Consumer Survey

Study of Dairy brands in Eastern Uttar pradesh

1. 1.Are you buying packed/loose milk of? *

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Gyan

Amul

Mother Dairy

Parag

Paras

Sudha

Other brands

2. 2. Why do your prefer packed milk of above brand ? *

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Quality

Using it from long time

Ease of availablity

Price

Retailer preference

Other reasons
3. 3.Since how long (in years) are you using this brand? *

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Less than 1 year

1-3 years

3-5 years

More thann 5 years

4. 4.Which brand was earlier purchased before current used brand? *

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Gyan

Amul

Mother Dairy

Parag

Paras

Sudha

Other brands

5. 5.What was major reason for shifting from earlier brand? *

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Quality

Availability

Price

Other reasons

Retailer preference
6. 6.Are you willing to try any other available packed milk brands ? *

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Gyan

Amul

Mother Dairy

Parag

Paras

Sudha

Other brands

7. 7.What will be the possible reason for the shifting? *

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Quality

Price

Ease of availability

Brand name

Other reasons
8. 8.Which other milk products do you purchase of your packed milk brands ? *

Check all that apply.

Dahi
Lassi
Fresh Paneer
Cheese
Chaach
Ghee
Flavoured milk
Icecream
Butter
Cream
Other products

9. 9.Any specific reasons to purchase dairy products (select range) of this brand? *

Check all that apply.

Quality
Price
Regional preference of brand
Convenient packing
Preferred pack sizes
Retailer preference
Promotional activity
Easily available
Other reasons
10. 10.Have you tried these products of other brands ? *

Check all that apply.

Mother Kwality
Gyan Amul Parag Paras Sudha Vadilal Creambe
dairy walls

Dahi

Chaach

Fresh
Paneer

Cream

Cheese

Ghee

Lassi

Flavoured
milk

Milkshake

Icecream

Other
products

11. 11.If No, then are you willing to purchase his/her products of a new brand? *

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Yes

No
12. 12.If yes, then how often you purchase other brands ? *

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In each week

In fifteen days

In a month

13. 13.For dairy products which are not purchased of existing brand (as per answer of Q8)
which are the brands preferred? *

Check all that apply.

Mother Kwality
Gyan Amul Parag Paras Sudha Vadilal Creambe
dairy walls

Chaach

Fresh
Paneer

Cream

Cheese

Ghee

Lassi

Flavoured
milk

Milkshake

Icecream

Other
products
14. 14. In terms of overall satisfaction about quality of products how do you rate above
dairy brands *

Check all that apply.

1 2 3 4 5

Amul

Gyan

Mother Dairy

Parag

Paras

Sudha

Kwality wals

Creambell

Vadilal

Other brands

15. 15. Have you seen publicity done by your current use brand *

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Yes

No
16. 16. If yes, please specify source of company’s promotion seen last time *

Check all that apply.

Television
Radio
Newspaper
wall painting
Local cable
shop painting
Bus branding
Vehicle branding
others

17. 17. Do you find any change in the frequency of brand promotion activities of your
brand *

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Increase

Decrease

18. 18. Have you faced any specific issues related to quality or service of your in use
brands *

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Yes

No

19. 19. If yes then how was the response from the brand *

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Affirmative

Negative
20. 20. During recent lock down period due to Covid-19, is there any change in the
consumption milk products *

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Yes

No

21. 21. Do you consider buying milk & milk products in loose form safe *

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Yes

No

22. 22. Any shift from loose to packed milk product in recent time (product with
reason)

Check all that apply.

Dahi
Chaach
Cheese
Ghee
Lassi
Cream
Butter
Other products
23. 23.Any change in the preference of pack sizes purchased during lock down, if yes
then what is the change in pack size

24. 24.Would you continue to purchase increased quantity of milk & milk products after
Covid period or will it remain the same ? *

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Yes

Same as before

25. 25.Consumption of which products has decreased, by how much and reason for
the same?

26. 26. Any other suggestion to dairy brands related to products/services etc.?
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