Question: What Is Subliminal Perception/subliminal Message? What Are The Effects of
Question: What Is Subliminal Perception/subliminal Message? What Are The Effects of
This is an example of marketing with a subliminal message where the brand later admitted their
intention. It created panic because a lot of people found a message printed on the inside of their
bottle tops saying: “Help me, trapped in sobe factory”
In fact, a lot of people shared it on social networks thinking that they were raising the alarm for a
worker who was in danger.
However, it was a subliminal marketing campaign. The intention wasn’t to cause any distress; it
was just trying to bring a smile to people’s faces. Unfortunately, it didn’t work in quite the way
that they had hoped.
Sometimes brands and their logos can become so familiar that we don’t realize the real
significance behind their design. In fact every logo is thought of and designed based on a set of
objectives that define the brand and that is how it becomes their hallmark.
In Toblerone´s case, its logo wants to take us to the Alps, the origin of their chocolate. Through
the image of the mountain they want to bring you to the Cervino Mountain, the fifth highest peak
in the Alps.
But how does the brand do to tell us more about their origin? If you look at the image of the
mountain you will see it hidden in a silhouette: A bear. That is the animal that connects
Toblerone with Berna, the town of its origin.