DEFINITION SOURCES Strengths of this Method Weaknesses of the Method

TERM IN YOUR OWN WORDS (WEB LINKS)

Qualitative researchers The A-Z media and communication This form of research is good as it is more When doing this sort of research it does take
QUALITATIVE aim to gather an in-depth handbook specific to the subject and goes in to a up a lot more of your time witch normally
RESEARCH understanding of its Start price greater depth means it will cost more money
subject.

Quantitative research is The A-Z media and communication This sort of research is easy to show your This form of research isn’t a very advance.
QUANTITATIVE research which is handbook findings. It also uses lots of different The results you get will be very basic as the
RESEARCH gathered from lots of Start price sources there for it may be more reliable technics used don’t bring in data that is in
different sources using great depth
figures to display your
findings

Primary research is http://www.learnmarketing.net/primaryresear The benefit to this form of research is that When doing this research you have to do it all
PRIMARY when dater is collected ch.htm you know you can trust the dater of yourself there for there will be a lot more work
RESEARCH by yourself. This can be information you get as it can’t have been to get your data than there would be if you
done in many ways like twisted and changed. were to use another form of research.
an interview or
questionnaire
This is information or http://en.wikipedia.org/wiki/Secondary_rese It is quicker and easier to get your dater This type of research has it weaknesses as it
SECONDARY date that you have been arch as you don’t have to do the task in which may not always be completely correct this is
RESEARCH given by someone this to get the dater. It is also good as you are because it could have been twisted or
could come from able to look at other people’s opinions or changed since the original bit of dater or
something you read, dater and compere them to yours or information.
hear or are shown someone else.
This is normally a one to http://dictionary.reference.com/browse/interv This technic allows you to delve deep Interviews normally take up a lot of time which
INTERVIEWS one conversation witch iew within a subject with the interviewee as if you are in a rush this isn’t very good it isn’t
involves an interviewer you can ask one predetermined question easy to do a lot of interviews with in a short
and an interviewee. An which you can develop to get a full answer period of time without getting bored or biased.
interview predetermined for the question. This technic can be very
questions which are can personal but at the same time be formal.
be explored in detail.
This is a form or http://en.wikipedia.org/wiki/Questionnaire Questionnaires are a good way of getting Questionnaires don’t allow you gather dater in
QUESTIONNAIRES document that you fill in lots of information quickly without doing detail, you will only get basic dater that don’t
to supply someone with much work. always tell you everything you want this is
basic detail about you Once you have the questionnaires back it because questionnaire normally use tick
and your thoughts. They is very easy to display the date and box’s, which does not allow anyone to go in to
are normally one word compere it not many technics can do that. depth with an answer.
answers.
This is a group http://www.programevaluation.org/focusgrou Focus groups allows discussions to Focus groups are normally groups of about 8
FOCUS GROUPS discussion on a ps.htm happen – 24 people this means that it won’t be aimed
particular subjects were between a group of people who my all at a lot of people like a questionnaire. It is
different views are heard have different opinions this allows all harder to record your dater once you get it.
from lots of different views to be herd and discussed. This sort You might not get the dater you wanted as a
people of technic can be used on any sort of focus group isn’t specific this is because the
topic. discussion can move to different points
 Quotes
Focus groups

 Focus groups are a method of group interviewing in which the interaction between the
moderator and the group

http://www.programevaluation.org/focusgroups.htm

Questionnaire

 A questionnaire is a research instrument consisting of a series of questions and other prompts for the purpose of
gathering information from respondents.

http://en.wikipedia.org/wiki/Questionnaire

Interview

 A somewhat formal discussion between two parties in which information is exchanged.

http://www.businessdictionary.com/definition/interview.html

Secondary research

 data which already exist in some form, having been collected for a different purpose, perhaps even by a
different organisation, and which might be useful in solving a current problem

http://en.mimi.hu/marketingweb/secondary_research.html

Primary research

 information that is collected first-hand, e.g. an interview, original photographs or diagrams

http://www.mediadictionary.com/definition/primary-research.html

Quantitative research

 research based on traditional scientific methods, which generates numerical data and usually seeks to
establish causal relationships between two or more variables

http://www.encyclopedia.com/doc/1O62-quantitativeresearch.html

Qualitative research

 Qualitative research is intended to penetrate to the deeper significance that the subject of the research ascribes to the
topic being researched.

http://www.mrc-bsu.cam.ac.uk/cochrane/handbook500/chapter_20/20_2_1_definition_of_qualitative_research.htm