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Know Who, Know How

Project 1: Farmers in Cebu and Laguna will likely pay for the microbial fertilizer as it has been shown to improve crop yields and quality without side effects. The increased harvests will economically benefit farmers, retailers, and the fertilizer producers. Project 2: Local governments are most likely to pay for the environmental monitoring technology as it preserves natural resources supporting tourism, fisheries, and businesses, providing long-term economic and lifestyle benefits to communities in Palawan, Aklan, and Iloilo.

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Abren Dayso
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851 views

Know Who, Know How

Project 1: Farmers in Cebu and Laguna will likely pay for the microbial fertilizer as it has been shown to improve crop yields and quality without side effects. The increased harvests will economically benefit farmers, retailers, and the fertilizer producers. Project 2: Local governments are most likely to pay for the environmental monitoring technology as it preserves natural resources supporting tourism, fisheries, and businesses, providing long-term economic and lifestyle benefits to communities in Palawan, Aklan, and Iloilo.

Uploaded by

Abren Dayso
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Project Title Who is the Who else receives Who is most likely

Primary end-user economic benefit to pay for this


when product is product?
used?

1. BIO-N: Selected farmers of The farmers can Farmers will most


MICROBIAL rice and corn from increase their likely buy this
FERTILIZER FROM Cebu and Laguna. income because product, not just
UPLB BIOTECH they’ll have better rice and corn
yield in terms of farmers, but also
quality and other kinds of
quantity. Retailers farmers(like
will also earn more vegetable farmers)
due to the better who are willing to
quality of the try the fertilizer on
products they are their crops.
reselling, and they
can probably get it
cheaper from their
main source
because of the
increased quantity
in the harvest. Of
course, the
researchers and
producers of the
fertilizer will also
benefit.

2. Researchers(led by This project will Local governments


IAMBLUECECAM:U Dr. Ariel C. Blanco) help preserve and can pay for this
P DGE,MSI,DOST- and students improve our natural product and
PCIEERD (mostly from UP resources, probably distribute
Diliman). therefore, the local it to the local
government and community in order
tourism will benefit for the citizens to
from this help gather and
technology. observe data for
Livelihoods and the common good.
businesses that
use natural
resources (such as
fishery) will also
benefit.

Guide questions:

1. Who is the end-user for the technology/product?


a. BIO-N: MICROBIAL FERTILIZER FROM UPLB BIOTECH:
The end-users are elected farmers of rice and corn from Cebu and
Laguna, who will test the effectiveness of the fertilizer.
b. IAMBLUECECAM:UP DGE,MSI,DOST-PCIEERD:
Researchers and students, study sites are Coron, Busuanga and Puerto
Prinsesa in Palawan, Ibajay, Batan, and Kalibo in Aklan, and Banate Bay in Iloilo.

2. Who is the customer for technology/product?


a. BIO-N: MICROBIAL FERTILIZER FROM UPLB BIOTECH:
Agricultural farmers
b. IAMBLUECECAM:UP DGE,MSI,DOST-PCIEERD:
Local communities, local government units

3. Why would the customer be willing to pay for the technology/product?


a. BIO-N: MICROBIAL FERTILIZER FROM UPLB BIOTECH:
It is already proven and tested as an effective fertilizer that can improve
the quality and quantity of the yield. Also, the feedbacks from the farmers
show that there is no side-effect from the product.
b. IAMBLUECECAM:UP DGE,MSI,DOST-PCIEERD:
Although there is no direct economic benefit, the long-term benefit of this
technology is great. It can help preserve and nurture our natural
resources, thus helping different areas. It can benefit the local
government, the tourism industry, the coastal agriculture and businesses,
and the overall lifestyle of the community.

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