Scribd
Upload
194 views3 pages

Logo Anatomy and Terms: Cheat Sheet

The document defines key logo anatomy terms like logomark, logotype, emblem or mark only, wordmark or type only, and combination logo. It also covers logo presentation styles such as vertical, horizontal, greyscale or black and white, color palette with main and secondary colors in hex code, white or black background presentations, and single color logos. The cheat sheet provides a concise overview of logo design terminology and styles.

Uploaded by

Ashik Alahi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
194 views3 pages

Logo Anatomy and Terms: Cheat Sheet

The document defines key logo anatomy terms like logomark, logotype, emblem or mark only, wordmark or type only, and combination logo. It also covers logo presentation styles such as vertical, horizontal, greyscale or black and white, color palette with main and secondary colors in hex code, white or black background presentations, and single color logos. The cheat sheet provides a concise overview of logo design terminology and styles.

Uploaded by

Ashik Alahi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

Logo Anatomy and Terms

CHEAT SHEET
Logomark
Logotype

Grid Spacing

Emblem
or Mark Only Wordmark or Type Only

Combination Logo

Lindsay Marsh Design: Reproduction or distribution


of this photo is prohibited without permission.
Watermark

Vertical Presentation Horizontal Presentation

Logo
Application

Greyscale
or B&W Presentation

Lindsay Marsh Design: Reproduction or distribution


of this photo is prohibited without permission.
Logo Color palette

White Background Presentation


Main Colors

Hex Hex Hex


#DDDDDD #5DE87A #1E1E1E

Black Background Presentation


Main Colors

Hex Hex
#DDDDDD #5DE87A

Single Color

Lindsay Marsh Design: Reproduction or distribution


of this photo is prohibited without permission.

You might also like