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International Journal for Modern Trends in Science and Technology

ISSN: 2455-3778 :: Volume: 06, Issue No: 06, June 2020

A Study on the Attitude and Purchase Intention of

Consumer Regarding Green Electronics
Tushar Chhabra1 | Dr. Prachi Trivedi1
1
Department of Marketing and Sales, Amity Business School

To Cite this Article

Tushar Chhabra and Dr. Prachi Trivedi, “A Study on the Attitude and Purchase Intention of Consumer Regarding Green
Electronics”, International Journal for Modern Trends in Science and Technology, Vol. 06, Issue 06, June 2020, pp.:191-203;
https://doi.org/10.46501/IJMTST060635

Article Info
Received on 26-May-2020, Revised on 05-June-2020, Accepted on 13-June-2020, Published on 26-June-2020.

ABSTRACT
Green Electronics is a concept which is very significant playing an important role towards world’s
sustainable development. Markets are expanding and consumers are buying large volumes of goods, the
manufacturing as well as usage designs are extensively polluting the world which we live in. The users,
manufacturers and also the governments have perceived the price of this particular problem. The R&D
department of companies as well as the industries are working hard to evolve an eco-friendly product
which would reduce the environmental damage. Products of the companies which can be reprocessed,
and owns healthy discarding characteristics are called as green products. Electronics has created a
trouble-free existence for humans. There are few elements in electric products which are injurious and bad
to the natural environment and humans. This concept focuses on the removal of the poisonous and
injurious chemical elements from the green electronics, and reprocessing the electronic gadgets in the end.
This study aims to understand the concept of Green Product, Green Electronics and Consumer Behaviour
towards it.
KEYWORDS: Green Electronics, Green Electronics Perception, Environmental Problems, Eco-friendly
products.

Copyright © 2014-2020 International Journal for Modern Trends in Science and Technology
DOI: https://doi.org/10.46501/IJMTST060635

I. INTRODUCTION growing awareness in the present Environmental

Electronics has made life easier for us. We use matters. So, to grab a larger market share it is
them in our day-to-day lives. In today‟s world it is important for all the companies that they need to
necessity for human being. But Certain material make a first move in order to have a First mover
used in electric products are actually harmful and advantage.
present a risk to the planet. To come over this Green consumption movement have been there
situation, companies are using Green Electronics. for the longest time in the Developed. Countries
In today‟s market consumer is the king. Now and it has become very important for the
consumers are well equipped with the knowledge. Environment. Even Developing Countries are
They know everything. They mostly prefer taking various measures towards developing
environment friendly products for the better Eco-friendly goods so that the goods which are
future. produced are less harmful for the Environment. So
Consumer has now changed their decisions many Developed and Developing Countries are
towards purchasing eco-friendly goods due to the

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adopting this consumption patter as-a pillar of difference will be created if organizations are able
Natural Development, for better tomorrow. to meet the needs and wants of the customers
along with environmental benefits. It will create a
BEFORE GOING ANY FURTHER FIRST WE unique selling proposition which will attract more
SHOULD DISCUSS ABOUT: customers to go for the goods and services in
question. It will strengthen the position of the
GREEN PRODUCTS business in the industry.
Green Products are those which causes no risk to d) Social Responsibility
environment and those which are manufactured Many companies are starting to recognise that
through Green Technology. It is a sustainable they're members of society and consequently
product which is designed to reduce waste, recycle should act in an responsible way towards it. This
products at the end of their life, and minimize the results in environmental issues being integrated
environmental risk. into the firm 's business culture.
We can define green products by following e) Cost or Profit Issues
measures: For addressing the cost or profit related issues
 Energy efficient products. Firms can use the Eco-friendly products i.e. Green
 Water efficient products. products. Disposal of environmentally harmful
 Low emitting (low on hazardous emissions). products are really very expensive. Therefore firms
 Healthy and/or safe products. can reduce the use of harmful material which
 Recyclable and/or with recycled content directly result in cost saving as the work of
products. disposing harmful products would be reduced.
 Durable products. Green Marketing
 Biodegradable products. Green advertising is the advertising of
 Renewable products. eco-friendly goods & services. This technique is
becoming very popular as now people are becoming
 Reused or reusable products.
concerned about the environment and they are
 Third party certified products.
even willing to bear extra cost for the same for the
 Locally manufactured products.
better future.
Significance of Green Product and Innovation
It involves variety of different things like
Green product – Adopts by the firms:
producing eco-friendly products that are less
Firms globally are commonly using Green
hazardous to the environment and can be recycled
Products and possibly the actual reason cited for
very easily, developing environment friendly
that wide ranging adoption are as followed:
business practices, using eco-friendly packaging,
a) Opportunities in Green product
or perhaps focusing on marketing efforts that make
In this field first mover advantage plays a crucial
people aware about the benefits of eco-friendly
role because when the demand of Green products
products.
rises, the firms which are already producing it, will
This particular marketing type is little expensive,
enjoy the competitive advantage over the other
though it is equally rewarding as a result of
companies. This helps the firms in strengthening
growing need. For instance, items made locally in
its Goodwill.
North America are likely to be costly compared to
b) Government Pressure
those made overseas utilizing affordable labour,
As Environmental degradation has become an
though they've a significantly smaller carbon
issue of concern for the whole world. It has become
footprint since they do not need to fly throughout
a sensitive issue of decision-making factor for all
the world to be right here. For many customers as
the governments across the globe. The government
well as business proprietors, the environmental
is also promoting and pressurizing use of green
advantage outweighs the cost difference.
technology. It is providing subsidies for
Green Marketing Methods
implementation of green and clean technology to
Beyond making an eco-friendly item, business
manufacturers and to consumers for purchasing
people are able to do other things as a part of their
green products.
green marketing and advertising efforts. The
c) Competitive Pressure
following could all be a part of an environmentally
Adoption of green practices by the businesses
friendly advertising strategy:
will help a company to gain strategic advantage
 Use electronic marketing instead of printed
over its competitors in the industry. A point of
resources entirely.

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 Tushar Chhabra and Dr. Prachi Trivedi, “A Study on the Attitude and Purchase Intention of Consumer Regarding Green Electronics”

 Using eco-friendly less consuming power monitors and older television picture tubes contain
sources. an average of four pounds of lead.
 Having a recycling program as well as Electronic Waste: What’s The Big Issue?
conscientious waste disposal methods. From banking to the visitors signals on community
 For printing marketing materials using streets, electric equipment can make our world
eco-friendly inks and papers. comfortable and effective. But when these
 Taking various steps towards reducing electronic devices break down or perhaps no longer
environmental impact. provide the users' requirements, they become a
 Eco-friendly packaging should be used. part of probably the fastest growing part of our
 Efficient Eco-friendly packing and shipping everyday strong waste stream - electronic waste
method should be used. product, generally described as e waste.
What Is Green Electronics? Often, appliances are tossed out with household
Electronics has created a trouble-free existence garbage. However dangerous elements lead,
for humans. There are few elements in electric cadmium and mercury for instance found in
products which are injurious and bad to the electronics may be dangerous when they're
natural environment and humans. Green compressed at landfills. Televisions and CRT
Electronics focuses on the removal of the (Cathode Ray Tube) monitors possess an average of
poisonous and injurious chemical elements from 4 pounds of lead. Probably the largest tool of
the green electronics, and reprocessing the cadmium in municipal waste product is actually
electronic gadgets in the end. Injurious chemicals rechargeable nickel cadmium (NiCad) power packs,
present in the Electronics are Lead, Cadmium, generally used in laptops, cameras and cell
Mercury, Polybrominated Diphenyl‟s Ethers phones.
(PBDE). As an example, coating of the cable is Hazards In E-Waste
burnt to attain the copper which is inside of it 1. Lead
releasing poisonous chemicals in the environment. 2. Cadmium
This particular activity of burning the cable to 3. Mercury
attain the copper deteriorates the environment by 4. Hexavalent Chromium/Chromium VI
acid rain. 5. Barium
Several countries have legislated a statute to stop 6. Beryllium
the use of poisonous chemicals such as Lead and
7. Toners
other poisonous chemicals for the production of
8. Phosphor and additives
Electronic Products.
Electronic Waste E-Waste Predictions
There are a large amount of electronic devices Toxics link, a Delhi grounded company states
which are being manufactured and thrown away, a that India produces $1.5 billion worth of e-waste
novel environmental issue has erupted named annually. Put simply, manufactures as well as
“Electronic Waste,” or the obsolete electronics assemblers produce around 1050 lots of electric
scrap in a single year. Forty million PCs were
that are either not working or not wanted, have
obsolete in 2001 Only and approximately ten per
commenced to fill up the grounds at a very high cent had been recycled Electronics are actually a
speed. These Electronic gadgets contain injurious quickly growing an element of this waste stream.
elements which would jeopardise the environment Disposal Of Waste
and the people living in surrounding areas. E-waste can be disposed in three ways:
Electronic Waste is nothing but abandoned, 1. Incineration
obsolete, faulty electronics or electronics which 2. Land filling
are not useful. Products such as Personal 3. Recycling
Computers, Televisions, cell phones, music
players, Photostat copy machines, and fax
machines are everyday electronic products.
According to the EPA (Environmental Protection
Agency), nationally, an estimated 5 to 7 million
tons of computers, televisions, stereos, cell phones,
electronic appliances and toys, and other electronic
gadgets become obsolete every year. Computer

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 Working papers for an electronic and electrical

equipment directive (EEE).
 Direction on restricting the use of some Hazardous
substances in electronic and electrical
equipment(ROHs)
 Directive on waste out of electronic and electrical
equipment (WEEE)
Government Initiative in India
Ministry of Electronics and Information
Technology (MeitY) (Government of
India)Ministry of Information and Electronics
Technology (MEITY) (Government of India) is
running a programme which is designed to
produce highly effective recognition in different
Green Electronics Council levels of society to bring down the negative effect on
It was in the year 2005 that Green Electronics environment as well as wellness arising out of the
Council (GEC) was constituted. It is an contaminating systems utilized in recycling
organization with no motive for profit making e-waste in the unorganized industry. The charter
which gets together to attain an environment in for this particular programme is actually bringing
which only healthy Information Technology goods in concert the triad of public, industry and
are planned, produced, and sold. Distinct kinds of government to adopt conscientious methods for
certification is given by the Council such as Gold sustainable electronics which is actually
Certification, Bronze Certification and Silver responsive to environmental requirements. This
Certification which represent the levels for needs proactive policy development and mass
corporate firms which produce environment deployment which would be the focus region.
friendly commodity. The Organization uses a In 2006, Ministry of Environment and forests
specially designed assessment tool called as released The National Environmental Policy
Electronic Product Environmental Assessment (NEP) which aims to save the natural resources
Tool (EPEAT) to grade the gadgets. through recycling and reuse the waste as well as
GEC promotes green computing and "envisions a the old products and simultaneously reducing the
world where green electronics is a cornerstone of a waste disposal, therefore making awareness and
healthy and vibrant world”. Dozens of groups work encouraging people about using the waste as a
hard around the world to develop new resource. NEP also includes the provision for
environmental and electronics standards every compilation of recyclable materials.
day, where the Green Electronics Council is most However, in India, as of now you will find no
engaged is the convergence of those two: particular environmental regulations or laws for e
Environmental Leadership Standards for waste management. As specified, in India nearly all
Electronics that kick-started the successful EPEAT of the recycling happens within the casual sector
program. with a few formal recyclers, waste management
Role Of Society And Companies businesses as well as investors currently entering
Role of Society the industry. So Role of Informal Sector remains
 Identify Durable Products important for the Government of India in value
 Repair instead of Replace chain of e-waste due to its possibilities in
 Buy Upgradeable Gear generating employment.
Role Of Companies Consumer
 Material Innovation Consumer is the person who purchases goods or
 Recyclable Designs services for personal use. Consumer is the king.
Recent Developments They can make decision whether to purchase the
Presently, three proposals are under consideration item or not without any restrictions. Consumer is
which will considerably impact the style, disposal the one whose decision might get affected by
and manufacture of all kinds of electronic and various marketing and advertisement. When
electrical equipment: someone goes to various store to buy the products
like Cell Phones, Computers, Chocolates, etc
they‟re making the choice as being the Customer.

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 Tushar Chhabra and Dr. Prachi Trivedi, “A Study on the Attitude and Purchase Intention of Consumer Regarding Green Electronics”

The consumer is the person who purchase goods more unbiased or perhaps tolerant toward items
and services that are produced and pays for them. which are new
As a result, Customer plays a very important role in According to the use article of the European Union
the Chain Of Distribution. So in the lack of (Europe‟s customers), it is found that 10% of the
customer demand, producers would lack one of the customers realise eco-labels on the product at
major motivations to produce the product, as the various stores and purchase them. Even though
product is no longer in demand so who would they the businesses in the country progress with
sell to. substantial rate in regards to the world, it is still
Consumer buying behaviour not possible for us to claim they have arrived at the
Consumer Buying Behaviour is the sum total of same level with regards to consumer awareness.
Consumer‟s behaviours like intention, perception, Types of Green Consumers
choices and preference towards purchasing a The study divides customers into four groups
product or service in the market. depending on the level of theirs of
A firm has to analyze purchasing behavior for: eco-consciousness. By watching consumer‟s
 Buyer‟s response to a firm‟s advertising tactic purchasing behaviors, the study identified key
which has a terrific effect on the company‟s buying motivations for each team and significant
success. purchasing drivers. Based on the study, each team
 The marketing idea stresses that a firm must is distinct, both in the interest in green and its
develop a Marketing Mix which fulfils/gives energy crucial values:
to the clients, thus have to evaluate what, which, 1. True blue greens:
how and when the customers buy. This group of consumer is highly dedicated in
 Marketers can better anticipate exactly how using environmental friendly products. They
customers are going to respond to advertising even buy Green products knowing that the
strategies. product cost is higher as compared to Normal
Consumer buying behaviour includes 5 steps
products. They also try to avoid the use of
that a company should look after to attract the
product that are harmful for the environment.
customer. They are:-
Along with this they also make contribution
towards Environmental issues.
2. Greenback Greens:
This groups of consumer is similar to true
blue. But, they are even willing to switch to
eco-unfriendly products when faced with the
issue of unavailability of the Green products
and if the product is not coping with the new
lifestyle.
3. Sprouts:
This group of consumer is not concerned
about Environmental issues caused by
various products and do no indulge in Green
Green consumers consumption. However, they are willing to buy
The Green customer is often referred to as one Green products when these products are
which uses eco-friendly behaviour or perhaps who promoted to them in an convincing manner.
buys green items with the traditional choices. They are the one who believes Environmental
Eco-friendly clients are certainly much more causes as a theory and don‟t believe in using
internally controlled because they believe that a this in a practice. On the basis of
private buyer could be great at environmental environmental needs & standards they rank
safety. So, they feel the performance of
the companies. This makes as the most
environmental protection should not stay to the
confusing one as they swing both ways.
government, business, environmentalists and
scientists only; they as buyers likewise can have
4. Grousers:
fun with a part. They are also less dogmatic and far This group of consumers do not believe they
have the capability to effect any change. They

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 Tushar Chhabra and Dr. Prachi Trivedi, “A Study on the Attitude and Purchase Intention of Consumer Regarding Green Electronics”

are not committed towards any Environmental II. REVIEW OF LITERATURE

product. They do not believe in environmental The concept of “Green Electronics” refers to
causes and claim to have several reasons for resources used in the manufacturing of the Cell
not doing enough for the environment. Phones, Computers, TV‟s and various other
5. Basic browns: electrical devices which does not harm the
These are business consumers who are Environment. For example, the plastic we see on
the cable cords which is used in almost the
concerned only with profits and may harm the
electrical devices is usually burned off to reach the
environment too. They believe that they had
valuable copper within. As a result, this releases
nothing to do with the environment. It‟s just dangerous chemical which leads to the
that their need should be fulfilled. development of the Acid Rain and other
environmental damage.
Top Green Electronic companies
Greenpeace has released its “Guide to Greener Although it might be inexpensive for the
Electronics” for 2007. Here is its ranking of the manufacturers to develop the products with the
world‟s biggest electronic gizmo producers: use of harmful toxic materials, Electronic
a) Sony Ericsson-7.7/10 companies are requested to eco- friendly resources
b) Samsung-7.7/10 or material for the production purpose.
c) Sony-7.3/10 Electronic Recyclers International (August
d) Dell-7.3/10
13, 2015) Over the last 2 years Tech community
e) Lenovo-7.3/10
f) Toshiba-7/10 has expanded rapidly which led to consumption of
g) LGE-7/10 Cell Phones, Computers and other electrical
h) Fujitsu-Siemens-7/10 devices which are fancy and attractive and shows
i) Nokia-6.7/10 up every few months by the large no. of Americans.
j) HP-6.7/10 As a result this has led to the development of
k) Apple-6/10 undesirable products. Due to this rapid
l) Acer-5.7/10
development and updates has led to production of
m) Panasonic-5/10
n) Motorola-5/10 new products every few month, as a result of which
o) Sharp-4.7/10 this product is used as well as discarded when the
p) Microsoft-2.7/10 new product arise giving rise to new environmental
q) Philips-2/10 issue. E-waste contains various harmful materials
r) Nintendo-0/10 which gives rise to the chemical which effects the
Top 10 Green Products
environment. So as the electrical goods are
a) Energy Saving TVs
b) LED Lights discarded every few month, this give rise to
c) Solar Water Heaters E-waste which has started to fill up the landfill at a
d) Solar Panel Charging Cases faster rate. Although, many recyclers like ERI have
e) Eco-Friendly Verification Phone Apps made various strategies to process E-waste, the
f) Green GPS Units Government is also giving pressure to various
g) Solar Speakers electronic companies to produce eco-friendly
h) Green Power Outlets
devices which can be reused and recycled.
i) Eco-Friendly Paper Shredder
j) Dryer Balls MihaiIrimia-Vladuab (2014) mentioned that the
List of Green Product lead countries rank as per primary goal of the research' Green' appliances:
EPEAT biocompatible and biodegradable is creating paths
for the generation of human as well as eco-friendly
electronic devices in common and additionally the
integration of such electric circuits with living cells
in certain.
Ms. Sukeshini Jadhav (2013) In “Electronic
Waste: A Growing Concern in Today‟s Environment
Sustainability” analysed the composition of
e-waste, Indian and Global E-waste scenarios and
various harmful materials present in the E-waste
and also finding various methods to identify
harmful substances asserting the guidelines for

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the producers as well as making people aware Green Electronics and consumer behaviour
about the best practices for better waste disposal. towards it. This research deals with the perception
Carrigan et al (2004),) individuals who of consumer buying behaviour toward green
purchase eco-friendly products is known as Green electronics. The report is base on both Primary and
consumers. Although in addition to buying Secondary data.
eco-friendly products and to recycling, Green Primary data include various questionnaire
consumption is also concerned with consuming distributed among 150 consumers in North and
goods with no harm to the environment. East India. 130 responses out of which was found
Wasik (1996), Green products is also known as useful for the study. Among 130 Responses:-
Eco-friendly Products. It is a product which causes  21.5% were aged below 20
no risk to the environment and those which are  35.4%% were aged b/w 21-30
manufactured through Green technology. 24.6%% were aged b/w 31-40
Organisations, consumers, Government  16.9% were aged b/w 41-50
Authorities usually identifies these products  1.5% were aged above 50
through various Eco-labels or Green labels- Which The first part of questionnaire contained Yes as
shows that the products meet the Environment well as No as two possible responses. It inquired
criteria which other product don‟t. about the understanding of Green Electronics and
Kumar (2015), made an attempt in order to its awareness among the consumers and their
make people aware about the understanding of willingness to buy Green electronic goods. Then
Eco-friendly products also known as Green questionnaire inquired whether the consumer is
Products. The study emphasize on eco-friendly willing to pay extra cost for purchasing such
marketing that the marketers should use as the eco-friendly products. It also inquired about
consumers are willing to pay premium for it. whether eco-friendly label gives satisfaction to
Though Indian Government and businesses are them or not and whether they fell happy about
making various efforts towards Green Products purchasing a Green Electronics products or not.
Lack of education and insufficient research work is The consumer were also inquired about whether
a major setback. they think companies in future would prefer
A report by Renzai et al (2013), states that manufacturing Green electronic Goods rather than
states that there's good perception of customers Normal electronic goods.
towards green. As per his report most of the Secondary data: through various journals,
respondents feels that Green can improve the articles, websites to form a strong literature review.
health. 85.7% concept of Green can save the world Limitation
as well as 79.3 % feels really good to turn to green Random sampling was used to collect the data
living. and thus the results might not be generalized
beyond the test frame. The responses of the sample
III. RESEARSCH METHODOLOGY may be biased as the research was done using Self
Methodology reporting questionnaire. We can summaries our
The word Methodology is produced from two limitation of the research as follows:-
word Meta and Hodos which together means a
 Respondents were at times reluctant to fill up the
method. A method requires various strategies
questionnaire.
which includes various step to showcase the
 Lack of sufficient research documents on the
technique gathering information . In short a
subject.
method is the way of accomplishing something.
 Limited time
Structure of paper
 And the main limitation is the prevailing Covid -19
This report includes both qualitative as well as
pandemic due to which interview is out of question
quantitative data. The data presented through
OBJECTIVE OF THE STUDY
tables and graphs is quantitative, whereas,
1. To study the attitude of consumers regarding green
theoretical analysis is qualitative.
electronics.
‘Population’ of the Seminar Paper
2. To study the purchase intentions of consumers
People belonging to East and North India are
regarding green electronics.
taken into consideration.
3. To study the factors that make consumers to buy
Collection Of Data
green electronics.
The Research layout for the study was a
descriptive style which describes the concept of

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IV. ANALYSIS AND FINDINGS

ANALYSIS
1.AGE
Statistics

N Valid 130
Missing 0
Mean 2.4154
Median 2.0000
Mode 2.00
(The data represents that 70.8% were male and rest
29.2% were Female. The Mode is 1 which Indicates that
most of the respondents were Male.)
Frequency Percent Valid Percent Cumulative
3.OCCUPATION
Percent
Statistics
Valid Below 20 28 21.5 Occupation
21.5 21.5
N Valid 130
21-30 46 35.4 35.4 Missing 0 56.9
31-40 32 24.6 Mean 24.6 1.5846
81.5
Median 2.0000
41-50 22 16.9 16.9 98.5
Mode 2.00
Above 50 2 1.5 1.5 100.0
Total 130 100.0 100.0 Frequ Perc Valid Cumula
ency ent Percent tive
Percent
Va Student 55 42.3 42.3 42.3
lid Job‎/Busin 74 56.9 56.9 99.2
ess
Housewife‎ 1 .8 .8 100.0
/Retired
Total 130 100. 100.0
0

(The data shows that 21.5% of respondents were aged

Below 20, 35.4% were aged b/w 21-30, 24.6% were aged
b/w were aged b/w 31-40, 16.9% were aged b/w 41-50
and only 1.5% were 50-ABOVE. The Mode is 2 which
Indicates that Most of the Respondents were aged b/w
21-30.)

2.GENDER
Statistics
The data represents that the 42.3% respondents
N Valid 130 were STUDENTS, 56.9% were doing
Missing 0 JOB/BUSINESS, and rest .8% were
Mean 1.2923 HOUSEWIFE/RETIRED. The Mode is 2 which
Median 1.0000 indicates that most of the respondent were doing
Mode 1.00 Job or have Business.)

Freque Perce Valid Cumulat 4.EDUCATION

ncy nt Percent ive Statistics
Percent N Valid 130
Val Male 92 70.8 70.8 70.8 Missing 0
id Mean 2.0615
Fem 38 29.2 29.2 100.0
ale Median 2.0000
Tota 130 100. 100.0 Mode 2.00
l 0

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 Tushar Chhabra and Dr. Prachi Trivedi, “A Study on the Attitude and Purchase Intention of Consumer Regarding Green Electronics”

Frequ Perce Valid Cumulat (The data represents that, 48.5% of respondents
ency nt Percent ive earn less than 50,000 monthly, 36.2% of
Percent respondents earn between 50,000 and 1,00,000
Val Intermedia 13 10 10 10 i.e. they fall under Middle Income Group, 15.4%
id te respondents earn More than 1,00,000 i.e. they fall
Graduatio 96 73.8 73.8 83.8 under Higher Income Group. And as shown in the
n
Occupation Table 42.3 % were students so this
Post-Grad 21 16.2 16.2 100.0
uation doesn‟t means that 48.5% of respondents who
Total 130 100. 100.0 earns less than 50,000 falls under Lower Income
0 Group. The Mode is 1 which indicates that most of
the respondents earn Less than 50000.)

6. ARE YOU AWARE OF GREEN ELECTRONICS?

Statistics
N Valid 130
Missing 0
Mean 1.1615
Median 1.0000
Mode 1.00

Freque Perce Valid Cumulati

ncy nt Percent ve
Percent
Val Yes 109 83.8 83.8 83.8
id
( The data represents that 10% of respondents falls No 21 16.2 16.2 100.0
under Intermediate Level, 73.8% have Graduation Tot 130 100.0 100.0
Degree, and 16.2% are postgraduate. This means al
that 90% of the respondents have 15 or more years
of education. The Mode is 2 which indicates that
most of the respondents were Graduates.)

5.MONTHLY INCOME
Statistics
N Valid 130
Missing 0
Mean 1.6769
Median 2.0000
Mode 1.00

Freque Perc Valid Cumula (When people were asked if they are aware about
ncy ent Percent tive Green Electronics, 83.8% said that they were
Percent aware about it where as other 16.2% said no. The
Va Less than 63 48.5 48.5 48.5 Mode is 1 which indicates that most of the
lid 50000
respondent said Yes.)
50000-100 47 36.2 36.2 84.7
000
More than 20 15.4 15.4 100.0
100000 7. ARE YOU AWARE OF COMPANIES GOING
Total 130 100. 100.0 GREEN?
0 Statistics
N Valid 130
Missing 0
Mean 1.1462
Median 1.0000
Mode 1.00

Freque Perce Valid Cumulati

ncy nt Percent ve
Percent
Val Yes 111 85.4 85.4 85.4
id No 19 14.6 14.6 100.0
Tot 130 100.0 100.0
al

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 Tushar Chhabra and Dr. Prachi Trivedi, “A Study on the Attitude and Purchase Intention of Consumer Regarding Green Electronics”

d No 18 13.8 13.8 100.0

Tota 130 100.0 100.0
l

(when people were asked if they are aware about

companies going , 85.4% said that they were aware
about it where as other 14.2% said no. The Mode is
1 which indicates that most of the respondent said
Yes.)

9.DO YOU PREFER GREEN ELECTRONIC (when people were asked if they are willing to pay
more for Green Electronic products 86.2% said yes
THAN NORMAL ELECTRONIC PRODUCTS?
where as other 13.8% said no. The Mode is 1 which
Statistics indicates that most of the respondent said Yes.)
N Valid 130
Missing 0 11.DO ECO-LABELS GIVES YOU SATISFACTION
Mean 1.0000 THAT THE PRODUCT IN QUESTION IS ACTUALLY
Median 1.0000 GREEN?
Mode 1.00 Statistics
N Valid 130
Missing 0
Freque Perce Valid Cumulativ Mean 1.0385
ncy nt Percent e Percent Median 1.0000
Vali Yes 130 100.0 100.0 100.0 Mode 1.00
d
Freque Perce Valid Cumulati
ncy nt Percent ve
Percent
Val Yes 125 96.2 96.2 96.2
id No 5 3.8 3.8 100.0
Tot 130 100.0 100.0
al

(When people were asked if they would prefer

Green Electronics products or not, 100% said yes.
The Mode is 1 which indicates that most of the
respondent said Yes.)

10.ARE YOU WILLING TO BEAR EXTRA COST FOR

GREEN ELECTRONIC PRODUCTS?
Statistics (When people were asked whether Eco-labels
N Valid 130 satisfies them that the product in question is
Missing 0 actually Green or not, 96.2% said yes whereas
Mean 1.1385
other 3.8% said no. The Mode is 1 which indicates
Median 1.0000
that most of the respondent said Yes.)
Mode 1.00
12.WHILE MAKING A PURCHASE DO YOU FEEL
Frequen Percent Valid Cumulative
cy Percent Percent HAPPY ABOUT PURCHASING A GREEN
Vali Yes 112 86.2 86.2 86.2
ELECTRONIC PRODUCTS?

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 Tushar Chhabra and Dr. Prachi Trivedi, “A Study on the Attitude and Purchase Intention of Consumer Regarding Green Electronics”

Statistics
N Valid 130
Missing 0
Mean 1.0077
Median 1.0000
Mode 1.00

Freque Perce Valid Cumulati

ncy nt Percent ve
Percent
Val Yes 129 99.2 99.2 99.2
id No 1 .8 .8 100.0
Tot 130 100.0 100.0
(When people were asked what they think, is it
al
difficult for the companies to manufacture Green
electronic Products or not, 12.3% Strongly agreed,
26.2% Disagreed, 33.1% were Neutral, 25.4
Agreed, 3.1% Strongly Agreed. The Mode is 3 which
indicates that most of the Respondents were
Neutral that it could be or could be not difficult for
the companies to Manufacture Green Electronic
Products.)

14.DO YOU THINK IN FUTURE COMPANIES

WOULD PREFER MANUFACTURING GREEN
ELECTRONIC PRODUCTS RATHER THAN
NORMAL ELECTRONIC PRODUCTS?
Statistics
(When people were asked while making purchase N Valid 130
whether they feel happy about purchasing Green Missing 0
Electronic Products or not, 99.2% said Yes whereas Mean 1.0923
other 0.8 said no. The Mode is 1 which indicates Median 1.0000
that most of the respondent said Yes.) Mode 1.00

13. DO YOU THINK IT IS DIFFICULT FOR THE Freque Perce Valid Cumulati
COMPANIES TO MANUFACTURE GREEN ncy nt Percent ve Percent
ELECTRONICS? Vali Yes 118 90.8 90.8 90.8
d No 12 9.2 9.2 100.0
Statistics Tot 130 100.0 100.0
N Valid 130 al
Missing 0
Mean 2.8154
Median 3.0000
Mode 3.00

Frequ Perc Valid Cumula

ency ent Percent tive
Percent
Va Strongly 16 12.3 12.3 12.3
lid Disagree
Disagree 34 26.2 26.2 38.5
Neutral 43 33.1 33.1 71.6
Agree 33 25.4 25.4 97
Strongly 4 3.1 3.1 100.0
Agree
Total 130 100. 100.0
0 (When people were asked what they think whether
in future companies would prefer manufacturing
Green Electronic Products or not, 90.8% said yes
where as 9.2 %said no. The Mode is 1 which
indicates that most of the respondent said Yes.)

15.DO YOU THINK GREEN COMPANIES HAVE

COMPETITIVE ADVANTAGE OVER NORMAL
COMPANIES?

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 Tushar Chhabra and Dr. Prachi Trivedi, “A Study on the Attitude and Purchase Intention of Consumer Regarding Green Electronics”

Statistics  85.4 of people are aware of companies

N Valid 130 developing Green products whereas other
Missing 0
said no.
Mean 1.1154
Median 1.0000  It was found that Perception of consumer
Mode 1.00 regarding Green Electronic was positive.
 As far as Green Electronics is concerned,
Freque Percen Valid Cumulati
ncy t Percent ve
Government should take more initiatives to
Percent promote Green electronics and measures to
Val Yes 115 88.5 88.5 88.5 recycle E-waste.
id  Top companies Like Wipro, HP, Sony, etc
No 15 11.5 11.5 100.0
Tot 130 100.0 100.0 have taken various initiative to promote
al Green Electronics and thus reusing the old
Electronic Goods.
 As far as Green product is concerned India
is ranked second in the world.

V. CONCLUSION AND SUGGESTION

In the current scenario development is taking place
at a greater rate and Electronic goods play an
important role in such development, which is
degrading the environment at a rapid rate due to
the E-waste generated through it. Hence, it is
necessary to take initiatives now rather than
(When people were asked what they think whether regretting later. Without a doubt, Electronic good
Green Companies have competitive advantage over like Computer, Smartphone, etc have made our
Normal Companies or not, 88.5% said yes whereas lives easier in an outstanding manner and has
11.5% said no. The Mode is 1 which indicates that opened up new opportunities for all of us, but this
most of the respondent said Yes.) comes with a great risk to Earth‟s Resources due to
growing amount of E-waste. Green electronic can
FINDINGS
lower the risk of E-Waste to the environment and
As per the survey conducted:
can ensure healthy future for the upcoming
 people in North and East India are aware of
generation. Perception can make a huge difference.
what Green Electronics is.
As per the survey conducted, consumers have a
 Consumers are willing to buy Green
positive perception about Green Electronics. They
electronic products/ Eco-friendly goods.
are even willing to pay extra cost for the green
 Consumers are even willing to pay extra electronic products to safeguard the environment.
cost for Green electronic goods. But the companies and government really do need
 Companies should prefer manufacturing to make more initiative for recycling E-waste and
Green Electronics products for better spread more awareness among the public for the
tomorrow. same. This can be possible by developing Health
 Eco-labels on the product does satisfy the and Safety Standards E.g. raising funds for
consumers that the product is actually environmental causes. Public Private Partnership
Green i.e. eco-friendly and the do get (PPP) should also be introduced where consumer,
motivated to purchase eco-friendly goods. govt. and companies work together to solve the
 When people purchase/consume goods problem. There is also one way where govt. should
they are mostly concerned about provide incentive to those who take various
environment. Consumer is king now. The measures to develop Green Electronic Products
know about everything and wants to know and also promote marketing of the same through
about everything. They are much sensible Authorised Certificate. There are also 5
towards the product they are purchasing. Sustainable Green Initiatives That India Can Learn
So companies and government should From Sweden.
make constant efforts towards awareness 1. SUSTAINABLE PUBLIC TRANSPORT
and understanding of eco-friendly goods. 2. INVESTING IN GREEN TECH

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