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Annil Flagship Store - Shenzen, China: Akshaya Jagadeeswaran RA1911202010026 2 Year B.Des

The document summarizes the concept, design, materials, and colors used for the Annil flagship children's wear retail store located in Shenzhen, China. The concept was to create a caring, comfortable space that breaks from traditional retail design using natural materials like concrete, wood, and fair-faced concrete. Muted earth tones and whites were used to achieve a natural atmosphere in line with Annil's brand of "natural and organic". Flowy fabrics, curtains, and light colors were incorporated to provide a delicate care and cover reminiscent of caring for an infant.

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Gowtham Srinivaas
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78 views8 pages

Annil Flagship Store - Shenzen, China: Akshaya Jagadeeswaran RA1911202010026 2 Year B.Des

The document summarizes the concept, design, materials, and colors used for the Annil flagship children's wear retail store located in Shenzhen, China. The concept was to create a caring, comfortable space that breaks from traditional retail design using natural materials like concrete, wood, and fair-faced concrete. Muted earth tones and whites were used to achieve a natural atmosphere in line with Annil's brand of "natural and organic". Flowy fabrics, curtains, and light colors were incorporated to provide a delicate care and cover reminiscent of caring for an infant.

Uploaded by

Gowtham Srinivaas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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ANNIL FLAGSHIP STORE

- SHENZEN, CHINA

AKSHAYA JAGADEESWARAN
RA1911202010026
2nd YEAR B.DES
Care of Original Ecology CONCEPT
— Annil Flagship Store "A different comfort" — Pursuing fine fabric
Shenzhen, China and comfortable experience has long been
the brand concept of Annil. Thus, Bloom
FIRM- bloom design Design's idea about `this space is to break the
traditional impression about children's wear
TYPE- Retail business, and to present a unique, vivid
"children wear retail space" which enjoys the
STATUS- Built sense of a boutique store but different from
ordinary retail stores.
e
YEAR- 2015

SIZE- 0 sqft - 1000 sqft


PLAN ELEVATION
MATERIALS
Main Materials :Cement slab,
Recycled old boards, Scales hole
perforated metal mesh, White linen,
Retro self-leveling cement. The
design focuses on creating a caring
and comfortable space which breaks
the traditional materials pattern and
returns to true nature. This design
uses materials such as natural
concrete, recycled old rough wood
etc. boldly. The objective is to build a
children's wear retail space that
offers unique shopping experience.
The designer uses natural materials
such as original wood and fair-faced
concrete to create an original and
natural atmosphere for the sales area
and the whole space.
COLOUR PALETTE
The "original ecology" concept of the
space is in line with ANNIL's demand —
“natural and organic"; and embodies its
theme "a different comfort“. The colours
used in the furnishing and all the
interior elements are muted and earthy
tones with lots of whites and browns.
They have used The flowly
floral elements fabrics,
with craft paper curtains and
works in order to light colours
attract the young are used as the
crowd and make delicate care
them feel more and cover given
excited and to an infant.
energised .
Old woods are in sharp contrast with the texture of the clothes which feels like
newborn baby, this makes the temperament of the space fuller.

In the final space that the designer presents to people, he integrates the concept
of original ecology into every part and every detail of the design and even into
the process of sales. The nature sense of the space combines with the brand
concept of Annil more closely in this way.
THANK YOU.

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