Chapter 5 Excerpt
Chapter 5 Excerpt
Chapter 5
Wolman vs. Snider
It’s said there are three sides to every story. This one has a fourth . . . mine.
I came out of it sore and groggy in a granting the Eagles “exclusive professional
room at Philly’s Einstein Hospital near Broad St. football rights” to play in Veterans Stadium,
and Olney Ave. following surgery in December, planned for the Eagles and Phillies in South
1963, for a meniscus I ripped playing Sunday Philadelphia, which was to open in 1971.
morning sandlot football. Wolman wrote in his 2010 book, “Jerry
And first thing I focus on is a grainy, Wolman: The World’s Richest Man,” that he was
black and white TV suspended from the ceiling. summoned to Tate’s City Hall office and
Channel 6 anchor Gunnar Back is introducing film blindsided with a new, concocted lease that not
of two guys I never heard of who just bought the only jacked up the rent but disaffirmed the
Philadelphia Eagles. “exclusive” pro football clause.
It was a shortly after JFK was shot and it What’s more, it directed that the Eagles
was the first time I laid eyes on this dynamic duo would play in a stadium to be built on stilts over
of Ed Snider and Jerry Wolman, sharp, young Pennsylvania Railroad tracks at 30th St. Station,
Washington D.C. guys who shocked local Philly not the South Philly site at Broad St. and Pattison
machers by snatching the team put up for sale by Ave.
a group of businessmen known as “The Hundred
Brothers.”
This investor group, which owned the
team from 1949-1963, was headed by local
trucking magnate James P. Clark and the
politically connected Philly Fire Chief Frank
McNamee, who also served as team president.
They had rounded up 100 Philadelphia backers
who forked over $3000 each to buy the team
from cash-strapped owner Alexis ‘Lex’ Thompson
for $250,000 and operating cash to make sure
it remained in the city.
Out of the hospital and back on the beat Mayor Tate, left. Wolman rips him at press conference.
covering City Hall for the Philadelphia Daily
News, I soon meet Jerry Wolman at a 1964 press Wolman said he was told by Tate and his
conference in the Eagles’ swank offices on the heavy-handed gang that he had no choice but to
ground floor of the Evening Bulletin Building at sign it on the spot because that’s the way it
30th and Market Streets. worked in Philly -- and he’d better get used to it.
Wolman was having a nasty dispute with They warned him that if he didn’t go along, the
Mayor James. H. J. Tate over a signed agreement city would pressure the University of
Pennsylvania to kick the Eagles out of their Wolman, boyish and charismatic, soon
current home at Franklin Field on Penn’s campus. introduced me to Ed Snider, 31, an astute, no-
Now, Wolman may have come from poor nonsense businessman and CPA who had moved
folks who owned a grocery store in struggling from Washington with his wife and four young
Shenandoah, PA, but he didn’t exactly just fall off kids to be Eagles’ executive vice president and
the back of a turnip truck. He was a savvy, treasurer, motivated by a reported seven percent
successful developer who, at age 36, was said to team ownership and carte blanche to run it.
be worth $36 million the day he bought the Snider and I immediately connected. He
Eagles. knew business. I knew Philly.
Digging into the story, I learned Tate
was courting a rival franchise from the budding
American Football League to share the new
stadium with the Eagles and Phillies. I also heard
Tate might personally benefit if that AFL
franchise wound up playing in the new stadium.
Tate and his cohorts thought they had
the young owner trapped, but Wolman ducked
the blitz, went out and bought Connie Mack
Stadium, nee Shibe Park, where the Eagles had
played before moving to Franklin Field.
Connie Mack Stadium was the long-time
home of the Phillies. Team owner Robert. R. M. As time passed, he and Wolman offered
Carpenter, an heir to the duPont family, had
unloaded the old ballpark about a year earlier to Bulletin building, with Eagles new HQ on ground floor.
New York real estate investors.
A seething Wolman said he left Tate’s me executive positions in their budding empire.
office, called New York and “in a ten-minute In short order, Wolman, a developer of
conversation,” bought the stadium for mega projects in and around Washington,
$575,000. announced a $100 million “City Within a City” for
Moving quickly, Wolman rounded up Camden, purchased Philly’s Yellow Cab Co.,
Carpenter, told him the Phillies could play there opened restaurants and clubs, helped launch NFL
as long as they wanted -- along with the Eagles Films and began construction on the John
until he and Carpenter could build their own Hancock skyscraper in Chicago.
stadium somewhere. But I loved the rush of chasing a good
Wolman called a press conference and story or nailing a corrupt politician. Being a
went public with Tate’s strong-arm tactics. reporter was my life’s dream. Where else could I
Outfoxed by Wolman and outed by my make a good guy or break a bad one -- and read
Daily News stories, Tate caved and dropped talk all about it in the morning.
of an AFL franchise—as well as the ill-advised I got into the newspaper business in
30th St. Station site. 1957, dropping out of Temple University’s
Wolman had won the Eagles with an School of Journalism in my senior year to support
offer of $5,505,000 easily outbidding other my wife and daughter and landed a job writing
bidders, which netted the “brothers”’ more than obituaries for the (Trenton NJ) Trentonian.
$50,000 each for their $3000 investment. I was in heaven, earning $75 a week and
The minimum bid had been set by the loving every minute. After a few months, they
owners at $4.5 Million and the few other promoted me to general assignment reporte,
applicants reportedly came in not much higher. then City Hall reporter and onto the city desk.
Asked why he bid so high, Wolman said simply, Over the next seven years, I worked at
“Because I fucking wanted to win!” the Doylestown Intelligencer in the seat of Bucks
County, PA, and at the Courier Post in Cherry Hill,
N.J. The work was exciting and fulfilling and it fire departments or on general news coverage
came easily to me. and wrote the stories.
In Doylestown, I had the honor of sitting Within six months I was assigned to the
a desk away from famed author James Michener, coveted daytime City Hall beat after a colleague
a newspaperman at heart, who lived nearby and left -- and I thrived. I loved this job and couldn’t
came in several days a week to bang out his next get enough. Breaking one big story after another,
best-seller book, “Hawaii.” my peers dubbed me as “Front Page Lou.”
At each of paper I advanced quickly but But two years into the City Hall beat I
was eager to move on to the big time. was ordered by crusty, old managing editor J.
I constantly pestered the Philly Inquirer, Ray Hunt to move inside as night city editor. It
Evening Bulletin and Daily News but got meant going back on the late shift with no pay
nowhere. increase and giving up all the key contacts I had
Then, I got an idea. cultivated around town.
The Bulletin, which moved to 30th Street I balked. Hunt said either take It -- or
from across from City Hall in 1954, was giving leave!
tours of its cavernous offices and printing plant. So, I made him an offer.
I took one of the tours and when we
passed the editorial department, ducked into a
men’s room, waited a few minutes, navigated a
sea of staff desks and found the office of city
editor Early Selby.
His door was open, and I could hear the
rat-a-tat of a newsman’s typewriter.
I poked my head in.
“Mr. Selby?”
He looked up.
“Who are you?”
“Uh, “My name’s Scheinfeld, and I would
love to work for you.”
“How’d you get in here?
I told him, he laughed, and invited me in. Hot Shot Lou, right, showing his copy to Bulletin and Inquirer
He asked about my experience, but said, colleagues in the City Hall press room.
“We don’t have any openings right now, but if we
I’d take the inside night job and work the
did, I’d hire you right now, just for figuring out
day shift at City Hall.
how to get in here. That’s the mark of a good
I was floored when Hunt said okay.
newsman.”
Even more surprisingly, it meant being
I could never get past the guard in the
paid for covering City Hall — and time-and-a-half
lobby of the Inquirer on Broad St. but made so
overtime for working the night shift. My pay
many trips to the Daily News offices in an old
ballooned from $14,000 ($111,000 in today’s
warehouse at 22nd and Arch Streets that city
money) to $22,000 ($176,000 today).
editor Bill Blitman knew me well.
One day, after doing the double shift for
“Kid,” he swore each time I popped in,
almost a year, my phone rang in the City Hall
“next opening, you’re it!”
Administration Reporters Room 212. It was
True to his word, Bill called me one day
Wolman.
and said to give notice at the Courier Post.
He said they were working on a big deal
I started at The Daily News in
and would I have lunch with Snider about
September, 1963, on the 11pm-7am “Lobster
something “that’s going to knock your socks off.”
Shift” on rewrite, meaning I took raw info over
I met Ed a few days later at Lou Mayo’s
the phone from our night reporters at police and
intimate Bellevue Court lounge behind the
Bellevue-Stratford Hotel where, over bloody helping run a major league hockey team—and a
Mary’s and shrimp cocktails, he told me they big city arena.
were applying for a franchise in the National It was a heady, exciting time, but things
Hockey League and would need to build and spun downhill fast!
operate a new arena if they got it. I watched from an uncomfortable front
“How’d you like to help run that?” he row seat as the Wolman-Snider friendship
asked. deteriorated into all-out war.
Whoa! How do you turn this down? Snider was running the Eagles,
“If you get the franchise, I’m on board.” honchoing the birth of the hockey team and
Sure enough, a few weeks later I get the getting the arena up and running.
call.
“We got it,” said Ed. “You in?”
“I’m in,” I said without hesitation.
How could you not be impressed with
these quicksilver guys?
They blow into town like Dodge City
gunslingers and dust off the movers and shakers
with style and class.
They had damn the torpedoes spirit and
a seemingly indestructible friendship. Damon
and Pythias I had labeled them in print.
One Philly columnist said Wolman
“sparkled like a chromed, electric guitar in a
window of 19th Century violins.”
-end Chapter 5-