L-NU AA- 1 -03-05- 18

17 Lyceum- Northwestern University

Tapuac District, Dagupan City

COLLEGE OF BUSINESS EDUCATION

Subject Code and Description: Mktg 10 Franchising Academic Year: 2019- 2020

Name of Faculty: Jolina A. Reyes Semester: 1st Semester

Class Schedule: TTH | 1:00 A.M. - 2:30 P.M.

Intended Goals/ Objectives of the Subject:

This course deals with the important aspects of starting, developing, and managing both franchise networks and franchises within those networks. Specific
attention is given to the franchisor-franchisee relationship, and how both sides contribute to their mutual success. Profit opportunities, legal considerations, and international
aspects of franchising are addressed as well.
VENUE
TEACHING LEARNING MATERIALS/ TIME
LEARNING OUTCOMES ASSESSMENT CONTENT In- Off-
TASKS ACTIVITIES REFERENCES FRAME
School School
At the end of the course, student will be able to: 10.5 hrs

Group Discussions Chapter 1 DU308

Introduction to Franchising
 Explain franchising and how it differs from Quizzes Lecture with Power 1 hr
Sharing of ideas and franchising
other forms of business ownership. point
insights By :
 Describe the difference between a Recitation
product and trademark franchise and a Interactive discussion .5 hr
business format franchise. Questioning
Essay
 Compare the differences among an
individual franchise agreement, an area
franchise agreement, and a master Role play 1.5 hr
franchise agreement.
 Examine the advantages of establishing a Paper and Pencil
franchise system as a means of firm Test 1 hr
growth.
(Examination)
 Identify the rules of thumb for determining
when franchising is an appropriate form
 of growth for a particular business. .5 hr
 Analyze the factors to consider in
determining if owning a franchise is a
good fit for a particular person. 1.5 hr
 Appraise the costs associated with
buying a franchise.
 Distinguish the advantages and
disadvantages of buying a franchise. 1.5 hr
 Identify the common mistakes franchise
buyers make. 1.5 hr
 Apply the purpose of the Franchise
Disclosure Document .5 hr

1.5 hrs

PRELIMINARY
1 hour
EXAMINATION
VENUE
TEACHING LEARNING MATERIALS/ TIME
LEARNING OUTCOMES ASSESSMENT CONTENT In- Off-
TASKS ACTIVITIES REFERENCES FRAME
School School
At the end of the course, student will be able to: 13.5 hrs

Chapter 2 1 hr
 Explain what is strategy
 List down examples of strategy. Quizzes Group Discussions DU308
 Describe the difference between a Recitation Lecture .5 hr
retailing and vertical marketing system. Essay Sharing of ideas and
Retail Franchising
 Compare the pros and cons of the insights
Case study Interactive discussion Mc Graw-Hill 1.5 hr
Franchise system. Paper and Pencil Chapter 3 International Edition
 List and discuss the modes of franchising Questioning
Test 1.5 hr
 Discuss the concept of franchisability Preparing for By : 1.5 hr
 Offer a step-by step guideline to develop Franchising
1.5 hr
a franchise system Manish V. Sidhphuria
 Provide comprehensive list of qualities a (Examination) 1.5 hr
potential franchisee should posses
 Evaluate a valuable guidance to the 1.5 hr
franchisors in selecting the right partner 1.5 hr
for their finance.
1.5 hr

MIDTERM
1 hour
EXAMINATION
 VENUE
TEACHING LEARNING MATERIALS/ TIME
LEARNING OUTCOMES ASSESSMENT CONTENT In- Off-
TASKS ACTIVITIES REFERENCES FRAME
School School
At the end of the course, student will be able
to:
Quizzes Chapter 4
Group Discussions DU308
 Identify the sources of information for
Recitation Lecture Investigating and
scanning the franchise opportunities Sharing of ideas and
 Understand and apply the right Evaluating a Franchise Marketing
insights
analytical tools to assess and Essay Interactive discussion Management, 10 hrs.
evaluate the available franchise Questioning
options Skit (Interview) Millenium Edition
 Make self-assessment to judge Chapter 5
financial compatibility By :
Paper and Pencil
 Develop various criteria for the Test
evaluation of the franchise option Financial aspects of a Philip Kotler
(Examination) Franchise
available
 Know how to prepare for an interview
with the franchisor 3 hrs.
 Prepare a list of questions to be ask
during interview
 Understand the financial aspect of a
franchise business
 Identify various cost heads of a
franchise business
 Classify these cost heads into fixed
and variable cost
 Carry out performance analysis of a
franchise business
 Evaluate suitable sources of financing
a franchise business
SEMI- FINAL
1 hour
EXAMINATION
 VENUE
TEACHING LEARNING MATERIALS/ Off- TIME
LEARNING OUTCOMES ASSESSMENT CONTENT In-
TASKS ACTIVITIES REFERENCES Schoo FRAME
School
l
At the end of the course, student will be able
to:

Defending Evaluation of DU308

Finalizing Franchisee Chapter 7
Franchisee Franchisee Business 11 hours
 Understand the legal aspects Business Plan Legal Aspect of
Business Plan Plan Franchising

FINAL
1 hour
EXAMINATION
Course Requirements:
Major examinations, quizzes, recitations, oral report project
Grading Policy:
Periodic exams 40%, Class standing 60% (Recitation 20%, Quizzes 20%, Requirements 20%)
In order earn a passing grade, the student should get a transmuted grade of 75%
BIBLIOGRAPHY:
1. Manish V. Sidhpuria (2010). “Retail Franchising”, McGraw-Hill International Edition.
2. Bisio, R. (2011). The Educated Franchisee. Bascom Hill Publishing

Prepared by: Checked by: Approved by:

Jolina A. Reyes DR. GENOVEVA Y. REYES, CPA, FRIAcc DR. MARINA O. ABELLA
Instructor Dean, College of Business Education VP, Academic Affairs