Republic of the Philippines

Department of Education
Region III
DIVISION OF NUEVA ECIJA
ANDRES BONIFACIO NATIONAL HIGH SCHOOL
San Andres Sur, Llanera Nuve Ecija
FINAL EXAMINATION IN PRINCIPLES OF MARKETING
Grade 12

NAME: ______________________________________________________________ SCORE: _________

GRADE/STRAND: ____________________________________________________ DATE: ___________
I. IDENTIFICATION: Answer the following questions and write the correct answer on the space
provided. (2PTS EACH)
____________________ 1. A more formal part of your marketing plan template, this will be the
“organizer” of the plan that summarizes your marketing plan.
____________________2. In this section, you will want to list the many values that you bring to your
potential customers—whether it’s products, services or experience.
____________________3. This is an important place for you to summarize and hyper-focus what your
business will change, do, or offer potential customers. Your Goals and Objectives.
__________________4.  Report on a variety of market-related things that have an impact on your
overall marketing plan.
____________________5.  Strategic planning technique used to help a person or organization identify
strengths, weaknesses, opportunities, and threats related to business competition or project planning.
____________________6. An individual or business that purchases another company's goods or
services. They are important because they drive revenues; without them, businesses have nothing to
offer.
____________________7. Goals set by a business when promoting its products or services to potential
consumers that should be achieved within a given time frame.
____________________8. Arise when an organization can take benefit of conditions in its environment
to plan and execute strategies that enable it to become more profitable.
____________________9. The factors which do not meet the standards we feel they should meet.
However, weaknesses are controllable. They must be minimized and eliminated.
____________________10. External elements in the environment that could cause trouble for the
business – External factors, beyond an organization’s control.
II. MULTIPPLE CHOICE. Encircle the letter of the correct answer.
1. Any charts or graphs related to marketing plans.
A. Appendices C. Financial Plan
B. Internal Marketing D. Resources
2. A technique that enables a group or individual to move from everyday problems and traditional
strategies to a fresh prospective.
A. Marketing control C. Marketing Implementation
B. SWOT Analysis D. Situation Analysis
3. Chances to make greater profits in the environment - External attractive factors that represent the reason
for an organization to exist & develop.
A. Leadership C. Performance and Implementation
B. Opportunities D. Systems and Processes
4. It can include a wide variety of assets that can be brought together during marketing implementation.
A. Appendices C. Financial Plan
B. Internal Marketing D. Resources
5. It refers to the use of a marketing-like approach to motivate, coordinate, and integrate employees toward
the implementation of the firm’s marketing strategy.
A. Appendices C. Financial Plan
B. Internal Marketing D. Resources
6. These are what the business hopes to accomplish and it should be measurable, specific, and spell out
how to meet those goals.
 A. Marketing Goals and Objectives C. Marketing Structure
B. Marketing Audit D. Marketing Strategies and Programs
7. Where an organization stands both internally and externally.
A. Marketing control C. Marketing Implementation
B. SWOT Analysis D. Situation Analysis
8. It is about the organization planned marketing mix.
A. Marketing Goals and Objectives C. Marketing Structure
B. Marketing Audit D. Marketing Strategies and Programs
9. Marketing control is the process by which firms assess the effects of their marketing activities and
programs and make necessary changes and adjustments.
A. Marketing control C. Marketing Implementation
B. SWOT Analysis D. Situation Analysis
10. Which of the following SWOT elements are internal factors for a business.
A. Strengths and Weaknesses C. Strengths and Opportunities
B. Opportunities and Threats D. Weaknesses and Threats
11. It determines the content of the marketing plan.
A. Marketing control C. Marketing Implementation
B. SWOT Analysis D. Situation Analysis
12. Marketers explain their expected results and indicate how the marketing plan’s progress will be
measured.
A. Leadership C. Performance and Implementation
B. Opportunities D. Systems and Processes
13. Collections of work activities that absorb a variety of inputs to create information and communication
outputs that ensure the consistent day-to-day operation of the firm.
A. Leadership C. Performance and Implementation
B. Opportunities D. Systems and Processes
14. It is often called as the art of managing people—includes how managers communicate with employees,
as well as how they motivate their people to implement the marketing strategy.
A. Leadership C. Performance and Implementation
B. Opportunities D. Systems and Processes
15. Which of the following is false regarding shy a SWOT Analysis is used?
A. To build on the strengths of a business C. To minimize weaknesses
B. To reduce opportunities available to business D. None of the above
16. How often should a SWOT Analysis be performed?
A. Only when specific issues need to be addressed C. A price that is too high
B. At least once per year D. Every 3-5 years
17. A marketing audit is a comprehensive, systematic, independent, and periodic examination of a
company’s or business unit’s marketing environment, objectives, strategies, and activities, with a view
to determine problem areas and opportunities and recommending a plan of action to improve the
company’s marketing performance.
A. Marketing Goals and Objectives C. Marketing Structure
B. Marketing Audit D. Marketing Strategies and Programs
18. It refers to the methods of organizing a firm’s marketing activities. It establishes formal lines of
authority, as well as the division of labor within the marketing function.
A. Marketing Goals and Objectives C. Marketing Structure
B. Marketing Audit D. Marketing Strategies and Programs
19. Who usually conduct a SWOT Analysis for a business?
A. Financial Institution/ Banks C. Employees
B. Lawyers D. Managers
20. Provides details on the expected expenses and profits.
A. Appendices C. Financial Plan
B. Internal Marketing D. Resources
 III. SWOT Analysis (2PTS EACH)

1_______________________________________ 2________________________________________

S______________ W______________

O_______________ T_______________

IV. Enumerate the following:

1-4 Types of Marketing control

5-8 Characteristics of Marketing Audit
9-15 Elements of Marketing Implementation

V. ESSAY

1. What is the importance of a strong business Mission and Vision

2. Why is it important to identify the target market of your business?
3. What is Competitive Analysis and why it is important?

Prepared By: Marjorie kate L. Esquive

Subject Teacher Noted By: Dominador A. Sotto
School Principal 1