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MultimediaAndWebDesign BA GE 18 03 2020 TheoryClass Sem VI ManishaWadhwaArora

1) The document discusses the history of text, from the earliest written words on mud tablets in Mesopotamia around 6,000 years ago, to modern multimedia design. 2) It provides tips for effective use of text in multimedia, such as using precise words in titles, menus, and content to clearly convey meaning. Words should be chosen to maximize understanding. 3) Guidelines are presented for choosing fonts, including considerations like readability, line spacing, weight, size and importance of messages. Serif versus sans serif fonts and font editing tools are also discussed.

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Suraj Kumar
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34 views

MultimediaAndWebDesign BA GE 18 03 2020 TheoryClass Sem VI ManishaWadhwaArora

1) The document discusses the history of text, from the earliest written words on mud tablets in Mesopotamia around 6,000 years ago, to modern multimedia design. 2) It provides tips for effective use of text in multimedia, such as using precise words in titles, menus, and content to clearly convey meaning. Words should be chosen to maximize understanding. 3) Guidelines are presented for choosing fonts, including considerations like readability, line spacing, weight, size and importance of messages. Serif versus sans serif fonts and font editing tools are also discussed.

Uploaded by

Suraj Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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18.03.

2020
B.A.Programme, GE, Sem VI
Mul media and Web Design
Ms. Manisha Wadhwa Arora
Chapter 2, Text

1
Tex
•
t
Human development that began about 6,000
years ago.
• The first meaningful marks were scraped onto
mud tablets and le to harden in the sun.
• Only members of the ruling classes and the
priesthood were allowed to read and write the
pictographic signs and cuneiforms.
• The earliest messages delivered in wri en words
typically contained informa on vital to the
management of people, poli cs, and taxes.
2
The Power of
Meaning
• Single word may be masked in many meanings.
– Nails
– Mine
– Break etc...

• It is important to develop accuracy and conciseness in


the specific words you choose.

• In mul media, these are the words that will appear in


your:
– tles
– menus
– naviga on aids
– narra ve/story or content.
3
• It’s important to design labels for:
– tle screens,
– menus
– bu ons or tabs

• Its required to use words that have the most precise


and powerful meanings to express what you need to
say.

– GO BACK! is more powerful than Previous


– TERRIFIC! may work be er than That Answer Was Correct.
4
About Fonts and
Faces
• Typeface
• Font size
• Font
style is the spacingbetween character
• Kerning:
• Cases:
pairs upper and lower
• Case sensi ve: meaning that the text’s upper-
and lowercase le ers must match exactly to
be recognized.
5
Serif vs. Sans
Serif
• Serifversus sansserif is the simplest way to
categorize a typeface.
• Sans is French for “without”.
• The serif is the li le decora on at the end of a
le er stroke.
– Times, New Century Schoolbook, Bookman, and
Pala no are examples ofserif fonts.
– Helve ca, Verdana, Arial,Op ma, and Avant-
Grade aresans serif.

6
Using Text in
Multimedia
• Imagine designing a project that used no text
at all.
• You would need to use many pictures and
symbols to train your audience how to
navigate through the project.
• Certainly voice and sound could guide the
audience, but users would quickly re of this:
– Greater effort is required to pay a en on to
spoken words than to browse text with the eye.

7
Choosing Text
Fonts
• For small type, use the most readable font
available.
• Use as few different faces as possible in the
same work
– But vary the weight and size of your typeface
using italic and bold styles where they look good.
• In text blocks, use pleasing line spacing:
– Lines too ghtly packed are difficult to read.
• Vary the size of a font in propor on to the
importance of the message you are delivering.
8
Choosing Text
Fonts
• In large-size headlines, adjust the spacing
between le ers (kerning) so that the spacing
feels right.
• Explore the effects of different colors and of
placing the text on various backgrounds.
• Use an -aliased text where you want a gentle
and blended look for tles and headlines.
– In computer graphics, an aliasing is a so ware
technique for diminishing jaggies - stairstep-like lines
that should be smooth. Jaggies occur because the
output device, the monitor or printer, doesn't have a
high enough resolu on to represent a smooth line.
9
Font Editing and Design
Tools
• Special font edi ng tools can be used to make
your own type
– Communicate an idea or graphic feeling exactly.
• With these tools, professional typographers
create dis nct text and display faces.
• Graphic designers, publishers, and ad agencies
can design instant varia ons of exis ng
typefaces.

10

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