masks. People buy a lot of masks despite the expensive price. Because all over the online newspapers talking about the dangers of the corona virus. Which was previously unlikely when the number of social network users and online newspaper readers was small. Utilities also come with a number of issues, customers will have more choices so the company needs to have the strategies and advantages to have loyal customers in addition to being aware of the behavior their consumption. However, customers are still intrigued by the following and I hope this will be a good strategy. First, there should be promotions for longtime members or customers. Create a good service, including things like saying thanks to customers and creating new advantages in competing with competitors. Need to collect information, product trial programs, surveys targeting potential customer segments to determine age, gender, occupation. Having your brand with a culture or a good value will add appeal. Collecting consumer behavior data is also a good idea. Customer Reviews - Reading customer reviews can highlight common issues or desires. Create Q&A websites - These sites can give you ideas about the questions and concerns people have regarding your brand, service, or product. Use tools like Keyword research or Google Analytics to get the information you need for the campaign. Take product surveys as well as be the trend of the future. Personal interviews - A personal interview can collect very insightful information from consumers, but can be very expensive and time consuming. It can be seen that the world has changed a lot since the advent of the internet, making it easy for people to access and filter information great when social networks and e-commerce platforms were born. Although there are some difficulties but also bring a lot of opportunities for those who know how to seize heroic behaviors are changing but customers have their own values that they change little and we can exploit. Create convenience for both businesses and consumers. Consumers buy good goods and businesses more easily reach their target customers. The company needs to invest more to understand its customers as well as reach them. Like other areas, everything needs to be able to adapt and use it fluently. Investing in technological improvement is also a good solution to better understand customers.
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