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Unit 7: Summit 1 Video Script

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922 views

Unit 7: Summit 1 Video Script

Uploaded by

Liz Mrtz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Summit 1 Video Script

UNIT 7 Stephan: I think there’s different types of


advertising that affect me in different ways.
On-the-Street Interviews: There’s the very direct sort of offensive type
I think there’s too much of it . . . that I see in pop-ups, that I see on television and
that I see as a very direct way of selling product,
Interviewer: Tell me your thoughts on advertising go out and buy this product. And I just get very
in today’s world. turned off by that. And this sort of other
Elli: OK. Well, I have often become enamored with advertising that, for example, doesn’t even place
ads that I thought were just brilliant creatively. a product in the ad, whether it’s a magazine ad
But I never remember what the product is. So I or a TV ad. And it’s more about a way of living,
doubt that they’re very effective in my case, as a a sort of a lifestyle sort of choice. And those ads
consumer, even though I might love them and work better because a lot of them come across
think they’re brilliant. So there’s a huge impact, as a form of art. They get sort of famous
but I don’t think it impacts my buying. It directors or stars to be in the ad. And I can see
impacts me creatively, it impacts my sense of that as more of a work of art. And having
humor. studied media myself, I really believe that
advertising can be a beautiful way of, you
Blanche: You want my opinion, I think there’s too know, a creative way of media and art
much of it. And I don’t pay too much attention combined. So if I kind of turn off the business
to it, and I never look for the things that they aspect of it, then I can really enjoy the creative,
advertise. And I usually turn myself off when artistic aspect of it. So this, the two kinds of
that’s on the TV. advertising, so one of them turns me off; the
Herb: Yeah, well, I just find it . . . it’s not as other I can enjoy and appreciate.
informative as it used to be. It’s more hypnotic. Matt: The way I personally react to it is, if I see
And it’s constant repetition. And it sort of something on TV and it’s funny, I’ll chuckle.
explains why, you know, why . . . how people Not necessarily buy the product, but I’ll say it’s
act during elections also. They get used to that funny and remember it. But I think more of the
kind of message instead of, you know, what’s advertising that touches me is the things that
real. So I really don’t like them, and there are kind of hit you deep below inside and that kind
too many of them. They used to be just a few of resonate with something in your history.
for each program. Now they just go on and on,
and they repeat each other too. So it can’t be Rita: I pay no attention to the commercials. I’ve
that they’re giving you information. They’ve already made up my mind. And it could be a
already given it to you, you know. It’s just commercial about a product that I use. But I
repeat and repeat ’til you get the message. don’t want to waste time listening to it.

Summit 1, Second Edition


Copyright © 2012 by Pearson Education, Inc. Permission granted to reproduce for classroom use.

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