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Question: What Is Subliminal Perception/subliminal Message? What Are The Effects of

Subliminal perception involves perceiving messages unconsciously that are intended to influence behaviors or opinions. Subliminal messages in advertising aim to target the subconscious mind below the threshold of conscious awareness. While some argue it can influence customers, others say its effects are unclear or limited. Examples are given of brands using subliminal messages, including finding hidden images in logos, with varying levels of success or backlash. The effects of subliminal messages in advertising remain controversial.
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0% found this document useful (0 votes)
36 views2 pages

Question: What Is Subliminal Perception/subliminal Message? What Are The Effects of

Subliminal perception involves perceiving messages unconsciously that are intended to influence behaviors or opinions. Subliminal messages in advertising aim to target the subconscious mind below the threshold of conscious awareness. While some argue it can influence customers, others say its effects are unclear or limited. Examples are given of brands using subliminal messages, including finding hidden images in logos, with varying levels of success or backlash. The effects of subliminal messages in advertising remain controversial.
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Question: What is Subliminal perception/Subliminal Message?

What are the effects of


subliminal messages using in an advertising?

Subliminal Perception: Subliminal perception is controversial mainly because of the notion of


subliminal persuasion. The strategy that may be used by marketer or politicians to deliberately
influence customers or voters subliminally. It will be experienced by a customer when they
perceive a message without conscious awareness. The word “subliminal” itself means something
that is “below the threshold”. Subliminal messages should, therefore, be aimed below the
subliminal threshold of the conscious mind and at the deeper parts of the mind, what is known to
be subconscious mind. It is basically creating a stimuli to trigger people’s mind into doing
something. It is like playing with someone’s subconscious mind to get things done. A popular
example is the Amazon logo, where a smiley face connects the ‘A’ to the ‘Z’ in the logo. The
implication here is that consumers will always be happy and satisfied doing business with
Amazon because they can find everything from A to Z in the company.

This is an example of marketing with a subliminal message where the brand later admitted their
intention. It created panic because a lot of people found a message printed on the inside of their
bottle tops saying: “Help me, trapped in sobe factory”
In fact, a lot of people shared it on social networks thinking that they were raising the alarm for a
worker who was in danger.

However, it was a subliminal marketing campaign. The intention wasn’t to cause any distress; it
was just trying to bring a smile to people’s faces. Unfortunately, it didn’t work in quite the way
that they had hoped.

Marketing with subliminal messages: Toblerone

Sometimes brands and their logos can become so familiar that we don’t realize the real
significance behind their design. In fact every logo is thought of and designed based on a set of
objectives that define the brand and that is how it becomes their hallmark.

In Toblerone´s case, its logo wants to take us to the Alps, the origin of their chocolate. Through
the image of the mountain they want to bring you to the Cervino Mountain, the fifth highest peak
in the Alps.

But how does the brand do to tell us more about their origin? If you look at the image of the
mountain you will see it hidden in a silhouette: A bear. That is the animal that connects
Toblerone with Berna, the town of its origin.

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