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Model Paper Syllabus Gim

The document provides information about a research entrance test for GITAM Institute of Management. It includes a sample paper with multiple choice and short answer questions testing concepts in marketing, finance, economics, statistics and management. It also outlines the syllabus for the two papers, covering topics such as management principles, human resources, financial management, production, operations research, entrepreneurship and small business management.

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71 views

Model Paper Syllabus Gim

The document provides information about a research entrance test for GITAM Institute of Management. It includes a sample paper with multiple choice and short answer questions testing concepts in marketing, finance, economics, statistics and management. It also outlines the syllabus for the two papers, covering topics such as management principles, human resources, financial management, production, operations research, entrepreneurship and small business management.

Uploaded by

unix500
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PDF, TXT or read online on Scribd
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GITAM INSTITUTE OF MANAGEMENT

GITAM UNIVERSITY
Test Time:3 Hours
Total Marks:100

MODEL PAPER FOR RESEARCH ENTRANCE TEST

PAPER-I

Section – A

20x ½ = 10 Marks

1. Pricing Policies and Practices covers


a. Differential Pricing
b. Product Line Pricing
c. Price Policies
d. All of these

2. As a manager formal authority is


a. Essential.
b. The way to get things done
c. A very limited source of power
d. A Complete source of power

3. Recruitment and selection involves the following except


a) Building a pool of candidates b) applicants completing application forms
c) Reduction of the workforce d) employment planning and forecasting

4. Finance Functions are


a. Allocation of resources
b. Rising of Funds
c. Planning for funds
d. Control of funds
e. All of these

5. Modern Concept of marketing consists


a. Responsibility towards customers
b. Decisions
c. Co-ordinators
d. All of these
e. None of these
Section – B
Answer the following 10 questions in one or two sentences. 10x2=20 Marks

1. What is the basis on which cost of capital is determined.


2. Give examples of hostile takeover in India
3. What are the channels of distribution
4. What are the hurdles in Brand Loyalty.
PAPER - II

Section - A

Answer any Five from out of Ten questions 5x6=30 Marks

1. Examine the process of Job Analysis?

2. What is MM Hypothesis relating to Dividend Decisions?

3. What is product life cycle?

4. What is SWOT?

Section - B

Answer any one of the following 1x40 Marks

1. What are different theories of Motivation?

2. What are different methods of Project Evaluation?

3. Bring out salient features of Market Segmentation

4. Critically evaluate different methods of performance appraisal used in Indian


Organizations?
5. Critically evaluate Production Planning and Control (PPC)?

6. What are the qualities of Entrepreneur? In India Entrepreneur is rich – Enterprise


is sick - comment
GITAM INSTITUTE OF MANAGEMENT
GITAM UNIVERSITY

SYLLABUS FOR RESEARCH ENTRANCE TEST

MANAGEMENT

SYLLABUS FOR PAPER – I

Economics – Demand Analysis – Market Structures – Pricing theories – National


Income Concepts – Fiscal and Monetary Policies

Principles of Management – Theories of Management – Contingency Theory critical


theory – Planning and Controlling – Organizational Structures and Processes –
Leadership Styles

HRM – Management compensation – Performance Measurement and Management –


Balanced Score Card – Competency Management – Globalization and HRM

Accounting and Finance – Role of Accounting and Finance in Modern Organizations


Capital Structure and Cost of Capital – Dividend policy and Determinants – Capital
Budgeting Decisions – Mergers and Acquisitions

Marketing – Consumer Behaviour – Promotion Decisions – Distribution Channels –


Branding and Advertising – Customer Relationship Management

Statistics and Operations Research – Probability theory and distributions (binomial,


Poisson and normal) – Correlation and regression analysis – Tests of Hypothesis(t, z
and chi-square) – Linear Programming (sensitivity, duality) – Transportation Models
SYLLABUS FOR PAPER – II

UNIT-I Introduction to Management – management Thought- Functions and Principals of


Management; Corporate social responsibility. Planning – Planning Premises, Types and
Steps in Planning – Decision making and forecasting, Steps in Decision making –
Management by objectives (MBO) and Decision Tree analysis - Organizing Structure,
Types of Organisations, Principals of Organising, Delegation, and Decentralisation of
Authority – Line and Staff functions - Leading – Leadership, Styles of leadership, Theories
of Leadership – Blake and Mouton’s Managerial Grid – Motivation, Process, Maslow’s,
McGregor and Hertzberg Theories of Motivation - Controlling -Importance, Process of
Controlling – Making controlling effective – Techniques of Controlling.

UNIT-II: Concepts and perspectives in HRM; HRM in changing environment - Human


resource planning - Objectives, Process and Techniques-Job analysis-Job description -
Selecting human resources-Induction, Training and Development-Exit policy and
implications - Performance appraisal and evaluation - Potential assessment- Job evaluation-
Wage determination-Industrial Relations and Trade Unions-Dispute resolution and Grievance
management - Labour Welfare and Social security measures

UNIT-III: Financial management - Nature and Scope-Valuation concepts and valuation of


securities-Capital budgeting decisions - Risk analysis-Capital structure and Cost of capital-
Dividend policy - Determinants-Long-term and short-term financing instruments- Mergers
and Acquisitions

UNIT-IV: Marketing environment and Environment scanning; Marketing Information


Systems and Marketing research; Understanding consumer and industrial markets; Demand
Measurement and Forecasting; Market Segmentation Targeting and Positioning; Product
decisions, Product mix, Product Life Cycle; New product development; Branding and
Packaging; Pricing methods and strategies - Promotion decisions - Promotion crux;
Advertising; Personal selling; Channel management; Vertical marketing systems; Evaluation
and control of marketing effort, Marketing of services; Customer relation management; Uses
of internet as a marketing medium- other related issues like branding, market development,
Advertising and retailing on the net - New issues in Marketing.

UNIT-V: Role and scope of production management; Facility location; Layout planning and
analysis; Production planning and control—production process analysis; Demand forecasting
for operations; Determinants of product mix; Production scheduling; Work measurement;
Time and motion study; Statistical Quality Control - Role and scope of Operations Research;
Linear Programming; Sensitivity analysis; Duality; Transportation model; Inventory control;
Queueing theory: Decision theory; Markov analysis; PERT/CPM.

UNIT-VI: Concepts - Types, Characteristics; Motivation; Competencies and its


development; Innovation and Entrepreneurship; Small business—Concepts Government
policy for promotion of small and tiny enterprises; Process of business opportunity
identification; Detailed business plan preparation; Managing small enterprises; Planning for
growth; Sickness in Small Enterprises; Rehabilitation- of sick enterprises; Intrapreneurship
(Organisational entrepreneurship)

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