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Unibic is looking to expand its market share in North India while maintaining its stronghold in the South. It aims to capture 10% of the cookie market over the next 12-18 months by launching new products in crackers and cream categories. Unibic's goal is to reach half a million outlets across India and strengthen its position in the overall biscuit market over the next few years.

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deepika71188
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14 views

DOC3

Unibic is looking to expand its market share in North India while maintaining its stronghold in the South. It aims to capture 10% of the cookie market over the next 12-18 months by launching new products in crackers and cream categories. Unibic's goal is to reach half a million outlets across India and strengthen its position in the overall biscuit market over the next few years.

Uploaded by

deepika71188
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Unibic is looking at strengthening its position in North India

while not overlooking its primary south markets


Aiming to bite off a 10% market share in the Cookie segment
over the next 12-18 months
Planning to launch products under cracker and cream category
which will help us play a larger role in the biscuit market
Reach half a million outlets in India in the next couple of
years

What for the next 5 years?

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